Digital Marketing Specialist

Financial Controller

Digital Marketing Specialist

Our Vision

To be the best company our employees ever work for, the best bank our customers ever do business with and the best investment for our shareholder.

Our Mission

Bringing real service to banking

Our Values

 Outstanding Customer Service  Absolute Integrity

Digital Marketing Specialist

Working at TSB Bank

Established in 1850, award winning TSB Bank is a 100% New Zealand owned and operated bank. With its head office located in New Plymouth, the Bank’s nationwide network of offices and its contact centre look after over 160,000 customers across the country (and around the world). TSB Bank is committed to providing exceptional customer service to its customers – a philosophy which drives everything our team does, from customer facing roles through to corporate support people.

Reports to: Head of Digital Marketing

Department: Marketing

Location: New Plymouth

Direct Reports: N/A

Discretionary Authority: TBC

Purpose

The purpose of Marketing is to contribute to the sales, revenue and profit goals of TSB Bank by planning, organising and allocating available resources to put the customer first, build the value of the brand and deliver to the organisations strategic KPIs.

Specifically, you will be:

 Achieving clearly defined digital marketing objectives

 Maximising digital marketing budgets to build the brand of the Bank and drive quality leads into the network

 Supporting the strategic direction of the brand acting as a brand champion

 Support Marketing and other business units to achieve organisational KPIs

 Leading and participating in teams to implement strategies and key initiatives

 Be an excellent internal and external communicator, knowing how to identify opportunities through fully integrated digital marketing activity

 Implementation of plans that support the business with relevant and appropriate initiatives

 Demonstrate and promote the Bank’s values in all aspects of the role

Functions:

 Digital campaign implementation

 Digital direct communication

 Content management

 Social media management

 Search engine marketing

 Search engine optimisation

 Reporting key digital metrics of customers

 Support other business functions to achieve corporate KPIs

 Financial management within agreed budgets

Strategy Development

Responsibilities

Primary responsibility for the implementation of the Bank’s digital marketing strategies. That activity is consistent with agreed strategy and aligned to organisational objectives, image and positioning goals.

Customer Centric Focus

Responsibilities

To ensure digital marketing activity is developed and managed with the audience in mind and the experience provided by the Bank’s activity is consistent with putting the customer first.

Business Intelligence

Responsibilities

On-going measuring of digital marketing activity to improve results and maximise the return to the bank. Appropriate and relevant information is gathered and shared in a timely manner to aide organisational decision-making.

Role Tasks

Marketing website User experience Social media

Support implementation of touchpoint plan Contribute to activity calendar

Implementation of other plans as required and consistent with strategy

Role Tasks

Deliver activity relative to the segmentation and target market framework

Utilise research insights to develop communication messages

Gather relevant customer feedback through VoC and complaints

Role Tasks

Post implementation reviews - digital marketing activity

Monitoring and reporting results from digital marketing activity

Self-Management

Responsibilities

Ability to achieve defined objectives through explicit KPIs agreed with Head of Digital

Marketing. Able to adopt the agreed vision and mission of the organisation to ensure outputs are consistent with organisational strategy. Will proactively develop capability through an agreed development plan which includes on the job training and external learning in the form of coaching, participation on project teams and use of best practice principles.

Balancing Risk with Customer Centricity

Responsibilities

Effective management of risks within digital marketing accountability and consistent with the Bank’s agreed risk profile.

Financial Management

Responsibilities

Utilising available budget to implement required initiatives within levels agreed with the Head of Digital Marketing.

Role Tasks

Work in progress (WIP)

In conjunction with line manager:

 KPI setting

 Development plan Attend team meetings

One-on-one meeting with line manager

Role Tasks

Compliance sign-offs

Spend within agreed budget

Required skills & experience

 A business degree in marketing or related discipline

 Ideally 1-3 years in a marketing or related role

 Have previously worked within financial services and have an understanding of the industry

 Experience in working with specialist marketing people

 Understanding of digital marketing principles within the marketing information websites, digital communication, digital media, social media and electronic direct mail environments

 Ability to see wider organisational implications of digital marketing activity

 Effective engagement with third party agencies, customer relationships and internal / external stakeholders

 Knowledge of standard Microsoft, Intranet and Outlook applications

Internal Relationships

 Sales and Distribution o Network Managers

 Financial

 Technology

 Risk & Compliance

 People & Culture

 Marketing

o Brand & Communications

o Customer Experience and Insights o Community Engagement o Product

Required attributes

External Relationships

 Agencies including advertising and media

 Other third party providers

 Customers

Leading Others

 Measuring and managing work

 Motivating others

 Managing vision and purpose

 Delegation

 Developing direct reports

 Priority setting

Health, Safety and Wellness

Vision: “We will have a safe workplace”

We believe that:

 No business objective will take priority over health and safety

 All incidents are preventable

 Whilst management have ultimate accountability, we all have responsibility for health, safety and wellness

 All employees have the responsibility to stop any job they believe is unsafe or cannot be continued in a safe manner

From time to time there may be additional activity not contained within this position description that the successful candidate is to complete in the interests of the appointment and their own personal

development.

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