SUMMER TRAINING REPORT SUBMITTED TOWARDS THE PARTIAL
FULFILLMENT OF POST GRADUATE DEGREE IN INTERNATIONAL BUSINESS
SUBMITTED BY: PADMA K. JHA
MBA-IB (2008-2010) Roll No.: A1802008082
INDUSTRY GUIDE FACULTY GUIDE Mr. Nitin Bassi Prof. Dinesh Khurana
Assitant Manager Senior Faculty
Bharti Airtel Ltd. A.I.B.S.
A STUDY ON CONSUMER BEHAVIOUR OF AIRTEL
BROADBAND SERVICES
ACKNOWLEDGEMENT
I express my sincere gratitude to my industry guide Mr. Nitin bassi
Assistant Manager of Bharti Airtel Limited, for his able guidance,
continuous support and cooperation throughout my project, without
which the present work would not have been possible.
I would also like to thank the entire team of AIRTEL for the constant
support and help in the successful completion of my project.
Also, I am thankful to my faculty guide Prof. Dinesh Khurana of my
institute, for his continued guidance and invaluable encouragement.
CERTIFICATE OF ORIGIN
This is to certify that Ms. Padma Kumari, a student of Post Graduate
Degree in International Business and Marketing, Amity
International Business School, Noida has worked in the Bharti
AIRTEL Ltd., under the able guidance and supervision of Mr. Nitin
Bassi, Assistant Manager-Bharti Airtel Ltd.
The period for which he was on training was for Eight weeks, starting
from 4
thMay 2009 to 04
thJune 2009. This Summer Internship report
has the requisite standard for the partial fulfillment the Post Graduate
Degree in International Business. To the best of our knowledge no
part of this report has been reproduced from any other report and the
contents are based on original research.
Prof. Dinesh Khurana
PADMA K. JHA
Senior Faculty
TABLE OF CONTENTS
(Research Based)
Chapter No. Subject Page No.
ACKNOWLEDGEMENT... 3 COLLEGE CERTIFICATE... 4 Ch.# 1.0 EXECUTIVE SUMMARY... 8 Ch.# 2.0 Research Methodology……... 11 2.1 Primary Objectives....…………... 12 2.2 Research Design………... 13 2.3 Sample Design……….. ... 14
2.4 Scope of the Study………... 16
2.5 Limitations………. ... 18
Ch.# 3.0 Critical Review of Literature………... 20
Ch.# 4.0 Profile ………... 4.1 Industry Profile………... a. Introduction... 25 b. Brief history... 26 c. Major players ... 27 4.2 Company profile... 28
a. Introduction of Bharti Airtel... 29
b. Brand………... 31
c. Strategic partnership... 31
d. Organisation structure ... 32
e. Awards and recognition... ... 33
f. Corporate responsibility………... 34
g. Employee overview... 35
h. Environment, health and saftety... 36
i. Community initiatives... 40
k. Board of directors... 43
l) Product profile………...…… 1. Fixed line services ... ……..44
2. Broadband DSL... 48 3. Digital tv interactive... 54 m) Advantages of broadband... 58 n) Technology………... 59 o) Airtel offers………... 60 p) Marketing orientation…………...………….63
q) Product life cycle……… …………... 64
4.3 Swot Analysis... 65
Ch.# 5.0 Data………... 5.1 Collection………... ……..73
5.2 Primary Data... ……..75
5.3 Secondary Data... 76
Ch.# 6.0 Findings & Analysis………... 79-86 Ch.# 7.0 Recommendations………...………88 Ch.# 8.0 Bibliography………...……… 91 Ch.# 9.0 Annexure………... 9.1 Questionnaire... 93 9.2 Tables………...………. 95 9.3 Graphs………...………98
Ch.# 11.0 Case Study..…...103
1.0 EXECUTIVE SUMMARY
Bharti Airtel Limited, a group company, is one of India’s leading private sector provider of telecommunication services with over 80 million customers as of end of October 2008, spanning Mobile services, Telemedia services and Enterprise services. Bharti Airtel Limited has been voted as India's most innovative company, in a survey conducted by The Wall Street Journal.
Theoretical and practical knowledge are two different but interrelated aspects, which makes concepts clear and vision brighter and helps in facing the actual situation. Although theory is first and foremost step, which acts as a base and creates a picture in mind for a concept. But practical knowledge is the one, which bridges the gap between the imagination and reality, which ultimately gives shape to the concept.
Practical knowledge is also very important for developing thoughts and giving shape to them. As I have done primary research, which is quite important and helpful for:
Development of better understanding concept. Generate morale.
SWOT analysis (Strength, Weakness, Opportunity and Threat). Acquainted me with job performance standard.
It installs a sense of security in meeting the various challenges present in the environment.
This type of practical work could be taken as a beginning of the process of indoctrination into the ways of business organization and it is the first step which would be helpful in future prospects.
Though it is not possible to have the information of all the spheres in market, in such a very short period, but I tried to get more and more about all functions and practices applied in practical working.
The project is based on the study of consumer trends, behaviour, preferences and level of satisfaction in Bharti Airtel Ltd. The study was conducted in Delhi with sample size of 100.
This project attempts to identify and define areas related to consumer behaviour regarding new connection services. It also attempts to develop at least first approach to these areas, to think through policies, principles, and practices to accomplish the new tasks and to satisfy the customer needs. By this practical training I am able to equip the manager with the understanding, the thinking, the knowledge, and the skills for todays and also for tomorrow’s market exigency.
The study is based on the feedback from customer in Saket and Rajouri Garden, New Delhi. The study is revealed that in that particular area consumers are 68% aware regarding Airtel broadband & teleservices and as per the statistical
analysis we found that out of various sales promotion techniques 38%
customers suggest that sales person is the best sales promotion technique which attract most to the them and 33% suggest that T.V is best sales promotion technique which attract most to them, out of 100 sample size 97% respondent are getting broadband & teleservices and out of them 58% customers are using (0-1) single connection and 35% are using (2-3) connection , 37% customer are expending more then 1000 rupees per month and 28% customers are expending less then 500 , 75% customers rate their services as good it mean they are
satisfied with services of their current service provider and not ready to switch on any other competitor company , 47% customers go for economical services and as per the data collected MTNL is company who is providing more
economical services rather than other competitors and if we given an option to customer to switch on other company than 51% will go for MTNL because its more economical and 41% for Airtel because its services
Initially I was just having the bookish knowledge about all Marketing policies, practices and functions, but after joining this organization, I got most of the practical knowledge. I have come to know, what actually happens in the organizations.
The management of Marketing is a very complicated and challenging task for those who are entrusted with successful running of an organization; and this implies considerable knowledge of various aspects of “Marketing
.
CHAPTER – 2
2.0
RESEARCH METHODOLOGY
All business undertaking operates in the world of uncertainty. There is no unique method of which can entirely eliminate uncertainty. Any type of organization in the present environment need systematic supply of information coupled with tool of analysis for making sound decision, which involves minimum risk. It is in this context that research methodology plays a very important role.
Research is an essential and powerful tool in leading man toward progress. Without systematic research there would have been very little progress. So, that rightly said ,”The secret of our cultural development has been research , pushing back the areas of ignorance by discovering new truths, which in turn, lead to better ways of doing things and better products”.
Research design is the plan, structure and strategy of investigation conceived so as to obtain to research problem and control variances. It is the specification of methods and procedures for acquiring the information needed. It is overall operational pattern or framework of the project that stipulated what information is to be collected and from which source and by what procedure.
Research always starts with a question or a problem. Its purpose is to answer to questions through the application of the scientific methods. It is a systematic and intensive study directed towards a more complete knowledge of the subject studies. Once the problem is defined properly then one can easily Chalk out the Objectives for the research.
2.1
RESEARCH OBJECTIVES:
The primary objectives of the study was
The objective of the study is to understand the consumer’ pre, post, during perception of broadband connection and consumer buying behaviour and attitude for Bharti Airtel telemedia services.
To Analyzing the satisfaction level of customers towards Airtel Broadband service.
The secondary objectives of the study was
To find out the consumer awareness and also creating an Awareness to Airtel telemedia customers about the facilities in broadband connections and its new products.
To find out best sales promotional technique?
To find out consumer top of the mind when they buy Broadband and Telephone?
To find out brand preference?
To find out the demand for Airtel Broadband and Telephone? To find out consumer needs and expectations?
To undergo S.W.O.T Analysis of the organisation? To study consumer decision-making & preferences. To study marketing strategies adopted by Airtel. To study the level of customer satisfaction in Airtel.
Comparative study of different Telecom companies.
2.2 RESEARCH DESIGN
Different types of research design have emerged on account of the different perspectives from which a research study can be viewed. There are three fundamental categories that we used frequently are given below.
TYPES OF RESEARCH DESIGN
:-EXPLORETARY RESEACH : - In the case of exploratory research, the focus is on the discovery of ideas. An exploratory study is generally based on the secondary data that are readily available. It does not have formal and rigid as the researcher may have to change his focus or direction, depending on new idea and relationships among variables. An exploratory research is in nature of a preliminary investigation of the situation with an interview expenditure of cost and time. Such research is characterized by its flexibility and in genuity.
DISCRIPTIVE RESEARCH : - The objective of such a study is to answer the “who, what, when, where and how.” Of the subject under investigation, descriptive studies are well structured and tend to be rigid
And its approach can not be changed every now and then. It is therefore, necessary that the researcher give sufficient thought to farming research question and deciding the types of data to be collected and procedure to be used for this purpose.
CAUSAL RESEARCH: - A causal research investigates is cause and effect relationship between two or more variables. The causal research design is based on reason along well-tested line. We use inductive logic for confirming hypothesis with the help of future evidence.
TYPE OF RESEARCH CARRIED OUT: -
In my project work I used exploratory research as per the research objective and time & cost factor.
2.3 SAMPLING
After the researcher has formulated the problem and developed the research design including the questionnaire, he has to decide whether he has to collect the data from all people comprising the population.
If the data is to be collected only from some members of the population, it is known as Sample Survey. We followed this survey and the size of the sample was 100.
TYPES OF SAMPLING DESIGN
The sampling designs are mainly of two types’ non-probability sample designs and probability sample design.
RANDOM SAMPLING: -
a random sample gives every unit of population a known and non probability of being selected. Since random sampling implies equal probability to every unit in the population; it is necessary that the selection of the sample must be free from human judgment.
SYSTEMATIC SAMPLING : -
In this method first a sampling fraction is calculated as N/n where N is total no. of units in the population and “n” is the size of sample.
STRATIFIED RANDOM SAMPLING :
A stratified random sampling is divided into mutually exclusive and mutually exhaustive strata or sub group and then a simple random sample is selected with in each of the strata or sub group.
CLUSTER SAMPLING : -
cluster sampling implies that instead of selecting individual units from the population entire groups or clusters are selected random.
quota sampling involves the fixation of certain quotas, which are to be fulfilled by the interviewers, since quota sampling is not based on random selection it is not possible to calculate estimates of standard errors for the sample result.
JUDGEMENTAL SAMPLING : -
The main characteristic of Judgment sampling is that units or elements in the population are purposively selected. It is because of this that judgment samples are also called as Purposive samples.
It may be noted that when a small sample of few units is to be selected, a judgment sample may be more suitable as the errors of judgment are likely to be less than the random errors of a probability sample. This is the reason for selecting this method.
SAMPLE DESIGN
Area of Sample : The areas covered up in this survey was Saket and Rajouri Garden.
Selection of units under study : Sampling Units from Saket and Rajouri Garden were consumers of broadband connection.
Source list (Sampling Frame) : CUSTOMERS: 100 Sample size: 100
Sampling Procedure: The data was collected by Judgmental sampling which is considered to be a non probability sampling.
2.4
SCOPE OF STUDY
The research is a systematic investigation of any idea. The research is widely used in the business world for analyzing & evaluation business policy as well as the analyzing & evaluates competitor’s activity and policy. The research is itself valuable. The research gives fact and figure, which is useful in planning.
As it is obvious any business activity is based on to the 4 P’s of marketing viz. price, product, promotion, place all these P’s have it’s own importance and all are inter-related with each other but most importantly all the factor are independent in the nature. In any organization all factors are carefully formulated to gain a success in the market. It is very important for business analyst to evaluate the modern trend and market position. In the other hand it is vital for business operation to know the need and desire of customer. All the necessary information is received from market by research work.
The study reveals many facts that have come up during my project and these facts can either be used as opportunities in exploring and expanding the business as well as can be used as safeguards against threats by the competitions. To prepare an effective marketing strategy a company must study it’s competitors as well as its actual and potential customer. A company should
orientation in today’s global market. Company should neither put much emphasis on competitors positioning nor should it solely concentrate on its own products and policy. Rather it should find midway between these two extremes and adopt flexible policy. Companies should manage a good balance between consumer & competitors monitoring. The information will prove beneficial in taking proactive action for combating competition.
Also aims at finding out the market share in term of their sale, consumer loyalty, and best sales promotion technique to increase the market share of the company. This information is good guide to management as it brings out the strength of the competition their product penetration, product demand their promotion policy, which gives an overview where the company needs to improve. This study basically aimed at providing the management desired vital information about the market situation. It can be useful to understand the consumer perception which is very vital for product mix as well as promotion mix.
Today, for any organization or firm to survive in this competitive world depends on its ability to be dynamic and be different from the competition to be unique in the industry. Customer Satisfaction helps every organization to keep the existing customer and to build new customer.
This research is aimed at profiling the standard customer with an aim to increase the network and improve company-customer relations. The information gathered through this research can be used by the company to improve its services and became more customers friendly. This can increase the goodwill of the company and its overall performance.
Thus this study is aimed to provide the management with some knowledge about its status in market both in terms of sales and customer awareness. The research also aims to provide some ideas to improve the company’s present condition.
2.5 LIMITATION OF THE STUDY
Although all efforts were taken to make the result of survey as accurate as possible the survey had the following constraints:
Customers were not willing to give answers of the questions due to their busy schedules.
Few customers were not cooperating during the project survey. It was quite difficult to collect necessary data.
Due to the time constraint and other imperative workload during the training period it could not be made possible to explore more areas of concern pertaining to project study.
The survey was carried out in some parts of Saket and Rajouri Garden hence it doesn’t reflect the entire market scenario DEL and DSL.
This study is based on the prevailing customer’s satisfaction. But the customer’s satisfaction may change according to time, fashion, technology, development, etc.
As per the population of the study is huge, the researcher has taken only 100 sample respondents .
Owing to their pre occupation some customers were unable to answer the complete questionnaire.
Majority of the customer were too aggressive in nature.
3.0
CRITICAL REVIEW OF
LITERATURE
Consumer Behaviour: a Literature Review
In order to develop a framework for the study consumer behaviour it is helpful to begin by considering the evolution of the field of consumer research and the different paradigms of thought that have influenced the discipline. As described here, a set of dimensions can be identified in the literature, which can be used to characterize and differentiate the various perspectives on consumer research. It is argued that consumer behaviour itself emerged as a distinct field of study during the 1960s; and is characterized by two broad paradigms, the positivist and the non-positivist. The positivist paradigm encompasses the economic, behavioural, cognitive, motivational/trait/attitudinal, and situational
perspectives; these perspectives are referred to as the traditional perspectives as they pre-date the development of the non-positivist paradigm. The positivist paradigm, which is still the dominant paradigm, emphasizes the supremacy of human reason and that there is a single, objective truth that can be discovered by science. This paradigm regards the world as a rational and ordered place with a clearly defined past, present, and future. The assumption of rationalism is therefore fundamental to the traditional perspective.
The opposing, non-positivist paradigm, envelops the interpretive and
postmodern perspectives, which have emerged more recently during the period post-1980 to date. The proponents of this emerging perspective argue that positivism overemphasizes the rational view and the ideology of a homogenous social culture and thereby denies the complex social and cultural world in which consumers live. This paradigm instead stresses, the importance of symbolic and subjective experience and the idea that consumers construct meanings based on unique and shared cultural experiences, and thus there can be no single unified
Unsurprisingly, the two paradigms differ in their views on the benefits derived from consumption and the objectives that underscore consumer research. The traditional, positivist perspective takes a very utilitarian approach to the benefits from consumption. While the non-positivist perspectives place much greater emphasis on the symbolic dimensions of choice. The objective of non-positivist research endeavour is to achieve a better understanding of consumer behaviour with no specific intent to influence consumer processes. Conversely, outcomes of positivist research are directed toward advancing the goals of marketing practice
Consumer behaviour theories
The term consumer behaviour may be defined as the behaviour that
consumer displays in searching for purchasing, using, evaluating, producing, services and ideas which they expect will satisfy their needs. In other words, “It is a study of physiological, social, physical, behaviours of all potential customer as they become aware of evaluation, purchase and consumption and tell other about products and services”.
Consumer perception and consumer behavior
According to Rice (1993), perception is the initiator of behaviour. It can also be seen as a process of information extraction. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture (Kotler, 2000). Different people tend to perceive quite
differently even when they are exposed to the same reality. A set of factors, e.g. individual responses, determine an individual’s perception process and lead to individual differences. The most important is that people’s perceptions are often more important than the reality in marketing (Kotler, 2000).
The study of customer behaviour provides a sound basis for identifying and understanding the factors that influence consumers purchase on line. Schiffman and Kanuk (2000) state that the behaviour that consumers display in searching, purchasing, and evaluating products/services is those that they expect to fulfil their needs. Although perception and behaviour are typically treated as two completely separate phenomena, i.e. the input and output respectively, it has been suggested that perception and behaviour are in fact two sides of the same phenomenon and are closely related to each other (Rice, 1993). In order to
understand what customer perceive and how they act to affect their perceptions, study of perception and behaviour should be treated as one integral part.
Consumer decision process
At present, the consumer decision process model has been well accepted. This model of purchase as decision process is explained in more detail by Thorelli et al. (1975). Thorelli’s decision model illustrates the type and shows there are a series of semi-discrete steps which take place over time for the buyers and purchasers.
Predispositions (Before Purchase)
According to Thorelli et al (1975), the prospective buyer possesses a certain stock of cognitive content, including his own personality or self-concept, attitudes and opinions both in general and on specific products, and stored information and past experience. This stock has been formed as a result of his interaction with his environment over time, and it will help determine the environment in which he places himself in the future as well as influence his perceptions of that environment.
Product Need:
As a result of either cognitive activity or some environmental stimulus, the buyer recognizes a need which is capable of being satisfied by a product or service. In other words, the need is often triggered by internal or external stimuli. Some authors also take this need recognition stage as the entry point. Chaston (2001) argues that the potential consumer will not implement any of the other steps in the buying process until need recognition has happened. External Search:
Thorelli et al (1975) describe that this stage represents all search of the external environment for alternative solutions as well as for information helpful in evaluating these alternatives. The search for information occurs on an internal and external basis (Gilbert, 1999). The internal search for information from previous experience might be relevant to the present purchase situation. The extent and nature of external search for information likely in any given purchase has been the subject of a great deal of research. When searching for information
Evaluation of Alternatives:
This stage consists of the physical and cognitive activities involved in comparing alternatives on the basis of information gathered from external search above.
According to Kotler (2000), the consumer arrives at attitudes toward the various brands through an attribute evaluation procedure and most buyers consider several attributes in their purchase decision. These attributes used by consumers for evaluation are also called choice criteria. Jobber (2001) has made a good summary of these choice criteria. In fact, consumers attempt to optimize the trade-off between product benefits, product costs, the desired personal utilities and other variables.
Purchase Activity:
Purchase activity involves the actual final decision and physical activities
involved in making (or not making) the purchase. This stage includes the actual transaction. However, as suggested by Kotler (2000), perceived risks of a
consumer can heavily influence his decision to modify, postpone, or avoid a purchase decision. Therefore it is necessary for marketers to understand factors that might provoke perceived risk in consumers and work out solutions to reduce that.
Post Purchase Behaviour:
This step is concerned primarily with the buyer’s use of the product purchased. After purchasing the product, the consumer will experience some level of satisfaction or dissatisfaction which will influence a consumers’ subsequent behaviour. Dissatisfied consumers may abandon or return the product, they may even complain to the other group (Kotler, 2000). It is clear that satisfactions and dissatisfactions created by product performance will be important determinants of attitudes and information stored as inputs to future purchase decisions. Predispositions (After Purchase and Use):
This stage suggests that following the purchase process, the buyer (or non-buyer) is left with cognitive content which may be quite different from that which was present at the beginning of the process. Buyers may change their attitudes, information and experience due to reasons of time and events. All of these may serve to change substantially the nature of the decision process for future purchases of the same type.
4.1
INDUSTRY PROFILE
A.
The Indian Telecom Industry
Introduction
The Indian telecommunications has been zooming up the growth curve at a feverish pace, emerging as one of the key sectors responsible for India's resurgent economic growth. India has surpassed US to become the second largest wireless network in the world with a subscriber base of over 300 million in April, according to the Telecom Regulatory Authority of India (TRAI).
The Indian Telecommunications network with 110.01 million connections is the fifth largest in the world and the second largest among the emerging economies of Asia. Today, it is the fastest growing market in the world and represents unique opportunities for U.S. companies in the stagnant global scenario. The total subscriber base, which has grown by 40% in 2005, is expected to reach 250 million in 2007.
According to Broadband Policy 2004, Government of India aims at 9 million broadband connections and 18 million internet connections by 2007. The wireless subscriber base has jumped from 33.69 million in 2004 to 62.57 million in FY2004- 2005. In the last 3 years, two out of every three new telephone subscribers were wireless subscribers. Consequently, wireless now
accounts for 54.6% of the total telephone subscriber base, as compared to only 40% in 2003. Wireless subscriber growth is expected to bypass 2.5 million new subscribers per month by 2007. The wireless technologies currently in use are Global System for Mobile Communications (GSM) and Code Division Multiple Access (CDMA). There are primarily 9 GSM and 5 CDMA operators providing mobile services in 19 telecom circles and 4 metro cities, covering 2000 towns across the country.
B. BRIEF HISTORY
C.
MAJOR PLAYERS:
YEAR1851 First operational land lines were laid by the government near Calcutta (seat
of British power)
1881 Telephone service introduced in India 1883 Merger with the postal system
1923 Formation of Indian Radio Telegraph Company (IRT) 1932 Merger of ETC and IRT into the Indian Radio and Cable
Communication Company (IRCC)
1947 Nationalization of all foreign telecommunication companies to form the
Posts, Telephone and Telegraph (PTT), a monopoly run by the government's Ministry of Communications
1985 Department of Telecommunications (DOT) established, an exclusive provider of domestic and long-distance service that would be its own regulator (separate from the postal system)
1986
1997
Conversion of DOT into two wholly government-owned companies: the
Videsh Sanchar Nigam Limited (VSNL) for international telecommunications
and Mahanagar Telephone Nigam Limited (MTNL) for service in metropolitan areas.
Telecom Regulatory Authority of India created
1999 Cellular Services are launched in India. New National Telecom Policy is adopted.
KEY INDIAN COMPANIES
:
BSNL: World’s 7th largest telecommunications company providing
comprehensive range of telecom services in india.
MTNL: State owned operator covering the cities. Provide both mobile and fixed services.
BHARTI ARTEL : Integrated operator with presence in all segments. Leads the mobile segment in country.
TATA TELESERVICES: Integrated operator ( with VSNL) with presence in all segments. Provide CDMA services in 20 circles.
RELIANCE COMMUNICATIONS: Largest player in India in the CDMA segments. Now acquire a GSM network.
Fixed line
telephony
Mobile
Telephony
Internet
Telecom
equipments
BSNL and MTNL account for 90% revenue for basic services.25 private companies providing cellular services in 19
telecom circles and 4 metro cities,
covering 1500 towns across the country.
There is no restriction on the number of internet companies and more than 185 companies are operational.
Growth in the telecom equipment market resulted in increasing demand for telecom services. Private sector available in 18 circles and collectively account for 10% of revenue.
Presently, there are five private service operators in each area, and an state operator
Growing demand of corporate for
applications such as electronic commerce, Internet leased lines, ISDN, VPN etc is driving the growth of the internet services market.
Key players like BSNL, BHARTI, RELIENCE, TATA, BPL and
HUTCHISON will drive equipment market
4.2 COMPANY PROFILE
Type Public, BSE: 532454
Founded 1985 by Sunil Mittal
Headquarters New Delhi, India
Key people
Sunil Mittal (Chairman and CEO)
Industry Telecommunication
Products
Mobile and Fixed-Line Telecommunication operator
Revenue $6 Billion
Website
Bharti Group Airtel
OUR VISION AND PROMISE
By 2010 Airtel will be the most admired brand in India: Loved by more customers
Targeted by top talent
Benchmarked by more businesses
• We at Airtel always think in fresh and innovative ways about the needs of our Customer and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more
A.INTRODUCTION
Bharti Airtel is one of India's leading private sector providers of
telecommunications services based on an aggregate of 64,268,047 customers as on March 31, 2008, consisting of 61,984,721 GSM mobile and 2,283,326 Bharti Telemedia subscribers.
Established in 1985, Bharti has been a pioneering force in the telecom sector with many firsts and innovations to its credit, ranging from being the first mobile service in Delhi, first private basic telephone service provider in the country, first Indian company to provide comprehensive telecom services outside India in Seychelles and first private sector service provider to launch National Long Distance Services in India.
Bharti Tele-Ventures Limited was incorporated on July 7, 1995 for promoting investments in telecommunications services. Its subsidiaries operate telecom services across India. Bharti’s operations are broadly handled by two
companies: the Mobility group, which handles the mobile services in 23 circles across the country; and the Infotel group, which handles the NLD, ILD, fixed line, broadband, data, and satellite-based services.
The Company Bharti Airtel is divided into 3 business units that are: MOBILE SERVICES
BROADBAND AND TELEPHONE SERVICES (B&T) ENTERPRISE SERVICES
Business Divisions
The company Bharti Airtel Limited provides mobile services to its customers. The company provides fixed and mobile wireless services in around 23
telecom circles by using the GSM technology. Bharti Airtel Company has become the biggest mobile service provider in India on the basis of the number of customers. The company in the future plans to expand its network in order to establish its presence in more than 500,000 villages all across the country by
Among the various services that the Bharti Airtel Limited Company provides to its customers, the services of broadband and telephone (B&T) are 1 of them. The company provides broadband Internet services of high speed for it has the best network in India. The company Bharti Airtel also provides telephone services in around 94 cities of the country and this helps the people to stay connected with one another. The company plans to expand its broadband and telephone services by providing IPTV services and DTH operations.
Further Bharti Airtel provides enterprise services to its customers. The services of enterprise provide telecom end-to-end solutions to customers who belong to the corporate sector and also long distance services to international and national carriers. The company Bharti Airtel has more than 35,016
kilometers of optic fiber, a submarine landing station, and is also a member of South East Asia- Middle East- Western Europe- 4. All this has helped the company to provide the best enterprise services to its customers. The
company Bharti Airtel Limited plans to expand its enterprise services so that it can achieve the status of a global carrier within a period of 2- 3 years.
Bharti Airtel is one of the topmost companies in the telecom sector in India and is under the Bharti Enterprises Group. Airtel Bharti has been ranked as the best performance company in the whole world by the Business Week magazine. In 2007 its market share of mobile subscribers in India is at 23.4%. Bharti Airtel has become a leading company in the telecom sector in India due to the fact that it has provided the best quality of services to its
customers. And this has been possible for the company has a wide telecom network that is of the latest technology. The Company Bharti Airtel Limited in the future also should continue to upgrade its facilities for this will ensure that high grade of services are provided to its customers
B. BRAND
Airtel was born free, a force unleashed into the market with a relentless and unwavering determination to succeed. A spirit charged with energy, creativity and a team driven “to seize the day” with an ambition to become the most globally admired telecom service. Airtel, after just ten years, has risen to the pinnacle of achievement.
As India's leading telecommunications company Airtel brand has played the role as a major catalyst in India's reforms, contributing to its economic resurgence.
Today we touch people’s lives with our Mobile services, Telemedia services, to connecting India's leading 1000+ corporates. We also connect Indians living in USA with our call home service.
C. STRATEGIC PARTENERSHIP
The company has a strategic alliance with SingTel. The investment made by SingTel is one of the largest investments made in the world outside Singapore, in the company.
The company’s mobile network equipment partners include Ericsson and Nokia.
In the case of the broadband and telephone services and enterprise services (carriers), equipment suppliers include Siemens, Nortel, Corning, among others.
The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements.
The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, Teletech & Mphasis.
D. ORGANISATION STRUCTURE:
As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players. With effect from March 01, 2006, this unified management structure of 'One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision.
E. AWARDS AND RECOGNITIONS
For the Year 2008 - 2009Voted India’s most innovative company – in a survey conducted by The Wall Street Journal in 2008
Winner of the “Gallup Great Workplace Award”- Gallup Consulting, 2008 “2nd Most Trusted Service Brand” - Annual Economic Times-Brand Equity, Most Trusted Brands survey 2008
‘Best Content Service’ Award for its Farmer Information Dissemination Platform for Bharti Airtel’s joint venture with IFFCO, IKSL (IFFCO Kisan Samachar) - World Communications Awards 2008
Best Project Management’ Award for its Gujarat e-GRAM project - World Communications Awards 2008
“Best Telecom Company” at the NDTV Profit Business Leadership Awards
Best Carrier India for innovative products & services and efficient cost models and the Ovum Telco-Transformation award recognizing philosophy and
execution of a successful outsourcing strategy at the Telecom Asia Awards 2008
Sunil Bharti Mittal was awarded the GSM Association Chairman’s Award 2008. The highest honour in global telecom sector, recognized his tremendous contribution to the development of India’s telecom sector
Sunil Bharti Mittal adjudged the “Business Leader Transforming India, 2008 at the NDTV Profit Business Leadership Awards
At Bharti, CSR is a way of life. Each department and employee strives to be sensitive to the stakeholders and environment within their work context. Bharti encourages employees to take decisions and design business-linked processes that are sensitive to communities and environment. Corporate Social Responsibility (CSR) in Bharti encompasses much more than only social outreach programs. It is an integral part of the way Bharti conducts its business. The essence of Bharti’s commitment to Corporate Social Responsibility is embedded in the ‘Corporate Values’, which stem from its deepest held beliefs. These Values are:
To be responsive to the needs of our customers To trust and respect our employees
To continuously improve our services – innovatively and expeditiously To be transparent and sensitive in our dealings with all stakeholders
We encourage our employees to take decisions and design business processes, keeping in mind the following:
Ethics, fairness and being correct
Meeting and going beyond compliances and legal requirements
Showing respect and sensitivity towards stakeholders and communities, and Nurturing the environment
We practice our CSR beliefs and commitments through a three-pronged approach:
Engaging with stakeholders
Ensuring stakeholder sensitive policies and practices
Undertaking programs for our employees, community and environment Bharti Airtel sensitizes its employees towards CSR issues at various forums. We feel that it is important that each employee should understand the importance of environmental, social and economical aspects while taking business decisions. At Bharti, each employee is sensitized towards CSR issues and thus operations at the ground level are influenced. Such sensitization exercises have resulted in many socially and environmentally sensitive decisions on the ground. For example, Confidence Plan for hearing impaired people, covers noise-making DG sets at extra cost, investing in consumer awareness campaigns to ensure safe use of mobile are some examples of the above.
We believe that one of the most important drivers of growth and success for any organization is its people. At Bharti Airtel, our ‘Mantra’ for employee delight focuses on 5 Ps – People, Pride, Passion, Processes and Performance.
Bharti Airtel has been recognized among the Best Employers in the Country for two successive years – being 14th in 2003 & jumping ahead of several other large conglomerates to an enviable position of the 2nd Best Employer in the Country in 2004. This is a clear demonstration & acknowledgement of the robust, progressive, people as well as business aligned Human Resource practices, which the organization has developed and implemented remarkably in a very short span of time.
Bharti Airtel follows an “open door policy” to approach the management, which helps resolve issues with mutual agreements. We encourage people to stand up against any unfair treatment for which we have the Office of the Ombudsman, where employees can raise any issues regarding business and workplace conduct. Bharti ensures transparency through the various communication policies, strategies and plans. . Regular Employee Communication Forums provides a platform for the employees to raise issues that require resolution.
Our leaders strongly believe in facilitating and initiating activities that help employees manage their health and well-being. Our focus always remains to redefine leadership; we develop leaders who enable performance and inspire their people to unleash their potential. Our people orientation reflects in our vision of being “targeted by top talent”, and a key aspect of our business focus “building a best-in-class leadership team that nurtures talent at every level.”
Employee friendly HR policies have been put in place, which amply reflect the organization’s concern for its people. Some typical examples of these policies and practices include a family-day at office, half day leave for birthdays, gifts for anniversaries, compulsory 10 days off, festival celebration with family, no official meetings on weekends, five day weeks, concierge services, call center engagement programs etc. These “care” policies and practices are applied across the organizational levels without any discrimination.
enable our employees to undertake periodical health check-ups depending upon their age. This facility is also extended to employee family members at discounted rates. The company provides Flexible Group Mediclaim insurance to all employees, covering all kinds of illnesses, accidents and hospital coverage for serious ailments. Apart from these specific engagements, we regularly organize health check up camps, eye check-up camps and stress management sessions. Some of our offices have opened gymnasiums/fitness facilities to ensure that the fitness fanatics do not have to worry about time constraints to remain fit. At many of our locations, we have hired psychologists who undertake personal counseling sessions for employees.
Bharti Airtel offers a flexible compensation structure to its employees wherein the employees have the flexibility to structure their fixed component of their compensation according to their requirements within the ambit of legislation. “Even a sweeper in the corporate office must understand that, if he does not
keep the office clean, the visiting shareholders could question the company’s ability to manage a business if they cannot manage their premises well”
H. Environment, Health and Safety
Overview
At Bharti we believe in the philosophy to refuse, reduce, reuse and recycle. The company has taken many initiatives in this regard, both within the offices for the benefit of our employees; and for outside world for the convenience of the people
Few examples of the initiatives taken are mentioned below:
(a) Most of the new Airtel buildings recycle waste water for sanitary and cooling of equipment purposes e.g. DG sets and AC systems. These buildings also have rain water harvesting systems for ground water replenishment where appropriate.
(b) All Airtel offices have energy efficient light fittings and DG sets. We also ensure automation that enables energy savings in our buildings. Building
Management System (BMS) – Intelligent Building concept is being followed in all the new Airtel building and campuses that are coming up. The BMS
electricity load management, water management, parking management, security and safety systems to ensure an efficiently run building on optimal resources. (c) New buildings also incorporate the concept of and Energy Wheel which optimises energy efficiency in buildings. The AC system in our buildings adds a certain amount of fresh air periodically; In the process of adding this fresh air the cool air within the building vents out which may result into higher usage of energy to bring the cooling/ temperature back. The Energy Wheel concept ensures that as we bring the fresh air in it is pre-cooled thereby optimizing energy efficiency.
(d) Air quality is checked periodically in all Bharti Airtel offices, and based on the results, duct cleaning, carpet cleaning, chair and sofa shampooing is
undertaken. Water quality is also monitored in cooling towers for DG sets and Air Conditioner systems so that water born diseases such as legionella, etc. are avoided.
(e) Use of air curtains on major office exits and double glazing also results in significant energy saving.
(f)At the time of oil change in DG sets etc. the discarded oil for disposal is only sent to companies/ vendors approved by the Central Pollution Control Board (CPCB) for proper disposal as per CPCB approved processes. All Bharti Airtel offices follow the basic requirements specified by the Pollution Control Board) and ensure statutory compliance.
(g) All Bharti Airtel offices have fire alarm systems. Periodic fire drills are carried out in Bharti Airtel offices as a practice. All Airtel offices are provided with First Aid boxes and have identified people as First Aid specialists..
Bharti Airtel takes all its equipment from its key vendors, namely Nokia and Ericsson, who comply with all the required health and safety norms. Each contract with the supplier has a clause that they will comply with our code of conduct and each year suppliers have to give Bharti Airtel a certificate that they are compliant. There is an induction manual for sub-contractors to ensure that they follow all the safety and statutory compliances as well as Bharti Standard Operating Procedures.
Policy (EHS) and will apply for ISO 14001 compliance within the next 3 years for each of its facilities.
For outside world
Reduce Paper usage:
Due to technological innovations such as e-bills and electronic recharging, Bharti Airtel customers are given a chance to help save the environment. This has led to the major achievement of paper savings of approximately 32,500 sq meter every month. This leads to the saving of 96 trees every year. In addition, as per calculations during 2005-06, and is continuously improving since then. We save 49,000 sq meter in plastic monthly as the reduced usage of paper coupons and bills. These results are all the more remarkable, as these paper savings were achieved despite our customer base increasing.
Sharing Infrastructure:
We promote and believe in sharing of infrastructure (passive) with other telecom operators. This ensures that we can continue to serve our customers while utilizing minimum resources. This is of great help in nation like ours where we have a huge burden on our natural resources.
At present, we share around a quarter of our mobile cell sites across the country, with other service providers.
We have extended our approach of sharing even for the rural areas, where it makes lesser business sense for operators to roll out. Our efforts have been well acknowledged by the regulator and the government, who have initiated efforts for shared rural roll out .
Reducing Fuel Consumption due to travel:
Bharti, having grown to be a large company on many counts, faces the key issue of operations coordination. While one would usually coordinate with others through face-to-face meetings, Bharti has institutionalized the habit of using videoconferencing and intranet facilities to interact. This significantly reduces the need for transport and thereby fuel consumption, it saves on time and
generally creates a much more efficient working atmosphere. Bharti’s earnings calls, i.e. sharing the results with our stakeholders, also happen via
audio-bridge. This enables investors and analysts world-wide to link in to the call and raise queries. Bharti does not stop at providing these facilities for internal use though. By offering our services, we enable people across the country to follow
the same path and cut down on transport. This is not only convenient; it also saves tremendous fossil fuel consumption.
Green-Shelters:
Another key initiative has been the deployment of environmental friendly green-shelters at around 7,000 sites. These green-shelters use high insulation material and Passive Cooling techniques like PCM, a thermal salt, for indoor Base Transceiver Stations (BTS). Due to its high freezing point, PCM provides cooling for 4 to 5 hours without any Air conditioning, thus negating any need of electrical power or diesel generator during that time. This not only saves cost but also minimizes pollution. These green-shelters also keep noise at a
minimum. Bharti is the first company in India to initiate such a measure, and is well ahead of governmental regulations on the matter.
Our Green shelter initiative has been appreciated by operators across the world and is being studied for mass deployment in many countries.
Free-Cooling is another technique that we use to maintain temperature level during night hours by circulating cooler natural air from outside to inside the shelter by reworking air conditioner flows. This has reduced air conditioner consumption by almost 30%.
Bharti Airtel is also working with its suppliers and experimenting with alternate sources of energy like solar, wind, bio-fuel/ hydrogen to further reduce
environmental impact. We are very keen to look at the viability of these
technologies once experiments are being found to be successful like in the case of Green Shelters.
Advertisement Material:
Bharti Airtel uses aqua-based ink for all its in-shop branding, in spite of its cost being three times the cost of ink which is normally used. The aqua-based ink is environment friendly and does not emit any fumes and hazard. Sometimes flex materials are used for hoardings, but since they are not disposable these
hoardings are donated to poor people so that they can use it as roof-material on their huts.
I.Community Initiatives
Overview
“We have an obligation to fulfill to society and the communities in which we operate, and help improve the quality of life for everyone, today and in the future.”
Based on the basic guidelines and direction provided in the Code of Conduct,
Bharti has undertaken many community programs.
Bharti’s contribution to society is structured through two channels, namely, (a) Bharti’s Corporate Social Responsibility (CSR) Initiatives, including initiatives undertaken by way of employee mobilization as well as running
environment related programs; and
(b) Bharti Foundation, a separate vehicle established in 2000 to lead the CSR agenda of Bharti Group of Companies
CSR Initiatives @ Bharti Airtel
Bharti Airtel has a nation-wide presence that has grown at an exponential rate in the recent years. Each local office undertakes special programs for the local community, thereby reaching out to people. Many projects like material collection drive and blood donation camps are organized for the welfare of the underprivileged community. Bharti constantly searches for new, innovative ways of reducing the consumption of resources, with the aim of leaving a better and greener earth for future generations.
Response to disaster:
Bharti Airtel’s response to Tsunami Disaster:
Bharti Airtel undertook the following initiatives for immediate relief and rehabilitation to Tsunami victims:
• Built a mobile network in Andaman & Nicobar islands in less than 3 months to aid rapid rehabilitation of the island
• Donated Rs. 1 Crore to the Prime Minister’s Relief Fund, in addition to contributions from employees
• Created 29 Airtel Crisis Communications centres in Tamil Nadu
• Raised resources for Tsunami victims by initiatives such as a ‘Benefit Cricket Match’
Bharti Airtel’s response to Assam, Bihar and West Bengal floods
:Bharti Airtel also partnered with an NGO to provide relief to the flood victims in the flood hit areas of Assam, Bihar and West Bengal. A ‘Material Collection Drive’ was undertaken across Bharti offices, for collection of material such as clothes, utensils, footwear, blankets, dry ration and monetary donations. 55 cartons of clothes and 65 kilos of ration were dispatched, in addition to monetary contributions.
Bharti Airtel during Mumbai Floods:
Bharti Airtel employees climbed up the towers to restore the networks so that our customers could conveniently reach its employees.
Bharti Airtel’s response to Kashmir earthquake:
Bharti Airtel’s ‘Rapid Response Team’ responded to the Kashmir earthquake by bringing more than 2000 food packets and water bottles to the affected area. Money, clothes, woolens and blankets were also collected from employees to
distribute among earthquake victims.
Other
initiatives
of
Bharti
Airtel
Bharti Airtel employees have undertaken vary initiatives to reach out to the local community. Some of such initiatives are listed below : Airtel Ashiana for underprivileged children at the Mohali office of Airtel BIL north tied up with an NGO to distribute daily surplus food to needy children
Airtel Experience Centre by Access MP… for the benefit of the benefit of visually impaired people as well as people from deprived section of society Mobile Services Jammu & Kashmir donated free medicines, stationery, clothes and other utility items at the ‘Missionaries of Charity Home for Destitute’ Mobile Services MP & CG supported the ‘Walkathon’ to create awareness about diabetes on ‘World Diabetes Day’, organized by the Indian medical Association
Ariel Kerala team visited an old age home and shared a day full of fun with the
members of he home
A tree plantation drive was carried out by Access-NCR, Access-North and Access-UP West Circles, where in free tree saplings were planted. Airtel Madhya Pradesh & Chhattisgarh planted trees on its fourth ‘Circle Inception Day’
In Tamil Nadu, Airtel has adopted a corporation park in Chennai city. Mobile Services Rajasthan supported the ‘Red Ribbon Caravan’ initiative of the Rajasthan State AIDS Control Society, to spread awareness about HIV/ AIDS. During the month-long campaign a caravan of five vans covered 32 districts of Rajasthan, to spread the awareness of HIV/ AIDS. Airtel Delhi organized a Blood Donation Camp in association with Indian Red Cross Society .
B)
Bharti
Foundation
Although CSR is executed at all levels in the organization, the Promoters of Bharti Enterprises established Bharti Foundation in 2000 with a vision, “To help underprivileged children and youth of our country realize their potential.”
Bharti Foundation’s mission is to create and support programs that bring about sustainable changes through education, use of technology and information and best practice sharing.
Bharti Foundation has established itself the goals of improving accessibility and quality of education at the school level for underprivileged children, and to provide education and training opportunities to youth.
J. Corporate Governance
Bharti Airtel Limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure
sustainable, capital-efficient and long-term growth thereby maximising value for its shareholders, customers, employees and society at large. Company’s policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in ‘letter and spirit’ for effective Corporate Governance.
During the financial year 2003-04, your Company was assigned highest
Governance and Value Creation (GVC) rating viz. ‘Level 1’ rating by CRISIL, which indicates that the company’s capability with respect to creating wealth for all its stakeholders is the highest, while adopting sound Corporate
Governance practices.This rating was re-affirmed by CRISIL on April 20,2006.
• Board of Directors • Audit Committee
• Human Resource (HR)/ Remuneration Committee • ESOP Compensation Committee
• Investors Grievance Committee • Memorandum of Association • Article of Association
K. BOARD OF DIRECTORS:
The board of directors of the Company has an optimum mix of executive and executive directors, which consists of two executive and twelve non-executive directors. The Chairman and Managing Director, Mr. Sunil Bharti Mittal is an Executive Director and the number of Independent Directors on the Board is 50% of the total board strength. The independence of a director is determined on the basis that such director does not have any material pecuniary relationship with the Company, its promoters or its management, which may affect the independence of the judgment of a Director. The board members possess requisite skills, experience and expertise required to take decisions, which are in the best interest of the Company.
The composition of the Board is as under:
Sunil Bhatia Mittal Rajan Bharti Mittal Akhil Gupta
Rakesh Bharti Mittal Chua Sock Koong N. Kumar
Ajay Lal
Arun Bharat Ram
L
.PRODUCT PROFILE
1.
FIXED LINE SERVICES
A Direct Exchange line (DEL) is a dedicated fixed phone line running right up to your work space. Each phone line runs on state -of-the-art fiber optic backbone that delivers quality output and ensures reliability.
KEY FEATURES
• CALL WAITING
• CALL FORWARDING
• PARELLEL RINGING
• 3 WAY CONFERENCE
• VOICE MAIL SERVICES
• ABBREVIATED DIALING
VALUE ADDED SERVICES
• HELLO TUNES :
CHOOSE A CORPORATE TUNE THAT YOU WANT YOUR CALLERS TO HEAR.
• AIRTEL LIVE :
ENJOY JOKES, ASTROLOGY, DATING, CRICKET SCORES, OR ELECTION RESULTS.
BENEFITS:
• SEAMLESS VOICE CONNECTIVITY AND GREAT QUALITY
• QUICK INSTALLATION AND 24*7 CUSTOMER SUPPORT
• CUSTOMIZED BUNDLED PLANS TO SUIT SPECIFIC BUSINESS NEEDS
• FREE DIAL UP INTERNET ACCESS
CENTEREX -INTER OFFICE ABBREVIATED DIALING
This service provides switching at the central office instead of the customer’s premises and works like an EPABX service. Airtel business Services owns and manages all the communication equipment and software necessary to implement the Centrex service, thus providing future proof and hassle free features to its subscribers. With Centrex facility, you can access other members of your group through short digit dialling thus connecting geographically dispersed offices.
FEATURES
• SHORT DIGIT DIALING
• DIRECT INWARD DIALING
• 3 WAY CONFERENCE
• AUTO CALLBACK
• PARELLEL RINGING BENEFITS
• LOW CAPITAL INVESTMENT AND NO NEED OF EPABX
• HIGHLY RELIABLE CARRIER GRADE SERVICE
• FUTURE – PROOF TECHNOLOGY
• DIGITAL VOICE CLARITY
• QUICK INSTALLATION AND 24*7 SUPPORT
• DIFFERENT PLANS TO SUIT UNIQUE BUSINESS NEEDS
ISDN-BRI AND PRI
Integrated services Digital Network (ISDN) is a circuit switched telephone network system designed to allow digital transmission of voice and data over ordinary telephone copper lines.
PRI (PRIMARY RATE INTERFACE)
The ISDN PRI offers 30b channels and 2d channels where B operates at 64 Kbps. Thus a 2048 Kbps line is formed which is primarily used for:
• HIGH END VOICE COMMUNICATION
• LEASED LINE BACKUP
BRI (BASIC RATE INTERFACE)
The ISDN BRI offers 2B channels and one D channel, where B operates at 64 Kbps. Thus a 128 Kbps line is formed which is primarily used for:
• SECURED VOICE COMMUNICATION
• DATA TRANSFER
• VIDEO CONFERENCING
• HIGH SPEED INTERNET ACCESS
BENEFITS OF ISDN PRI
• DIRECT LINE FOR EVERY YEAR
• 30 SIMULTANEOUSLY VOICE CHANNELS
• FAST CALL SETUP
• PRI ALSO DELEIVERS CALLER ID INFORMATION INSTANTANEOUSLY, MAKING IT IDEAL FOR COMPUTER TELEPHONY INTEGRATION (CTI) AND CALL CENTER APPLICATIONS
• INTER OFFICE NETWORKING
2.
BROADBAND DSL
Digital subscriber line (DSL) technology transforms an ordinary telephone line into a broadband connections link. DSL provides blazing fast, secure internet access and can be delivered right though a regular telephone line, data rates can vary from 128 Kb to 8 Mb/second, depending on the type and cost of the service.
With DSL internet service you can download graphics, heavy files, large documents, software, photos, email attachments and more, instantly. It’s perfect for real time interactive multimedia, broadcast quality video, distance learning and video-on-demand.
BENEFITS
• ALWAYS ON SERVICE
• UP TO 50 TIMES FASTER THAN DIAL UP MODEM
• MULTIPLE COMPUTERS CAN BE CONNECTED ON A SINGLE DSL LINE
• DEDICATED CONNECTION AND SPEED
• ALLOWS USE OF PHONE/INTERNET SIMULTANEOUSLY
INTERNET LEASED PORT
Today, organisations need to efficiently transfer information over the internet in order to conduct business around the globe. As a class-A ISP, we have built a
high speed N*STM-1 optic fibre backbone for ISP operations. Online performance reports, 24/7*365 support and proactive monitoring of the circuits enable you to enjoy the best internet connectivity.
Airtel business Services Offers bandwidth in the following speeds:
• N*64 Kbps
• N*E1
• N*DS3
• N*STM-1
LAST MILE OPTIONS
• TERRESTIAL LEASED LINE
• RADIO LINK
• FIBER TO THE BUILDING
• VSAT
BENEFITS
• PRESENCE LEASED LINE
• MULTIPLE ROUTES FOR US CONNECTIVITY
POINT TO POINT CONNECTIVITY SERVICE
Leased line services offer secure private line connections committed to business data transfer needs. They are offered on our dedicated 30,000 km fiber optic backbone, which has a built- in redundancy due to its ring architecture.
The network is based on SDH and DWDM technologies. Leased lines as clear channel services can run away voice, video or data applications.
Leased lines offerings include:
• N*-64 Kbps multiples of 64 Kbps
• N*E1- multiples of 2 Mbps
• N*DS3- multiples of 45 Mbps
• N*STM-1 – multiples of 155 mbps
• Ethernet over SDH – Customers are offered the option to run end to end Ethernet over dedicated point to point circuits.
BENEFITS
• Centralized Network operation centre 24/7*365 monitoring
• Re-routing within 55 muse
VIDEO SURVEILLANCE
Video Surveillance is an ideal service for businesses that have wide spread offices/stores/god owns and thus need security and surveillance. This service allows you to capture and transmit video images in digital form. FEATURES
• Simultaneous monitoring of multiple sites
• View images on internet browser
• Programmable digital video recording
• Simultaneous multiple recording
• Motion detection based technology
• Can be used with Ethernet, independent laptop/PC
• Wireless
• User defined security levels and settings
• Frame rates adjustable based on bandwidth
BENEFITS:
• Real-time, offsite/remote monitoring and control
• Easy deployment
• Easy storage and retrieval of images
