1.01 Multiuse Design Elements.pptx

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Multiuse Design Elements

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Lines

• Can be any size, shape, texture, pattern or direction

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Lines Can Organize

Apple

Grapes

Oranges

Red Delicious

White

Navel

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Lines Can Connect

Speaker

Fence

X’s

Post

Hat

Leaves

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Lines Can Separate

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LOREM IPSUM

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Lines Can Provide

Emphasis

Magazine Article Title

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Space

• Positive Space – length, width, and depth of

objects

• Negative Space – “white space”

▫

the distance between objects

▫

Necessary to avoid clutter; gives a design

breathing room

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Shapes

• 2-dimensional space

• Enhances a publication

• Shapes can be:

▫

Geometric – triangles, squares, circles.

▫

Organic – natural or man-made shapes



leaves, flowers, cars

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Form

• 3-dimensional space

added to objects by

the addition of

shadows, tone, or

color transitions

3-D space because of

shadow added

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Mass

• The size or amount of space taken up by an

element.

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Texture

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Color as a Design Element

▫

Evokes Emotion



_{Sets tone or mood}



_{Color Themes}

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_{Cool Colors - blue, green, violet}

▫

Considered calming



Warm Colors – red, orange, yellow

▫

Considered exciting

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Neutral Colors – beige, ivory, taupe, black, gray, white

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Unify a design

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Can add or detract

▫

Can create movement and lead the eye

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Color Harmony

• Create harmony by choosing pleasing color

combinations from a color palette

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Color Schemes

• Complementary color scheme

– any 2 colors

directly opposite each other on the color wheel

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Color Schemes

• Analogous color scheme

- any three colors

which are side by side on a 12 part color wheel

▫

Example: green, yellow, and

yellow-orange.

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Color Schemes

• Monochromatic color scheme

- uses variations

in lightness and saturation of a single color.

▫

Produces a soothing effect

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Color

on

Monitors

• Measured in RGB – red, green, blue

▫Each color is assigned a number between 0

and 255.

▫255, 255, 255 = black

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Color

and

Printers

• Printers use a color model called CMYK.

▫Cyan, Magenta, Yellow and Black

• They are based on percentages.

▫If each is set to 100%, the color is black.

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Color

Matching

• matching the printed ink color to the color

displayed on the monitor

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Color

Terms

• Hue – a color

• Value – the brightness of a color

• Tint – a hue plus white

• Shade – a hue plus black

• Saturation - the amount of the hue used; a

color’s intensity

Pink: A

tint

of

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