Business

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finance

accounting

management

economicS

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Message from the Head of Department

The word education is drawn from the Latin word educere, meaning “to lead forth”. The process of education is to rouse and bring forth the skills inherent in a student and nurture them to the point of active functionality in the chosen field of study.

In my teaching experience, I find that pre-university students generally tend to view education as merely a means to an end. “Tell me what I need to learn so I can repeat it to you in an exam, thus earning me the qualifications to achieve what I want.” It is radically different now in a university setting. It is no longer ingestion and regurgitation. University students are adults who have chosen a particular field in which to develop their talents. Out of the many possibilities available, they choose a particular field because they realise it is what they are inclined to do. They want to acquire the skills to grow the passion within them. This is the seed from which will grow a strong and bountiful tree, nurtured by the fertile environment and rich soil of the university. This is the true meaning of educere – because the inherent talents are brought forth from an individual who is actively seeking knowledge in that particular field of interest.

Education is more than achieving paper qualifications solely to fit into a future comfortable job in a faceless corporation. Students are not commodities to be churned out of an

industrial assembly line to fit into a larger machine. Instead, they are individuals with passion, talents and intelligence. Where do you see yourself in five years' time? Will you be just another salaried person, waking up early, getting dressed in strange clothes that you buy for work and driving through traffic in a car that you are paying loan instalments on – just to get to the job you need to pay for the clothes and the car, and the house or apartment you leave vacant all day so you can afford to live in it?

At HELP, I believe that university education is much more than the acquisition of job-specific knowledge. As human beings we are not programmable computer components. Education also encompasses the development of communication skills, personality, curiosity, attitudes and creativity. Far more important than providing mere information is to spark a passionate interest that will help students lead truly meaningful lives and bring value to the community of which they are a part. An excellent university experience will help students learn who they are, to discover a larger purpose for their lives and eventually to live as better human beings.

Dr Sabrina Wong Yoke Chen

Head, Department of Business Studies

2 Programs

8 Professional Recognition

9 Program Structure

17 Progression Pathways

18 Credit Transfer

20 Achievers and Alumni

21 Academic Team

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1 Diploma in Business

KPT/JPS(A6487)01/15

The Diploma in Business is a 2-year HELP University program that prepares students for admission into the second year of business related degree programs at internationally recognised universities. It is widely accepted by Australian, British and new Zealand universities as being equivalent to their first year course of studies.

This program has been structured and developed in consultation with, and moderated by, foreign universities to ensure that it is of an acceptable international standard. The curriculum has been designed to provide students with a sound background in accounting, finance, marketing, management and related business subjects. Apart from preparing students for entry into business degree programs, the Diploma in Business adequately prepares students for the job market as well.

On completion of this program, graduates will have acquired the knowledge and practical skills in business which will enhance their competency to complete their task assignments.

2 Bachelor of Business

(Accounting) (Hons)

KPT/JPS(A10833)10/14

Accounting is concerned with the measurement, reporting and evaluation of information, including computerised information, which assists in the management of resources in business entities and government organisations.

This program prepares students to become professional accountants. It covers theoretical and conceptual accounting matters combined with the basic accounting skills needed to make graduates employable.

The curriculum has been designed to satisfy the requirements of professional accounting bodies like CPA Australia, ACCA, ICAEW, MICPA, CIMA, MIA and many others where full exemptions can be obtained. At the same time, the curriculum provides students with a broad-based education, thus ensuring success in the highly competitive work environment.

Furthermore, top accounting professionals from the Big 5 accounting firms are invited to participate in teaching as adjunct staff. They will bring real world perspectives into the classroom setting.

3 Bachelor of Business

(Entrepreneurship) (Hons)

KPT/JPS(A10830)10/14

Entrepreneurship creates value and contributes to all-round progress. It is an integrating discipline that draws on knowledge and skills developed in a variety of areas. Entrepreneurial endeavours are successful when they identify and assess opportunities, and enable action to be taken to pursue the opportunities.

The program’s curriculum blends the traditional

components of a management education with the study of the content, skill, and sensitivity areas that uniquely define entrepreneurship. Through a combination of academic and clinical experiences, students will develop an appreciation and understanding of the entrepreneurial process.

On completion of the program, graduates will understand the motivations, behaviour and strategies necessary to create, implement and sustain new ideas and ventures.

4

Bachelor of Business

(Finance) (Hons)

KPT/JPS(A5951)10/14

Finance is concerned with the study of financial

instruments, institutions, markets and systems. It involves the study of financial decision making under uncertainty, and has applications in many fields including banking, financial consulting and planning, funds management, merchant banking, stock broking and treasury.

This program provides rigorous training in the theory and application of finance. The program involves a core in mainstream finance supplemented with studies in related quantitative techniques and methodologies, economics and management.

On completion of this program, graduates will understand: • how corporations make financial decisions

• how individual investors select and manage their investment opportunities and portfolios

• the intricacies of derivative securities

• the management of the financial services industry

Programs

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5 Bachelor of Business (Human

Resource Management)(Hons)

KPT/JPS(A10832)10/14

The realisation of the importance of proper human resource management has been reflected in the hiring of people with specialised skills in personnel management, compensation, labour relations, training and management development, and the use of organisational development consultants. This program is designed to provide students with an in-depth knowledge of the three management functions that have become most critical in modern organisations: personnel management, industrial relations and

organisational behaviour. It emphasises both practical and conceptual skills to enable students to work in all areas of human resource management in both the public and private sectors.

The program aims to provide a broad understanding and appreciation of organisations as well as skills in basic human resource management functions.

On completion of the program, graduates should be able to help shape an organisation or business through staff planning, job analysis and design, appraisal of staff performance and assessment of training needs.

6 Bachelor of Business

(International Business) (Hons)

KPT/JPS(A6238)10/14

This program is designed for students who wish to specialise in courses that lead to a career in international business management. The program provides a broad foundation in business in addition to specialised studies in international management and international marketing. On completion of the program, graduates will have learnt international negotiation and leadership skills. Graduates will also have learnt how to generate global and local creative strategies, as well as the skills to effectively implement them.

7 Bachelor of Business

(Marketing)(Hons)

KPT/JPS(A5952)10/14

With greater competition in markets arising from deregulation, technological change and globalisation, an understanding of marketing is becoming increasingly crucial for professionals in both private and government business areas. In a more competitive world, graduates

with the ability to add value to products and services have an edge over others.

This program is designed to provide students with a sound background in business, together with an understanding of marketing’s role within and between organisations. On completion of the program, graduates will have acquired decision-making skills and be innovative in their approach to business problems and situations.

Furthermore, the program develops critical thinking and communication skills so that graduates may deal effectively with the continually changing business environment.

To achieve these aims, the program integrates the development of practical skills and knowledge with a strong emphasis on understanding current theories and the latest research.

8 Bachelor of Management (Hons)

KPT/JPS(A6913)08/16

This program will appeal to students wishing to obtain a general education in the disciplines which underlie the theory and practice of management. The degree aims to cover the analysis of a specific set of topics and also to teach an approach to logical analysis of social and individual decision-making.

On completion of the program, graduates will be able to look analytically and critically at management issues, develop critical skills for a wide range of real world business and professional situations, and be prepared for a career in business administration and management.

9 Bachelor of Economics (Hons)

KPT/JPS(A7952)09/17

The Bachelor of Economics (Hons) is an excellent starting point for a career in the accounting, finance and banking professions. Organised in terms of modules that emphasise both theory and relevant applications, the program offers a systematic exposure to tools with which to analyse financial markets, banking operations, corporate financial decision making and accounting reports.

On completion of the program, graduates will have gained an understanding of the fundamental issues, debates and problems related to the operation of financial systems at both the micro and macro levels, in the context of national and global economies. They will be ready for a career in the accounting, finance and banking professions.

10 Bachelor of Business

(Hospitality Management) (Hons)

KPT/JPS(A6839)03/16

Hospitality management encompasses the vibrant and varied worlds of hotel, restaurant and resort management and more. Graduates find employment in hotels, casinos, restaurants, conventions and events management companies. This major delves into international hotel operations management, technological applications in hospitality management and large scale services

management as well as small business operations. As the hotel and hospitality industry moves increasingly from a skill-based to a knowledge-based industry, higher learning has become increasingly critical to opening career doors and helping managers to be fully attuned to the culture, services and competitive aspects of the sector.

11 Bachelor of Tourism

Management (Hons)

KPT/JPS(PA10692)02/15

Tourism is the world’s biggest and fastest growing industry. The travel and hospitality industry constitutes 10% of the world’s GDP and is a major source of foreign exchange earnings and employment. The hospitality and tourism industries are very people oriented.

The HELP Bachelor of Tourism Management (Hons) program is designed to produce graduates with an in-depth grasp of concepts and perspectives in the tourism industry. It is industry focused so that graduates can function effectively as active professionals and are able to promote tourism at different levels, local and worldwide.

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12 Credit Transfer to the University

of Queensland

The University of Queensland (Australian University of the Year

1998) is one of Australia's premier learning and research

institutions. It is the oldest university in Queensland and has

produced generations of graduates who have gone on to

become leaders in all areas of society and industry. The

University is a founding member of the national Group of Eight,

an alliance of research-strong "sandstone" universities

committed to ensuring that Australia has higher education

institutions which are genuinely world class. It belongs also to

the global Universitas 21 alliance, which aims to enhance the

quality of university outcomes through international

benchmarking and via a joint venture e-learning project with

The Thomson Corporation.

After studying at HELP, students have the option of transferring

to the Bachelor of Business Management, Bachelor of

Commerce and Bachelor of Economics programs at the

University of Queensland under an exclusive credit transfer

arrangement. Terms and conditions apply.

Bachelor of Business

Management (2 + 1)

Specialisation • Marketing • International Business • Human Resources

Bachelor of Commerce

(2 + 1)

Specialisation • Accounting • Finance

• Accounting & Finance

Bachelor of Economics

(Hons) (1½ + 1½)*

Specialisation • General

• International Trade and Finance

*Please refer to the Department of Business Studies

Dr Kelvin Tan Jui Keng

former student of foon Yew High School, Johor Bahru, Kelvin completed his Diploma in

Business at HeLP with Distinction. He completed his Bachelor of commerce with Honours,

majoring in accounting & finance, and was awarded the Dean’s commendation for achievement at the university of Queensland for two consecutive years. Kelvin was one of the first students from HeLP to gain his PhD at uQ Business School and he has won a Dean’s award for Research Higher Degree excellence. He is now a full-time lecturer in finance at uQ Business School with research interests including capital structure, mergers and acquisitions and corporate governance. Kelvin is a recipient of the award for excellence in teaching in 2013.

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Professional Recognition

Certified Practising Accountants (CPA)Australia

Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) are eligible to apply to become associate members of CPA Australia where they can do the CPA program which consists of 6 subjects. After completion of the CPA program and with 3-4 years of relevant working experience, they can apply for

membership of the Malaysian Institute of Accountants.

Malaysian Institute of Chartered Secretaries and

Administrators (MAICSA)

The Malaysian Institute of Chartered Secretaries and Administrators (MAICSA) grants maximum exemptions to graduates of the HELP University Bachelor of Business (Accounting) (Hons) and Bachelor of Business (Finance) (Hons). Graduates of these 2 programs are only required to complete the final stage of the MAICSA International Qualifying Scheme (IQS) program (by examination) which comprises 4 subjects.

Graduates of the other HELP University Bachelor of Business in Marketing, Entrepreneurship, Human Resource Management and International Business (Hons) are required to complete the MAICSA International Qualifying Scheme (IQS) 1 & 2 which comprises 8 subjects in total.

The Association of Chartered Certified Accountants

(ACCA)

Students who have completed the HELP Bachelor of Business

(Accounting) (Hons) are eligible for a maximum exemption of 9 subjects out of 14 subjects from the ACCA.

The Institute of Chartered Accountants in England and

Wales (ICAEW)

Students who have completed the HELP Bachelor of Business

(Accounting) (Hons) are eligible for a maximum exemption of 8 subjects out of 15 subjects from the ICAEW.

Malaysian Institute of Accountants (MIA

)

Students who have completed the HELP University Bachelor of Business (Accounting) (Hons) program are eligible to sit for the MIA Qualifying Examination (QE) which consists of 4 papers.

Upon completion of 4 papers with 3-4 years’ relevant working experience, students can apply for membership of the MIA. The MIA’s QE is the third and final route to gain admission into the MIA, after which they are officially recognised as Chartered Accountants.

Program Details

• 2 years diploma program

• Students are required to complete 20 academic subjects and 4 MPU subjects

• 14 weeks per full semester; 7 weeks per half semester

Subjects

LEvEL 1

Academic Subjects

DIP1ACC03 Basic Accounting DIP1ECO03 Basic Economics DIP1EnG01 English 1 DIP1EnG02 English 2 DIP1ITC01 Introduction to

Information Technology DIP1MAT01 Basic Business

Mathematics I DIP1MAT02 Basic Business

Mathematics II DIP1SSK04 Elementary Law

Elective Subjects (choose 1)

DIP1BUS01 Introduction to Business Administration

DIP1PR01 Introduction to Public Relations

DIP1THM01 Introduction to Tourism and Hospitality Manage-ment

MPU Compulsory Subjects MPU1

MPU2163 Pengajian Malaysia 2 (Malaysian students) MPU2133 Bahasa Melayu

Komunikasi 1

(International students)

MPU2

MPU2213 Bahasa Kebangsaan A* MPU2223 Communication and

Writing Skills

* for Malaysian students without a credit in SPM Bahasa Melayu

MPU3

MPU2313 Introduction to Malaysian Tourism

MPU4 (choose 1)

MPU2412 Co-curriculum – Sports 1 MPU2422 Co-curriculum –

Comm-unity Service 1 MPU2432 Co-curriculum – Event

Management 1

LEvEL 2

Academic Subjects

D2ACC100 Financial Accounting D2ACC110 Accounting for Business

Decisions D2ECO110 Microeconomics D2ECO120 Macroeconomics D2FIn100 Introduction to Finance D2HRM100 Introduction to Human Resource Management D2LAW110 Business Law

D2MGT100 Organisations & Manage-ment D2MGT120 Introduction to Business Ethics D2MKT110 Marketing Principles D2QBM117 Business Statistics

Assessment

Assignments and/or mid-semester examination 30-60%

Final examination 40-70%

Entry Requirement

Any one of the following:

• SPM/O-levels with at least 3 credits (including a credit in English and at least a pass in Bahasa Melayu and Sejarah)

• Senior Middle 3 (UEC) with at least 3 Bs (including a B inEnglish and at least a pass in Bahasa Melayu)

• Equivalent qualification

Note: Forecast results are accepted. A conditional offer will be granted if the forecast results meet the entry requirements.

Intakes

January, May, August

Diploma in Business

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Program Details • 3 years Honours program

• 31 subjects including a graduation project

• 14 weeks per full semester; 7 weeks per half semester

• Specialisations: Accounting, Finance, Marketing, Entrepreneurship,

International Business & Human Resource Management

Subjects YEAR 1

9 Subjects (compulsory core subjects)

ACC101 Financial Accounting 1 ACC103 Management Accounting 1 ECO101 Principles of Microeconomics ECO102 Principles of Macroeconomics ITC101 Information Technology for Business LAW101 Business Law

MGT101 Principles of Management MKT101 Principles of Marketing QBM101 Business Statistics

YEAR 2 & 3

Accounting (13 compulsory specialisation subjects)

ACC200 Accounting Information Systems ACC201 Management Accounting 2 ACC202 Financial Reporting ACC203 Financial Accounting 2 ACC301 Management Accounting 3 ACC302 Corporate Accounting ACC303 Auditing & Assurance Services ACC304 Accounting Theory & Practice FIn202 Financial Management LAW201 Company Law TAX301 Taxation

MGT203 Business Research MGT400 Graduation Project

Finance (15 compulsory specialisation subjects)

ACC202 Financial Reporting ACC203 Financial Accounting 2 ACC302 Corporate Accounting ECO202 Macroeconomic Analysis FIn202 Financial Management

FIN203 Financial Institutions, Instruments & Markets FIN204 Investment Analysis & Decision Making FIn205 Wealth Management

FIN302 Analysis of Equity & Fixed Income Investments FIn304 Global Financial Management

FIn305 Strategic Issues in Financial Management FIN306 Derivative Securities & Risk Management FIn307 Portfolio Management

MGT203 Business Research

Marketing (14 compulsory specialisation subjects)

FIn202 Financial Management MKT201 Consumer Behaviour MKT202 Internet Marketing

MKT203 Distribution & Logistics Management MKT205 Sales Management

MKT207 Product Management

MKT301 Integrated Marketing Communications MKT302 Strategic Global Marketing

MKT303 Marketing Research

MKT304 Competitive Marketing Planning & Strategy MKT306 Services Marketing

MKT307 Environmental Marketing

MKT311 Innovative Product Development and Management MGT400 Graduation Project

Entrepreneurship (13 compulsory specialisation subjects)

FIn202 Financial Management HRM201 Managing Human Resources MGT200 Small Business Management MGT203 Business Research

MGT204 Asian Entrepreneurship & Innovation MGT206 Introduction to Entrepreneurial Behaviour MGT207 new Venture Creation

MGT208 Franchising

MGT307 Strategic Planning for Entrepreneurs MGT310 Corporate Venturing

MGT311 Entrepreneurship Business Plan MKT305 Strategic Marketing Relationship MGT400 Graduation Project

International Business (15 compulsory specialisation subjects)

FIn202 Financial Management ECO203 International Economics ECO204 International Trade

FIn304 Global Financial Management LAW305 International Business Law MAT201 Business Mathematics MGT201 Organisational Behaviour MGT203 Business Research

MGT209 Production & Logistics Management MGT301 Operations Management

MGT303 Corporate Policy & Strategy

MGT304 Strategic International Business Management MGT305 Business Ethics & Social Responsibility MKT302 Strategic Global Marketing

MGT400 Graduation Project

Human Resource Management (16 compulsory specialisation subjects)

ECO201 Labour Economics FIn202 Financial Management HRM201 Managing Human Resources HRM202 Human Resources Development HRM301 Human Resource Research

HRM302 Managing Occupational Health & Safety HRM303 Managing Strategic Human Resources INR201 Industrial Relations

INR301 Comparative Industrial Relations LAW207 Law of Employment

MAT201 Business Mathematics MGT301 Operations Management MGT302 Change Management MGT303 Corporate Policy & Strategy

MGT305 Business Ethics & Social Responsibility MGT400 Graduation Project

Partial List of Electives (for all specialisations)

ACC201 Management Accounting 2 ACC291 Islamic Bank Management BKG301 Comparative Banking Structure COM200 Managerial Communication ECO203 International Economics

FIn203 Financial Institutions, Instruments and Markets FIN204 Investment Analysis & Decision Making FIN206 Introduction to Technical Analysis & Trading FIN207 Mergers & Acquisitions

FIn301 Corporate Finance

HRM201 Managing Human Resources LAW201 Company Law

LAW305 International Business Law MGT200 Small Business Management MGT201 Organisational Behaviour

MGT204 Asian Entrepreneurship & Innovation MGT205 Asian Business Environment MGT300 Managing People across Cultures MGT302 Change Management

MGT303 Corporate Policy & Strategy

MGT304 Strategic International Business Management MGT305 Business Ethics & Social Responsibility MKT206 Retail Management

MKT208 Brand Management

MKT301 Integrated Marketing Communications MKT302 Strategic Global Marketing

MKT305 Strategic Marketing Relationship MKT308 B2B Marketing

MKT309 Marketing Engineering QBM201 Advanced Business Statistics

Graduation Project

All students are required to complete a graduation project in their

MPU Compulsory Subjects

MPU1

MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students) MPU3173 Pengajian Malaysia 3 (International students) MPU3113 Hubungan Etnik (Malaysian students)

MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 (choose 1)

MPU3213 Bahasa Kebangsaan A* MPU3223 Leadership in Business

*for Malaysian students without a credit in SPM Bahasa Melayu

MPU3 (choose 1)

MPU3313 Comparative Ethics for Malaysia MPU3323 Malaysian Constitution

MPU3333 Malaysian Digital Transformation

MPU3343 Career Pathways in the field of Behavioural Sciences in Malaysia

MPU3353 Personal Financial Planning in Malaysia

MPU4 (choose 1)

MPU3412 Co-curriculum – Sport 2

MPU3422 Co-curriculum – Community Service 2 MPU3432 Co-curriculum – Event Management 2

Seminars (Career Skills)

Seminars covering the following areas will be conducted and all students are required to attend. Although these seminars do not count as credits towards graduation, all HELP graduates must be trained in the following essential skills:

• Resolving Conflicts • negotiation

• Interpersonal Dynamics • Team Building

Assessment

Assignments and/or mid-semester examination 30-60% Final examination 40-70%

Entry Requirement

• HELP Foundation in Arts/Foundation in Science

• HELP Diploma in Business/Diploma in Information Technology • 2 Cs in STPM/A-Level passes and 3 SPM/O-Level credits • 5 Bs in Senior Middle 3 (UEC)

• 5 CPU passes with a minimum average of 50% • 5 SAM/TEE passes with a minimum average of 50%

• Victorian Certificate of Education with a minimum average of 50% • Equivalent qualification

And

C6 in SPM English/TOEFL score of 550/IELTS score of 5.5 And

Pass in Bahasa Melayu and Sejarah at SPM (for Malaysians only)

Intakes

Bachelor of Business (Hons)

(8)

The great aim of

education is not

knowledge but action."

- Herbert Spencer

"These three years have been

full of exasperating uphill

challenges for me, but they

were also pleasantly

interjected with rewards.

Despite the hardships, my

tertiary education was a

colourful one. none of this

could have been achieved

without the dedicated and

experienced lecturers who

worked relentlessly to instil

the passion for knowledge in

young minds.

"HELP University was the

right choice for me because

it is a school that provides

students with the skills and

opportunities needed to excel

in life through holistic and

quality education."

Ng Ka Jeng

A member of the global team of winners in the Maybank GO Ahead Challenge 2013

Completed Bachelor of Business (Hons) Finance, 2013

Program Details

• 3 years Honours program

Subjects

YEAR 1

ACC101 Financial Accounting 1 ECO101 Principles of Microeconomics ECO102 Principles of Macroeconomics ITC101 Information Technology for Business LAW101 Business Law

MGT101 Principles of Management MKT101 Principles of Marketing QBM101 Business Statistics QBM153 Mathematics I

YEAR 2

6 compulsory specialisation subjects

FIn202 Financial Management HRM201 Managing Human Resources MGT201 Organisational Behaviour MGT202 E-Business

MGT203 Business Research

MGT290 Focus on Career Management: Internship Program

ACC203 Financial Accounting 2 ECO255 Malaysian Economy ECO257 Regional Studies ECO280 Reflective Practice

MGT209 Production & Logistics Management

YEAR 3

MGT301 Operations Management

MGT304 Strategic International Business Management MGT305 Business Ethics & Social Responsibility MGT356 Critical Issues in Management MGT400 Graduation Project

ECO372 Economics of Growth & Development MGT302 Change Management

MGT303 Corporate Policy & Strategy MGT376 Quality Management

MGT377 Comparative Business Systems

All students are required to complete a graduation project in their related fields under supervision.

MPU Compulsory Subjects MPU1 (2 subjects)

MPU3123 Tamadun Islam dan Tamadun Asia (Malaysian students)

MPU3173 Pengajian Malaysia 3 (International students) MPU3113 Hubungan Etnik (Malaysian students) MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 (choose 1)

MPU3233 Leadership in Business MPU3213 Bahasa Kebangsaan A*

MPU3 (choose 1)

MPU4 (choose 1)

MPU3412 Co-curriculum – Sports 2

Assessment

• HELP Foundation in Arts/Foundation in Science

• HELP Diploma in Business/Diploma in Information Technology • 2 Cs in STPM/A-Level passes and 3 SPM/O-Level credits • 5 Bs in Senior Middle 3 (UEC)

• 5 CPU passes with a minimum average of 50% • 5 SAM/TEE passes with a minimum average of 50%

• Victorian Certificate of Education with a minimum average of 50% • Equivalent qualification

And

Pass in SPM Bahasa Melayu and Sejarah (for Malaysian students only)

Intakes

January, February, May, August

Bachelor of Management (Hons)

(9)

Program Details

• 31 subjects including an economics research project • 14 weeks per full semester; 7 weeks per half semester

Subjects

YEAR 1

ACC155 Elements of Accounting & Finance I ECO155 Microeconomics I

ECO157 Macroeconomics I

ECO158 History of Economic Thought QBM153 Mathematics I

QBM154 Statistics I QBM175 Mathematics II

ACC177 Elements of Accounting & Finance II ECO173 International Relations

ECO174 Human Geography MGT101 Principles of Management QBM176 Statistics II

YEAR 2

ECO203 International Economics ECO255 Malaysian Economy ECO256 Research Methods ECO260 Econometrics I ECO286 Microeconomics II ECO287 Macroeconomics II

ECO257 Regional Studies ECO258 Public Finance

ECO293 Advanced Principles of Management QBM276 Management Science Methods I QBM277 Management Science Methods II QBM278 Management Mathematics I QBM279 Management Mathematics II

YEAR 3

ECO400 Economics Research Project ECO353 Fiscal & Monetary Policy ECO355 Econometrics II

ECO372 Economics of Growth & Management ECO373 Monetary Economics

MGT305 Business Ethics & Social Responsibility ECO387 Labour Economics

QBM372 Further Mathematics I QBM373 Further Mathematics II

Dissertation

All students are required to complete a research project related to their field under supervision.

MPU2 (choose 1)

MPU3 (choose 1)

MPU4 (choose 1)

Assessment

• Assignments and/ or mid-semester examination 30-60% • Final examination 40-70%

• HELP Foundation in Arts/Foundation in Science • 2 Cs in STPM

• 2 A-Level passes

• 5 Bs in Senior Middle 3 (UEC)

• 5 CPU passes with a minimum average of 50%

• 5 SAM/TEE examination passes with a university aggregate of

50%

• Equivalent qualification

And

Intakes

Bachelor of Economics (Hons)

Program Details

SUBJECTS YEAR 1

ACC101 Financial Accounting 1 ACC103 Management Accounting 1 ECO101 Principles of Microeconomics ECO102 Principles of Macroeconomics ITC101 Information Technology for Business LAW101 Business Law

MKT101 Principles of Marketing QBM101 Business Statistics

TRM101 Principles of Management for Hospitality & Tourism

YEAR 2 & 3

17 Subjects (compulsory specialisation subjects)

FIn202 Financial Management HRM201 Managing Human Resources MAT201 Business Mathematics MGT201 Organisational Behaviour MGT203 Business Research

MGT204 Asian Entrepreneurship & Innovation TRM200 Introduction to Tourism, Leisure & Hospitality Management

TRM211 Hotel Management Operations

TRM212 Hotel Management Technology Application TRM213 Hospitality Small Business Operations TRM300 Industry Placement Practicum TRM301 Food & Beverage Management

TRM305 Leadership & Management in the Hospitality Industry

TRM311 International Hotel Management TRM312 Services Management in Hospitality

TRM321 Strategic Customer Care in Hospitality & Tourism TRM400 Graduation Project

Elective Subjects

1 free elective from Year 2 & 1 free Eeective from Year 3.

All students are required to complete a graduation project in their related field under supervision.

MPU2 (choose 1)

MPU3233 Leadership in Business MPU3213 Bahasa Kebangsaan A* *for Malaysian students without a credit in SPM Bahasa Melayu

MPU3 (choose 1)

MPU4 (choose 1)

Assessment

Entry Requirement

• HELP Foundation in Arts/Foundation in Science • HELP Diploma in Business

• 2 Cs in STPM/A-Level passes and 3 SPM/O-Level credits • 5 Bs in Senior Middle 3 (UEC)

• 5 CPU passes with a minimum average of 50% • 5 SAM/TEE passes with a minimum average of 50% • Equivalent qualification

And

Intakes

Bachelor of Business

(Hospitality Management) (Hons)

(10)

Program Structure

Program Details

•3 years Honours program

•32 subjects including a graduation project

•14 weeks per full semester; 7 weeks per half semester Subjects

YEAR 1

ACC101 Financial Accounting 1 ACC103 Management Accounting 1 ECO101 Principles of Microeconomics LAW101 Business Law

MKT101 Principles of Marketing QBM101 Business Statistics

TRM101 Principles of Management for Hospitality & Tourism

YEAR 2 & 3

16 Subjects (compulsory subjects)

HRM201 Managing Human Resources MGT201 Organisational Behaviour MGT203 Business Research

TRM201 Introduction to Tourism & Travel Management TRM213 Hospitality Small Business Operations TRM221 Tourism Management Technology Application TRM223 Tourism Operations

TRM224 International Tourism TRM225 E-Tourism

TRM227 Destination Marketing

TRM300 Industry Placement Practicum TRM400 Graduation Project

TRM305 Leadership & Management in the Hospitality Industry

TRM321 Strategic Customer Care in Hospitality & Tourism

TRM322 Sustainable Tourism Management

TRM324 Contemporary Issues in Tourism Management

Elective Subjects

Choose 1 Year 3 subject and 3 subjects from Year 2 & 3

FIn202 Financial Management

MGT204 Asian Entrepreneurship & Innovation MKT201 Consumer Behaviour

TRM251 Safety & First Aid

MGT300 Managing People Across Cultures TRM301 Food & Beverage Management

All students are required to complete a graduation project in their related field under supervision.

MPU3113 Hubungan Etnik (Malaysian students) MPU3173 Pengajian Malaysia 3 (International students) MPU3143 Bahasa Melayu Komunikasi 2 (International students)

MPU2 (choose 1)

MPU3 (choose 1)

MPU3343 Career Pathways in the field of BehavioUral Sciences in Malaysia

MPU4 (choose 1)

MPU3422 Co-curriculum – Community Service 2 MPU3432 Co-curriculum – Event Management 2 Assessment

Assignments and/ or mid-semester examination 30-60% Final examination 40-70%

Entry Requirement Any one of the following:

•HELP Foundation in Arts/Foundation in Science

•2 Cs in STPM

•2 A-Level passes

•5 Bs in Senior Middle 3 (UEC)

•5 CPU passes with a minimum average of 50%

•5 SAM/TEE examination passes with a university aggregate of 50%

•Equivalent qualification

And

Intakes

Bachelor of Tourism Management (Hons)

University of Melbourne

•

Bachelor of Commerce 1 + 2 Program

Australian National University (ANU)

•

Bachelor of Commerce To complete 16 subjects at ANU in 2 years

University of New South Wales

•

Bachelor of Commerce 1 + 2 Program University of Technology Sydney (UTS)

•

Bachelor of Business To complete 16 subjects at UTS in 2 years Bangor University

•

Bachelor of Science (Hons)*

•

Bachelor of Arts (Hons) 1 + 2 Program

University of Essex*

•

Bachelor of Arts (Hons)*

•

Bachelor of Science (Hons)*

•

Bachelor of Business Administration (Hons)* 1+2 Program

Oxford Brookes University

•

Bachelor of Arts (Hons)*

•

Bachelor of Science (Hons)* 1+2 Program

Northumbria University

•

Bachelor of Arts (Hons)* 1+2 Program Curtin University of Technology

•

Bachelor of Commerce* 1½+1½ Program University of Queensland

•

Bachelor of Economics* 1½+1½ Program University of Waikato

•

Bachelor of Business Analysis

(Hons)* 1½+1½ Program

HELP University

•

Bachelor of Business (Hons) HELP University

•

Bachelor of Business (Hons)

HELP University

•

DEGREE YEAR 2 & 3 DEGREE YEAR 2 & 3 DEGREE YEAR 3 DEGREE YEAR 3 DEGREE YEAR 3

DEGREE YEAR 2 HELP University

•

Diploma in Business *Please refer to the Department of Business Studies HELP University

•

DEGREE YEAR 2

HELP University

•

DEGREE YEAR 1 HELP University

•

Foundation in Arts

•

Foundation in Science STPM/A-Levels/UEC or equivalent SPM/O-levels or equivalent

CAREER PROSPECTS

ACCOUNTING

• Chartered Certified Accountant • Chartered Management Accountant • Chartered Public Finance Accountant • Company Secretary • Corporate Treasurer • Internal Auditor • Management Consultant • Tax Advisor • Tax Inspector ENTREPRENEURSHIP • Business Consultant

• Institutional Development Manager • Entrepreneur

• Intrapreneur • Investment Advisor • Joint Venture Consultant

FINANCE

• Credit Manager

• Financial Analyst • Financial Controller • Investment Fund Manager • Investor Relations Officer • Risk Management Manager

HOSPITALITY MANAGEMENT TOURISM MANAGEMENT • Catering Manager • Conference Organiser • Event Coordinator • Hotel/Resort Manager • Restaurant Chain Area Manager • Travel Agency Manager • Tour Operator

HUMAN RESOURCE MANAGEMENT

• Compensation Specialist • Corporate Trainer/Instructor • Human Resource Manager • Labour Relations Manager

• Personnel Consultant • Staffing Specialist

• Training/Staff Development Manager

INTERNATIONAL BUSINESS

• Expert Manager

• Global Market Analyst Consultant • International Business Analyst • Consultant

• International Operations Manager • Regional Marketing Manager • Trade Relationship Manager

MARKETING

• Brand Manager

• Business Development Manager • Market Researcher

• Marketing Communications Manager • Product Manager

• Retail Manager

• Sales and Promotion Manager

MANAGEMENT

• Human Resource Management • Operations Management • Strategic Management • International Management • Quality Management • Leadership ECONOMICS • Researchers • Accountancy • Banking and Insurance • Telecommunication • Financial Management • Consultancy

• Information Management • Education

• Federal, state and local government

Progression Pathways

University of Queensland*

•

Bachelor of Business Management

•

Bachelor of Commerce 2+1 Program

•

Bachelor of International Hotel & Tourism Management (2+1) Griffith University*

•

Bachelor of Business

•

Bachelor of Commerce 2+1 Program Deakin University*

•

University of the West of England, Bristol*

•

Bachelor of Arts (Hons) 2+1 Program

Oxford Brookes University*

•

Bachelor of Science (Hons)

•

Bachelor of Arts (Hons) 2+1 Program

University of Wollongong*

•

University College Birmingham*

•

BA (Hons) Marketing Management/Business Enterprise (2+1)

(11)

Credit Transfer

UNITED KINGDOM

(September Intake)

UNIvERSITY OF THE WEST OF ENGLAND, BRISTOL*

• BA (Hons) (Accounting & Finance/Business Studies/Business Studies with Human Resource Management/Marketing/Business Studies with Marketing/ Business Enterprise) (2+1)

UNIvERSITY OF ESSEx*

• BA Accounting/Accounting & Finance (1+2)*

• BSc Finance/Banking & Finance/Business Management/Management & Marketing/Marketing/International Business & Entrepreneurship (1+2)* • BBA (Business Administration) (1+2)*

BANGOR UNIvERSITY*

• BA/BSc (Business Economics/Business Studies/Business Studies & Finance/ Business Studies & Marketing/Management with Accounting/Management with Banking & Finance/Marketing/Business & Social Administration/Accounting & Finance/Accounting & Banking/Accounting & Economics/Banking & Finance (Hons) (1+2)*

• BA Administration & Management (Hons) (1+2)* • BSc Financial Economics (Hons) (1+2)*

OxFORD BROOKES UNIvERSITY*

• BSc (Hons) (Accounting & Finance/Business) (2+1)*

• BSc (Hons) (Economics, Finance & International Business) (1+2)* • BA (Hons) (Business & Marketing Management) (1+2)*

• BA (Hons) (Business & Management/International Business Management) (2+1)*

NORTHUMBRIA UNIvERSITY*

• BA (Hons) (Accounting/Business Management) (1+2)*

UNIvERSITY COLLEGE BIRMINGHAM (THE DEGREE IS AWARDED BY THE UNIvERSITY OF BIRMINGHAM)*

• BA (Hons) Marketing Management/Business Enterprise (2+1)*

AUSTRALIA

(February & July Intakes)

UNIvERSITY OF QUEENSLAND*

• Bachelor of Business Management (Marketing International Business/ Human Resources) (2+1)* • Bachelor of Commerce

(Accounting/Accounting & Finance/ Finance) (2+1)*

• Bachelor of Economics (1 ½+1 ½) * • Bachelor of International Hotel &

Tourism Management (Tourism/ Hospitality/Event Management) (2+1)* UNIvERSITY OF MELBOURNE* • Bachelor of Commerce (1+2)* AUSTRALIAN NATIONAL UNIvERSITY*

• Bachelor of Commerce (to complete 16 subjects at AnU in 2 years)*

UNIvERSITY OF NEW SOUTH WALES*

• Bachelor of Commerce (1+2)*

GRIFFITH UNIvERSITY*

• Bachelor of Business (Human Resource Management/Marketing) (2+1)*

• Bachelor of Commerce (Accounting/Finance) (2+1)*

DEAKIN UNIvERSITY*

• Bachelor of Commerce (Finance/ Financial Planning/Human Resource Management/Manage-ment) (2+1)* CURTIN UNIvERSITY OF TECHNOLOGY* • Bachelor of Commerce (Accounting/Economics Finance/ Entrepreneurship/International Business/Management/Marketing) (1½+1½) * UNIvERSITY OF TECHNOLOGY SYDNEY*

• Bachelor of Business (to complete 16 subjects at UTS in 2 years)*

NEW ZEALAND

(February & July Intakes)

UNIvERSITY OF WAIKATO• Bachelor of Business Analysis (1 ½+1 ½)

*Please refer to the Department of Business Studies

My time at

HELP University

has been nothing short

of a transformation

process for me. The

dedication of the

lecturers has nurtured

students to become

thinkers and leaders who

are able to compete with

the best. It is here where

I have found my passion.

It is here where I am

learning not just to be

another student, but to

be an achiever."

Joel Wong

Ernst & Young Young Tax Professional of the Year (YTPY) 2013, Malaysia

3rd Year, Bachelor of Business (Hons) Accounting

Student Placement Centre

• We assist and guide students on overseas study options in Australia, UK, New Zealand, USA, Canada etc

• We advise on tuition fees, living expenses, entry requirements, application procedures, accommodation application, visa

requirements and documentation, flight reservations, and provide pre-departure briefings

• We advise on scholarship opportunities • SPC staff are highly experienced counsellors

with many years of service in placing students in the ideal universities • Application fees to universities may be

waived if applications are made through the HELP Student Placement Centre

(12)

Tan Hoon Lan

Former student of Chung Hwa High School Muar. Hoon Lan scored 7 As in her UEC examination and received a full scholarship from HELP to pursue her Bachelor of Business from Charles Sturt University, Australia at HELP. After obtaining excellent results in the first two years of her studies, she was offered another full scholarship to complete her degree (majoring in Accounting and Finance) at the University of Queensland, Australia. She excelled further when she became a member of the Golden Key International Honour Society – the world’s premier collegiate honour society which recognises outstanding academic achievement among university graduates – membership of which is only by invitation.

Christopher Woo Kit Liang

Former student of SMK Damansara Jaya PJ.

Completed his Foundation in Arts with 3 High Distinctions and 6 Distinctions in 2006 at HELP. He joined the HELP Bachelor of Business and scored 5 As and 3 Bs in 2007. Awarded the University of Melbourne International Undergraduate Fee Remission Scholarship for 2 years.

Jeremy Ong Wei Liam

Former student of Methodist Boys Secondary School Kuala Lumpur. Completed the Bachelor of Business Year 1 & Year 2 at HELP, and then transferred to the University of Queensland to complete his Bachelor of Commerce majoring in Finance. Jeremy started his career with the GE Financial Management Program (FMP) in August 2002 and completed assignments with Aircraft Engines and Corporate Learning Services in Malaysia, Singapore, USA and China. Since then, Jeremy has been promoted a few times in the GE Group and he is now the Asia Supply-Chain Finance Leader for Asia Pacific of GE Oil & Gas (Vetco Gray).

HEAD OF DEPARTMENT

Head, Department of Business Studies

Dr Sabrina Wong Yoke Chen

BSc Ed (Hons), MAppliedStats, PhD (Malaya)

ACADEMIC TEAM

Adjunct Professor

Prof Tan Siew Ee

BEcon Hons, MEcon (Malaya), PhD (Regensburg)

Senior Lecturers

Dr Ang Eng Sieng

BA (Soc) (Winnipeg), MBA (Mgt) (Oklahoma City), PhD (Bulacan)

Dr Angeline Yap Kiew Heong

CA (M), MBA (Accountancy), PhD (Accounting) (Malaya)

Dr David Ng Ser Heong

BSc (Fin) (Oklahoma State), MBA (Fin) (UM), DBA (UniSA)

Dr Harjeet Kaur

BSc (Resource Econ) Hons (UPM), MSc (UPM), DBA (UniSA)

Dr Harikrishnan Kanthen

BSc Ed (Maths) Hons (Malaya), ME (OR), PhD (Osaka)

Dr Lee Teck Heang

BA (Acct) Hons (Kent), MCom (Acct) (CSturt), DBA (UniSA)

Dr Lim Teh Eng

AMN, BA Hons, MEd, PhD (Malaya), Dip Library & Info Studies (London)

Dr Shenba K Sabapathy

BCom (Acct & Admin) Hons, MCom (Acct & Admin), BEd (Eng & Com), Post Grad Dip (Mass Comm & Journalism) (Madurai Kamaraj), PhD (Madurai Kamaraj)

Dr Teh Chin Hoe

BSc (Chem) Hons, Dip Ed (Malaya), MBA (Heriot-Watt), DBA (UniSA)

Ms Chithra Latha Ramalingam

Higher Diploma Law (Anglia Polytechnic), LLB Hons (Wolverhampton), LLM (Staffordshire)

Mr Gooi Chee San

CertEd, ACMA (UK), MBA (Fin) (UPM), CA (M)

Mr Harkiranpal Singh A/L Karpal Singh

LLB Hons (London), MBA (Leicester), LLM (Malaya)

Mr Jacob Kulleh

BPublic Admin Hons (UUM), MBA (UPM)

Mr Kishen Tulsidas Adnani

BSc (Comp Sc) Hons (UPM), MBA (Nottingham Trent)

Mr Liew Khay Fatt

BA (Bus Admin) Hons (Malaya), MA (Dev Econ) (Williams College)

Mr Lye Kok Keong

BA (Econ & Soc St) Hons (Manchester), MBA (Finance) (UPM), MICPA, CA (M)

Mr Mohd Jamil bin Jelani

BAcct Hons (UKM), MBA (UKM)

Mr Ravi varmman Kaniappan

BSocSc (Mgmt) Hons (USM), MBA (Malaya)

Mr Selvanadan Muniappan

BCom (Acct) (Madras), CIMA (UK), MBA (Hull), MPhil (Middlesex)

Ms Joyce Leu Fong Yuen

BA (Econ) Hons (UKM), MSc (HRD) (UPM)

Ms Norzan Abdullah

BA (Malay Studies) Hons (Malaya), MPPA (Wisconsin), MBA (UUM)

Ms Sumathi Paramasivam

BA in SocSc & Humanities (History) Hons (UKM), Post Grad Dip (Mkt), MA (Mkt) (Northumbria)

Mr Steven Toh Choon Yoong

BComm (Acct) (Distinction) (USQ), MBA (Distinction) (Heriot-Watt), CPA Australia, CA (M)

Mr valliappan Kasi

BA (Econ) Hons (Portsmouth Poly), MA (Bkg & Fin) (Wales)

Mr Yap Fu Chu

BEcon Hons (Malaya)

Lecturers

Ms Andrea Wang Shuan Wern

BSc in Education (TESL) Hons (UTM), MESL (Malaya)

Ms Hemalata a/p Alagan

BCompSc (USM), MEd (OUM)

Ms Liew Huey Min

BBA (Hons) (UPM), MBA (Finance) (UPM)

Mr Dinesh Rajenthiran

MSc Marketing & Business Analysis (Edinburgh)

Mr Hassanudin bin Mohd Thas Thaker

BBus (Fin) Hons (HELP)

Mr N Madhavan a/l Nanairan

BA Hons (Abertay Dundee)

Mr R Paneir Selvam

LLB Hons, LLM (UEL)

Ms Sridevi R K Narayanan

BA (Hons) Econ, MEc (Malaya)

Ms Nalini Devi P Ramasivam

MEd (TESL) (Malaya), BEd (TESL) Hons (UPM), Diploma in Teaching (KPM)

Adjunct Faculty

Dr Alan Chew Fook Yew

BEcon Hons, MEcon (Malaya), PhD (Hull)

Dr Sharon Tan Seow Kian

BEcon (Monash), MBA (Oklahama), DBA (CSturt)ı3

Marilyn Pang Mei Ling

Former student of SMK St George’s Penang, Marilyn is a former national badminton player who participated and won numerous titles in the Malaysia Open, Singapore Open, national Grand Prix Finals and India Satellite Open Championship.

Amanda Chin Ye May

Former student of SMK Taman Melawati KL, Amanda obtained 9 A1s in her SPM. Recipient of the HELP CEO Scholarship. A taekwondo expert, she represented the nation in the Korea Open Taekwondo Championship. Awarded the Golden Jubilee Scholarship by the University of new South Wales to study Bachelor of Commerce in Accounting and Finance after she completed the Diploma in Business at HELP. UnSW also awarded Amanda the Faculty Honours Scholarship to pursue her Bachelor of Commerce (Hons) in Finance.

Foo Pao Yau

Former student of Raffles Junior College, Singapore, Pao Yau obtained 4 As in the A-Levels and 7 As in the O-Levels. Prior to joining HELP, Pao Yau won the ASEAn Pre-University

Scholarship and was a member of the Top 5 Cheerleading Teams in Singapore. She was awarded the HELP-CSU scholarship and subsequently won a scholarship from the top-rated Hong Kong University of Science & Technology (HKUST) worth HK$120,000 per year to complete 3 years of study there. Pao Yau worked as an intern with one of the editors of FinanceAisa, Steven Irvine, on the annual edition of Asia’s 100 Richest Families, and her name is credited next to his in the annual survey.

Achievers and Alumni

Academic Team

HELP

University

is the right place

for you to learn

how to build a

bright future."

Chan Wai Kit

Member of the team who was awarded the ANZ Highly Commended Global Team Award Completed Bachelor of Business (Hons) Marketing, 2013

Business

finance

accounting

management

economicS

Message from the Head of Department

COnTEnTS

2

Programs

8

Professional Recognition

9

Program Structure

17 Progression Pathways

18 Credit Transfer

20 Achievers and Alumni

21 Academic Team

1

Diploma in Business

2

Bachelor of Business

(Accounting) (Hons)

3

Bachelor of Business

(Entrepreneurship) (Hons)

4

Bachelor of Business

(Finance) (Hons)

Programs

5

Bachelor of Business (Human

Resource Management)(Hons)

6

Bachelor of Business

(International Business) (Hons)

7

Bachelor of Business

(Marketing)(Hons)

8

Bachelor of Management (Hons)

9

Bachelor of Economics (Hons)

10

Bachelor of Business

(Hospitality Management) (Hons)

11

Bachelor of Tourism

Management (Hons)

12

Credit Transfer to the University

of Queensland

The University of Queensland (Australian University of the Year

1998) is one of Australia's premier learning and research

institutions. It is the oldest university in Queensland and has

produced generations of graduates who have gone on to

become leaders in all areas of society and industry. The

University is a founding member of the national Group of Eight,

an alliance of research-strong "sandstone" universities

committed to ensuring that Australia has higher education

institutions which are genuinely world class. It belongs also to

the global Universitas 21 alliance, which aims to enhance the

quality of university outcomes through international

benchmarking and via a joint venture e-learning project with

The Thomson Corporation.

After studying at HELP, students have the option of transferring

to the Bachelor of Business Management, Bachelor of

Commerce and Bachelor of Economics programs at the

University of Queensland under an exclusive credit transfer

arrangement. Terms and conditions apply.

Bachelor of Business

Management (2 + 1)

Bachelor of Commerce

(2 + 1)

Bachelor of Economics

(Hons) (1½ + 1½)*

Dr Kelvin Tan Jui Keng

Professional Recognition

Certified Practising Accountants (CPA)Australia

Malaysian Institute of Chartered Secretaries and

Administrators (MAICSA)