Global Alliance for Public Relations and Communication Management
c/o USI Università della Svizzera italiana via Giuseppe Buffi 13
CH-6900 Lugano • Switzerland phone +41 58 666 47 72
fax +41 58 666 47 39
e-mail [email protected] website www.globalalliancepr.org
01 Introduction 02 Logo elements 03 Formats 04 Proportions 05 Proportions 06 Space requirements 07 Minimum size 08 Corporate typography 09 Corporate colors
10 Unacceptable uses of the logo 11 Application sample 12 Electronic signature 13 Symbol 14 Website 15 Website
00
INDEX
01
INTRODUCTION
The importance of the
corporate identity manual
This corporate identity manual is a document that establishes the standards for the correct application of the Global Alliance logo. A consistent use of the logo helps to preserve its distinct "personality" and contributes to a coherent branding of the Global Alliance. For any questions about the implementation of the corporate identity, contact:
USI Servizio grafica [email protected] or
Global Alliance
[email protected] www.globalalliancepr.org
Identifying the key elements
of the Global Alliance logo
02
LOGO ELEMENTS
The text or logotype, together with the symbol, constitute the logo of the Global Alliance. This logo is a key element of the Global Alliance brand and should be used in all communica-tion materials.
The symbol is the graphic element that always accompanies the logotype. Together, they form the Global Alliance logo.
Correct use of the logo in
positive and negative formats
03
FORMATS
Together, the logotype and the symbol create the distinct logo of the Global Alliance. In order to maximize the impact and value of this brand element, the logo should only be used in the ways described below.
POSITIVE
COLOR GREYSCALE
Proportions between the
elements of the logo
04
PROPORTIONS
Below are the correct proportions between the logo elements. x/4 x/2 x x x x x
05
Proportions between the elements
of the logo elements and background
PROPORTIONS
The correct placement of the logotype and symbol on the background should be as follows.
x x
5x 5x
x
Correct placement of the logo
06
SPACE REQUIREMENTS
A predefined minimum distance should be maintained between the logo and other elements in printed materials and online media. This "white space" ensures that the logo is always separated from other graphic elements, text, photography and so forth, to ensure maximum visibility and branding effectiveness.
x x
07
Correct reduction of logo size
MINIMUM SIZE
To ensure optimal display and legibility of the logo, the minimum acceptable size is 10 mm in height.
Correct fonts for print and electronic media
CORPORATE TYPOGRAPHY
08
The typography families used in all texts for the Global Alliance are Futura for body copy and Palatino for headlines.
For the website, the correct font is Arial.
FUTURA
BOLD MEDIUM LIGHT
ARIAL
BOLD REGULAR Standard corporate typefaces for printed materials Web typeface
abcdefghijklm ABCDEFGHIJK 1234567890 PALATINO BOLD LIGHT abcdefghijklm ABCDEFGHIJK 1234567890 abcdefghijklmnl ABCDEFGHIJK 1234567890
C
The corporate colors of the brand and
equivalence for all possible applications
09
CORPORATE COLORS
PANTONE 320 CVU C.100 M.0 Y.30 K.5 R.0 G.148 B.170 # 00a2b2 PANTONE 425 C 1 C.0 M.0 Y.0 K.77 R.95 G.96 B.98 # 5f6062 PANTONE WHITE C C.0 M.0 Y.0 K.0 R.255 G.255 B.255 # ffffff PANTONE BLACK C C.0 M.0 Y.0 K.100 R.26 G.23 B.27 # 000000D
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Examples of incorrect implementation
UNACCEPTABLE USES OF THE LOGO
Do not change the font or the orderof the elements.
Do not change the colors of the logo.
Do not deform or stretch the logo.
Do not use the logo without the box.
global alliance
global alliance
11
Some visual application
examples of the logo
APPLICATION SAMPLE
1. Example of business card
2. Example of letter 3. Example of Power Point
presentation
1. 2. 3.
Global Alliance for Public Relations and Communications Management c/o USI Università della Svizzera italiana • via Giuseppe Buffi 13 • CH-6900 Lugano • Switzerland phone +41 58 666 47 72 • fax +41 58 666 47 39 • [email protected] • www.globalallincepr.org Sara Fedele
PR & Communication Manager
Global Alliance for Public Relations and Communication Management
c/o USI Università della Svizzera italiana via Giuseppe Buffi 13 CH-6900 Lugano Switzerland phone +41 58 666 47 72 fax +41 58 666 47 39 skype s.fedele e-mail [email protected] website www.globalalliancepr.org Partnership Dossier
Global Alliance for Public Relations and Communication Management
12
ELECTRONIC SIGNATURE
Name Surname ● Executive Officer
Global Alliance for Public Relations and Communication Management
c/o USI Università della Svizzera italiana ● via Giuseppe Buffi 13 ● CH-6900 Lugano ● Switzerland
phone +41 58 666 42 81 ● fax +41 58 666 47 39 ● [email protected] [email protected] ● www.globalalliancepr.org
The Global Alliance is supported by: Grayling FOLLOW US ON
Dan Tisch ● Chair-elect
Global Alliance for Public Relations and Communication Management● CPRS Fellow ● [email protected] c/o USI Università della Svizzera italiana ● via Giuseppe Buffi 13 ● CH-6900 Lugano ● Switzerland
phone +41 58 666 47 72 ● fax +41 58 666 47 39 ● www.globalalliancepr.org
The Global Alliance is supported by: Grayling FOLLOW US ON
Font must be Arial, 8pt
The name should be in Bold; other information in Regular. Two colors are used: Black and Green.
Ex 1
13
Visual application for the header.
The symbol of the flower
SYMBOL
Allium flowers grow from a single bulb and produce globe-shaped clusters of flowers in purple, pink or white.
The allium flower, a member of the lily family, symbolizes unity, humility and patience, but also represents good fortune and prosperity.
14
WEBSITE
15
WEBSITE
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BANNER
Banners size for website and newsletters
Half banner (215x106 px) Full banner
17
BANNER
Banners size for website and newsletters
Rectangle (215x250 px) Leaderboard
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BANNER
Banners size for website and newsletters
Half Leaderboard (464x106 px) Half banner
19
BANNER
Banners size for website and newsletters
Skyscraper (215x600 px)
