Feasibility Study

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CHARITO: A CHARITABLE INSTITUTION

A Feasibility Study Presented to the

Faculty of Polytechnic University of the Philippines

In partial fulfillment of the requirements for the Degree of Bachelor of Science in Business Administration,

Major in Marketing Management

APACIBLE, RICKY FLORENZE I. GALVEZ, GABRIEL O. PURIFICACION, JAPHET T. SARDINO, GLADYS R. YAGUE, CEDRICK B. BSBA MM 4-2 2014 October

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ABSTRACT

TITLE: CHARITO: A CHARITABLE INSTITUTION

RESEARCHERS: Apacible, Ricky Florenze I. Galvez, Gabriel O.

Purificacion, Japhet T. Sardino, Gladys R. Yague, Cedrick B.

ADVISER: Dr. Aldrin P. Antivola.

SCHOOL: Polytechnic University of the Philippines San Pedro Campus

YEAR: SY 2014-2015.

COURSE: Bachelor of Science in Business Administration Major in Marketing Management.

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Feasibility Study, according to the biggest searching site goggle, is an evaluation and analysis of the potential of a proposed project w/c is based on extensive investigation and research to support the process of decision making. It aims to objectives and rationally uncovers the strengths and weaknesses of an existing business or venture opportunities and threats present environment. Despite the global importance, most studies focused on analyzing and understanding the competition of business with comparatively little attention paid to economics, where in many cases, service industries are booming. As such, this study empirically will test and use the skills and capabilities of the individual willing volunteers which can be developed and enhanced to come up with a service that will help others especially the less fortunate.

This study focuses mainly with providing volunteers and organizing events and programs in order to help the needy, the hunger, out of school youth, less fortunate, business establishment and government of Manila, Laguna and Cavite.

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APPROVAL SHEET

This Feasibility study entitled: CHARITO: A Charitable Institution prepared and submitted by: Apacible, Ricky Florenze, Galvez, Gabriel, Purificacion, Japhet, Sardino, Gladys and Yague, Cedrick. In partial fulfillment of the requirements for the degree of Bachelor of Science in Business Administration Major in Marketing Management, has been examined and is recommended for acceptance and approval for oral defense.

Dr, Aldrin P. Antivola Adviser

FEASIBILITY STUDY PAPER REVIEW PANEL

Approved by the committee on Oral Examination with a grade of __________

______________ ________________

Member Member

Dr. Aldrin P. Antivola Chairman

Accepted and approval in partial fulfillment of the requirements for the degree of Bachelor of Science in Business Administration major in Marketing Management.

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TABLE OF CONTENTS PAGE TITLE PAGE 1 ABSTRACT 2 APPROVAL SHEET 4 TABLE OF CONTENTS 5 ACKNOWLEDGEMENT 14 LIST OF TABLES 9 LIST OF FIGURES 11 LIST OF SCHEDULES 12 LIST OF APPENDICES 13 CHAPTER

I.SUMMARY OF THE PROJECT 16

Name of the firm Location

Project Summary Market Study

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Technical Study Managerial Study Financial Study

Socio-economic Study

II. INTRODUCTION/BACKGROUND OF THE STUDY 20

Brief Background of the Study Statement of the Problem Objectives of the Study Significance of the Study

Scope and Delimitation of the Study Operational Definition of terms

III. MARKET STUDY 41

Objectives of the Study Market Description Market Segmentation Survey Tabulation Demand Supply Projected Demand Marketing Strategies

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Promotion

IV. TECHNICAL STUDY 77

Objectives of the Study Description of the Service Operation Service

Building size and Operational Schedule Building Location

Building Layout

Furniture and Equipment Utilities

Waste Disposal Labor Requirements

V. MANAGEMENT STUDY 92

Objectives of the Study Form of Organization Capitalization

Organization Structure Mission

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Manpower Requirements Agreement

Compensation

Organization Rules and Regulations

VI. FINANCIAL STUDY 124

Objectives of the Study Total project cost Projected Fund Financial Statement Assumptions

Projected Cash Flow Statements Projected Income Statement Projected Balance Sheet

VII. CORPORATE SOCIAL RESPONSIBILITY 135

Contribution to the Philippines Social Desirability

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VIII. CONCLUSION AND RECOMMENDATION 141

IX. REFERENCE 145

APPENDICES

LIST OF TABLES

TABLE TITLE PAGE

1 Number of Population in Manila, Laguna & Cavite 2 Procedure in Getting Citizen’s Sample

3 Geographic Profile of Manila 4 Geographic Profile of Laguna 5 Geographic Profile of Cavite 6 Demographic Profile of Manila 7 Demographic Profile of Laguna 8 Demographic Profile of Cavite 9 Psychographic Profile of Manila 10 Psychographic Profile of Laguna 11 Psychographic Profile of Cavite

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12 Demographic Profile according to Age 13 Demographic Profile according to Gender 14 Demographic Profile according to Civil Status

15 Demographic Profile according to Educational Attainment 16 Demographic Profile according to Social Status

17 Demographic Profile according to Family Monthly Income

18 Are you studying?

19 Are you working?

20 Background in Volunteering 21 Willingness to Join

22 Day Availability

23 Time Availability

24 Role or Profession to Take Place 25 What do they Expect in Return? 26 Meal or Fare Allowance

27 Demand

28 SWOT Analysis

29 List of Breakdown for the First Year 30 Monthly Activity Time Table

31 Office Supplies Expense

32 Furniture Expense

33 Equipment

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35 Permits, Licenses & Requirements Expense

36 Utilities Expense

37 Labor Requirement

38 Capitalization

39 Labor Requirements

40 President & Campaign Head Duties 41 Vice President & Administrator Duties 42 Technical/Operational Head & Driver Duties 43 Head Service Assistant & Maintenance Duties 44 Accounting Head & Auditor Duties

45 Daily Work Schedule

46 Projected Time Table

47 List of Breakdown for the First Year

LIST OF FIGURES

FIGURES TITLE PAGE

1 Red Cross Information

2 FEBC Information

3 Respondent’s Age Profile

4 Respondent’s Gender Profile

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6 Educational Attainment Profile

7 Social Status Profile

8 Family Monthly Income Profile

9 Projected Demand for 5 years

10 Flyers 11 CHARITO FB PAGE 12 Olivarez, Binan 13 Exact Location 14 Location Picture 15 Staff’s ID 16 Member’s ID

17 Key Officer’s Uniform

18 Volunteer’s Uniform

LIST OF SCHEDULES

SCHEDULE DESCRIPTION PAGE

1 Projected Fund Through Donations

2 Projected Fund Through Organizing Events

3 Total Annual Fund

4 Projected Through Donations

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6 Total Annual Fund

7 CHARITO Projected Cash Flow

8 CHARITO Projected Income Statement

9 CHARITO Projected Balance Sheet

LIST OF APPENDICES

APPENDICES TITLE PAGE

CURRICULUM VITAE 148 CERTIFICATE OF EDIT 159 CERTIFICATE OF VALIDATION 160 SURVEY FORM 161 ACTIVITY LETTER 162 DOCUMENTATION 163 SAMPLE OF CERTIFICATE 164

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ACKNOWLEDGEMENTS

We, the researchers would like to extend our profound appreciation to the following who contributed to the success of this study:

First and foremost, to our Dear God Almighty who enlightened up our minds to the ideas and thoughts we’ve used in order to accomplish our research, strength we’ve consumed, perseverance we had and the spirit of enjoyment.

To each and every member’s parents and friends who have supported us not just morally but also financially since from the start up to the end of the study.

To Sir Willie Buňag, who helped us understand factors that must be included in our framework and to Sir Alfredo Cabrales for checking our questionnaire for our survey.

To Ma’am Irma Estella Marie Esteban who helped us in the statistical treatment of the data we gathered from the survey.

To Ma’am Ma.Veronica Ocampo, the whole faculty members of Pacita 2 Day Care Center, parents and the day care students for letting us be part of their journey as a future leaders of this nation.

To Dr. Marissa B. Ferrer, for having her approval for our Activity letter outside the campus.

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To Stratmark 2014, a seminar for marketing students like us for giving us the inspiration of having grit or an extreme passion on what we are doing or trying to strive in life.

To Jayson Esmasin and Angelou Molinyawe who helped and checked the grammar of the whole study.

Thank you to Dr. Aldrin Antivola for not giving up to motivate us on our research and making this subject a field to practice what we will be on the real world.

To Anos’ Family and to Marcelo Romeo (Barangay Chairman of Barangay UB), for letting us have a stay on this property to finish our feasibility Study.

To our beloved classmates, BSBA MM 4-2 for the individual moral support they are giving and the priceless teamwork our section have.

Special appreciation to the citizens of Manila, Cavite and Laguna and their municipalities for their unconditional support during our survey and in doing this research.

Lastly, to all the books, websites and other more references which provided information and ideas for our research.

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CHAPTER 1

SUMMARY OF THE PROJECT

NAME OF THE FIRM

One of the essential factors for the success of a firm is its name. It is important to distinguish it from other firm. A good name creates an image to the market and leaves strong impact to the people.

As much as possible, the name must identify the qualities that the firm has or it may even till the service that will be offer. Aside from its simplicity, a name aims to capture the taste and model of today’s clients.

The proponents of the study decided to adopt the name, “CHARITO: A Charitable Institution” to introduce the service and to be easily distinguished.

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LOCATION

The location is one of the major factors that can greatly affect to the success of an organization. It should be suitable and accessible. Since the proponents want nothing but the best, we decided to have a location that is nearly placed to the route going expressway to Cavite and Manila.

PROJECT SUMMARY

This study focuses mainly to gather willing individuals to be our volunteers that will help people that might be affected by the calamities like typhoons and earthquakes, that will fed the hunger, will teach the out of school youths and will give hope to the hopeless. This study also concentrates on building partnerships with the different school, establishment and municipality on Manila, Cavite and Laguna.

MARKETING STUDY

Marketing study concern mainly with the planning and development as well as evaluating the service offer, creation of promotion programs and marketing strategies depending on the interest of the individuals. It also defines the prospective market for the satisfaction of their existing needs and wants thus maximizing profit in the long run. In this study, it will determine the market itself, demand and the marketing strategy of the project.

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TECHNICAL STUDY

Technical study deals with the project’s service offers and its operational process and the valuable data and pertinent information with regards to the evaluation of the technical aspects of the proposed firm. It also identifies whether the service should be offered at the highest possible quality. Some factors are taken into consideration in this study such as the service offered, building location and layout, structures and other information deemed necessary in determining the technical study.

MANAGAMENT STUDY

Management study deals in the distinct process consisting of planning, organizing, leading, directing and controlling performance to identify and accomplish the project objectives by the use and help of people and other resources. It also aims to determine the optimum effectiveness of the firm. The progress and success of the firm depend not only with the people who work but also with those own and provide financial resources.

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FINANCIAL STUDY

Financial study plays very important part in every project or feasibility study in specified terms whether will be the project is viable, feasible and profitable even with the presence of unfavorable economic conditions. It presents detailed figures to show improvement and development of the project financially. It also covers all monetary information on financial statements, source of financing and the financing analysis.

CORPORATE SOCIAL RESPONSIBILITY STUDY

Today’s society needs entity that focuses not only in fulfilling their own desires and giving help to others. The proposed project offers help by providing new opportunity to volunteer, paying taxes and support socio-civil prospects in the service of assistance to others.

Corporate Social Responsibility tackles the contribution of the project to the Philippine economy, social contribution on generating employment at the contribution in line with the government’s trust towards sustainable growth and development.

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CHAPTER II

INTRODUCTION/BACKGROUND OF THE STUDY

BRIEF BACKGROUND OF THE STUDY

This study aims to provide enough volunteers that will help people that might be affected by the calamities like typhoons and earthquakes, that will fed the hunger, that will teach the out of school youths and will give hope unto others. Despite of poverty that hinders some of the Filipino citizens for a better future this probably will prepare them to be more professional in the corporate environment. As much as the current situation stops them for having a good view in life, we, the proponents aim for these people to have a new perspective for them to know the values of good living and for chances of greener pasture. We believe that the act of helping and sharing are good examples of humble beginnings as far as success is concern, however, we cannot do this alone, we need other people’s help to make others’ dream not just simple dreams but putting in into a reality. We also believe that talent and skills doesn’t have to be stagnant forever, we aim to improve, develop and sharpen this God given gift in a way that would help others physically, mentally, emotionally and even financially.

According to Abraham Lincoln, “With Malice toward none, with charity for all, with firmness in the right, as God gives us to see the right, let us strive on to finish the work we are in, to bind up the nation's wounds.” One of the major goals of this study is to make the spirit of “bayanihan” be alive on every Filipino’s heart. According to

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Evangeline Gomez,” Various states, whose laws regulate corporate governance, have begun to catch up with the reality that not every investor or shareholder subscribes to the view that “greed is good.” Their goals also include improving the environment and developing communities. In the classic model, these social purposes had to be pursued in a non-profit corporation.

We aren’t just focused on providing instant helpers in times of unexpected situations like typhoons, earthquakes, fire and other climates or natural disasters. We aim to get and have volunteers for medical missions, dental missions, optical missions, pabahay programs, paeskwela programs, feeding programs and even ALS (alternative learning schools). Additional activities to raise funds are conducting fun runs, concerts, special programs, galleries and we may even sell shirts printed with the name of the firm and handicrafts made by our staffs and clients.

According to Mother Teresa, “It’s not how much we give but how much love we put into giving.” No one has ever become poor by giving. It doesn’t matter how much is the amount other people will be giving, if it’s large bills or coins, if it’s cash or in kind? What matter here is the effort and time concern citizens are willing to spend to help others. There is no exercise better for the heart than reaching down and lifting people up.

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RELATED LITERATURE

We’ll review first the related charitable organizations that we’re focus on the humanitarian aspect for each and every Filipinos’.

PHILIPPINE RED CROSS

First, Philippine Red Cross is one of the most known organizations that is aiming to help the Filipinos’ regarding with their health.

Philippine Red Cross Krus na Pula ng Pilipinas

Abbreviation PRC

Motto Always First. Always Ready. Always There. Formation December 4, 1917 (as chapter)

April 15, 1947

Type Non-governmental organization Purpose/focus Humanitarian

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Headquarters Manila, Philippines

Location Bonifacio Drive, Port Area,Manila 1018

Region served Philippines

Membership International Federation of Red Cross and Red Crescent Societies (IFRC),International Red Cross and Red Crescent Movement Official languages Filipino and English

Chairman of the Board of Governors

Richard J. Gordon

Secretary General Gwendolyn T. Pang

Website www.redcross.org.ph

Figure 1 Red Cross information

Born officially in 1947, the Philippine Red Cross (Filipino: Krus na Pula ng Pilipinas, abbreviated as PRC) is a member of the International Red Cross and Red Crescent Movement, has roots going back to the revolutionary days. The PRC has been established 60 years ago. Before, the PRC used to be involved only in providing blood and in disaster-related activities and short-term palliatives. Now it also focuses on a wider array of humanitarian services.

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Second is Far East Broadcasting Company or better to say as “FEBC”. This Radio Broadcasting Company was established more than sixty (60) years through the help of donations, extra fund raisings and any other donations coming from inside and outside the Philippines. This non-governmental organization is focused on sharing the good news to everyone as much as they can through airing on radios.

Far East Broadcasting Company

Country Mainly in the Philippines, with service to Asia, Africa, and the Middle East

First air date June 4, 1948

Established 1945

Daily

Broadcasts 650+ hours

Languages 149

Webcast

FEBC Hmong Radio FEBC Indonesia FEBC Japan FEBC Korea Mien Radio FEBC Philippines FEBC Russia

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Feba Singapore FEBC Taiwan FEBC Thailand

Nguon Song Radio Vietnam Figure 2 FEBC Information

Far East Broadcasting Company (FEBC) is an internationalradio network that airs Christian programs in 149 languages. Broadcasts are aired from shortwave, medium wave(AM), and FM transmitters located throughout the world. The organization also works to meet the physical needs of its listeners by providing scholarships, holding marriage seminars, and distributing items such as seedlings (helping a family grow their own food) and bicycles (transportation for students or pastors). Although many listeners live in very remote locations, FEBC receives more than 850,000 listener responses in the form of visits to the station, letters, text messages, phone calls and emails.

GAWAD KALINGA

Third and the last is Gawad Kalinga. This organization is focused merely on alleviating poverty on our nation. Gawad Kalinga (GK), which means to "give care" in Filipino, is officially known as the Gawad Kalinga Community Development Foundation,

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a Philippine-based poverty alleviation and nation-building movement. Its mission is to end poverty for 5 million families by 2024.

STATEMENT OF THE PROBLEM

This study aims to find out whether the proposed project s feasible or not. Specifically, it seeks to answer the following questions:

I: MARKET ASPECTS

1) Who are the target markets of the service? 2) What are the marketing strategies implemented?

II. TECHNICAL ASPECTS

1) What are the requirements needed in order to build the establishment? 2) Where is the exact location of the project?

3) What are the labor requirements?

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1) What is the appropriate form of the organization? 2) How many manpower will be needed?

3) What are the suitable organizational policies?

IV. FINANCIAL ASPECTS

1) What are the capital requirements of the project? 2) What will be the source of the funding?

V. CORPPORATE SOCIAL RESPONSIBILITY

1) What is the contribution of this study to the society and to the economy?

OBJECTIVES OF THE STUDY

This study is under taken to determine the feasibility and viability of

“CHARITO: A Charitable Institution” in order to cater the needs of different municipalities of Manila, Cavite and Laguna as well as to help to develop and improve the skills and talents of the willing volunteers.

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In order to ascertain the feasibility of the project, the following specific objectives were considered:

MARKETING STUDY

1. To determine the market of our proposed project 2. To determine who will be our volunteers

3. To determine the organizational strategies needed for our project 4. To determine who will be the donators of our projects

TECHNICAL STUDY

1. To determine the appropriate firm location and layout 2. To determine the schedule of our operation

3. To determine the organization cycle operation

MANAGEMENT STUDY

1. To determine the appropriate form of organization

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3. To determine the kinds of talents of the volunteers

4. To determine the duties and responsibilities of the volunteers 5. To determine the mission, vision, philosophy, goals and policies 6. To determine the organization’s requirement for legally existence

FINANCIAL STUDY

1. To determine the funding source of the project

2. To determine the initial fund requirement for the project 3. To evaluate the liquidity and stability of the organization 4. To determine the operation cost and expense of the project 5. To determine the financial projections

SOCIO-ECONOMIC IMPACT

1. To determine the contribution to the economy on generating employment at the contribution in line with the government’s trust towards sustainable growth and development

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SIGNIFICANCE OF THE STUDY

This study is extensively designed to contribute to the beneficial analysis in the operation of CHARITO. This study will essentially contribute substantial to the general public and to the society. The results of this study could provide assistance to various people specifically:

The Proponents- This study could help them prepare for possible future jobs and it will also serve as the basis for pursuing a comprehensive financial statement

Students- This study will be useful for future projects similar to this proposal, as a research reference

PUP SPC System – they could use our study to somehow have an additional organization or group of set of people whose hearts are in passion of giving and helping others

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Promoters- This will help them ascertain the viability of new projects and choose from among the alternative projects, and the projects to be pushed through

Businessmen and Entrepreneurs- This study will be beneficial as their tie ups and partners that may became their stepping stone to have better social responsibility on thir nation

General readers- This study is a way of promoting general awareness and interest about the proposed project

DEFINITION OF TERMS

For a common frame of references, the operational definitions of the following terms are provided:

Charity – generosity and helpfulness especially toward the needy or suffering; benevolent goodwill toward or love of humanity

Charitable Organization

Section 1 Charities Act 2006 provides the definition in England and Wales:

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(a) is established for charitable purposes only, and

(b) falls to be subject to the control of the High Court in the exercise of its jurisdiction with respect to charities.

It provides the following list of charitable purposes.

1 the prevention or relief of poverty

2 the advancement of education

3 the advancement of religion

4 the advancement of health or the saving of lives

5 the advancement of citizenship or community development

6 the advancement of the arts, culture, heritage or science

7 the advancement of amateur sport

8 the advancement of human rights, conflict resolution or reconciliation or the promotion of religious or racial harmony or equality and diversity

9 the advancement of environmental protection or improvement

10 the relief of those in need, by reason of youth, age, ill-health, disability, financial hardship or other disadvantage

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11 the advancement of animal welfare

12 the promotion of the efficiency of the armed forces of the Crown or of the police, fire and rescue services or ambulance services other purposes currently recognized as charitable and any new charitable purposes which are similar to another charitable purpose

Out of School Youth – children who have been excused from attending school or adolescents over 16 years of ages who are out of school legally

Poverty threshold or poverty line – the minimum level of income deemed adequate in a given country. In practice, like the definition of poverty, the official or common understanding of the poverty line is significantly higher in developed countries than in developing countries

Volunteer – a person who voluntarily undertakes or expresses a willingness to undertake a service: as

a One who renders a service or takes part in a transaction while having no legal concern or interest

b One who receives a conveyance or transfer of property without giving valuable consideration

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SCOPE AND DELIMITATION OF THE STUDY

This study focuses mainly on the different schools and colleges in Cavite, Manila and Laguna which is the main target market of this study whether this will be viable, feasible and profitable. Different schools, universities and colleges are somewhat may be partner of the business.

The respondents of this study are within the said three (3) places from the different schools and colleges and also the respondents from each barangays of the stated place. Marketing and management aspects were conceived relative to general industry standards. Technical aspects were conceived in consideration of layman’s perspective and as such, touch on topics only to extent necessary for understanding of the business and reliable estimation of costs.

METHODOLOGY

This presents the research methodology of the study on how we gathered data. This includes the research design, population and sampling techniques, respondent of

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the study, research instrument, data gathering procedures and the statistical methods that were used to analyze and interpret data.

RESEARCH DESIGN

The proponents used the Quantitative research where is a formal, objective, systematic process in which numerical data are utilized to obtain information about the world. It deals with the relationship of variables. Quantitative approach used since the study undergone a systematic process and with the use of a Quantitative approach; variables will be measured through the statistical data.

The proponents used descriptive method of survey in which this method has a purpose of describing the current or the prevailing conditions, opinions, attitudes, impressions and descriptions. This method is essentially getting or gathering data and information from variety of subjects taken from a presentation. And the proponents also used some references for gathering some objective types of ideas.

As part of larger study, we will develop a personal administered survey to tap the concept constructs of our study. A total of four hundred (400) usable questionnaires from the citizens of Manila, Cavite and Laguna and another one hundred seventy six (176) usable questionnaires from the different schools and colleges will be consulted to assist the construction of a survey instrument to meet the objectives of the study. We will classify the study according to the data and other information gathered. We will use

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numerical data to know the potential out of the less fortunate that patronize and use the proposed project and also for use to determine how they relate it to the study. The effect of this data to the study is to provide answer based on the results of the respondents.

POPULATION AND SAMPLING

POPULATION

In order to determine the potential demand for the project residing in Manila, Cavite and Laguna, we, the proponents, considered the population of male and female citizens aging 18 to 35 years old who will potentially be part of the project. The total population of the said three locations is 7,412,709.

SAMPLING

The sample size is determined using the Slovin’s Formula: n=N/(1+Ne2_).

Where:

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N = total population and

e = margin of error (rate of 5% will be used)

Substituting the values; For citizens:

n = 7,412,709 / (1+7,412,709 x 0.052₎ n = 399.9 or 400 respondents

Table 1 Number of Population in Manila, Laguna and Cavite

Place Total Population

Manila Laguna Cavite TOTAL 1, 652, 171 2, 669, 847 3, 090, 691 7, 412, 709

Table 2 Procedure in Getting Citizen’s Sample

Places Population Percentage Total Respondents

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Cavite 1,652,171 22% 88

Manila 2,669,847 36% 144

Total 7,412,709 100% 400

Respondents of the study

The respondents in the study are the selected citizens who are available and willing to spend their time as a volunteer residing at Manila, Laguna and Cavite. We have selected four hundred (400) respondents segmented into gender and age and we conducted survey questionnaires and informal observations that could help in analyzation and interpretation of our research study.

Research Instrument

The instrument or medium that we used in this research study was survey questionnaires which purpose is to determine if there is a high market acceptability or demand regarding with charitable institutions that we are trying to impose or to build and organize.

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We also conducted informal interview or mini conversation with the other selected respondents to know their opinion about volunteerism and charitable institutions and also to obtain additional information about our study. The researchers decided to use the following instruments because we know that questionnaire and interview is best way to gather information and to know their exact opinion and perception about our study.

The purpose of the instrument is to determine the perception of the citizens from Manila, Laguna and Cavite about charitable institutions.

Validation of the Instrument

The research instrument was checked by the adviser of this study. Checked and validated by Prof. Irma Estella Marie Esteban of Polytechnic University of the Philippines – San Pedro Campus and a letter of request for conducting the survey was signed by the Dr. Aldrin Antivola. After the validation, we tested it by fifteen people and we’ve we found that it is merely right. So we continued to do it until we finished.

Data-Gathering Procedure

After validation and revision of the research instruments, a letter of request duly signed/noted researchers’ leader to seek approval for the administration head of the organization we’re about to conduct our survey which are the municipalities of Manila, Laguna and Cavite. After they approved the letter we gave, they informed us that we

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can start already so we did and distributed our questionnaires having the four hundred (400) respondents that are segmented based on their age and gender. From February 17 till February 25, 2014, we gathered all the data that is needed and useful for our research.

Statistical Treatment of Data

The researchers used the following descriptive statistics as a statistical instrument to answer the problem of the research study.

Slovin’s Formula is used to determine the sample size of the target population.

Formula:

n =

where: N = Total Population E = Margin of Error

Frequency Count and Percentage to calculate how many respondents, specifically, the citizens residing from Manila, Laguna and Cavite fitted into a certain category. This calculation is expressed by both the actual number and percentage.

Percentage Formula to get the percentage, given number times one hundred divided by the total number.

N 1 + Ne2

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Tabular Description needed in which tables of numbers summarize the data.

Graphical Displays of the data in which graphs provide summary about the demographic profile of the study.

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MARKETING

ASPECT

Chapter III MARKET STUDY

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The market study is the lifeblood of virtually every project study. This study evaluates CHARITO as an alternative volunteer provider for any types of calamities, educational or medical programs and any other activities that is in need of manpower help, in need of giving priceless efforts and payless hopes. It focuses in determining the demand for the service offer in the Municipality of Manila, Cavite and Laguna.

History studies have proven that Marketing indeed plays a vital role in the success of a business. That’s why Marketing is considered as one of the most important aspects of conducting a Project Feasibility Study. Marketing as defined is the process by which companies determine what product or service may be of interest to the market and strategies to use, communications and developments. This study primarily deals in the evaluation of the market for the proposed project, which establishment of a firm that would possess to cater the needs for such service. This study will identify market, positioning, segmentation, positioning and marketing strategies.

Market Description

Since the proposed business is new entrant, it will be too hard for us to deal or a wide market and like compete with a stable and big charitable institutions that has unique approach with their markets we, the proponents decided to be the first in business in the municipality of Manila, Laguna and Cavite, where there are no existing

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competitors and several university and colleges were located; thus sufficient enough to career all their expenses and it will also be easy for us to deal demands on this locale.

Environmental Analysis

Table 3 Geographic Profile of Manila

Manila

Density 42,858/km2(111,000/sq mi)

Area 1,474.82 km2_{(569.43 sq mi)}

Climate Tropical

State Urban

This table shows the geographic profile of Manila

Table 4 Geographic Profile of Laguna

Laguna Density 1,400/km2_{(3,600/sq mi)} Area 1,917.85 km2_{(740.49 sq mi)} Climat e Tropical State Sub-urban

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This table shows the geographic profile of Laguna

Table 5 Geographic Profile of Cavite Cavite

Density 2,000/km2_{(5,100/sq mi)} Area 1,574.17 km2_{(607.79 sq mi)} Climate Tropical

State Sub-Urban

This table shows the geographic profile of Cavite

Table 6 Demographic Profile of Manila

Manila

Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Gender Male and Female

Education

Primary, Secondary, Tertiary, Vocational, Post-Graduate, Post- Doctoral

Civil

Status Single, Married, Widow/Widower

Social

Status Student, Employed, Self-Employed, Unemployed

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Religion Adventist, Protestant, etc

Nationality Filipino

This shows the demographic profile of Manila

Table 7 Demographic Profile of Laguna

Laguna

Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Education

Civil

Social

Religion

Catholic, Born-Again, Iglesia Ni Cristo, Seven Day Adventist, Protestant, etc

This shows the demographic profile of Laguna. Table 8 Demographic Profile of Cavite

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Age 18-20, 21-23, 24-26, 27-29, 30-32, 33-35

Education

Civil

Social

Religion

Catholic, Born-Again, Iglesia Ni Cristo, Seven Day Adventist, Protestant, etc

This shows the demographic profile of Cavite Table 9 Psychographic profile of Manila

Manila

Income Below 30,000, 40,000, 50,000

Social status

Lower, Lower Middle, Lower Upper, Upper Lower, Class A or B

Lifestyles Ballenger, Achievers, Integrated

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This shows the psychographic profile of manila

Table 10 Psychographic profile of Laguna

Laguna

Income Below 30,000, 40,000, 50,000

Social status

Personality Ambitious

This shows the psychographic profile of Laguna

Table 11 Psychographic profile of Cavite

Cavite

Income Below 30,000, 40,000, 50,000

Social status

Personality Ambitious

This shows the psychographic profile of Cavite

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“Segment, Target and Position” (STP) is one of the basic building block of modern marketing (U.S. Small Business Administration, 1980).

Market Segmentation

Market segmentation is a marketing strategy that involves dividing a brand target market into subsets of customers and/or volunteers who have the common needs and applications for the relevant good or service. Depending on the specific characteristics of the service, these subsets may be divided by criteria such as age and gender and other distinctions like locations or income. Marketing campaigns can then be designed and implemented to target these specific customer segments.

Geographic Segmentation

Marketers can segment according to geographic criteria—nations, states, regions, countries, languages, cities, neighborhoods, or postal codes. The geo-cluster approach combines demographic data with geographic data to create a more accurate or specific profile. With respect to region, in rainy regions merchants can sell things like raincoats, umbrellas and gumboots. In hot regions, one can sell summer clothing. A small business commodity store may target only customers from the local neighborhood, while a larger department store can target its marketing towards several neighborhoods in a larger city or area, while ignoring customers in other continents. Geographic Segmentation is important and may be considered the first step to international marketing, followed by demographic and psychographic segmentation. The use of national boarders is the institutional use of geographic segmentation, although

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Demographic Segmentation

We, the proponents divided the market into groups based on their educational attainment, civil status, social status and age as the variables to determine easily the suitable services we offer.

Psychographic Segmentation

The target markets are divided into groups according to their lifestyle, personality and values to better understand. The intent of this segmentation is to identify groups of similar outcomes and potential customers that can prioritize our service.

We, CHARITO’s open for everyone regardless of who and what they are, political persons, artist, children, elders, students, employees, etc. Your status in life won’t change the fact that everyone needs somebody in their lives. The main focus of our project is the willing individuals with an age of 18 up to 20, most commonly female and fortunately single.

Targeting

After segmenting the market based on the different groups and classes, we will need to choose our targets. No one strategy will suit all consumer groups, so being able to develop specific strategies for your target markets is very important. Charito is classified into a:

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Undifferentiated Targeting: This approach views the market as one group with no individual segments, therefore using a single marketing strategy. This strategy may be useful for a business or product with little competition where you may not need to tailor strategies for different preferences. Since, we’re the first organization on our targeted locations that is offering a very unique service; we will be having an undifferentiated targeting.

Competitive Positioning

Competitive Positioning is about how the business or the proposed project together with its people will differentiate their offering and create value for the market. They consider strategies which includes; the market profile which consists the size of the market as well as they identify their major competitors and evaluating them, the customer segments which includes the prospects with the similar needs and wants as well as also understanding the future problems that market faces, competitive analysis, considering the strengths, weaknesses, opportunities as well as the threats in the landscape, value propositioning involves on how operational efficiency they are by showing leadership and giving them the best service and the customer intimacy which create the best solution and service in the mind and heart of the people.

SURVEY TABULATION

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This will discuss the findings obtained from the primary instrument used in the study. In order to simplify the discussions, the researchers provided tables and graphs that summarize the collective reactions of the respondents.

CHARACTERISTICS OF THE RESPONDENTS

Includes the age, gender, civil status, educational attainment, social status and family monthly income of the citizens from Manila, Laguna and Cavite.

Table 12 shows the respondent’s demographic profile according to age.

Age Respondents(f) Percentage Ranked

18-20 217 54% ₁ 21-23 73 18% ₃ 24-26 20 5% ₅ 27-29 59 15% ₂ 30-32 23 6% ₄ 33-35 8 2% ₆ Total 400 100%

The data shows that the highest registered respondents were 217 or 54%. To be followed by the 21-23 having 73 or 18% of the respondents as the second rank. The third rank as the age bracket of 27-29 having 59 or 15% of the respondents while the age bracket of 30-32 were 23 or 6% respondents registered as the fourth rank. For age 24-26 having 20 or 5% respondents registered as the fifth rank. And lastly, the age bracket of 33-35 having a 8 or 2% of the respondents.

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46%

16% 4% 27%

5%2%

Respondent's Age Profile

18-20 21-23 24-26 27-29 30-32 33-35

Figure 3 Respondents ’Age Profile

Table 13 shows the respondent’s demographic profile according to gender

Gender Respondents Percentage Rank

Male 190 47 ₂

Female 210 53 ₁

Total 400 100

Out of 400 respondents from Cavite, Laguna and Manila, female respondents dominated the male respondents. The former having 53% or 210 respondents while the latter having 47% or 190 respondents

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48% 53%

Respondent's Gender Profile

Male Female

Figure 4 Respondents’ Gender Profile

Table 14 shows the respondent’s demographic profile according to civil status

Civil Status Respondents Percentage Rank

Single 268 67% ₁

Married 124 31% ₂

Widow/widower 8 2% ₃

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67% 31%

2%

Respondent's Civil Status Profile

Single Married

Widow/Widower

The data shows that the highest registered respondents are single with 67% or 268 respondents. It is followed by the civil status of married got 31% or 124 respondents. And only 2% or 8 respondents are widow.

Figure 5 Respondents’ Civil Status Profile

Table 15 shows the demographic profile according to educational attainment.

Educational Attainment Respondents Percentage Rank

Primary 8 2% ₅ Secondary 67 17% ₂ Tertiary 234 59% ₁ Vocational 60 15% ₃ Post-Graduate 28 7% ₄ Post-Doctoral 3 1% ₆ Total 400 100%

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This table shows that the highest registered respondents were Tertiary with 243 or 59% respondents. It is followed with the respondents of Secondary with 67 or 17% respondents. There were 60 or 15% respondents for vocational and 7% or 28 respondents for Post-graduate. And 2% or 8 respondents attained primary level and is closed to the respondents of Post-graduate with 1% or 3 respondents.

2% 17%

59% 15%

7% 1%

Respondent's Educational Attainment Profile

Primary Secondary Tertyary Vocational Post-Graduate Post-doctoral

Figure 6 Respondents’ Educational Attainment Profile

Table 16 shows the demographic profile according to social status

Social Status Respondents Percentage Rank

Student 214 53% ₁

Employed 126 32% ₂

Self-Employed 29 7% ₄

Unemployed 31 8% ₃

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56% 33%

3% 8%

Respondent's Social Status Profile

Student Employed Self-Employed Unemployed

With the table presented we can notice that the percentage of student has the highest ranked value with 53% or 214 respondents, followed by the second rank value of employed with 32% or 126 respondents, unemployed with 8% or 31 respondents and 7% or 29 respondents for self-employed as the fourth rank.

Figure 7 Respondents’ Social Status Profile

Table 17 shows the demographic profile according to family monthly income.

Family Monthly Income Respondents Percentage Rank

Below 20000-30000 309 77% ₁

30001-40000 74 19% ₂

40001-50000 11 3% ₃

50001 and above 6 2% ₄

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With the table presented we notice that the percentage of below 20000-30000 family income has the highest ranked value with 77% or 309 respondents, followed by the second rank value of 30001-400000 family income with 19% or 74 respondents and 3% or 11 respondents for 40001-50000 family income as the third rank. Lastly, the family income of 50001 and above got 2% or 6 respondents.

77% 19%

3%2%

Respondent's family monthly income Profile

Below 30000 30001-40000 40001-50000 50001 and above

Figure 8 Respondents’ Family Monthly Income Profile

Table 18 Are you studying?

Respondents(f) Percentage Rank

YES 228 57% 1

NO 172 43% 2

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In over all, out of 400 respondents from Manila, Cavite and Laguna, most of the respondents are students having 56% or 228 respondents while 172 or 44% of them are working or unemployed.

Table 19 Are you working?

YES 167 44% 2

NO 224 56% 1

Total 400 100%

The data shows that the highest registered respondents were students or unemployed with 56% or 224 respondents. And 44% or 176 of the respondents are working.

Table 20 Do you have any background in volunteering programs?

YES 225 56 1

NO 175 44 2

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The result of the survey shows that 56% or 225 of the respondents have a background in volunteering while 44% or 174 respondents have not yet experience volunteering program.

Table 21 Are you willing to join or spend your time to be a volunteer?

YES 341 85 1

NO 59 15 2

Total 400 100

The table presented that the respondents from Cavite, Laguna and Manila got 85% or 341 respondents shows that they are willing to volunteer while 15% or 59 respondents are unwilling.

Table 22 How many days and hours in a week are you willing to spend as a volunteer? DAY(S) IN A WEEK

Days Respondents Percentage Rank

1 day 135 40% 2

2-3 days 144 42% 1

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6-7 days 22 6% 4

Total 341 100%

The table shows that 135 or 40% of the total respondents can spend a day in a week in volunteering, 144 or 42% of the total respondents can spend 2-3 days in a week in volunteering, 40 or 12% of the total respondents can spend 4-5 days in a week in volunteering and 22 or 6% of the total respondents can spend 6-7 days in a week in volunteering.

Table 23 How many days and hours in a week are you willing to spend as a volunteer? HOUR(S) IN A DAY

Hours Respondents(f) Percentage Rank

1 hour 139 41% 2

2-5 hours 180 52% 1

6-9 hours 18 6% 3

10 above 4 1% 4

Total 341 100%

The table shows that 139 or 41% of the total respondents are available for an hour in a week in volunteering, 180 or 52% of the total respondents are available for 2-5 hours in a week in volunteering, 18 or 6% of the total respondents are available for 6-9 hours in a week in volunteering and 4 or 1% of the total respondents are available for 10 hours and above in a week in volunteering.

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Respondents(f) Percentage Rank Dentist 122 12% 3 Nurse 180 18% 2 Pharmacist ₈₂ _8% ₆ Doctor 96 9% 5 Physician 53 5% 7 Teacher 181 18% 1 Construction worker ₅₀ _5% ₁₀ Facilitator ₈₀ _8% ₇ Organizer 115 11% 4 Therapist 32 3% 8 Others 32 3% 9 Total 1023 100

The table shows that 122 or 12% of the total respondents chose dentist as their role or profession in volunteering, 180 or18% of the total respondents chose nurse as their role or profession in volunteering, 82 or 8% of the total respondents chose pharmacist as their role or profession in volunteering, 96 or 9% of the total respondents chose doctor as their role or profession in volunteering, 53 or 5% of the total respondents chose physician as their role or profession in volunteering, 1081 or 18% of the total respondents chose teacher as their role or profession in volunteering, 50 or 5% of the total respondents chose construction worker as their role or profession in volunteering, 80 or 8% of the total respondents chose facilitator as their role or

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profession in volunteering, 115 or 11% of the total respondents chose organizer as their role or profession in volunteering, 32 or 3% of the total respondents chose therapist as their role or profession in volunteering and 32 or 3% of the total respondents chose other role or profession in volunteering,

Table 25 In return, what do you expect from this program?

Respondents(f) Percentage Scholarship 153 45% Allowance 188 55% Others 0 0% Total 341 100%

The table shows that 153 or 45% of the respondents expect scholarship for return from this program and 188 or 55% of the respondents expect allowances for return from this program.

Table 26 In return, what do you expect from this program? Under allowance, what type of allowance, meal allowance or fare allowance?

Respondents(f) Percentage

Meal

70 37%

Fare

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Others

5 3%

Total

188 100%

The table shows that 113 or 60% of the respondents want fare allowance rather than 70 or 37% who want a meal allowance, while others belong to 5 or 3% who did not stated what type of allowance they want to receive.

DEMAND

Demand is the desire to own anything and the ability to pay for it, in any value and its willingness to acquire.

An analysis of the demand is an important task in identifying the needs of the individuals and determining whether they are willing and have the capacity to pay for the service a business contemplating. Furthermore, in determining demand, the proponents should consider several factors that may affect the demand.

Table 27 Demand

Willingness to join CHARITO

Particular Respondents(f) Willing to Join Percentage

Possible

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Majority of the respondents want to be part of the organization. This indicates that there is a 85% of demand among the citizens living at Manila, Cavite and Laguna.

PROJECTED DEMAND

Demand serves as the measuring stick in determining the acceptability of a product or a service. A survey through questionnaires is used to indicate the number of individuals who are interested and willing to join CHARITO at a given period on the projected project.

Figure 9

Projected demand for Five years

2014 YEAR 1 YEAR 2 YEAR 3 YEAR 4 YEAR 5 DEMAND 341 375.1 412.61 453.871 499.2581 549.18391 Add: 10% 34.1 37.51 41.261 45.3871 49.92581

As shown in the figure that estimation of demand for five (5) years. The actual growth rate given by the National Statistical Coordination Board played at around 8.4% while according to Philippines Annual Growth Rate it’s about 6.4%. However, the proponents give an allowance for changes so they estimated at 10% demand growth rate increase per year. At year one, the demand increase by 34.1%; in year two,

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37.51%; in year three, 41.261%; in year four, 45.3871% and in year five, 49.92581%. There are roughly 549 projected potential volunteers are expected in five (5) years.

Table 28 SWOT ANALYSIS FACTORS:  Volunteers  Government Strength

 -The neighboring strategy or the tie ups

 -Humanitarian Purpose  - Everyday innovation and

unique ideas

-Organization’s Mission - Strengthen partnership and Government-Citizen

Relationship

Weaknesses - Time Availability - Safety & Security

- Support Stability

FACTORS:

 Environment

Opportunity

-Tropical Country’s condition -Philippine culture

-generate fund easily through volunteers and other sponsors

Threats

-financial security

-being volunteer dependent

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Projected fund figures are used on a pro forma income statement. They show how much the organization can make into an upcoming time period. The period is usually a month or a year. Management bases projected fund on prior results and expectations of the future. Management’s projected funds are just an estimate and are usually not 100 percent accurate.

Projected Fund

We have two ways of generating fund, first is acquiring donations (either in cash or in kind) from our different tie ups and partners; second is organizing monthly events annually to support other organization’s expense and provide financial support to our main manpower.

Schedule 1

Projected Fund through Donations

SOURCE Monthly Year1 Year2 Year3 Year4 Year5 SABAK Foundation 10,000 120,000 240,000 360,000 480,000 600,000 Possible Sources 90,000 1,080,000 2,160,000 3,240,00 4,320,000 5,400,000 TOTAL FUND 100,000 1,200,000 2,400,000 3,600,000 4,800,000 6,000,000 Note: The donations of the Municipalities are stable

Table 29 List of Breakdown for the First Year

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JANUAR Y

Event: Fun Run

Participants: 150 runners Membership Fee: Php100.00

Total Fee: (Participants x Membership Fee) = Php15,000.00 Estimated Expense (Award for the Champions) = Php1,000 Award for the Champions

CHARITO’s Shirt: 250 per one shirt x 3 finalists: Php750.00 Trophy for the Champion: Php150.00

Medals for the two finalist: 50 per one medal x 2 finalist: Php100.00

Total Gained Fund: Php 14,000.00 FEBRUA

RY Event: LOVE NightParticipants: 30 couples Membership Fee: Php500.00

Total Fee: (Participants x Membership Fee) = Php 15,000.00 Estimated Expense (Decoration & Souvenirs) = Php 1,500.00 Decoration and Materials: Php500.00

Souvenirs:Php1,000.00

Total Gained Fund: Php13,500.00 MARCH Event: Bike? Like!

Participants: 50 bikers

Membership Fee: Php 150.00

Total Gained Fund: Php6,500.00 APRIL Event: A Concert entitled “Voice Out”

Funding: ( Php250.00 tickets x 100 seats) = Php25,000.00 Estimated Expense (Snacks & Mini-Decoration) = Php500.00 Snacks & Mini-Decoration: Php 500.00

Total Gained Fund: Php24,500.00

MAY Event: Fun Run

Participants: 150 runners Membership Fee: Php100.00

Medals for the two finalist: 50 per one medal x 2 finalist: Php100.00

Total Gained Fund: Php 14,000.00 JUNE Event: BOOK Sale

Total Number of Estimated Books to be Sold: 500 books Funding (Php100.00 per book x 500 books) = Php50,000.00 Estimated Expense (Packaging) = Php1,500

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Total Gained Fund: Php 48,500.00

JULY Event: ARTalento (Paintings and Handicrafts) Total Estimated Outputs: 50 best outputs

Funding (Php500.00 per output x 50 outputs) = Php 25,000 Estimated Expense: (Packaging) = Php1,000.00

Bag for packaging = Php1,000.00

Total Gained Fund: Php24,000.00 AUGUST Event: DANCE Contest

Total Participants: 20 groups

Fee: Php300.00 per group x 20 groups = Php 6,000

Add’l Funding:Php10 per ticket x (20 packs per x 100 tickets) = Php20,000

Estimated Total Acquired Fund: Php 26,000.00 Estimated Expense: (Trophies) = Php 800.00 One Big Trophy for the Champion = Php300.00

2 Trophies for the Runner Ups = (Php 250 each x 2)=

Php500.00

Total Gained Fund: Php25,200 SEPTEM

BER

Event: FESTIVALS with different booths

Estimated Number of Persons who will Join: 100 persons

Booth1: Marriage Booth Booth5: Dating Booth

Entrance Fee: Php30 x 100 = Php3,000 Entrance Fee: Php30x100=Php3,000

Estimated Expense: Php500.00 Estimated Expense: Php500.00

Gained Fund: Php2,500.00 Gained Fund: Php2,500.00

Booth2: Horror Booth Booth6: Photo Booth

Estimated Expense: Php5 00.00 Estimated Expense: Php1,000.00

Booth3: Film Showing Booth Booth7: Videoke Booth

Estimated Expense: Free Estimated Expense: Php500.00

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Booth4: Shooting Booth Booth8: Food Booth

Estimated Expense: Php1,000.00 Estimated Expense: Php1,000.00

Total Fees Acquired: Php24,000.00 Total Estimated Expense:Php5,000.00

Total Gained Fund: Php19,000.00 OCTOBE

R

Event: Battle of the Bands Participants: 15 bands

Membership Fee: Php500.00 per band x 15 bands: Php7,500.00 Additional Funding: (Php50.00 per ticket x 100 seats) =

Php5,000.00

Total Acquired Fund: Php12,500.00

Estimated Expense: (Awards) = Php 1,000.00 One Big Trophy for the Champion = Php300.00

2 Trophies for the Runner Ups = (Php 250 each x 2)=

Php500.00

Certificates for the winners = Php200.00

Total Gained Fund: Php11,500.00 NOVEMB

ER Event: Ms. Charita & Mr. Charito PageantParticipants: 12 partners

Funding: Php20 per ticket x (24 packs per x 100 tickets) = Php48,000

Estimated Expense: (Awards) = Php 1,500.00

Two Big Trophy for the Champion = (Php200 x 2) =Php400.00

2 CHARITO Shirts for the Champions = (Php 200 each x 2)=

Php400.00

4 small trophies for the runner ups =(Php100 each x 4) = Php400.00

Certificates for the winners = Php300.00

Total Gained Fund: Php46,500.00 DECEMB

ER Event: Christmas BazaarTotal Estimated Items to be sold: 1,500 items Funding (1500 items x Php100) = Php 150,000 Estimated Expense: (Packaging) = Php2,000.00 Bag for packaging = Php2,000.00

Total Gained Fund: Php148,000.00

GRAND TOTAL OF ACQUIRED FUND ANNUALLY: PHP413,000.00 GRAND TOTAL OF EXPENSES ANNUALLY: PHP17,800.00

GRAND TOTAL OF GAINED FUND ANNUALLY: PHP395,200

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Schedule 2

Projected Fund through Organizing Events 10% - growth rate

5% - inflation rate

Year No. of Events Expense Projected Fund Raised

Year 1 12 events Php 17, 800 Php 395,200 Year 2 12 events Php 18,601 Php 412,984 Year 3 12 events Php 19,438.045 Php 431,568.28 Year 4 12 events Php 20,312.757 Php 450,988.86 Year 5 12 events Php 21,226.831 Php 471,283.36 Schedule 3

TOTAL ANNUAL FUND (both donations and raised funds)

YEAR Annual Annual Estimated TOTAL ANNUAL

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Year 1 1,200,000 395,200 Php 1,595,200 Year 2 2,400,000 412,984 Php 2,812,984 Year 3 3,600,000 431,568.28 Php 4,031,568.28 Year 4 4,800,000 450,988.86 Php 5,250,988.86 Year 5 6,000,000 471,283.36 Php 6,471,283.36 Marketing Strategy

Management’s goals cannot be achieved without effect strategies that would make the plans concrete and every department of company has its formulated strategies.

4P’s (Product, Place, Price and Promotion)

1. Product/Service Strategy

The citizens of this nation, the less fortunate and the individuals who has a heart for giving and volunteering, are the reasons for the existence of Charito. The “Voice of the People” is our main priority. The volunteers has their options in terms of how many day/days in a week and how many hour/hours in a day will they be able to spend their time as our volunteers.

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2. Place Strategy

The location is one of the major factors that can greatly affect the profitability of the business. It should be suitable and accessible. The proposed business will be located near Olivarez Plaza at Biňan, Laguna. The proponents chose the said location for it is the most accessible place to their respondents. There’s a near route to expressway and a shortcut to travel Cavite.

3. Pricing Strategy

Pricing has a crucial factor in a product that really affects to the appeal of service offered to the potential clients. Pricing can reflect to the company’s target market and the quality of the service for society often connotes price to quality. With the points to consider, pricing may decide the fate of the marketing strategy and perhaps even the project itself. Pricing has a vital role in a business organization. It depends consider first the expenses of the business before it operates and the implement.

Since we are a charitable institution, there is no specific pricing that will be set. We are open for any donations or sponsorships, either cash or in kind.

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Promotion is used by the management to communicate with each other about their products and services and to convince them to use or buy it. We, the proponents decided to use the following media to promote our services:

 Printed

-flyers, tarpaulins

Figure 10 Flyers

 Social Network

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(We already have our own page at fb, we’re on its way on launching it thru updating everyone’s fb posts)

Figure 11 CHARITO’s Facebook Page

Actual number of likes as of August 4, 2014 is 279 likes.

 Text Brigades

 Radio Station (Plugging it to their greeting segments, especially 702 DZAS AM Station)

People Strategy

The citizens of Manila, Laguna and Cavite that are willing to volunteer will be given trainings that will help them to develop, improve their performances and increase their knowledge through the events the company will also organize. We

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will be teaching all the volunteers regarding with the latest trends we have in the Philippines industry so Charito will not be and will never be left behind.

Process Strategy

Since Charito has a wide range of telecommunication timeline, willing volunteers may contact us easily, make an up to date scheduling, and in return we can immediately respond to them. They may also walk-in at our main office to have a personal conversation to our staff.

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TECHNICAL

ASPECT

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CHAPTER IV

TECHNICALSTUDY

This study discusses about the processes of production and activities of the company. It states also the machineries and equipment used in production and other aspects regarding bringing the raw materials into a finished product ready for trade. Plant layout, size and production schedule are all presented for the purpose of identifying the business operation. Also, product specifications, the product processes using flowchart, the list of machinery, tools, and equipment are enumerated with their corresponding costs, the raw materials and fund sources are also cited.

This assessment of CHARITO provides a definite description of the operational system used with consideration to a layman’s understanding of the technical processes involved. As much as possible, all technical items are presented to the extent necessary to understand the business and come up with realistic costs.

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OBJECTIVES OF THE STUDY

Specifically, this study aim to determine the following:

1. The quality and quantity of the services to be offer. 2. The labor needed, both skilled and unskilled. 3. The utilities ad facilities required.

4. The business cycle operation.

DESCRIPTION OF THE SERVICE

The CHARITO Charitable Institution is a service type of firm. aims to provide enough volunteers that will help people that might be affected by the calamities like typhoons and earthquakes, that will fed the hunger, that will teach the out of school youths and will give hope unto others.