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1.01 Multiuse Design Elements.pptx

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(1)

Multiuse Design Elements

(2)

Lines

Can be any size, shape, texture, pattern or direction

(3)

Lines Can Organize

Apple

Grapes

Oranges

Red Delicious

White

Navel

(4)
(5)

Lines Can Connect

Speaker

Fence

X’s

Post

Hat

Leaves

(6)

Lines Can Separate

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LOREM IPSUM

(7)
(8)
(9)
(10)

Lines Can Provide

Emphasis

Magazine Article Title

(11)
(12)

Space

Positive Space – length, width, and depth of

objects

Negative Space – “white space”

the distance between objects

Necessary to avoid clutter; gives a design

breathing room

(13)
(14)
(15)

Shapes

2-dimensional space

Enhances a publication

Shapes can be:

Geometric – triangles, squares, circles.

Organic – natural or man-made shapes

leaves, flowers, cars

(16)
(17)

Form

3-dimensional space

added to objects by

the addition of

shadows, tone, or

color transitions

3-D space because of

shadow added

(18)

Mass

The size or amount of space taken up by an

element.

(19)

Texture

(20)
(21)

Color as a Design Element

Evokes Emotion

Sets tone or mood

Color Themes

Cool Colors - blue, green, violet

Considered calming

Warm Colors – red, orange, yellow

Considered exciting

Neutral Colors – beige, ivory, taupe, black, gray, white

Unify a design

Can add or detract

Can create movement and lead the eye

(22)

Color Harmony

Create harmony by choosing pleasing color

combinations from a color palette

(23)

Color Schemes

Complementary color scheme

– any 2 colors

directly opposite each other on the color wheel

(24)

Color Schemes

Analogous color scheme

- any three colors

which are side by side on a 12 part color wheel

Example: green, yellow, and

yellow-orange.

(25)

Color Schemes

Monochromatic color scheme

- uses variations

in lightness and saturation of a single color.

Produces a soothing effect

(26)

Color

on

Monitors

Measured in RGB – red, green, blue

▫Each color is assigned a number between 0

and 255.

▫255, 255, 255 = black

(27)

Color

and

Printers

Printers use a color model called CMYK.

▫Cyan, Magenta, Yellow and Black

They are based on percentages.

▫If each is set to 100%, the color is black.

(28)

Color

Matching

matching the printed ink color to the color

displayed on the monitor

(29)

Color

Terms

Hue – a color

Value – the brightness of a color

Tint – a hue plus white

Shade – a hue plus black

Saturation - the amount of the hue used; a

color’s intensity

Pink: A

tint

of

(30)

References

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