BUSINESS PL
Table of Contents
Our Mission 1
Sport Manitoba’s Key
Roles and Services 2
About Sport Manitoba 3
Sport for Life Centre 4
Canadian Sport for Life –
Long Term Athlete Development 8
Leadership and Capacity Building 10
Canada-Manitoba (Bilateral)
Sport Development Agreement 11
Enhanced Excellence 12
Measuring Results 13
Financial Plan 14
Our Mission
port Manitoba’s annual business plan is an important tool in providing structure and guidance to our many diverse partners and stakeholders It outlines Sport Manitoba’s initiatives for the upcoming year while challenging partners to achieve the common goals of the Canadian Sport Policy
Sport Manitoba’s annual business plan is developed from the Manitoba Action Plan for Sport (MAPS) MAPS addresses sport’s common needs and challenges It also provides direction for Sport Manitoba’s leadership, planning and programming roles MAPS; it helps to facilitate collaborative planning and strategic alliances between Sport Manitoba and other key stakeholders in the development of healthier individuals, stronger families, and more vibrant communities throughout Manitoba MAPS is monitored by Sport Manitoba on an ongoing basis and is reviewed by a board of directors once every four years The board evaluates emerging initiatives and trends which are added to MAPS as new areas of emphasis or priorities MAPS 2012-2016 will once again be aligned with the Canadian Sport Policy which is also being reviewed in 2012 The shared Canadian Policy focuses on developing more strategic partnerships between the sporting community and key community-based stakeholders in recreation, education, health and healthy living
MAPS three highest priorities
for 2012-2016 are
•The Sport for Life Centre
•Canadian Sport for Life –
Long Term Athlete Development
•Leadership and Capacity Building
S
Sport Manitoba’s Key Roles and Services
•Implement the policy directives of the Province of Manitoba in concert with the Manitoba Action Plan for Sport and Canadian Sport Policy
•Facilitate joint planning with over 100 provincial and community organizations and stakeholders for the development and delivery of programs for the greater participation and achievement of excellence in amateur sport by Manitobans
•Provide in excess of $10 million dollars in funding and service to support the activities of over 300,000 Manitobans who participate in amateur sport
•Lead and support specific sport development programs including the Power Smart Manitoba Games, Team Manitoba, Athlete Assistance, Coaches Development, KidSport™, Canada-Manitoba Bilateral
•Programs, and Women in Sport
Promote the benefits of sport to all Manitobans, while communicating the sport contributions and achievements of Manitobans
•Provide the Sport for Life Centre with the provision of administrative space, support, and consultative service to partner organizations; the Sport for Life Sport Medicine Centre, providing physical therapy, nutrition counselling, sport psychology, and a number of other sport medicine services to the sport community and public at large
•Lead an integrated system of service delivery through the Sport Performance Centre in an environment that will help ensure Manitoba’s athletes are moving toward their performance goals
Board of Directors
A sixteen-member volunteer board of directors that is representative of Sport Manitoba’s major partners governs the organization The Province of Manitoba appoints the Chair and Vice-Chair The board is a policy governance body and acts in the overall best interests of amateur sport
Human Resources
Sport Manitoba has a staff of 53 employees The senior management team includes the President & CEO, and seven unit directors This team holds regular meetings with emphasis on planning and priorities Staff is focused on program and project management, service provision, research and information support, and special projects
Location
Sport Manitoba is located in the Sport for Life Centre at 145 Pacific Avenue in Winnipeg, Manitoba, with regional offices in Winnipeg, Beausejour, Morden, Gimli, Dauphin, Brandon, and Thompson
Core Business Processes
As outlined, Sport Manitoba’s core business is: - Long range planning for sport in Manitoba - Sport partner funding
- Sport development programming - Sport marketing
- Provisions of sport partner service
Sport Manitoba is establishing a new home to serve the province -the Sport for Life Centre The Sport for Life Centre will profoundly improve access to sport and sport training across Manitoba
A first in Canada, the Centre will house sport expertise, training space and tools, exercise and sport facilities, therapeutic space, research capabilities and the Hall of Fame all in one central location
PHASE 1
is an 84,000 square foot renovation that includes: •Education and training space•Sport Resource Centre •Sport Medicine Centre •Manitoba Sports Hall of Fame •65 Provincial Sport Organizations
PHASE 2
is an 80,000 square foot field house featuring: •Track for running, walking, and sport training •80 metre sprint lanes•Strength, conditioning and testing areas •Aerobic training centre
•Multi-purpose areas, which can be used as court spaces and for fitness training and workshops
FOR LIFE CENTRE
Develop Leaders
With an emphasis on training, mentoring and coaching, the Centre will develop leaders across the province who will help our next generation succeed - in sport and in life
Train Athletes, Coaches and Volunteers
Manitoba’s athletes, coaches and teams - at all levels - will grow and develop using this top-notch, year-round training facility It will combine ground-breaking opportunities in coaching, physical therapy, fitness testing, nutrition and sports psychology, which will result in success on provincial, national, and world stages Coaching and training resources will also be available online and via web-conferencing so that all Manitobans can benefit
Help Kids Join the Right Team
Sport programming and leadership development will be provided for underserved youth, providing an alternative to gangs
Revitalize Downtown Winnipeg
The Sport for Life Centre is centrally located and will invigorate Winnipeg’s inner city by attracting 400,000 people downtown each year
Bring Sports Heroes to Life
The new and interactive Manitoba Sports Hall of Fame will serve as a source for inspiration, as will athletes of all levels training together in the same facility
Build Healthy Communities
The Sport for Life Centre will be a one-stop resource that offers healthy alternatives for all ages The same skills that aid sport development translate into valuable life skills and, in turn, a healthier community
The Sport for Life Centre’s Capital Campaign to build phase two of the Sport for Life Centre is underway and will see an increase in awareness, announcements, promotion, and philanthropic and corporate giving in 2012/2013
Our Sport for Life Centre website provides an overview to potential donors and users of the impacts the Centre will make on athlete and coach development throughout Manitoba It focuses on the advantages of the Sport for Life Centre and provides visitors with detailed plans for the facility and the programming options
Our marketing strategy includes significantly raising the awareness to our sport partners of the benefits their athletes and coaches can realize through the Sport for Life Centre, the programming potential for their sport, and to provide opportunities for the sport community to donate online Naming rights partnership discussions have begun with our corporate community to enhance our capital campaign and to assist with the ongoing operating costs for the field house The Province of Manitoba has committed to match our private sector fundraising campaign up to $6 million and significant discussions are ongoing with the federal government with the hope they will make a similar commitment The support from our government partners allows Sport Manitoba to leverage both community philanthropic giving as well as naming rights support from the corporate community for segments of the Sport for Life Centre
The Manitoba Sports Hall of Fame is excited to be planning the opening of a new gallery space in Phase 1 of the Sport for Life Centre in the fall of 2012 The new gallery will be over 3,000 square feet and boast a layout featuring decade galleries to celebrate over 70 sports and 100 years of history The space will be a mix of permanent modular decade galleries and portable displays, both of which can be refreshed to keep the gallery new and interesting
Interactive components will separate this Hall of Fame from its previous incarnations with a jersey try-on exhibit for photo opportunities next to sport legends’ life-sized replicas, four media players strategically placed throughout the decade galleries and a new gaming area for physical activity through a Wii Connect concept of video gaming
The new gallery will open with an admission charge, admission desk and new paid staff on site The Hall of Fame rebonded the organization’s logo to celebrate the new home of Manitoba’s sport heritage
The Sport Medicine Centre is a multidisciplinary clinic offering an exceptional level of quality patient care Patient care is one-on-one with clinicians working directly with coaches, parents, doctors/surgeons, and other team members to keep athletes young and old in the performance pathway
The Sport Medicine Centre will continue to increase its’ revenues through building its staff and services with consideration given to the addition of athletic therapy, casting, and radiology
New programs include the Ask the PT/Chiro which serves to provide a question and ask service to the sport community Additional new programs and services will look to connect the system by working with the Sport Performance Centre supporting coaches and athletes through tools such as Functional Movement Screens to assess injury risk and sport specific screening and training needs
Hall of Fame
Sport Medicine Centre
The Sport for Life Performance Centre enables an integrated system of service delivery in an environment that will help ensure Manitoba’s athletes are moving toward their performance goals
The focus of the Performance Centre is to provide a menu of sport science services and programs to help athletes at the Canadian Sport for Life “Learn to Train” and “Train to Train” stages of the athlete performance pathway This will develop an athlete’s mental, physical, technical and tactical requirements to achieve their desired performance outcomes
Programs and services will be aligned with the Canadian Sport for Life concepts and will be fully integrated with the appropriate stages of Long Term Athlete Development (LTAD) initiatives They will build on the existing Performance Enhancement Program (PEP), extend in-house testing and assessment services with field application mechanisms, and provide increased opportunities for education and mentorship
The Sport Performance Centre initially and primarily caters to the specific developmental needs of Interprovincial Games and provincial team athletes and coaches, elite athletes transitioning from the provincial to national level, and national team members
Programs will also be developed and made available for secondary users of the facility that will include individual club teams, corporate wellness including staff at the Sport for Life Centre and the general public
Canadian Sport for Life (CS4L) is a movement to improve the overall wellness of Canadians through physical activity and sport While CS4L is a movement for all Canadians, the foundation is built upon the physical literacy of children where fundamental movement and sport skills are critical to involvement in sport through all stages of life
Sport Manitoba and the CS4L movement share the same goal: to align and integrate the sport system so that physical education in school, recreation, and organized sport are all working together to develop our youth To accomplish this, CS4L has established a Long Term Athlete Development (LTAD) model, which Sport Manitoba continues to lead, support and implement
LTAD identifies the specific stages of athlete development – from first entry in sport, in the “Active Start” stage to the podium performances in “Training to Win” stage while recognizing lifelong physical activity at any age in the “Active for Life” stage It addresses developmentally appropriate activities within each stage and introduces and refines basic and technical skills, physical, mental, and tactical skills LTAD ensures that coaching, training, and competitive programs are in place based on growth and development of children within the appropriate stage
Sport Manitoba will utilize the LTAD model:
• As a template to guide and support Provincial Sport Organizations (PSO’s) with their LTAD sport specific planning •To integrate LTAD’s seven stages into the design and delivery of all Sport Manitoba programs and grants
•To gain support for CS4L’s adoption within the recreation, education and health sectors through sports planning partnership such as Community Sport Alliances
Canadian Sport
For Life –
Long Term Athlete
Development
ONE
COUNTRY
VISION
LOCAL SPORT ORGANIZATIONS PR OVIN CIAL SPO RT O RG AN IZ AT IO NS
NATIONAL SPORT FEDER
ATIONS INTERNATIONAL FEDERA
TIONS MB S CH O O L SPO RTS
The Performance Pathway is fueled by the following multi-sport agencies:
National Level Canadian Olympic Committee Canadian Paralympic Committee Canadian Sport Centre Manitoba Coaching Association of Canada National Coaching Institute Own the Podium Sport Canada Provincial Level Sport Manitoba • Partner Funding • Interprovincial Games • Manitoba Games • Coaching Manitoba • Sport Medicine Centre Sport Medicine and Science Council of Manitoba
Performance Pathway
CIS, CCAA , NAIA, NCAA ATHLETES COACHES PARENTS PRACTITIONERS(medical & science)
Active Start FUNdamentals Canadian Sport For Life Stages Playground to Podium
Learn to Train Train to Train Train to Compete Train to Win Active for Life Performance Pathway Entry Point
Sport Manitoba continues to lead, direct, and implement the CS4L/LTAD framework Working partnerships and joint initiatives which have been established with the health, education, and recreation sectors will be continued These connections are essential to making our population lead healthier living lifestyles by becoming more physically active
Sport Manitoba will partner with organizations and businesses to promote physical literacy within the community Developing physical literacy in all children provides a solid foundation for their participation in and enjoyment of sport as well as many other forms of physical activity other than sport This provides a basis for collaboration with our non-sport partners Sport Manitoba works with PSOs in LTAD planning and programming This ongoing work will include maintaining a network of CS4L contacts within the sport community, hosting two summits a year to share best practices, collect and analyze key progress indicators to determine our progress and support the development of resources to educate PSO members and parents
As part of the development of resources, Coaching Manitoba will produce a DVD showing coaches how to do age appropriate strength and speed training as well as test for improvements The DVD will focus on the “Learn to Train” and “Train to Train” stages of athletes in Canada’s LTAD model Coaching Manitoba will also continue to expand the delivery of Active Start programming for children using the learning facilitators trained and developed in the 2011/2012 year
Further analysis of programs will be done to prepare and align grant funding with LTAD principles by the 2014/2015 fiscal year This will result in amalgamating grant areas and restructuring the granting and accountability requirements
Leadership and Capacity Building
Each year approximately 70 - 75 recognized Provincial Sport Organizations(PSOs) receive over $4 5 million in direct funding and approximately $1 5 million in bingo revenues which are allocated by Sport Manitoba In addition, PSOs and/or their member clubs/teams athletes, coaches, and officials are eligible to apply for over $1 million in program assistance PSOs are regarded as cornerstones for the development of their sport in Manitoba In order to ensure that they are effective, efficient and accountable for all resources allocated to them, Sport Manitoba is taking a greater role in supporting PSOs with their decision making and budgeting policies and procedures Sport Manitoba is developing an integrated funding system to support PSOs LTAD plans and will work to reduce the amount of administration required by PSOs to apply for Sport Manitoba grants
The foundation of Manitoba’s amateur sport system includes more than 20,000 volunteer coaches They use personal time to build their communities through sport and provide participants of all ages with a positive sport experience Through Coaching Manitoba, Sport Manitoba will continue to grow the Manitoba Lotteries Regional Coaching Academy program and establish an academy database of regional coaches Coaching Manitoba will also expand general coach education opportunities that meet the new National Coaching Certification Program coach professional development policy
Sport Manitoba will continue to support Community Sport Alliances which help to facilitate an ongoing process for communication, cooperation and collaboration between the various stakeholders in sport within their community Alliances provide separate sport, recreation and school organizations with an opportunity to not only achieve their individual goals, but to also develop common goals to support all sports within their community Alliances are currently established in Brandon, Lakeshore, Morden, Selkirk – Tri S, Swan River, Thompson and Winnipeg
Canada-Manitoba
(Bilateral) Sport
Development
Agreement
Since its inception in 2002, Sport Manitoba has managed theCanada-Manitoba (Bilateral) Sport Development Agreement and programs on behalf of the province The program is designed to encourage and support opportunities for children and youth from Aboriginal and recent immigrant populations to participate in sport It continues to be one of the key foundations for increasing levels of physical activity in inner city, ethno-cultural, and Aboriginal populations in both Winnipeg and isolated and semi-isolated communities in northern Manitoba
The Bilateral Program will continue to focus on working with established community-based organizations, assisting them in developing local coaches, and emphasizing training/skill development as the keystones to running meaningful entry level programs Continued emphasis will be placed on capacity building within both the Manitoba Aboriginal Sport Association and the Winnipeg Aboriginal Sport Achievement Centre These organizations, in partnership with local key stakeholder organizations, continue to play an increasing leadership role in planning the delivery of community-based programming
Enhanced
Excellence
Multi-Sport Games
Sport Manitoba is continually striving to improve the performance level of Manitoba’s athletes, coaches, and officials The newly developed Sport Performance Centre caters to the specific
developmental needs of interprovincial games and provincial team athletes and coaches The Sport for Life Performance Centre enables an integrated system of service delivery in an environment that will help ensure Manitoba’s athletes are moving toward their performance goals
Power Smart Manitoba Games
Held every two years, the Power Smart Manitoba Games are the largest province wide multi-sport event attracting over 1,600 participants in 11 sports Eight regional teams with up to 200 participants each compete over a one week period at the Provincial finals Swan Valley will host the 2012 Summer Games and Morden/ Winkler/Stanley will host the 2014 Winter Games
The Manitoba Games help to implement ongoing regional sport planning and developmental programs with participating PSOs Increasingly the Games are focusing on supporting athletes at the “Learning to Train” and “Training to Train” stages of their development
Canada Games
Following the principles of Own the Podium, 2013 Canada Summer Games, and 2015 Canada Winter Games stakeholders will engage in a performance planning process led by Sport Manitoba designed to strengthen the sport development system while aiming to achieve sustainable podium performances and a commitment to excellence
Based on a gap-need analysis, Team Manitoba sport performance plans will clearly demonstrate a sport’s organizational readiness to move forward and its understanding of where it is at in the provincial and national sport environment Plans will establish realistic and attainable performance objectives that outline ways to overcome barriers and performance gaps
Sport Manitoba will provide human resource support to assist PSOs in developing their plans, identifying and providing specific sport science needs, monitoring and evaluating plans and allocating financial resources to assist PSOs in achieving their performance objectives at the Canada Games
Measuring Results
Sport Manitoba continues to focus energy on performance-based and results-oriented decision making and strives to create results that are specific, concrete, and have measurable outcomes that will lead to program improvement
In 2013 Sport Manitoba will establish key measurable outcomes in areas such as athlete development, coaching development, implementation and impacts of the Canadian Sport for Life model and KidSport™
A vision of success will be defined for each of these areas, tools will be developed to allow a baseline to be established and measurement to occur; and a communication strategy developed to ensure that the sport community, corporate community, general public and our funding partners are aware of the impacts that Sport Manitoba is having on our province and the benefits for Manitobans of all ages and abilities
Sport Manitoba is dedicated to responsible financial management and accountability We remain committed to increasing partnership support through special projects and marketing efforts Additional partner investments will be leveraged to support specific initiatives like the Manitoba Games, Team Manitoba and KidSport™ We will continue to work closely with our partners to ensure that they also conform to the highest standards of fiscal and organizational responsibility
Financial Plan
2011 - 2012 2012 - 2013
Province of Manitoba 11,607,000 11,346,000
Bilateral Sport Development 400,000 400,000
Federal Community Sport Alliance 67,000 67,000
Federal MASRC Bilateral 95,000 88,000
Provincial MASRC Bilateral 70,000 67,000
Pan Am Legacy - Community Sport Development 35,000 35,000
Manitoba Lotteries (Regional) 81,600 81,600
Manitoba Lotteries (Program) 62,000 62,000
Manitoba Lotteries (Coaching) 17,100
Manitoba Lotteries (Special Initatives) 181,500
Other Revenue 110,987 350,000
Coaching Revenue 34,000
Sport Medicine Centre 705,985
Manitoba Games - Sponsorship 120,000 200,000
Manitoba Games - Provincial Registration 162,000
Sport Manitoba Performance Centre 250,000
Grants and Sport Performance Centre - Other 151,275
Marketing / Sponsorship 142,500 146,500
Recoveries 1,082,750 1,042,656
Total 13,873,837 15,387,616
2011 - 2012 2012 - 2013
Direct Funding to Partners 7,261,543 6,833,241
Bilateral Grants 400,000 400,000
Sport Development 618,830 698,782
Manitoba Games Participant Fees and Program 502,600
Sport Performance Funding 250,000
Hall of Fame Facility 330,000
Community and Regional Development 139,655 142,549
Marketing, Communication and Hall of Fame 257,240 169,640
Human Resources 25,800 22,800
Finance Operations 56,225 57,250
Operating 837,990 869,793
Interest - Building Loan 897,778 885,150
Amortization 625,000 675,000
Sport Medicine Clinic 721,654
Services 332,506 278,965
Member Servies Salaries and Benefits 1,573,826 1,657,625
Administrative Salaries and Benefits 847,445 892,567
Expenses 13,873,837 15,387,616 Surplus (Deficit) - -
Revenue
Expenditures
Province of Manitoba74%
26%
Direct
Funding to
Partners
Programs
Admin
Amortization
29%
12%
4%
55%
Sport Manitoba’s Partners Include:
• Province of Manitoba• 74 Provincial Sport Organizations • Canadian Sport Centre Manitoba • Team Canada Volleyball Centre
• Manitoba Aboriginal Sport and Recreation Council • Manitoba Sports Hall of Fame & Museum • Directorat de l’activite Sportive du Manitoba
Sport Manitoba Advisory Councils:
• KidSport™ Manitoba• Coaching Advisory Council • Manitoba Games Council
Community Partners:
• City of Winnipeg Community Development • Winnipeg Aboriginal Sports Achievement Centre • Recreation Connections Manitoba• Community Sport Alliances in Brandon, Lakeshore, Morden, Swan Valley, Tri-S (Selkirk), and Winnipeg
Education Partners:
• Manitoba High Schools Athletic Association • University of Manitoba Athletic Department • University of Winnipeg Athletic Department • Brandon University Athletic Department • Manitoba Physical Education Teachers Association
Sport Service Partners:
• Sport Medicine Council of Manitoba • Manitoba Athletic Therapists Association • Manitoba Sport Physiotherapy Division • Canadian Ski Patrol System (Manitoba)National/Interprovincial partners:
• Sport Canada• Interprovincial Sport and Recreation Committee • Federal-Provincial/Territorial Sport Committee
• Canadian Council of Provincial & Territorial Sport Federations • Canadian Olympic Committee
• Canada Games Council • Western Canada Games Council • KidSport™ Canada
• Canadian Association for the Advancement of Women in Sport • Canadian Centre for Ethics in Sport
• Canadian Sport for Life – Expert Group
Key Partner
Relations
Archers & Bowhunters Association of Manitoba Inc. Manitoba Track & Field Association Inc. (Athletics MB) Manitoba Badminton Association Inc. Manitoba Ball Hockey Association Inc. Bandy Federation of Manitoba Inc. Manitoba Baseball Association Inc. Manitoba Amateur Basketball Association Inc. (Basketball MB) Manitoba Baton Twirling Sportive Association Inc. Biathlon Association of Manitoba Inc. (Biathlon MB) Manitoba Blind Sport Association Inc. Manitoba Amateur Bodybuilding Association Inc. Manitoba Five Pin Bowling Federation Inc. Manitoba Tenpin Federation Inc. Bowls Manitoba Inc. Manitoba Amateur Boxing Association Inc. Manitoba Amateur Broomball Association Inc. Manitoba Cerebral Palsy Sport Association Inc. Manitoba Cricket Association Inc. Manitoba Curling Association Inc. Manitoba Cycling Association Inc. Manitoba Darts Association Inc. Manitoba Deaf Sport Association Inc. Manitoba Organization of Disc Sports Inc. Canadian Amateur Diving Association (Manitoba Section) Inc. Manitoba Fencing Association Inc. Field Hockey Manitoba Inc. Skate Canada – Manitoba Inc. Manitoba Amateur Football Association Inc. (Football MB) Manitoba Golf Association Inc. Manitoba Gymnastics Association Inc. Manitoba Rhythmic Sportive Gymnastics Association Inc. Manitoba Handball Association Inc. Manitoba Provincial Handgun Association Inc. Manitoba Hang Gliding Association Inc. Manitoba Amateur Hockey Association Inc. (Hockey MB) Manitoba Horse Council Inc. Manitoba Horseshoe Player’s Association Inc. Manitoba Judo Black Belt Association Inc. (Judo MB) Karate Manitoba Inc. Manitoba Lacrosse Association Inc. Manitoba Orienteering Association Inc. Manitoba Paddling Association Inc. Manitoba Sport Parachute Association Inc. Racquetball Manitoba Inc. Manitoba Provincial Rifle Association Inc. Manitoba Ringette Association Inc. Roller Sports Manitoba Inc. Manitoba Rowing Association Inc. Manitoba Rugby Union Inc. (Rugby Manitoba) Manitoba Sailing Association Inc. Manitoba Skeet Shooting Association Inc. Manitoba Alpine Ski Division Inc. Cross Country Ski Association of Manitoba Inc. Manitoba Freestyle Ski Association Inc. Snowboard Association of Manitoba Inc. Manitoba Soaring Council Inc. Manitoba Soccer Association Inc. Manitoba Softball Association Inc. Special Olympics Manitoba Inc. Manitoba Speed Skating Association Inc. Squash Manitoba Inc. Swim/Natation Manitoba Inc. (Swim Manitoba) Synchro Swim Manitoba Inc. Manitoba Table Tennis Association Inc. Manitoba Tennis Association Inc. (Tennis Manitoba) Manitoba Trap Shooting Association Inc. Triathlon Manitoba Inc. Manitoba Underwater Council Inc. Manitoba Volleyball Association Inc. Manitoba Water Polo Association Inc. Water Ski – Wakeboard Manitoba Inc. Manitoba Weightlifting Association Inc. Manitoba Wheelchair Sport Association Inc. Manitoba Amateur Wrestling Association
