BUS 204 BUSINESS COMMUNICATIONS

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BUS 204

BUSINESS COMMUNICATIONS

PRESENTED AND APPROVED: MAY 4, 2012

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Prefix & Number BUS 204

Course Title: Business Communications

Purpose of this submission:

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If this is a change, what is being changed?

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Course Description

Title

Course Number

Format Change

Credits

Prerequisite

Competencies

Textbook/Reviewed Competencies-no changes

needed

Does this course require additional fees?

No

Yes If so, please explain.

Is there a similar course in the course bank?

No

Yes (Please identify)

Articulation: Is this course or an equivalent offered at other two and four-year universities in Arizona?

No

Yes : It transfers as an elective at the universities. ASU – Elective, NAU – MGT

Departmental Elective, and UA – Elective

Is this course identified as a Writing Across the Curriculum course?

No

Yes

Course Textbook, Materials and Equipment

Textbook(s) Current edition

Title Business Communication Author(s) Scott Ober

Publisher Cengage Title Author(s) Publisher Software/ Equipment

Course Assessments

Description of Possible Course Assessments (Essays, multiple choice, etc.)

Reports, letters, essays, papers, questions Exams standardized for this course?

Midterm Final

Other (Please specify):

Are exams required by the department? No Yes

If Yes, please specify: Where can faculty members locate or access the required standardized

exams for this course?

Student Outcomes: Identify the general education goals for student Student Outcomes: Identify the general education goals for student Student Outcomes: Identify the general education goals for student Student Outcomes: Identify the general education goals for student learning that is a component of this course.

learning that is a component of this course. learning that is a component of this course. learning that is a component of this course.

Check all that apply: Check all that apply: Check all that apply: Check all that apply:

Method of Assessment Method of AssessmentMethod of Assessment Method of Assessment

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a. Read and comprehend at a college level. b. Write effectively in a college setting.

2. Demonstrate effective quantitative reasoning and problem solving skills.

3. Demonstrate effective qualitative reasoning skills. 4. Apply effective methods of inquiry.

a. Generate research paper by gathering information from varied sources, analyzing data and organizing information into a coherent structure. b. Employ the scientific method.

5. Demonstrate sensitivity to diversity

a.

Experience the creative products of humanity.

b.

Describe alternate historical, cultural, global

perspectives.

Office of Instruction Use only:

CIP Code:

ONET Code:

Minimum Qualifications:

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COURSE INFORMATION

Initiator: Candace Hofstadter

Date of proposal to Curriculum Sub-Committee: May 4, 2012

Effective Semester/Year Fall 2012 Spring Summer

Prefix & Number: BUS 204

Full Title: (100 character limit)

Business Communications

Short Title: (30 character limit)

Business Communications

Catalog Course Description: Develops written and oral communication used in the workplace

including preparation of business letters, memorandums, written and oral reports, resumes, and use

of relevant communication equipment.

SUN Course Number:

Credit Hours: 3

Lecture Hours: 3

Lab Hours: 0

Prerequisite(s) Successful completion of BUE105 or ENG101.

Co-requisite(s)

Intended Course Goals

By the end of the semester, students will be able to:

1. Demonstrate an understanding of the rhetorical elements that influence message success.

2. Write effective letters, memorandums, and reports

3. Prepare and deliver persuasive oral reports

4. Demonstrate techniques for effective communication in positive and negative message situations

5. Create a resume, cover letter, thank you letter and effectively prepare & perform during the job

interview process.

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Course Competencies and Objectives

By the end of the semester, students will be able to:

Competency 1 Identify the benefits of professional communications

Objective 1.1 State the importance of communication accuracy and predict some major unfavorable consequences of misinterpreted messages.

Objective 1.2 Show that human relations is a major communication by-product. Objective 1.3 Describe the components of communication

Objective 1.4 Describe formal and informal communication networks. Objective 1.5 Discuss the verbal and nonverbal barriers to communication

Objective 1.6 Discuss the ethical issues relating to business communications such as defamation, invasion of privacy, fraud, and misrepresentation.

Competency 2 Explain Work-Team Communication and its effectiveness Objective 2.1 Describe how to communicate effectively in small groups Objective 2.2 Explain the meaning and importance of nonverbal messages

Objective 2.3 Describe issues that relate to communicating effectively with diverse populations both within the United States and internationally

Objective 2.4 Plan, conduct, and participate in a business meeting

Objective 2.5 Use professional demeanor and appropriate behavior to maintain effective working relationships Competency 3 Identify the major sources of communication technology and their use

Objective 3.1 Identify the major sources of electronic information Objective 3.2 Browse and research the World Wide Web

Objective 3.3 Evaluate the quality of electronic data Objective 3.4 Share electronic information

Competency 4 Describe individual elements of style in business communications.

Objective 4.1 Demonstrate the proper use of individual words as they apply to clarity, accuracy, familiarity, dangling expressions, and jargon.

Objective 4.2 Describe writing with "vigor."

Objective 4.3 Demonstrate writing concisely in business communication. Objective 4.4 Provide examples of using positive language

Objective 4.5 Write effective sentences (simple, compound, complex, and compound-complex)

Objective 4.6 Describe when and how to use sentence variety and active and passive voice in written communication. Competency 5 Select an appropriate style of written communications including tone and readability

Objective 5.1 Demonstrate how to build logical paragraphs using unity and coherence. Objective 5.2 Discuss the use of parallel structure as it refers to consistency in writing. Objective 5.3 Discuss issues relating to paragraph length in business writing.

Objective 5.4 Demonstrate how to write confidently, courteously and sincerely. Objective 5.5 Incorporate the "you" attitude in a letter or memo.

Objective 5.6 Demonstrate the use of appropriate emphasis and subordination of thoughts. Objective 5.7 Describe nondiscriminatory language and how to use it.

Objective 5.8 Design documents for readability. Competency 6 Demonstrate a process of writing

Objective 6.1 Specify the purpose and anlyze the audience. Objective 6.2 Complete a draft copy.

Objective 6.3 Revise for content, style, and correctness. Objective 6.4 Arrange the document in standard format.

Objective 6.5 Proofread a document for content, typographical, and format errors. Competency 7 Write routine messages

Objective 7.1 Compose a routine request and/or routine reply.

Objective 7.2 Compose a routine claim letter and/or routine adjustment letter. Objective 7.3 Compose a goodwill message

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Objective 8.1 Compose a persuasive message promoting an idea and/or favor. Objective 8.2 Compose a persuasive claim letter

Objective 8.3 Compose a sales letter. Competency 9 Write bad-news messages

Objective 9.1 Compose a message that rejects an idea and/or a favor. Objective 9.2 Compose a message that refuses a claim.

Objective 9.3 Compose an announcement that conveys bad news. Competency 10 Plan a report.

Objective 10.1 Plan an effective oral presentation.

Objective 10.2 Describe the common types and purposes of business reports. Objective 10.3 Analyze the audience for the business report.

Objective 10.4 Evaluate the quality of data already available.

Objective 10.5 Discuss the need for managing reports in the organization. Competency 11 Collect and analyze data for a report

Objective 11.1 Develop an effective questionnaire and cover letter. Objective 11.2 Conduct a data-gathering interview.

Objective 11.3 Construct clear, concise, and accurate tables.

Objective 11.4 Determine the most effective chart form and construct any needed charts. Objective 11.5 Interpret the data for the report reader.

Competency 12 Write a minimum 1500 word report

Objective 12.1 Determine the appropriate report structure and organization. Objective 12.2 Draft the report body and supplementary pages.

Objective 12.3 Use an effective writing style.

Objective 12.4 Provide appropriate documentation when using someone else's work. Objective 12.5 Revise, format, and proofread the report.

Competency 13 Prepare and deliver an oral presentation.

Objective 13.1 Describe the important role that business presentations play in the organization.

Objective 13.2 Plan a presentation by determining its purpose, analyzing the audience, and deciding the timing and method of delivery.

Objective 13.3 Discuss when to use memorized, scripted, impromptu, or extemporaneous presentation methods. Objective 13.4 Develop effective visual aids and/or handouts for a presentation.

Objective 13.5 Deliver a presentation in a clear, confident, and efficient manner.

Competency 14 Prepare employment communication including a standard resume, electronic resume, job-application letter, and interview.

Objective 14.1 Prepare an effective resume

Objective 14.2 Compose solicited and unsolicited job-application letters.

Objective 14.3 Discuss how to conduct yourself appropriately during an employment interview. Objective 14.4 Complete the communication tasks needed after the employment interview.