THE AMERICAN
FORECAST
2016-2017
A bonus issue from
J. Keith White, AIFD, CFD Sponsors:
California Cut Flower Commission (CCFC) Design Master Color Tool, Inc.
Lion Ribbon Company Napco
F
lorists’ Review is proud to present “The American Floral Trends Forecast 2016-2017,” the preeminent style report in the floral industry. Premiering in 2004, this biennial project, now in its seventh edi-tion, is developed especially for floral professionals.Drawing inspiration from important directions in the home furnishings and fashion indus-tries, this forecast translates those trends into floral-specific in-formation — including relevant flower types and varieties as well as arrangement styles, color palettes, containers, accessories and more — all with the goal of helping you select, design and merchandise products with greater knowledge and profitability.
We are again indebted to our industry colleagues who, with their expert guidance and generous support, enabled us to complete this extensive project.
We also owe a tremendous thanks to our corporate sponsors whose funding brought this trends forecast to fruition.
• California Cut Flower Commission (CCFC)
• Design Master Color Tool, Inc. • Lion Ribbon Company
• Napco
• Smithers-Oasis Company
The American Floral
Trends Forecast
2016-2017
J. Keith White, AIFD, CFD —Creative Director AANDK Productions Houston, TexasFreddy Bailys
Napco
Jacksonville, Florida
Michelle Bolchune
Lion Ribbon Company / Berwick Offray Berwick, Pennsylvania
Charlie Groppetti, AIFD, CFD
Park Hill Collection Little Rock, Arkansas
Lynn Lary McLean, AIFD, CFD, AAF, PFCI
Lynn Lary McLean LLC Houston, Texas
Cort Schwanebeck
Acres Home and Garden St. Helena, California
Gretchen Sell
Design Master Color Tool, Inc. Boulder, Colorado
Jacque Sir Louis
Smithers-Oasis Company Kent, Ohio
Matt Wood, AIFD, CFD
Winward International, Inc. Hayward, California
Our thanks to these California flower farmers for providing
the fresh botanicals used in this trends forecast.
TRENDS COMMITTEE
California Pajarosa Floral
Watsonville
CallaCo – A Division of Golden State Bulb Growers
Moss Landing
Dramm & Echter
Encinitas Eufloria Flowers Nipomo Ever-Bloom Carpinteria Glad-A-Way Gardens Santa Maria
Green Valley Floral, Inc.
Salinas
Kitayama Brothers, Inc.
Watsonville
Mellano & Company
Los Angeles
Ocean Breeze Farms
Carpinteria
Ocean View Flowers
Lompoc
Resendiz Brothers Protea Growers LLC
Fallbrook
Sun Valley Group, The
Arcata
Westland Orchids Inc.
C
lassic elements, shapes and patterns, con-temporized with an analogous collection of pure vivid hues, define this artful, sophisticated trend. Although this look has a somewhat youth-ful vibe, because of the blend-ing of traditional elements with the bright modern palette, its appeal is ubiquitous and transcends generations. Luxe Avenue is the most current exemplification of high-end urban elegance and formality, tempered with a comfortable casualness that’s in harmony with today’s lifestyles.The hot, full-chroma colors are primarily citrus and berry inspired, ranging from vivid red-violets, reds and pinks to brilliant red-oranges, oranges, salmons and corals – with the orange hues being slightly predominant. Accent colors include distinctive vibrant apple green, “lemon grass,” rich vio-lets and white. Gold is the most prominent metallic.
Primary florals are full, lush, luxurious, exuberant and voluptuous in both form, size and color, and include:
• Artisan roses / Garden roses
• Dahlias
• Cushion Gerberas (Gerrondo, Pomponi)
• Miniature Gerberas
• Hydrangeas
• Miniature callas
• Phalaenopsis orchids
• Leucospermum (pincushions)
• Dianthus, ‘Green Trick’/‘Green Ball’
• Hypericum • Bupleurum • Boxwood
Luxe
AVENUE
BOTANICALS
Peony 550 Raspberry 766 Salmon 552 Mango 532 Violet 715 Spring Green 753• Modern forms – geometric, natural and organic
• Classic motifs
• Textures and patterns, both printed and woven, including checks, houndstooth and snakeskin
• Luxurious fabrics with distinctive sheens, such as silk and patent leather
• Gold textured metallics, from aged, patinated finishes to brilliant, brassy hues
• Matte and glossy finishes
• Lacquered furniture, especially white
• White and iconic Asian accents and accessories
Botanicals are from the garden and countryside and include not only flowers—especially natural blue blossoms, of course —but also foliages, ornamental grasses and vegetables, branches, and vines.
• Irises
• Hybrid Delphiniums, larkspurs
• Oriental and O.T. hybrid lilies
• Tulips
• Sunflowers
• Antique Hydrangeas
• Hybrid tea, spray and garden roses
• Lisianthuses
• Succulents and Tillandsias
• Ornamental grasses and produce (kale, artichokes, peppers, etc.)
• Vines and branches
BOTANICALS
Concept Copy / Direction Copy
Park
MANOR
B
lue—the most favored of color families—is at an apex of popularity for interior décor and is the foundation of this trend. This current blue-based style, which also welcomes other hues, has shed its nautical and seaside influences. Instead Park Manor embraces classic centuries-old patterns, shapes and designs from a miscellany of world cultures, particularly Moroccan and Asian, blended with “raw” organic materials and handcrafted elements. The aesthetic is more provincial than metropolitan, but it’s not without sophistication.
Park Manor envelops tints, tones and shades of blue, including greenish blues and blue-violets, often in combi-nation, but the richer, deeper, darker hues, from royal and cobalt to navy and midnight, are predominant. Accompa-nying colors encompass warm hues, from yellow-greens to yellow-oranges, as well as neutrals including sandy beiges and whites, from creamy to bright. Metal-lic hues reflect aged iron, bronze and gold.
• A blend of classic prints and patterns from world cultures, ranging from formal damask to “tribal” ikat
• Muslin and other simple plain-weave fabrics
• Natural woven materials
• Raw, reclaimed, repurposed woods
• Cork
• Influences of stained glass
• Patinated/oxidized iron and bronze, antique gold
• Matte finishes
ELEMENTS
Lake 556 Sprout 554 Flat White 726 Light Ochre 553 Antique Gold 746 Beach 559D
rawing a subdued retro/vintage influ-ence from soft pastel hues; prints, patterns and textures; and decorative ac-cessories characteristic of the 1950s, this trend maintains the midcentury nostalgia but updates its complexion and appeal for the modern era. With a “multiple-personality” versatility, Pearl Lane can span styles from homespun and casual to fun and funky to formal and elegant, depending on flower, container, accessory and design-style choices. In some incarnations, it can evoke notions of spring and weddings.The colors in this trend’s palette are muted, washed out and almost neutral, and include blush pink, aqua, sky blue, mint green, frost white and shell gray. Pale lavenders, buttery yellows and yellow-greens can play accent roles in this scheme, and the metallics are low-luster or aged silvers, platinum and pewter.
Pearl
Think traditional “garden” flowers – from roman-tic English cottage gardens to formal manicured gardens – when selecting blooms and foliages. Include a pleasing combination of line (spike), mass and form flowers in these compositions. • Hybrid tea, spray and garden roses
• Hybrid lilies • Parrot tulips • Hydrangeas • Lisianthuses • Miniature callas • Stocks • Larkspurs
• Queen Anne’s lace
• Dusty miller •Seeded Eucalyptus
LANE
BOTANICALS
Mist 555 Chartreuse 534 Perfect Pink 780 Prairie Grass 752 Blue Sky 751 Aspen Yellow 791• Textured stone, quartz stone
• Hammered metals, especially pewter and platinum
• Ceramics inspired by midcentury pottery designs
• Frosted glass and other translucent materials
• Pearls and crystals
• Matte, iridescent and pearlescent finishes; no high shine, even in metals
• Linen and lace
• Retro 1950s textures, patterns and prints
ELEMENTS
Mass and form flowers, in a full spectrum of bold, bright hues, are the basis of this trend. A medley of flower types as diverse as the color palette, from gar-deny sunflowers to elegant roses and callas to tropical orchids, is crucial to creating the look.
• Gerberas
• Zinnias
• Sunflowers
• Cymbidium and Phalaenopsis orchids
• Stocks
• Hydrangeas
• Lisianthuses
• Hybrid tea roses
• Miniature callas
• Craspedia (billy buttons)
• Succulents
Concept Copy / Direction Copy
Casa
TROPICANA
R
eflective of thevibrancy of tropical Latin American cul-tures, this dynamic trend also has bohemian and 1960s-’70s retro molecules in its DNA. The look is bold and ener-getic, happy and youthful, soulful and artistic, from the spirited full-chroma colors and tactile textures to the multilayered mixture of patterns and prints, most prevalent of which are florals. Definitely urban, this expres-sion translates well from every day to special occasion. Think “Havana meets Hawaii and Haight-Ashbury.”
The predominant hues are fully saturated reds, purples and teals, with black as the neutral, but accents of brilliant oranges, yel-lows and greens energize the palette and take it from expanded analogous to fully polychromatic. The overall look is electric, alive and full of spirit.
• Floral prints, with both light and dark backgrounds
• Embossed tin
• Rustic, aged metals, including zinc, iron and bronze
• Recycled glass • Eco-friendly containers • Feathers
ELEMENTS
Wisteria 557 Radish 551 Ink 561 Holiday Red 714 Bluegrass 562 Ice Blue 704www.facebook.com/CaliforniaGrownFlowers Twitter: @CAFlowers
CCFC.ORG/FIELDNOTES
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The Applications ar
e Endless!
Pumpkin Monarch Japanese Maple View step-by-step painting techniques on our IDEA Channel:youtube.com/OASISFloral
See how we customized this design
using Colour Regen opaque spray colours
©20 15 O A SIS Flor al Pr oducts
Ultimate Versatility
The OASIS™ Colour Regen lineup of 50 on-trend colours in three beautiful finishes will keep you well equipped to customize any creation. The water-based formula of Colour Regen provides peace of mind when using in your shop on fresh flowers and plants, but it also delivers total coverage on a variety of surfaces like plastic, glass, metal and ceramic. Whether covering large areas or executing the finest detail, Colour Regen helps you perfectly personalize your designs.
sources
Luxe Avenue LEFT-HAND PAGE
top left: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC).
top right: (left to right) Apple, French Pink, Living Coral and Wildberry Grosgrain rib-bons from Lion Ribbon Company. bottom left: Colortool Sprays, übermatte color finishes and TintIT transparent dyes from Design Master Color Tool; Oasis Gold Snakeskin Wire from Smithers-Oasis Com-pany; Sunbrella® Pink/Orange SunPinnac fabric from Lion Ribbon Company.
RIGHT-HAND PAGE
top: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); Cut-work Compote, Chinese Hua Jar and Antique Gold Metal Rope Console Table from Win-ward International; Narrow Buddha Head from Napco; Preserved Boxwood Wreath from Park Hill Collection; Pink/Blue Baden ribbon from Lion Ribbon Company. bottom left: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); orange Balloon Cache, Purple Rib Bowl, Cutout Daisy Vase and Gold Flower Tapered Vase from Napco; Strong Pink Matte Gather-ing Vase from Smithers-Oasis Company; Orange/Fuchsia Switch It ribbon from Lion Ribbon Company.
middle right: Lemon Grass and Red/ Coral Franisha ribbon (fringed edge) and Sunbrella Orange and Azalea Suncanvas ribbons from Lion Ribbon Company; Oasis Gold Chain from Smithers-Oasis Company.
Park Manor LEFT-HAND PAGE
top: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); Country Club Lantern, French Pigeon Racing Trophy, Wil-low Candle and Old Pine Wood Console from Park Hill Collection; Square Vase with Handle and Natural Rope Dish Garden from Napco; Rose Trellis Bowl and Square Porcelain Garden Vase from Winward In-ternational; Sunbrella Dusk SunEmpire fab-ric (framed) from Lion Ribbon Company. bottom left: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); Hobnail Dish Garden, Water Hyacinth Basket, Spring Onion Vase and Natural Rope Dish Garden from Napco; Square Ceramic Cobalt Vase from Winward International; Apple Green Matte Hurricane Vase, Nordic Blue Matte Bouquet Vase and Oasis Moss Raw Muslin from Smithers-Oasis Company.
RIGHT-HAND PAGE
top left: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC).
top right: (left to right) Royal, Baby Maize, New Chartreuse and Navy Grosgrain rib-bons from Lion Ribbon Company. middle left: (left to right) Navy Tangiers, Cobalt Gabriel and Multi Pico ribbons from Lion Ribbon Company.
bottom left: Colortool Sprays, Colortool Metals and übermatte color finishes from Design Master Color Tool; Oasis Apple Green Midollino Sticks from Smithers-Oasis Company.
Pearl Lane LEFT-HAND PAGE
top left: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC).
top right: (left to right) Light Pink, Lime Juice and Lucite Grosgrain ribbons and Antique White ECOGrosgrain ribbon from Lion Ribbon Company.
bottom left: Colortool Sprays, übermatte color finishes and TintIT transparent dyes from Design Master Color Tool.
RIGHT-HAND PAGE
top: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); Trophy Cup Container, Sugar Container and Iron Console Table from Winward International; Artichoke on Large Pedestal from Napco; Male Body Form from Park Hill Collection.
floral necklace: Cut flowers from California
flower farmers, courtesy of the California Cut Flower Commission (CCFC); Oasis Silver Matte Flat Wire, Oasis Silver Aluminum Wire, Oasis Silver Metallic Wire, Oasis Silver Bullion Wire, Oasis Silver Chain, Oasis Single Pearl Brooches, Oasis White Mega Beaded Wire and Oasis Natural Midollino Sticks from Smithers-Oasis Company.
bottom left: Cut flowers from California flower farmers, courtesy of the Califor-nia Cut Flower Commission (CCFC); Pink Footed Compote, Blue Honeycomb Pot Cover, Celadon Hobnail Pot Cover and Metallic Purple Oval Planter from Napco; Pink Matte Rose Vase from Smithers-Oasis Company.
middle right: Succulent from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); Oasis Ivory Lace Wrap from Smithers-Oasis Company; Shell Gray, Strawberry and White Luminus ribbons from Lion Ribbon Company; Dazzle Ice Princess Bracelet from Fitz Design.
Casa Tropicana LEFT-HAND PAGE
top: Cut flowers and succulents from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); Graphite Resin Urn from Winward Interna-tional; Oasis Turquoise Midollino Sticks and Flat Cane, Oasis Purple Flat Wire, ECOssen-tials Aqua and Eggplant Cube contain-ers, and Oasis Black Mega Beaded Wire from Smithers-Oasis Company; Bottle with Poultry Wire, Tinwork Platform, and Patio Table and Chair from Park Hill Collection; Decorative Peacock from Napco; “Trendy Frida Kahlo” print from Society6.
far left: Multi Alessia ribbon from Lion Rib-bon Company.
bottom left: Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC); ECOs-sentials Aqua Cube container and Purple Matte Hurricane Vase from Smithers-Oasis Company; Dragonfly Pot Cover from Napco; Jars in Wire Rack and Pickle Jar
with Poultry Wire from Park Hill Collection. middle right: Multi Alessia, Multi Bloom, Multi Delilah and Blue Camino ribbons from Lion Ribbon Company.
RIGHT-HAND PAGE
top left:Cut flowers from California flower farmers, courtesy of the California Cut Flower Commission (CCFC).
top right:(left to right) Hot Red, Navajo Turquoise and Orchid Grosgrain ribbons and Black ECOGrosgrain ribbon from Lion Ribbon Company.
bottom left: Colortool Sprays and über-matte color finishes from Design Master Color Tool; succulent print from Napco.
contact information
California Cut Flower Commission (CCFC) 916-441-1701; ccfc.org
Design Master Color Tool, Inc. 800-525-2644; dmcolor.com Fitz Design
800-500-2120; creationsbyfitzdesign.com
Lion Ribbon Company
800-551-LION (5466); lionribbon.com Napco
800-356-2726; napcoimports.com Park Hill Collection
888-603-3334; parkhillcollection.com Society6, LLC society6.com Smithers-Oasis Company 800-321-8286; oasisfloralproducts.com Winward International 800-888-8898; winwardsilks.com
