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A presentation by

BRESAT – Naxos

Round Table 1: Introduction

(2)

Round Table 1:

D3.2.1 Funding Approaches & Use of PPP Schemes

This round table is essentially considering alternative satellite

broadband programme business models with the aim of deciding which

is best and recommending this to the EU

• The goal is to deliver c.100 Mbps to all remaining households and businesses that will not be served by other technologies

• A new generation of satellite needs to be built and launched to deliver c.100 Mbps. One satellite is required to serve all of Europe, possibly with one for back-up/ redundancy.

• This will cost c.300m to build and 50m to launch per satellite.

• The satellite industry needs to raise this money on the financial markets before it can commission design, build and launch.

• To do this it needs to make a sufficiently strong business case.

• The satellite industry cant make a sufficiently strong business without help and support from the EU and member states – principally funding to derisk capital investment and assistance to customers to cover set up costs and high tariffs plus support with awareness raising and demand stimulation

(3)

What do we need to consider

EU funding is public money – it needs to be

invested wisely, it can be wasted. It needs to be

invested so that:

=

No more is invested than is needed to make the

market work (to enable the satellite industry to invest)

and customers to buy)

=

The form of investment meets the needs of the

industry and of customers

=

The investment does not confer unfair advantage on

individual firms or distort existing/future investment

plans (state aid/competition policy)

(4)

Components of a business model

Geography – all EU or lots of smaller areas

Timing – now or when

Do customers need to have costs subsidised (set up

and/or tariffs)…and for how long

Do customers need other forms of help

How big is the satellite industry’s financial gap

Is this best met by revenue or capital

How can state aid/competition policy be best satisfied

(5)

A useful business model planner

Demand side Supply side

Awareness

raising/dissemination

Facilitating/broking

Gap funding

(6)

A useful business model planner

Demand side Supply side

Awareness

raising/dissemination

Promote benefits of broadband to customers;

provide training

Show how many customers need

broadband

Facilitating/broking Bring customers together to buy in bulk

(aggregation)

Bring suppliers together to discuss sharing risk

and investment Gap funding Give money to

customers to help pay for set up and/or tariffs

Give money to suppliers to help pay for

investment in network/ service delivery Public provision/PPP Public agency

underwrites demand (guaranteeing minimum

revenue to suppliers)

Public agency funds, builds and operates

(7)

Shall we try and work up 3

contrasting business models

Shall we spend the rest of the session working

up 3 contrasting business models

Using the matrix to set them out

(8)

Evaluation Criteria

Components of business model High Mediu m

Low

Helps satellite industry raise funds to invest Stimulates customer demand and ability to pay Satisfies state aid/competition policy

Enables member states/regions to raise funds Optimal geography

(9)

Proposed business Model 1

What service level

=

Current generation satellite, next gen or both?

What geography

=

group of similar local areas, one whole member state,

group of member states, whole EU

What measures

=

Demand-side – light touch, gap funding or PPP..or

combination

=

Supply side measures - light touch, gap funding, or

PPP….or combination

(10)

Proposed business model 1

Demand side Supply side

Awareness

raising/dissemination

Facilitating/broking

Gap funding

(11)

Business model 1 Evaluation

Components of business model High Mediu

m

Low

Helps satellite industry raise funds to invest Stimulates customer demand and ability to pay Satisfies state aid/competition policy

Enables member states/regions to raise funds Optimal geography

(12)

Proposed business Model 2

What service level

=

Current generation satellite, next gen or both?

What geography

=

group of similar local areas, one whole member state,

group of member states, whole EU

What measures

=

Demand-side – light touch, gap funding or PPP..or

combination

=

Supply side measures - light touch, gap funding, or

PPP….or combination

(13)

Proposed business model 2

Demand side Supply side

Awareness

raising/dissemination

Facilitating/broking

Gap funding

(14)

Business model 2 Evaluation

Components of business model High Mediu

m

Low

Helps satellite industry raise funds to invest Stimulates customer demand and ability to pay Satisfies state aid/competition policy

Enables member states/regions to raise funds Optimal geography

(15)

Proposed business Model 3

What service level

=

Current generation satellite, next gen or both?

What geography

=

group of similar local areas, one whole member state,

group of member states, whole EU

What measures

=

Demand-side – light touch, gap funding or PPP..or

combination

=

Supply side measures - light touch, gap funding, or

PPP….or combination

(16)

Proposed business model 3

Demand side Supply side

Awareness

raising/dissemination

Facilitating/broking

Gap funding

(17)

Business model 3 Evaluation

Components of business model High Mediu

m

Low

Helps satellite industry raise funds to invest Stimulates customer demand and ability to pay Satisfies state aid/competition policy

Enables member states/regions to raise funds Optimal geography

(18)

An example business model

we worked up before

(19)

Proposed Business Model 1

What service level

=

Current generation satellite,

next gen

or both?

What geography

=

group of similar local areas, one whole member state,

group of member states,

whole EU

What measures

=

Demand-side –

light touch

,

gap funding

or PPP..or

combination

=

Supply side measures - light touch, gap funding, or

(20)

Proposed business model 3

Demand side Supply side

Awareness

raising/dissemination

Raise awareness of satellite bb, raise awareness of benefits, provision of IT literacy and user skills, strengthen local IT cluster

– multi-channel bespoke for needs of each community

Raise awareness of resellers

Facilitating/broking No aggregation This workshop followed by subsequent discussions to bring

key investors in PP together

Gap funding 100% installation costs, no tariff subsidy – white areas only

No gap funding as infringes state aid/ competition policy because satellite cannot be

restricted to white areas

Public provision/PPP Participating member states bundle public sector connectivity

in white areas into 3-year contract

Both satellite manufacturers (25%) + all participating member

(21)

Business model 3 Evaluation

Components of business model High Mediu

m

Low

Helps satellite industry raise funds to invest X Stimulates customer demand and ability to pay X

Satisfies state aid/competition policy X Enables member states/regions to raise funds X

Optimal geography X

References

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