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Fee Changes Background Material. March 2015

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(1)

Fee Changes

Background Material

(2)

The Current LRS Picture

Challenges

Revenue is down, and is coming in more slowly

Revenue owed goes unreported/unpaid

No real opportunities to cut expenses – actually need

to increase marketing/public outreach and staffing

levels

Staff and marketing/public outreach increases are

dependent on sustainable revenue

Successes & Opportunities

Call/internet volume picking up

New website is a great marketing platform

(3)

Factors Underlying Our Challenges

1. The Recession

2. Increasing Lag Time: Referral to Revenue

3. Lopsided Percentage Fee Model

4. Revenue Owed Goes Unreported/Unpaid

(4)

Increasing Lag Time:

Referral To Revenue

(5)

Lag Time: Referral to Receipt of % Fees Payment

Matters Generating $15,000 or more to LRS in Last 11 Years

March 2015 5 2.43 2.66 2.65 3.01 3.08 3.16 3.37 3.48 3.47 3.53 3.82 0.00 0.50 1.00 1.50 2.00 2.50 3.00 3.50 4.00 4.50 FY 04-05 FY 05-06 FY 06-07 FY 07-08 FY 08-09 FY 09-10 FY 10-11 FY 11-12 FY 12-13 FY 13-14 FY 14-15 (to date)

Ye

ar

s S

inc

e R

ef

er

ra

l

(6)
(7)

New York City Bar LRS

7

Annual Listing Fees

Base Listing Fee $200

Percentage Fees

Applies to attorneys' fees where the aggregate fee is $600 or more

Each Major Panel Category (area of law)

Add $60

Referrals made on or after 9/22/08: 6% of the first $10,000

12% of the next $40,000, plus 18% of the amount over $50,000 Association Membership Discount

Subtract

New York City Bar Association

New York County Lawyers’ Association

National Employee’s Lawyers Association

American Immigration Lawyers’ Association

($50)

Referrals made before 9/22/08, and dental and medical malpractice matters: 5% of the first $10,000

10% of the next $40,000, plus 15% of the amount over $50,000 New to Practice Discount

(admitted to practice less than 8 years)

Subtract ($50)

(8)

Cases that generate $50,000 or more in Attorneys' Fees

3%

Cases that generate under $10,000 in Attorneys’ Fees

79%

Volume of Cases

(under current rules)

$10,000, next $40,000, over

$50,000

Cases that generate $50,000 or more in Attorneys' Fees

54%

Cases that generate under $10,000 in Attorneys' Fees

18%

% Fees Revenue

(under current rules)

$10,000, next $40,000, over

(9)

History of Changes - Percentage Fee Model

March 2015 9

1985:

5%

All One Tier

1991:

% Change

5%

of the first $10,000

0%

10%

of the next $40,000

100%

15%

of all over $50,000

200%

2008:

% Change

6%

of the first $10,000

20%

12%

of the next $40,000

20%

18%

of all over $50,000

20%

(10)

Percentage Fees:

(11)

Percentage Fee Revenue Models

March 2015

Program

Percentage Fee Revenue Model

Philadelphia

$0 to $10,000 -- 10% of entire fee

$10,001 to $20,000 -- 15% of entire fee

$20,001 to $35,000 -- 20% of entire fee

over $35,000 -- 33.33% of entire fee

Columbus

15% on everything less than $100,000

25% on $100,000 and over

Nevada

20%

San Diego; Los Angeles; Austin; Massachusetts

15%

Brooklyn

10%

New York City Bar

6% of the first $10,000

12% of the next $40,000, plus

18% of the amount over $50,000

(12)

Comparison of Fees Generated

Program

Fee paid on

$2,500 case

$7,500 case

Fee Paid on

$10,000 case

Fee Paid on

$15,000 case

Fee Paid on

$75,000 case

Fee Paid on

Philadelphia

$250

$750

$1,500

$2,250

$25,000

Columbus

$375

$1,125

$1,500

$2,250

$11,250

Nevada

$500

$1,500

$2,000

$3,000

$15,000

San Diego; Los

Angeles; Austin;

Massachusetts

$375

$1,125

$1,500

$2,250

$11,250

Brooklyn

$250

$750

$1,000

$1,500

$7,500

New York City Bar

$150

$450

$600

$1,200

$9,900

(13)

Revenue Owed Goes Unreported

and Unpaid – Attorney Portal

(14)

Revenue Owed: Unreported & Unpaid

Change from paper mailings to current PDF reporting is --

A good start; helps cut down on postage, printing and

administrative costs

Still a slow process for LRS staff and panel members

Still relies on panel members

and clients’ memories…if no one

remembers LRS referral when client retains panel member, no

hope of collecting percentage fees revenue

Attorney Portal: Online reporting is –

Fast, easy, lowers or eliminates postage

Less administrative/nonbillable time to panel members – simple

questions, easy review of payment history for each client, etc.

Searchable database means more reporting and payment of

referral fees – search on new client name and know

immediately if client was an LRS referral

(15)

The Association is investing in the Attorney

Portal – LRS is not paying for version 1.0

LRS will be responsible for enhancements

(version 2.0, etc.) and maintenance

Project Planning is underway

Timeline = 18 mos. (estimate)

March 2015 15

(16)
(17)

New Website

New Phone System

Attorney Portal

Full Time Executive Director & Deputy Director

Paid Interns for Marketing/Public Outreach

Open to Increasing Staff if Sustainable Revenue

March 2015

Association Investment in LRS

(18)

Changes to Legal Referral Service

Rules for Panel Membership Rule 14

- Payment of Case Fees from

(19)

New York City Bar LRS

19

Annual Listing Fees

Base Listing Fee $200

Percentage Fees

Applies to attorneys' fees where the aggregate fee is $600 or more

Each Major Panel Category (area of law)

Add $60

Referrals made on or after 9/22/08: 6% of the first $10,000

12% of the next $40,000, plus 18% of the amount over $50,000 Association Membership Discount

Subtract

New York City Bar Association

New York County Lawyers’ Association

National Employee’s Lawyers Association

American Immigration Lawyers’ Association

($50)

Referrals made before 9/22/08, and dental and medical malpractice matters: 5% of the first $10,000

10% of the next $40,000, plus 15% of the amount over $50,000 New to Practice Discount

(admitted to practice less than 8 years)

Subtract ($50)

(20)

New York City Bar LRS

Percentage Fee Changes

Now Effective 5/1/15

Applies to attorneys' fees where the

aggregate fee is $600 or more Applies to attorneys' fees where the aggregate fee is $600 or more Referrals made on or after 9/22/08: Referrals made on or after 05/01/15: 6% of the first $10,000 10% of the first $5,000

12% of the next $40,000, plus 15% of the next $35,000, plus 18% of the amount over $50,000 20% of the amount over $40,000 Referrals made before 9/22/08, and dental

and medical malpractice matters: Referrals made between 09/22/08 and 05/01/15: 5% of the first $10,000 6% of the first $10,000

10% of the next $40,000, plus 12% of the next $40,000, plus 15% of the amount over $50,000 18% of the amount over $50,000

Referrals made before 9/22/08, and dental and medical malpractice matters referred by the Service between 02/01/91 and 05/01/15:

(21)

March 2015 21

Rebalancing Percentage Fee Model

Cases that generate $40,000 or more in Attorneys' Fees

41%

$5,000 through $40,000

47%

Cases that generate under $5,000 in Attorneys' Fees

12%

% Fees Revenue Year 5 (est.)

(under 5/1/15 rules)

Longer Lag Time Cases that generate $40,000 or more in Attorneys' Fees

47%

$5,000 through $40,000

43%

Cases that generate under $5,000 in Attorneys' Fees

10%

% Fees Revenue

(under current rules)

Longer Lag Time

Less reliance on cases which generate over $40,000 in fees and have

the longest lag times from referral to receipt of % fees payment.

More reliance on cases under $40,000 with shorter lag times.

(22)

Changes to Legal Referral Service

Rules for Panel Membership Rule 3 –

Membership/Annual Listing Fees

(23)

New York City Bar LRS

23

Annual Listing Fees

Base Listing Fee $200

Percentage Fees

Applies to attorneys' fees where the aggregate fee is $600 or more

Each Major Panel Category (area of law)

Add $60

Referrals made on or after 9/22/08: 6% of the first $10,000

12% of the next $40,000, plus 18% of the amount over $50,000 Association Membership Discount

Subtract

New York City Bar Association

New York County Lawyers’ Association

National Employee’s Lawyers Association

American Immigration Lawyers’ Association

($50)

Referrals made before 9/22/08, and dental and medical malpractice matters: 5% of the first $10,000

10% of the next $40,000, plus 15% of the amount over $50,000 New to Practice Discount

(admitted to practice less than 8 years)

Subtract ($50)

(24)

Annual Listing Fee Comparisons

Program Annual Listing Fees for Members

+ (bar membership fees, if required) Additional Panel Annual Listing Fees for Non-bar Members

Philadelphia 385/year + (experience tiers $92 to $383) Bar membership required Columbus LRS 300/year for new lawyers with 3 or less years experience 400/year for lawyers with more than 3 years experience Same – no bar membership required Nevada 50/year + (200/year, if less than 5 years experience) 50/year + (350/year, if 5 years or more experience) Bar membership required San Diego 125/year + (experience tiers $0 to $230) 350/year

Los Angeles 300/year + (no public pricing) 50 550/year

Austin 200/year 3+ years experience + ($180 to $250) 175/year 1-3 years experience + ($180 to $220) 150/year under 1 year experience + ($180 to $220)

50 discount for new bar members

Massachusetts 100/year 1-4 years experience + ($75 to $175) 150/year 5+ years experience + ($300 to $410) Bar Membership Required Brooklyn 400/year + ($100 to $185) 900/year

(25)

March 2015 25

Annual Listing Fees

(last change 1996)

Now

Effective 5/1/15

Base Listing Fee

$200

$390

Each Major Panel

Category

(area of law)

ADD

$60

$75 for 1st panel

If 2 or more panels,

each panel is $60

Association Membership

Discount

SUBTRACT

($50)

($100)

(e.g., belongs to NYCBA,

NYCLA)

New to Practice Discount

SUBTRACT

($50)

($100)

(admitted less than 8 years)

New York City Bar LRS

Annual Listing Fee Changes

(26)

Pull LRS out of the Great Recession (next year +)

Staff increases phased w/volume & revenue growth

Marketing/public outreach increases phased w/revenue growth

Produce additional content for new website

Revive Yelp

Start comprehensive social media campaigns, including pay-per-click

Increase current search engine optimization and keywords campaigns

Produce public service announcement videos for new website and other sites

Develop “trusted source” outreach campaigns to: CPAs, therapists, real estate

agents/brokers, mortgage brokers, doctors, health care professionals,

chiropractors, financial planners, insurance agents/brokers, small business owners

Start new professional trade publication campaigns (trusted source aggregators)

Revive New York Law Journal campaigns

Revive targeted newspaper campaigns (e.g., El Diario, etc.)

Revive grassroots public outreach campaigns – posters and business cards, etc., at

all courts, libraries, government offices, social service organizations, etc.

Attorney Portal & Website Enhancements

Additional Revenue = Ability to Invest in

Operations & Marketing/Public Outreach

References

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