• No results found

Digital Marketing Capabilities

N/A
N/A
Protected

Academic year: 2021

Share "Digital Marketing Capabilities"

Copied!
22
0
0

Loading.... (view fulltext now)

Full text

(1)

Digital Marketing Capabilities

Version : 1.0

(2)

Company Framework

(3)

Introduction

SPACECOS is a leading IT services and marketing solutions provider. We provide the winning outline to our clients by making a single technology and marketing destination for all your business needs. Our clients have found in us a right-size partner who combines scale, solidity and customer in-center

Strong Domain Knowledge

 Our solutions have a strong domain focus that helps our clients in different industries maximize the value of their IT and Outsourcing spend

Positive investment in People and Infrastructure

 Our key strength is our people and we have created structure that allow us to attract, train and retain the best talent.

Driven by an Innovation Engine

(4)

What We Do

 We Plan, Design, Execute & Measure Integrated Marketing Strategies for our Esteem Clients

 We are a One - Stop destination for comprehensive Digital Marketing Solutions, aiming at increasing business ROI with minimum Investments

 Our Expertise and command of Technology enables us to Plan, Design, Execute, & Measure integrated marketing strategies that Leverage Marketing Automation, Business Intelligence, best in class design to connect prospects with clients wherever, whenever & however they live online.

(5)

How We Do

 Increase web traffic to your website

 Reduce the cost of advertising across other expensive marketing media

 Sell and promote the products and services online to the target customers

 Brand the product within the target audience

 Expand online business & awareness globally

(6)

Services on Sale

 PPC

 SEO Digital Marketing

 SMM

 SMS Campaigns

 Email Campaigns

 IVR/Voice Campaigns

(7)

Search Engine Marketing (SEM)

Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages through optimization and advertising. SEM may use

 Search engine optimization (SEO) which adjusts or rewrites website content to achieve a higher ranking in search engine results pages

(8)

Pay Per Click (PPC)

SEM is a form of internet marketing seeks to promote websites by increasing their visibility in search engine result through use of Pay Per Click campaigns ( PPC )

 Ability to set your own budget:- With PPC, you can define exactly how much money you want to spend. In Adwords, for instance, you can set a daily budget. Once your budget has been reached, your ads will no longer display for the rest of the day.

 Target specific keywords:- Another advantage to PPC marketing is the ability to target specific keywords. If your website sells personalized t-shirts, you could target keywords such as "personalized t-shirt," "custom t-shirt," "design your own t-shirt," etc. This creates highly targeted visitors whom are ready and eager to purchase your product.

 Faster results than organic search traffic:- It can take months or even years to rank a new website high for its respective target keywords. On the other hand, PPC marketers can instantly place their site on display for any keyword they choose (assuming it's within the terms and conditions).

(9)

SEO aimed optimize the ranking of the portal on the search ensuring Quality traffic. SEO simply increases the chances of your website to be founded through searching in Search Engine when they search about things you provide in your website (products) with the help of web spider

 Increased Traffic - Top positions on the search engine result pages receive a majority of the impressions and clicks, so ranking in these top positions can result in significant traffic increases for your website.

 ROI - SEO provides traceable and quantifiable results, regardless of whether you are an ecommerce or non-ecommerce site so there are no qualms when it comes to ROI.

 Cost effectiveness - SEO is one of the most cost-effective marketing strategies because it targets users who are actively looking for your products and services online.

 Increased site usability – In an effort to make your website easier to navigate for the search engines, SEO simultaneously helps to make your website more navigable for users as well. SEO consists of rearranging the site's architecture and links to make pages within the website easier to find and navigate.

 Brand Awareness - Since top position rankings result in significant impressions, having your website in these top positions on the result pages translates to more exposure for your website.

(10)

Social Media Marketing (SMM)

SMM is Building a business through social media ( Blogs, Forums, Social Networks, Videos / Photo sharing sites)

 Facebook Management

 Twitter Management

 LinkedIn Management

(11)

Facebook Management

 Creating Profile & Company Page

 Content Development

 Buzz Creation

 Integration page with other social media channels

 Post updates with links to the desired landing page

 Joining Groups & Pages

 Adding Members & Starting Discussions

 Adding custom tabs

 Tagging use of various external

 Sharing Links

 Creating facebook “Like” button & badge, to place it in the website & blogs

 Run Contests, Promotional Campaigns, Polls

 Video sharing via YouTube tabs ( for viral campaigns )

 Photo sharing via page flicker apps/ similar apps

 Document sharing

 Customized contact form / registration form

(12)

LinkedIn Management

 Creating Profile & Company Page

 Integrating profile with other media channels

 Add Connections & Join Groups

 Targeting & Networking with the influencers

 Starting Discussions in groups

 Active participations in relevant Q&A’s

 Publish Press Release

 Create Polls

 Launch & Promote events

 Submit Feeds

 Share Presentation & Links

(13)

Twitter Management

 Creating Twitter Handle

 Post tweets with site link (content from the site)

 Following key influencers

 Use hash tags for keywords

 Retweet influential tweets

 Tweeting based on trends

 Post natural updates frequently

 Influence mentions

 Create a twitter badge & place it on the site and blogs

 Increase followers base constantly

(14)

Google +

 Create Profile

 Create Page

 Content Development

 Buzz Creation

 Integrating page with other social media channels

 Post updates with links to the desired landing page

 Joining Pages

 Adding influencers to our circles

 Starting Discussion

 Sharing Links

 Video, Photo or Document Sharing

(15)

SMS Marketing Solution

 We can help you market your brand, product or event through Bulk SMS Marketing. SMS is the most Instantaneous and Effective method of interacting with prospective customers that has clearly emerged as a potent marketing medium.

 Bulk SMS service has become the primary choice for reaching large audiences to send large volumes of messages. In order to stay in touch with your potential and existing customers - send bulk SMS without interrupting your core business functions. It is one of the most simple, efficient and quick method to advertise and market new promotions.

Bulk SMS Gateway offers following services for SMS in India and Abroad

Bulk SMS Services – Promotional / Transactional Route

Short Code services

Long Code Services (Virtual Number)

SMS Contest, Polling & Voting Application

(16)

Email Marketing Solution

 Our Email Marketing service let's you focus on your business not the technical issues of sending out your mass bulk emails. We offer the most affordable and cost effective pricing structure in the email advertising industry.

 Email technology is always evolving, so the list of benefits is growing every day. A few examples of some of the benefits of utilizing email to reach your clients and customers include the ability to :-

 Increase sales

 Generate repeat business

 Gain customer insight / feedback

 Up-sell current customers

 Win back latent customers

 Build customer loyalty

 Drive web traffic or storefront traffic

 Realize instant campaign results

 Generate detailed leads

 Improve tracking and feedback

 Easily change and tweak marketing campaigns

(17)

IVR Campaigns

 Interactive voice response (IVR) is a technology that allows a computer to interact with humans through the use of voice and DTMF tones input via keypad.

 Here is a list of a few benefits from using an IVR.

 Increase first contact resolution

 Increase customer service efficiency

 Increase agent and company efficiency

 Reduce operational costs

 Increase professionalism

 Increase customer satisfaction

(18)

WhatsApp Campaign

SMS & Email Broadcasting aside, over at Spacecos, we find new and improved methods of message broadcasting to help deliver your message across to a wider base of potential clients. With Spacecos new service of WhatsApp Messaging, reach out to a large database of thousands of customers in one go.

Our service helps you to send

 Promotional text

 Images

 Video

(19)
(20)

Our Esteem Clients

(21)

Contact Us

For Sales Enquires or Queries:

Email :

[email protected]

Contact No: 022 – 41277606

(22)

References

Related documents

And ask him thus in every situation that his will be done—for he wills what is good and expedient for your soul, whereas that is not always what you seek.” 35 For both

 Web site designers wanting to offer search engine marketing services to their clients.  Search engine optimizers (SEO) or search engine marketers (SEM)

This may be a website home page or a unique page developed specifically for a marketing campaign. • Search Engine Marketing (SEM): The practice of promoting a website through a

The most important online marketing tools are SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMO (Social Media Optimization), online advertising with display

Key responsibilities include creating and managing effective Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Affiliate Marketing strategies.. What

Search Engine Optimization (SEO) is the process of influencing the visibility of a web page in a search engine ’ s organic results"... Search Engine

SEO – Search Engine Optimization – Natural SEM – Search Engine Marketing – PAY TO PLAY Impression – Your website on SERP results. CTR – Click

interface FastEthernet0/6 description FE to SRV1 switchport access vlan 50 switchport mode access switchport nonegotiate spanning-tree portfast no shut!.