2015 MARKETING AND SUPPORT KIT

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2 0 1 5

Your source for reaching healthcare professionals involved in transfusion

medicine, patient blood management, and cellular therapies

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The 2015 AABB Marketing

and Support Kit offers

advertisers, supporters and

exhibitors a comprehensive,

one-stop resource for all

corporate opportunities

offered by AABB in 2015.

Everything you need to plan your

marketing campaign can be found on

these pages, including:

• Advertising schedules and rates

• Exhibit and support details

• Promotion through a variety of

marketing vehicles

• Corporate Affiliate information

Established in 1947, AABB (formerly known as the American Association of Blood Banks) is an international, not-for-profit association dedicated to the advancement of science and the practice of transfusion medicine and cellular therapies. The association is committed to improving health by developing and delivering standards, accreditation and educational programs and safety. AABB membership consists of approximately 1,800 institutions and 8,000 individuals, including physicians, scientists, administrators, medical technologists, nurses, researchers, blood donor recruiters and public relations personnel. Members are located in all 50 states and 80 countries.

ABOUT AABB

Contact AABB

8101 Glenbrook Road Bethesda, MD 20814-2749 Phone: +1.301.907.6977 Fax: +1.301.907.6895 www.aabb.org

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AABB Membership Statistics . . . .4

Corporate Affiliate Program . . . .6

Year Round Advertising AABB News . . . .8 AABB SmartBrief . . . .10 TRANSFUSION . . . .12 AABB Website . . . .14 AABB CareerLink . . . .15 Mailing Lists . . . .15

AABB Supplier Guide . . . .16

AABB Annual Meeting Meeting Attendee Demographics . . . .18

Booth Rental . . . .20

VIP Hours . . . .21

Supporter Levels and Benefits . . . .22

Educational Awards . . . .24

Networking Events . . . .26

National Blood Foundation . . . .29

Marketing Opportunities . . . .30 Convention Center . . . .30 Digital . . . .32 Print . . . .34 Hotel/City . . . .35 Corporate Education . . . .36 Ancillary Meetings . . . .38

ExpoSuites and Private Meeting Rooms . . . .39

Global Membership Map . . . .40

7,225

1,416

78 Individual Members

_{Institutional Members}

Af

filiates

TOTAL

MEMBERSHIP

TOP COUNTRIES — INDIVIDUAL MEMBERS

Country Members Country Members

United States 5,706 Switzerland 31

Canada 386 Italy 29

Australia 93 China 29

Brazil 83 Belgium 27

Germany 66 Korea, Republic of 26

Japan 74 Sweden 24

Netherlands 49 Argentina 22

Saudi Arabia 46 France 20

Membership data as of September 2014. Listings may be segmented in other ways to reach your target audiences. Numbers listed are approximations as lists change daily. Please see page 16 for mailing list rental information.

GEOGRAPHIC DISTRIBUTION

Individuals Institutions

Location Members Percentage Count Percentage

Region 1: CT, MA, ME, NJ, NY, RI, VI, VT 825 11% 225 16%

Region 2: AL, FL, GA, NC, PR, SC, TN 821 11% 238 17%

Region 3: IA, IL, IN, KS, MI, MN, MO, ND, NE, SD, WI 1,070 15% 211 15%

Region 4: AR, AZ, CO, LA, MS, NM, OK, TX, UT 1,011 14% 208 15%

Region 5: AK, CA, HI, ID, MT, NV, OR, WA, WY 1,008 14% 180 13%

Region 6: DC, DE, KY, MD, OH, PA, VA, WV 1,030 14% 240 17%

International: Includes Canada and Mexico 1,460 20% 114 8%

1

2

3

6

4 A ABB MEMBERSHIP

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ACCREDITED FACILITIES BY TYPE

Facility Type

Members

Percentage

Transfusion Service

842 59%

Hospital Blood Bank

204 14%

Community Blood Center

207 15%

Other

163 12%

INDIVIDUAL MEMBERS BY INTEREST

Interest Members Interest Members

Blood Banking/Transfusion Medicine 2,377 Healthcare Administration 388 Transfusion Practice 1,698 Blood Donor Recruitment 354 Immunohematology 1,397 Business and Public Admin/Management 348 Quality Management/Assurance 1,109 Anatomic Pathology 315 Cellular Therapy 1,057 Hematology/Oncology 366 Education/Training 975 Accounting/Finance/Cost-Benefit Analysis 259 Blood Component Prep. and Storage 949 Biovigilance 238

Regulatory Compliance 772 Tissue Banking 221

Blood Donor Testing 738 Histocompatibility 212 Transfusion — Transmitted Diseases 610 Legal/Legislative 127 Blood Donor History Assess./Collection 560 Reimbursement/Coding 79 Clinical Pathology 503 Pediatrics/Neonatology 42 Blood Donor Hemapheresis 354 Forensic Pathology 27 Computer Tech/Information Systems 449 Relationship Testing 16 Therapeutic Hemapheresis 454

TOP ROLES — INDIVIDUAL MEMBERS

Role Members Role Members

CEO/Exec Dir/Admin 167 Mgr/Dir/Sup — Transfuse Serv 655 COO/VP/Senior Mgmt 133 Nonmgr — Transfuse Serv 167 Medical Director 932 Phys — Transfuse Serv 253

Medical Tech/SBB/BB Student 158 QC/QA 225

Mgr/Dir/Sup — BC/DRM/APH 410 Research 161

0 1000 2000 3000 4000 5000 6000 7000 8000 7,225 1,416 78

Individual Members

_{Institutional Members}

Af

filiates

12%

Other

14%

Hospital Blood Bank

59%

Transfusion Service

15%

Community Blood Center

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CORPORATE AFFILIATE PROGRAM

WHERE

PARTNERSHIP

BEGINS

The AABB Corporate Affiliate

program allows you to actively

participate in and support the

field to achieve your goals. It

also gives you the opportunity

to stay abreast of the latest

trends and information while

making valuable connections

with leaders in the transfusion

medicine and cellular therapies

field. Join AABB today as a

Corporate Affiliate and reap the

expanded benefits listed here.

ANNUAL DUES INVESTMENT

OF $2,750 PROVIDES YOU WITH:

AABB Annual Meeting • One booth priority point

• Recognition in the 2015 Expo Guide • Signage recognition in exhibit booth Advertising – 15% discount!

• AABB News • AABB SmartBrief • www.aabb.org

• One-time complimentary use of the AABB membership list for a targeted direct mail campaign

Complimentary Subscriptions • AABB News (monthly) • AABB SmartBrief (daily) • AABB Weekly Report

• TRANSFUSION journal (monthly) Education

• Special savings on publications and bulk discounts, educational programs and conference registrations

Online Access 24/7

• Access to members-only content online at www.aabb.org, which includes the membership directory, association bulletins, regulatory analyses, cellular therapies content including practice snapshots, and much more — all the information you need to stay in tune with your customers

• Recognition in the AABB Supplier Guide

• Use of the AABB Corporate Affiliate logo (in accordance with the logo usage guidelines)

Please note: Corporate Affiliate advertising discount is not available on AABB News cover wraps or during the months of September and October 2015.

Annette Bacchus

Advertising Manager

+1.240.333.6604

[email protected]

TO BECOME A CORPORATE

AFFILIATE, PLEASE CONTACT:

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Vol. 54, No . 10 Pa rt I, Pages 2365-2586 TRANSFUSION October 2014

www.transfusion.org Vol. 54, No. 10 Part I, October 2014

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ransfusio

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It takes a lot of heart for blood to travel this far safely.

Someone has to care at every step. It’s vital for patients like Anna. Today, blood bankers are asked to do more with less while maintaining scrupulous safety standards. We know–we’ve talked to hundreds of you. Your input is helping us build smarter, more intuitive instruments. For science-driven safety and efficiency. For you. For Anna. Continue learning on your time. Industry thought leaders are just clicks away. www.OrthoONDEMAND.com ©O rtho-C linic al Di agno stics, In c. 2013

CORPORATE AFFILIATE PROGRAM

YEAR ROUND ADVERTISING

American Red Cross

Australian Red Cross Blood

Services

Blood Systems/United Blood

Services

BloodCenter of Wisconsin

BloodSource

Bonfils Blood Center

Canadian Blood Services

Carter Blood Care

Community Blood Center

FDA

Finnish Red Cross Blood Service

Gulf Coast Regional Blood Center

Haemonetics

Health Canda

Heartland Blood Center

Hema-Quebec

Hoxworth Blood Center

Indiana Blood Center

Kaiser Permanente

Lifeshare Blood Centers

Mayo Clinic

National Marrow Donor Program

New York Blood Center

Oklahoma Blood Institute

One Blood

Puget Sound Blood Center

Rhode Island Blood Center

San Diego Blood Bank

Terumo BCT

United Blood Services

and more…

AABB publications and digital properties reach key contacts

at the following institutions:

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Issue Featured Theme

January Patient Blood Management

Around the World Ad reservation due:

Artwork due: Nov. 26, 2014Dec. 4, 2014

(Issue available at the 2015 TransFuse Meeting)

February Update on Pathogen

Reduction Technologies Ad reservation due:

Artwork due: Dec. 22, 2014Jan. 5, 2015

March A View From the

Assessor’s Seat Ad reservation due:

Artwork due: Jan. 30, 2015Feb. 5, 2015

April Storage Age of Red

Blood Cells Ad reservation due:

Artwork due: Feb. 27, 2015March 5, 2015

May Partnerships Between _{Academia and Industry}

Advance Cellular Therapies Ad reservation due:

Artwork due: March 27, 2015April 3, 2015

(Issue available at the 2015 International Cord Blood Symposium)

June Development Process

for Standards Ad reservation due:

Artwork due: April 24, 2015May 1, 2015

July Focus on Pediatric

Transfusion Medicine Ad reservation due:

Artwork due: May 22, 2015May 29, 2015

August Changing Face of the

Donor Pool Ad reservation due:

Artwork due: June 26, 2015July 2, 2015

September _{State of the Association}

Ad reservation due:

Artwork due: July 24, 2015July 31, 2015

(Issue available at 2015 AABB Annual Meeting)

October Patient Blood Management _{Beyond Transfusion}

Thresholds Ad reservation due:

Artwork due: Aug. 28, 2015Sept. 3, 2015

November/ December

How Blood Centers Are Using New Assays and Techniques

Ad reservation due:

Artwork due: Oct. 15, 2015Oct. 22, 2015

2015 AABB NEWS EDITORIAL CALENDAR

AABB NEWS

Published 11 times per year, the association’s

magazine provides an insightful look at critical

issues affecting the transfusion medicine,

cellular therapy and patient blood management

community.

AABB News is distributed to all individual and institutional members,

as well as Corporate Affiliates. Each issue takes a closer look at the

industry through feature articles, in-depth news stories, departmental

columns, association news and calendars of upcoming events. Through

our unique advertising venues and targeted audiences, we can help you

meet your goals.

Circulation:

Approximately

8,000

Frequency:

11 issues per year

Editorial-to-Ad Ratio:

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2015 ADVERTISING RATES

4-Color

1X*

3X*

6X

9X

11X

Cover 4

$4,375

$3,970

$3,865

$3,690

$3,575

Cover 2 & 3

$3,520

$3,490

$3,390

$3,125

$2,980

Full page

$3,125

$2,980

$2,865

$2,755

$2,635

1/2 page

$2,440

$2,360

$2,270

$2,185

$2,100

1/3 page

$2,010

$1,930

$1,845

$1,790

$1,705

Cover wrap

$5,990

$5,705

$5,450

$5,220

$5,035

Corporate Affiliates enjoy a 15% discount off AABB advertising rates. See page 6 for more details about AABB’s Corporate Affiliate program.

MECHANICAL SPECIFICATIONS

Full Page

Width

Depth

Live area

7 1/4

”

_{9 7/8}

”

Trim size

8 1/4

”

_{10 7/8}

”

Bleed size

8 1/2

”

_{11 1/8}

”

Other Sizes

Cover wrap

5 1/4

”

_{10 7/8}

”

1/2 page H

7 1/4

”

_{4 7/8}

”

1/2 page V

4 3/4

”

_{9 7/8}

”

1/3 page H

4 3/4

”

_{4 7/8}

”

1/3 page V

2 1/4

”

_{9 7/8}

”

Binding: Saddle-stitch

Annette Bacchus

Advertising Manager

+1.240.333.6604

[email protected]

FOR DEADLINES,

CUSTOM PACKAGES AND

TO SECURE ADVERTISING

SPACE IN AABB NEWS,

PLEASE CONTACT:

Live Area

Trim

Bleed

Crop Marks

ELECTRONIC AD

FILE SUBMISSION

• High-resolution PDF (300 dpi or higher, formatted for printing)

• AABB does not accept native file formats (Quark, InDesign, etc.) • Embed all screen and printer fonts • Do not subset font in export options • Matchprint or equivalent proof must

be supplied

• Ads should be created according to SWOP guidelines for web-coated printing (www.swop.org/certifications. html). Use CMYK web-coated as the color space for all images; do not use compression on any images

• Keep all live matter (text and logos) at least 1/2” from trim; allow 1/8” for bleeds all four sides; include crop marks

• Maximum black density: 95 • Maximum ink density: 290 • Dot gain: 2%

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AABB SMARTBRIEF

Now in its ninth year, AABB SmartBrief has become the most

frequently read AABB news outlet. More than 14,500 subscribe

to this daily e-newsletter, resulting in more than 100,000

impressions during an average month. The frequency and reach

of AABB SmartBrief keeps your brand top-of-mind for a large

and influential audience.

Companies can maximize daily face time with subscribers through

ongoing sponsorship of Top Story, Science & Health, Emerging

Trends, and other sections. Advertisements with text boxes typically

receive a response higher than the industry average.

Advertisers receive detailed reports on the response rates and

effectiveness of their campaigns on a monthly basis. Contact us

for a customized campaign.

ADVERTISING RATES

Banners and Sections 1-19 Issues 20-39 Issues 40-79 Issues 80+ Issues

Leaderboard $725 $660 $605 $525

Top Story $660 $605 $525 $465

Science & Health $605 $525 $465 $395 Hot Topics (Mondays only) $525 $465 $395 $330

Emerging Trends $525 $465 $395 $330

Industry News & Practice $465 $395 $345 $265 “The Buzz” Text Ads $395 $335 $265 $205

2014 Open rate:

27%

2014 Click-through rate:

3.9% (on content)

Circulation:

14,500+ opt-in subscribers

Frequency:

Daily (Monday — Friday)

Format:

HTML email

Cancellations made prior to two weeks before ad posting will forfeit 15% ad rate. Cancellations within two weeks of ad posting date will be billed at full ad rate.

Meryl Harold

Account Director

SmartBrief

+202.407.7828

[email protected]

FOR DEADLINES,

CUSTOM PACKAGES

AND TO SECURE

ADVERTISING

SPACE IN AABB

SMARTBRIEF,

PLEASE CONTACT:

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Leaderboard

“The Buzz” Text Ad News Section Sponsorship

LEADERBOARD

• Establishes prominent branding in front of your target audience

• Positions your company at the very top of the issue SPECIFICATIONS

Banner size: 728 x 90 pixels

File: 40k maximum; .GIF or .JPEG; no limits on animation • As a best practice for Outlook 2007 and later versions,

please include descriptive information in your first banner frame, as Outlook 2007 and later versions do not render animated files.

NEWS SECTION SPONSORSHIP

• Top Story, Science & Health, Hot Topics, Emerging

Trends, and Industry News & Practice sections

• Integrates your message and brand into the day’s top news

• Includes your corporate logo at the top of the news section and messaging below the stories

SPONSORSHIP LOGO SPECIFICATIONS Image size: 160 x 20 pixels

File: 30k maximum; .GIF or .JPEG; limits on animation • Image is clickable and links to the same page as your

text ad

OUTLINE TEXT SPECIFICATIONS Headline: 50 characters, excluding spaces

Text copy: 300 characters maximum, excluding spaces • Text includes a link to any page on your website • Sponsorship logo (above) is required

THE BUZZ TEXT ADS

• A text-based ad opportunity — great for press releases, corporate announcements, educational and event listings

SPECIFICATIONS

Text copy: 300 characters maximum, excluding spaces • Text includes a link to any page on your website

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TRANSFUSION

TRANSFUSION is AABB’s scholarly, peer-reviewed monthly

journal, publishing the latest technological advances,

clinical research and controversial issues related to

transfusion medicine, cellular and gene therapies and tissue

transplantation. Each issue addresses topics such as clinical

transfusion, immunology, genetics, cellular therapy and

hematology. In addition to a supplement containing AABB

Annual Meeting abstracts, other supplements focus on key

conference proceedings and single-topic content not readily

available elsewhere. TRANSFUSION is free to all AABB

members.

Editor: Paul M. Ness, MD

Origin of editorial: 100% submitted, peer-reviewed articles by

members and nonmembers. Acceptance or rejection of articles solely

determined by the editorial board based on rigorous peer-review

process.

Editorial-to-ad ratio: 90:10

Total circulation: 10,244 U.S. and international, verified by sworn

statement

Frequency: Monthly plus supplements

Bonus distribution: AABB Annual Meeting, American Society

of Hematology (ASH), American Society for Apheresis (ASFA),

International Umbilical Cord Transplantation Symposium,

International Society of Blood Transfusion (ISBT), European Group

for Blood and Marrow Transplantation (EBMT), Society for the

Advancement of Blood Management (SABM), Tissue Engineering

and Regenerative Medicine International Society (TERMIS-NA),

TransFuse, and other state and regional meetings.

Agency commission: 15% (subject to withdrawal on accounts not

paid within 60 days of invoice date)

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MECHANICAL SPECIFICATIONS

Trim Size: 8 1/4” x 10 7/8”

Page Size, Non-bleed Width Depth

Full page 7” 10”

1/2 page vertical 3 1/2” 10” 1/2 page horizontal 7” 5”

1/4 page 3 1/2” 5”

Page Size, Bleed Width Depth

Full page 8 1/2” 11 1/8” 1/2 page vertical 4 5/16” 11 1/8” 1/2 Page horizontal 8 1/2” 5 9/16”

ADVERTISING RATES

1X 3X 6X 12X 24X 36X 48X B/W full page $2,494 $2,389 $2,284 $2,179 $2,074 $2,969 $2,864 B/W 1/2 page $1,602 $1,539 $1,497 $1,434 $1,434 $1,307 $1,245 B/W 1/4 page $1,150 $1,097 $1,045 $992 $992 $887 $835

Color Rates and Preferred Placement (in addition to B/W rates): 4C Process $1,550

Placement: C2 35%, C3 25%, C4 50%, Opposite Table of Contents 15%

Kurt Polesky

Wiley-Blackwell

350 Main St., Malden, MA 02148

Phone: +1.781.388.8560

Fax: +1.781.338.8560

[email protected]

FOR DEADLINES,

CUSTOM PACKAGES AND

TO SECURE ADVERTISING

SPACE IN TRANSFUSION,

PLEASE CONTACT:

Vol. 54, N o. 8, P ages 1907-2135, 1A-14A TRANSFUSION A ugust 2014

www.transfusion.org Vol. 54, No. 8, August 2014

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Introducing the new immunohematology testing technology from Grifols that lets you customize and prioritize your workflow, saving time and improving efficiency. 001-trf-v54-i8-oc-7.94mm.indd 1 8/4/2014 7:34:43 PM Vol. 54, N o. 7, P ages 1693-1906 TRANSFUSION July 2014

www.transfusion.org Vol. 54, No. 7, July 2014

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Skyscraper and button ads offer an excellent visual opportunity for your

company, product or service. AABB’s website maintains an active user base

with high duration time per unique visitor. Placing your ad on AABB’s website

gives you the opportunity to reinforce your band and build traffic to your site.

Your ad will rotate on pages, except pages with continuing medical education

(CME) information and/or content or other pages not approved by AABB.

AABB WEBSITE

AABB Web Profile

• Approximately 380,000 page views/

month

• More than 70,000 visits/month

• International visitors from more than

80 countries

Top sections that will house

your ad include:

• Annual Meeting

• Marketplace

• Professional Development

Corporate Affiliates receive a 15% discount off website advertising. See page 6 for more information about AABB’s Corporate Affiliate program.

ADVERTISING RATES

Banners and Sections 1X 2X 3X 6X 12X

Skyscraper ad $1,200 $1,000 $900 $725 $600 Button ad $600 $550 $500 $475 $450

Annette Bacchus

Advertising Manager

+1.240.333.6604

[email protected]

FOR DEADLINES,

CUSTOM PACKAGES

AND TO SECURE

ADVERTISING SPACE

ON THE AABB

WEBSITE, CONTACT:

SKYSCRAPER AD

SPECIFICATIONS

• 160 x 600 pixels • Ad format: GIF or JPG • File size: 40KB or less • Animation graphics are

acceptable

BUTTON AD

SPECIFICATIONS

• 180 x 150 pixels • Ad format: GIF or JPG • File size: 40KB or less • Animation graphics are

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AABB CAREERLINK

The CareerLink job board from AABB is the leading portal to find

hundreds of qualified healthcare professionals that have specific

experience in blood banking, transfusion medicine, patient blood

management and cellular therapies. CareerLink brings together the best

people with the best opportunities. As an employer, take advantage of

CareerLink’s benefits:

• Post job openings instantly

• Find qualified experienced professionals — FAST!

• Save money with a targeted talent search

• Make real-time changes to your postings

• Search an extensive résumé database

ADVERTISING RATES

Member Non Member

30-day Job Posting (resume search included) $275 $330 60-day Job Posting (resume search included) $440 $495 Five 30-day Job Postings (resume search included) $1,100 $1,250

ADD-ONS

• Featured job: $100

• SmartBrief add-on for two weeks: $195

• SmartBrief add-on for one month: $330

Visit www.aabb.org/careerlink

for more information.

MAILING

LISTS

In the transfusion medicine

and cellular therapy

communities, AABB contacts

are an influential group of

medical professionals. We

offer multiple selections to

help you reach your targets,

such as job responsibility,

area of specialty, area of

interest, previous product

purchasers, regional

segments and facility type.

Tailor your message and

reach your target audience!

FOR MAILING LIST

INFORMATION AND

PRICING, CONTACT:

INFOCUS Marketing

www.infocusmarketing.com

+1.800.708.5478

[email protected]

Please note: It is the policy of AABB to not supply email addresses, phone or fax numbers.

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AABB SUPPLIER GUIDE

The AABB Supplier Guide continues to be the premier online

directory for products and services geared toward transfusion

medicine, patient blood management and cellular therapy

professionals. This year-round visibility exposes your company to

key decision makers in the field.

$395/COMPLETED WEB-ENABLED LISTING

A completed web-enabled listing includes your full-color company

logo, a corporate description, links to your website and email address,

and placement in up to 10 predefined headings. Get the visibility in the

marketplace that you need!

Additional opportunities include priority placement, video enhanced

listings and banner placement. Full supplier guide media kit and ad specs

may be viewed online at: www.aabb.org/supplier guide

AABB Supplier Guide

Sales Team

+1.800.816.6710

[email protected]

FOR ADDITIONAL

INFORMATION,

PLEASE CONTACT:

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The 2015 AABB Annual Meeting, which will be held October 24–27, in Anaheim, CA, is

an interactive, educational forum that offers your company a reliable venue to

develop relationships with a highly targeted audience of transfusion medicine,

patient blood management and cellular therapy professionals. The following

pages provide information about opportunities to enhance your exhibit hall

participation before, during and after the meeting.

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Located south of Los Angeles,

Anaheim is the heart of sunny

Southern California and the second

largest city in Orange County. As the

home of Disneyland, the “happiest

place on earth,” as well as the largest

convention center on the West Coast

and the biggest surfing event in the

world, Anaheim is one of the nation’s

most popular destinations. The city

offers a wide array of activities, from

exploring cultural arts and dining

at award-winning restaurants to

soaking up the sun along Orange

County’s 42-mile coastline. With the

perfect balance of dynamic meeting

venues and world-class attractions,

Anaheim is the ideal host city for the

2015 AABB Annual Meeting. This

unique region has a vibrant yet

laid-back vibe, with a creative spirit that

offers visitors the feeling of walking

on sunshine.

2015 DATES

Saturday, October 24 – Tuesday, October 27

LOCATION

Anaheim Convention Center Halls C-D

800 W Katella Ave. Anaheim, CA 92802

Headquarter Hotels: Anaheim Marriott & Hilton Anaheim

2015 EXHIBIT HALL SCHEDULE

Saturday, October 24 5:45 pm – 8:00 pm Sunday, October 25 11:00 am – 4:30 pm Monday, October 26 10:00 am – 4:30 pm Tuesday, October 27 10:00 am – 2:00 pm

GENERAL INFORMATION

0 1000 2000 3000 4000 5000 6000

6,000

+

4,000

+

200+

Anticipated Total Attendance

Anticipated Professional Attendance

Anticipated Exhibiting Companies

60,000

Net Sq. Ft. of Exhibits

Daily Unopposed Hours

No education during this time

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2014 AT TENDEES

83%

17%

International

U.S. based

2014 EXHIBITORS

0 10 20 30 40 50 60 70 80

72%

77%

70%

Rate overall exhibit hall traffic as good to excellent Rate current customer interaction as good to excellent Rate the number of new leads collected as good to excellent

64%

78%

81%

62%

Involved in the purchasing process

Attend to learn about the latest product innovations Have 10+ years of experience

Attend to look for new vendor contacts

0 20 40 60 80 100

TOP SIX REASONS

TO EXHIBIT

1. Face to Face Interaction with

Qualified Buyers

More than 64% of professional attendees are involved in the purchasing process.

2. Diverse Competitive Mix

AABB attracts CEOs, medical directors/managers, physicians, technicians, technologists and many other transfusion medicine and cellular therapy professionals.

3. One-on-One Interaction

Private VIP hours, product demonstrations, and Learning Lab sessions present targeted contacts.

4. High Return on Investment

The Expo Guide (printed program), online floorplan and the Annual Meeting Mobile App puts your company name in front of the right audience before, during and after the meeting.

5. Lead Retrieval

Collect email addresses from booth visitors for fast and efficient follow up.

6. Complimentary Meeting

Registration

One complimentary full meeting registration for the first 10’ x 10’ booth purchased. (Complimentary full meeting registration is excluded for non-profit booth purchases.)

OFFICIAL CONTRACTORS

Freeman Company (Decorator)

Freeman Audio Visual Solutions

Experient Registration

and Housing

Services

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PRIORITY POINTS BOOTH

SELECTION POLICY

Booth assignments are selected using a priority point system and then on a first-come, first-served basis. Every effort is made to accommodate first preference booth selections. To view a current floor plan and obtain an exhibit space contract, visit www.aabb.org/annualmeeting > Exhibitor Information.

How to receive Priority Points:

1. Exhibit in the Exhibit Hall during the AABB Annual Meeting = One point per year

2. Book exhibitor housing = One point per year (100% of exhibitor housing must be booked through Experient, at AABB-designated hotels to qualify.) 3. Ultimate and Platinum Supporters at Annual Meeting

($50,000 and over) = One point per year 4. Corporate Affiliate = One point per year

5. Completed Post Meeting Exhibitor Survery = One point per year

BOOTH SPACE

RATES INCLUDE

• Free pre-registered attendee direct mailing list three to four weeks prior to the Annual Meeting. (Completed

request form required. Form available in the Exhibitor Services Manual. Physical addresses only.)

• Free post-registered attendee direct mailing list available four weeks post-event. (Completed request form required.

Form available in the Exhibitor Services Manual. Physical addresses only.)

• One full-meeting registration for first 10’ x 10’ booth purchased. Additional meeting registrations accrue based on additional booths purchased. (Non-profit

booth space excluded.)

• Four “exhibit hall only” booth personnel badges per 10’ x 10’ booth purchased. • Free pipe and drape, ID sign, company

identification sign, island exception.

(Carpet is required and must be purchased separately.)

• Complimentary basic (50 word) listing on the Virtual exhibit hall and the 2015 AABB Annual Meeting Mobile App.

• VIP Passes and FREE one-day customer passes.

• Company listing in the Expo Guide (if received by early August 2015). • Access to the Exhibitor’s Lounge. • Participation in the Exhibitor’s Forum. • Corporate Affiliate recognition in the

exhibit hall for current Corporate Affiliates. • NBF CORD and Partner member

recognition for current members.

BOOTH RATES

Booth Space Rates

(fees per 10’x10’ booth space) Before January 2015(including Onsite or Online Rebooking) After January 22, 2015

Inline $3,450 $3,550

Corner $3,650 $3,750

Island Booths & Vehicles

(per 10’x10’ booth) $3,650 $3,750 Non-profit

(must provide 501c form) $1,000* $1,200*

*Rate inclusive to non-profit area for the first 10’ x 10’ booth. Additional booths per above rates. Complimentary meeting registration excluded.

Please Note: Your booth rate covers the cost of the physical space rental only. Exhibitors are responsible for placing orders for and the cost of carpet, booth furnishings, lead retrieval, utilities, shipping and material handling. This information will be available in the Exhibitor Services Manual. A 10’ x 10’carpet and booth furnishings package special is available (deadlines apply). Applications with no payment information or signature will not be processed.

IMPORTANT DATES AND DEADLINES

November 20, 2014 Last day for applications for booth assignments based on Priority _{Point order.} November 21, 2014 Applications received after Nov. 21, 2014, will be assigned on a _{first-come, first-served basis, regardless of priority point standing.} January 21, 2015 Last day for Onsite or Online Rebooking rate

January 22, 2015 Booth rate increases January 28, 2015

(for Onsite/Online Rebooking) 50% deposit due May 1, 2015

(for Onsite/Online Rebooking) Balance of booth space due

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TARGETED

CUSTOMER

INTERACTION

AND VISIBILITY

AABB provides many

opportunities for targeted,

one-on-one selling

opportunities and interaction

with your existing and potential

customers. You are encouraged

to participate in VIP hours

and host corporate education

and networking events.

VIP HOURS

Exhibitors are encouraged to take advantage of the opportunity to conduct private showings in their booth for attendees during designated VIP Hours.

DESIGNATED VIP SCHEDULE

Sunday, October 25 9:30 am – 11:00 am Monday, October 26 8:30 am – 10:00 am Tuesday, October 27 8:30 am – 10:00 am

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ULTIMATE SUPPORTER

$100,000

• Corporate logo recognition on signage, promotional materials and AABB website

• Corporate logo recognition on the Exhibit Hall Entrance Unit • Five invitations to the President’s Reception

• Five complimentary full Annual Meeting registrations • The opportunity to reserve a total of eight additional hotel

rooms in the headquarter hotel (pending space availability) • Recognized on the online floorplan

• One complimentary full-page ad in the Expo Guide • One additional priority point

• One additional pre-meeting attendee mailing list usage • Complimentary Mobile App Premium Listing

PLATINUM SUPPORTER

$50,000 – $99,999

• Corporate logo recognition on the Exhibit Hall Entrance Unit • Three invitations to the President’s Reception

• Three complimentary full Annual Meeting registrations

• The opportunity to reserve a total of five additional hotel rooms in the headquarter hotel (pending space availability)

• Recognized on the online floorplan

• One complimentary half-page ad in the Expo Guide

• One additional priority point

SUPPORT

LEVELS AND

BENEFITS

AABB and the National Blood

Foundation offer a myriad

of exciting ways to reach the

transfusion medicine, patient

blood management and

cellular therapy audience.

AABB Annual Meeting and

NBF opportunities will

count toward support levels

recognition and may be

combined to increase your

total support level and

increase your benefits!

Note: Past supporters have first

right-of-refusal until March 31, 2015,

for exclusive items or activities they

supported the previous year.

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GOLD SUPPORTER

$30,000 – $49,999

• Corporate logo recognition on the Exhibit Hall Entrance Unit

• Two invitations to the President’s Reception

• Two complimentary full Annual Meeting registrations • The opportunity to reserve a total of three additional hotel

rooms in the headquarter hotel (pending space availability) • Recognized on the online floorplan

SILVER SUPPORTER

$10,000 – $29,999

• Corporate logo recognition on the Exhibit Hall Entrance Unit

• One invitation to the President’s Reception

• One complimentary full Annual Meeting registration • The opportunity to reserve a total of two additional hotel

rooms in the headquarter hotel (pending space availability)

BRONZE SUPPORTER

Less than $10,000

• Text recognition on signage, promotional materials and AABB website

• Text recognition on the Exhibit Hall Entrance Unit

ULTIMATE PLATINUM

GOLD SILVER BRONZE

Benefits $100,000 $50,000 $30,000 $10,000 < $10,000

Level recognition in promotional materials*

X

Recognition on AABB website

X

Exhibit Hall Entrance Unit Supporter Thank You List*

X

Invitation to attend the President’s Reception

X

Complimentary full Annual Meeting registrations

X

Opportunity to reserve additional hotel rooms in headquarter

hotel (pending space availability)

X

Recognized on the online floorplan

X

Complimentary ad in Expo Guide**

X

One additional priority point

X

One additional pre-meeting attendee mailing list usage

X

Complimentary Mobile App Premium Listing

X

Please note: Company supporter level is determined at the sole discretion of AABB. Excluded from support level considerations are exhibit booth space, Expo Guide cover ads, Final Program cover ads, and year round advertising opportunities.

*subject to print deadlines

**Expo Guide ads received as a benefit are not included toward supporter level considerations

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SALLY FRANK MEMORIAL AWARD

$8,500

Saturday, October 24

This award recognizes an individual who is or has been a medical technologist and has demonstrated quality research, teaching and/or service abilities in the technical aspects of immunohematology.

Your investment includes:

• Corporate logo at the event entrance

• Two invitations to the President’s Reception on Tuesday, October 27

TIBOR GREENWALT MEMORIAL

AWARD AND LECTURESHIP

$8,500

Sunday, October 25

This award recognizes an individual who made major scientific or clinical contributions to hematology, transfusion medicine or cellular therapies, and succinctly communicated these advances.

JOHN ELLIOTT AWARD

$6,000

Sunday, October 25

Presented during the Transfusion Medicine Section Business Meeting, this award recognizes an individual who has given outstanding service to AABB by demonstrating a willingness to lend his/her expertise to the association through work on committees, the AABB Board of Directors and other areas.

EDUCATIONAL

AWARDS

Supporters may contribute

to AABB’s educational efforts

and awards while developing a

strategic alliance with AABB.

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UNRESTRICTED OR

EDUCATIONAL GRANT

SUPPORT

Your company may have compliance policies about the types of educational opportunities that are permissible to support. PhRMA and AdvaMed guidelines state that educational grants may be provided to organizations, such as AABB, to offset and reduce conference expenses. This grant opportunity is structured with various price-points and can even be combined with other support opportunities to increase your support level and benefits

SCHOLARSHIP AWARDS

$20,000

Sunday, October 25

These awards are given to students enrolled in accredited Specialist in Blood Banking (SBB) programs, and medical or Doctor of Osteopathy (DO) students who are enrolled as a fellow in a transfusion medicine program. • Specialist in Blood Banking students (presented to up to five recipients) • Transfusion Medicine Fellow students (presented to up to five recipients)

• Five invitations for your guests to attend the event • Recognition during the luncheon

• Corporate logo projected on screen in the luncheon room • Corporate logo at the event entrance

KARL LANDSTEINER MEMORIAL

AWARD AND LECTURESHIP

$13,500

Tuesday, October 27

AABB’s highest honor, this award recognizes a scientist whose original research resulted in an important contribution to the body of scientific knowledge. The scientist who receives the award shall have an international reputation in transfusion medicine or cellular therapies.

FOR MORE INFORMATION,

PLEASE CONTACT:

Sharon D. Moffett, CAE

Director, Education and

Professional Development

+1.301.215.6589

[email protected]

SOLD

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ASSESSOR CONTINUING

EDUCATION DAY

Friday, October 23

This program brings together current AABB assessors for a day of camaraderie and learning, while strengthening the assessor’s role in the accreditation process. The audience is comprised of physicians, technologists, nurses, manager/ supervisors and perfusionists.

Please note: AABB-accredited facilities are not eligible to support these events

ASSESSOR CONTINENTAL BREAKFAST $2,200

ASSESSOR REFRESHMENT BREAK $800

ASSESSOR LUNCHEON $5,000

NETWORKING

EVENTS

These focused networking

opportunities provide

face-to-face contact with a

targeted audience.

Events are listed in chronological order.

CELLULAR THERAPY

WORKSHOP & RECEPTION

Friday, October 23, 8:00 am – 5:00 pm

Once again AABB will hold a full-day workshop on cellular therapy (CT) prior to the opening of the 2015 AABB Annual Meeting. The 2015 title will be Mesenchymal Stromal Cells: Are They Ready for Prime Time? The workshop draws close to 100 attendees.

Support opportunities include:

CONTINENTAL BREAKFAST $3,500

MORNING REFRESHMENT BREAK $800

LUNCHEON $6,000

AFTERNOON REFRESHMENT BREAK $800

• Corporate logo on signage at event

CELLULAR THERAPY RECEPTION

Friday, October 23, 5:30 pm – 7:00 pm

This networking event brings together 100+ cellular therapy

professionals, including CT workshop participants and additional annual meeting attendees involved in the CT arena. Your support will clearly associate your company name with the community!

With two support options, you are able to reach the CT community while staying within your budget.

Exclusive Supporter – $25,000

• Opportunity to welcome attendees

• Post-meeting attendee list of workshop and reception participants • Table-top exhibit space during the reception

• Ten invitations for your staff or guests to attend the reception • Corporate logo on signage at event

• Text recognition on website

Co-Supporter (max 4) – $7,500

• Post-meeting attendee list of workshop and reception participants • Table-top exhibit space during the workshop lunch

SOLD SOLD

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PRODUCT SHOWCASE

TABLE-TOP

Friday, October 23, 12:00 pm – 1:00 pm

Give the CT workshop attendees a sneak peak at your products and services during the workshop reception prior to the exhibit hall opening on Saturday evening.

AABB EXHIBITORS $800

NON-EXHIBITING COMPANIES $1,200

• Table-top exhibit space • Signage with corporate logo

PATIENT BLOOD MANAGEMENT

WORKSHOP

Friday, October 23, 8:00 am – 5:30 pm

Once again AABB will hold a full-day workshop on patient blood management (PBM) prior to the opening of the 2015 AABB Annual Meeting. The workshop typically draws 200+ attendees. Past meetings covered topics such as helping participants define critical aspects of PBM and how to identify opportunities to promote evidence-based PBM practices.

CONTINENTAL BREAKFAST $3,500

MORNING REFRESHMENT BREAK $800

LUNCHEON $6,000

AFTERNOON REFRESHMENT BREAK $800

• Corporate logo on signage at event

PATIENT BLOOD MANAGEMENT

RECEPTION

Friday, October 23, 5:30 pm – 7:00 pm

This networking event brings together more than 200 patient blood management professionals, including PBM workshop participants and additional annual meeting attendees involved in the patient blood management arena. Your support will clearly associate your company name with this community!

With two support options, you are able to reach the PBM community while staying within your budget.

Exclusive Supporter – $25,000

• Opportunity to welcome attendees

• 10 invitations for your staff or guests to attend the reception • Corporate logo on signage at event

• Text recognition on website

Co-Supporter (max 4) – $7,500

• Two invitations for your staff or guests to attend the reception • Corporate logo on signage at event

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NETWORKING

EVENTS

Continued

SOLD

PRODUCT SHOWCASE

TABLE-TOP

Friday, October 23, 5:30 pm – 7:00 pm

Give the PBM workshop attendees a sneak peak at your products and services during the workshop reception prior to the exhibit hall open on Saturday evening.

AABB EXHIBITORS $800

NON-EXHIBITING COMPANIES $1,200

• Table-top exhibit space • Signage with corporate logo

OPENING SESSION

$45,000

Saturday, October 24, 8:30 am – 10:00 am

The opening session, featuring a keynote presentation by an accomplished individual, is the kick-off event to the 2015 AABB Annual Meeting and is one of the first opportunities to make a dynamic impression with attendees.

Your exclusive investment includes:

• Private breakfast for eight of your invited guests with the keynote speaker and the AABB Board of Directors

• Opportunity to introduce the speaker and say a few words during the session

• Priority reserved seating for 12 of your guests at the session • Corporate logo at the event entrance

IMMUNOHEMATOLOGY

REFERENCE LABORATORY

LUNCHEON

$8,500

Saturday, October 24

This event brings together directors of IRL and medical directors for targeted updates on accreditation and standards.

• Opportunity to welcome attendees • Attendee list post-meeting

• Corporate name recognition on the invitation • Five invitations to attend the luncheon • Corporate logo at the event entrance

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CELLULAR THERAPY

SIZZLING TOPICS

LUNCHEON

$8,500

Sunday, October 26, Noon – 2:00 pm

The cellular therapy section business meeting and luncheon is a program that brings together cell therapy professionals. The section members are comprised of physicians, technologists, regulatory and quality assurance staff involved in all areas of the cellular therapy world.

• Opportunity to welcome attendees • Attendee list post-meeting

• Corporate name recognition on the luncheon ticket

• Five invitations to attend the luncheon • Corporate logo at the event entrance

• Text recognition in the CT Schedule-At-A-Glance

SOLD

CELLULAR THERAPY SECTION

BUSINESS MEETING AND LUNCHEON

$8,500

Monday, October 26

The cellular therapies section business meeting and luncheon is an event that brings together cell therapy professionals to discuss association CT related business and selection of key positions in the member section take place. The audience is comprised of physicians, technologists, regulatory and quality assurance staff involved in all areas of this important arena.

• Opportunity to welcome attendees • Attendee list post-meeting • Five invitations to attend the event

• Text recognition on eBlast (AABB produced) to section members prior to meeting

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NATIONAL

BLOOD

FOUNDATION

The National Blood Foundation

(NBF) is a program of AABB

that, since its inception in 1983,

has supported research and

education initiatives advancing

transfusion medicine and

cellular therapies.

NBF events are listed in chronological order.

FOR MORE INFORMATION,

PLEASE CONTACT:

Amy Quiggins

National Blood Foundation

Manager

+1.301.215.6551

[email protected]

The National Blood Foundation (NBF) is hosting several fundraising events at the 2015 AABB Annual Meeting in Anaheim, CA. These activities benefit NBF programs, which provide funding to early career scientists for research in transfusion medicine, cellular therapies and patient blood management.

Step Up for Scientific Research!

19TH ANNUAL NBF GOLF

TOURNAMENT AND CHALLENGE CUP

Friday, October 23, 9:00 am – 3:00 pm

Anaheim Hills Golf Club

PREMIER GOLF SUPPORTER (EXCLUSIVE) $6,000

AWARDS RECEPTION $3,000

BREAKFAST $3,000

NEW! GOLF BAG TAG $1,000

GOLF BALLS $4,000

NEW! GOLF SHOE BAG $3,000

GOLF TOWEL $3,000

NEW! CLOSEST TO THE PIN CONTEST $1,000

HOLE-IN-ONE CONTEST $1,000

NEW! LONGEST DRIVE CONTEST $1,000

PUTTING CONTEST $1,000

SHUTTLE BUS SUPPORTER (EXCLUSIVE) $6,000

SHUTTLE BUS SUPPORTER (PARTIAL) $3,000

NBF STEP CHALLENGE

$8,000

Join the movement! Have you ever wondered how many steps you take during AABB’s Annual Meeting? Why not count them for a chance to win a prize? Each day annual meeting attendees have the opportunity to see “who is going the distance!” Individuals may register to participate for one or more days. All participants receive a pedometer to count their steps. Saturday, October 24 7:00 am – 7:00 pm Sunday, October 25 6:30 am – 6:00 pm Monday, October 26 6:30 am – 6:00 pm Tuesday, October 27 6:30 am – 2:00 pm

NEW!

SOLD SOLD SOLD SOLD SOLD

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NBF RECEPTION

$3,500

Monday, October 26, 5:30 pm – 7:00 pm

Location TBA

High-level industry executives join NBF’s CORD and Partners Program members at this invitation-only event in celebration and support of the National Blood Foundation. 200+ reception attendees hear from NBF Board members and other leaders in the field as they acknowledge NBF Scholars who have completed their research. The reception recognizes the NBF Hall of Fame members, honors the Dale A. Smith Award recipient, acknowledges NBF Board members and celebrates NBF contributors.

• Recognition during the reception • Four invitations to attendee the event • Corporate logo at the event entrance

HALL OF FAME

$50,000

We are proud to welcome back the NBF Hall of Fame! Our program began in 2007 recognizing NBF grant recipients who leveraged their early-career grant funding into successful careers in transfusion medicine, cellular therapies, and patient blood management, and who demonstrate exemplary leadership within the field.

Starting this year, up to three new members will be inducted annually into this prestigious group. New members are nominated by prior NBF grant recipients and final selection is determined by the NBF Grants Review Committee. These individuals will be recognized during the NBF Reception on Monday, October 26.

• Corporate logo on the Hall of Fame wall located on the exhibit hall floor

• Corporate logo recognition in brochure and other marketing vehicles • Corporate logo with URL link on AABB/NBF website

UNRESTRICTED GRANT

Organizations that want to support NBF events during the 2015 AABB Annual Meeting may provide an unrestricted grant to the NBF. Grants also may be applied to the golf and run events.

GRANT RECIPIENTS’

LECTURE AND LUNCHEON

$3,000

Saturday, October 24, Noon – 2:00 pm

NBF’s past and current grant recipients, in addition to other industry professionals, convene to reconnect and network. With an audience close to 200, individuals have a chance to listen to the grant recipients as they discuss their leading-edge, NBF-funded research.

• Eight invitations to attend the event • Corporate logo at the event entrance

17TH ANNUAL NBF

RUN FOR RESEARCH

5K RUN/1 MILE WALK

Sunday, October 25, 6:00 am – 8:00 am

Anaheim Convention Center’s Grand Plaza

Premier Run Supporter

(Exclusive) – $6,000

What better way to highlight your corporate logo than on the race bib worn by all runners?

Run Start/Finish Line Supporter

(Exclusive) – $3,000

Rally around the event participants by having your corporate logo featured on the start/finish line banner.

Run Breakfast – $2,000

There is no better way to end a morning run than with a good meal. Your corporate logo will be featured on signage at the Convention Center’s Grand Plaza.

NEW!

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CONVENTION

CENTER

OPPORTUNITIES

ANNUAL MEETING BAGS

$34,000

Your corporate logo will be front and center on the official meeting bags provided to all attendees.

BANNERS

$4,000 – $7,500

Price dependant on location

Attendees can’t miss these vinyl banners that promote your event, company or product. The banners hang in prominent locations in the convention center.

COLUMN WRAPS

$8,000

These structures are strategically placed throughout the lobby areas of the convention center and can feature up to four different corporate, event or product ads.

DOOR CLINGS

$2,000 – $5,000

Price dependant on quantity

Want to catch the attention of the attendees as they walk between sessions? Use these highly visible locations to promote your event, company or product.

MARKETING

OPPORTUNITIES

Extend your company’s reach

beyond your booth with these

opportunities, which will increase

your visibility, impact and return

on your investment. From attendee

amenities to print ads to digital

services, there are a variety of

ways to get your company’s name,

brand and messaging in front of the

attendees you want to reach.

Please note: Excluded from support level

con-siderations are exhibit booth space, Expo Guide

cover ads, Final Program cover ads, and year

round advertising opportunities.

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ESCALATOR RUNNER

$5,500

Take advantage of highlighting your product or corporate logo when attendees use the escalators on their way to education sessions or the shuttle bus stop.

GLASS RAILING CLING

$2,500

See your product or corporate branding on the top panels of the glass railing on the 2nd floor in high-traffic areas of the Anaheim Convention Center.

LITE BOXES

$3,500

Deliver your event, company or product ad with these back-lit, two-sided structures that will be strategically located throughout the convention center in high-traffic areas.

NAME BADGE HOLDERS

$34,000

Expand your corporate presence throughout the meeting with your logo on approximately 4,000 professional attendee badge holders.

PHOTO BOOTH

$9,000

Located in the exhibit hall, your corporate or product brand will be featured on the photo booth structure as well as the printed souvenir photo sheet.

Locations and pricing information coming soon!

WATER BOTTLES

Attendees will appreciate receiving these useful water bottles in their official Annual Meeting bag. Your corporate logo will be in the hands of approximately 4,000 professional attendees. EXCLUSIVE $25,000

PARTIAL $15,000

WIFI TABLES IN THE

RECHARGE LOUNGE

This hotspot is located in the exhibit hall along with the Charging Stations. Your corporate or product ad on the tabletop stickers will be visible to attendees as they connect with colleagues and access the Internet.

EXCLUSIVE (8 TABLES) $9,000

PARTIAL (4 TABLES) $4,500

PACKAGE 1: PARTIAL WIFI TABLES AND 1 CHARGING STATION $9,500

PACKAGE 2: EXCLUSIVE WIFI TABLES AND 1 CHARGING STATION $13,500

SOLD

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DIGITAL OPPORTUNITIES

ATTENDEE REGISTRATION AND

HOUSING WEBSITE FOOTER AD

$2,500

Be one of the first to reach attendees when they access the registration page and highlight your product or event with a footer ad.

CHARGING STATIONS

$6,000

Today’s attendees are constantly multitasking with at least one mobile device, whether it’s a smartphone, tablet or laptop. With so many apps running on a device, a battery can die very quickly. At our universal charging stations, you help attendees recharge their devices while also putting your product or corporate static message and video with sound ad in front of them while they wait.

PACKAGE 1: PARTIAL WIFI TABLES AND 1 CHARGING STATION $9,500

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MOBILE APP

EXCLUSIVE SUPPORTER

$9,000

As the exclusive supporter of the 2015 AABB Annual Meeting Mobile App, your corporate or product ad is one of the first visuals attendees will see when they open the app long before getting to California. The package includes: • Secondary launch page prior to app opening

• Weighted banner ad linking back to your company description • Company highlighted in exhibitor listing

• Corporate logo on “My Schedule” page of the app • Premium Listing

BANNER AD

$1,500

Increase your visibility by having a rotating banner ad on the mobile app, including a URL link of your choice.

FEATURED PRODUCT

$500

Highlight your product on the mobile app Featured Product list. This package includes a thumbnail product image, a full size product image, name and description and company name. Your listing will link to your exhibitor profile where users can navigate to your booth and find additional company information.

PREMIUM LISTING

$500

Magnify your complimentary listing with many enhanced features on the mobile app and virtual expo, including:

• Corporate logo on both the mobile app, virtual expo floor plan • Enhanced company description online and in the printed Expo Guide • 10 product category selections online and in the printed Expo Guide • Feature eight sales contacts

• Up to three special events listed

PUSH ALERT

$975

Do you want to remind attendees that your event is happening soon, or that you are presenting a new product demo or presenting an abstract? With a push alert, you are able to do just that. The alerts will reach all individuals that have downloaded the 2015 AABB Annual Meeting Mobile App.

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PRINT OPPORTUNITIES

EXPO GUIDE

The Expo Guide is an excellent opportunity to complement your company’s presence in the exhibit hall. An ad in this publication magnifies onsite visibility, impact and effectiveness. Placed in all attendees’ official annual meeting bag, this resource can highlight your latest company news. The publication contains the exhibit floor plan and is the definitive source for locating exhibitors by name, booth number and product/service categories. Also included in the Expo Guide are the schedules and descriptions of corporate education satellite symposia and industry workshops.

Ad Placement/Size 4-Color Cover 2* . . . $7,000 Cover 3* . . . $7,000 Cover 4* . . . $7,500 Full page. . . $5,250 ½ page. . . $2,750 ¼ page. . . $1,750 Showcase Ad . . . .$800

*Note: Expo Guide cover ads are excluded from support level considerations.

FINAL PROGRAM

The Final Program is an onsite guide for attendees that features comprehensive information about the content and educational programming, including abstract presentations. Place your full-page cover ad in the hands of 4,000+ professionals who reference this publication frequently throughout the 2015 AABB Annual Meeting.

Ad Placement 4-Color

Cover 3* . . . $7,500

Cover 4* . . . $8,000

*Note: Final Program cover ads are excluded from support level considerations.

LEARNI NG NETWORK_ING _S CIE_NC E

PHILADELPHIA

2014

AnnuAl Meeting pennsylvAniA OctOber 25–28, 2014

Pennsylvania Convention Center pa tie nt_bl oo d m an ag em en t cOllAbO_rAtiOn CONNECTIONS P_{EER TO P} EER

ExPo

GUIDE

cell_UlAR the_RAp IeS hem ovIg IlAn ce ExPERIE NCE INN OvATION knOw ledge e xchAnge

FINAL

PROGRAM

LEA

RNI

NG

NETWORK

_ING

_S

CIE

_NC

E

PHILADELPHI

A

2014

AnnuAl Meeting pennsylvAniA OctOber 25–28 , 2014 Pennsylvania Convention Center ExPERI ENCE innov ation knOw ledg e exc hAnge p_at ie n t b lo_o d m an ag em en t cOllAbO rAtiOn CONNECTIONS P_{EER TO P} EER cell_UlA R th_eRA pIeS H em ovig ilan ce SOLD SOLD

2015 MARKETING AND SUPPORT KIT

2 0 1 5

Your source for reaching healthcare professionals involved in transfusion

medicine, patient blood management, and cellular therapies

The 2015 AABB Marketing

and Support Kit offers

advertisers, supporters and

exhibitors a comprehensive,

one-stop resource for all

corporate opportunities

offered by AABB in 2015.

Everything you need to plan your

marketing campaign can be found on

these pages, including:

• Advertising schedules and rates

• Exhibit and support details

• Promotion through a variety of

marketing vehicles

• Corporate Affiliate information

ABOUT AABB

Contact AABB

CONTENTS

7,225

1,416

78

Individual Members

Institutional Members

Af

filiates

TOTAL

MEMBERSHIP

1

2

3

6

4

A ABB MEMBERSHIP

ACCREDITED FACILITIES BY TYPE

Facility Type

Members

Percentage

Transfusion Service

842

59%

Hospital Blood Bank

204

14%

Community Blood Center

207

15%

Other

163

12%

Individual Members

Institutional Members

Af

filiates

12%

14%

59%

15%

CORPORATE AFFILIATE PROGRAM

WHERE

PARTNERSHIP

BEGINS

The AABB Corporate Affiliate

program allows you to actively

participate in and support the

field to achieve your goals. It

also gives you the opportunity

to stay abreast of the latest

trends and information while

making valuable connections

with leaders in the transfusion

medicine and cellular therapies

field. Join AABB today as a

Corporate Affiliate and reap the

expanded benefits listed here.

ANNUAL DUES INVESTMENT

OF $2,750 PROVIDES YOU WITH:

_{Institutional Members}

_{Institutional Members}