Video Ad
Source: marketable ad impressions: own calculation SevenOne Media (07/2020) 2
WE GET DIGITAL
MOVING
36 %
35 %
29 %
Online
Mobile
CTV
INVENTORY SPLIT
TREND
A UNIQUE MIX OF TV, STRONG BRANDS & MCN-POWER
Source: marketable ad impressions: own calculation SevenOne Media (07/2020) 3
BRAND SAFE PREMIUM INHALTE
TOP BRANDS BEST OF TV & INFLUENCER
1 BN. MARKETABLE PRE/MID AIS
3 DISTINCT PREMIUM PRODUCT LINES FOR EVERY NEED
Max audience
Core audience and Studio71
• Wide range of targeting options
• Flexible spot formats and spot lenghts
• Bookable programmatically
VORTEILE
• High premium content reach within the digital
generation
• 100% login targeting possible
• Bookable programmatically (DV360)
• Maximum reach potential
• Standardized spot formats, spot lengths and
targeting across the entire reach • Price advantage over Core Audience
m. Unique User Core audience Premium Content on premium platforms m. Unique User STUDIO71 TV and INFLUENCER CONTENT on YOUTUBE m. Unique User 4 1. Not all sports formats, spot lengths and targetings of the individual components Core Audience and Studio71 available
WE OFFER PRODUCTS FOR EVERY CAMPAIGN
Source: AGOF daily digital facts 05/2020;
Marketable AIs: own calculation SevenOne Media (05/2020) 5
SEVENONE MEDIA INSTREAM NETWORK 1 BN MARKETABLE PRE/MID AIS
REACH COMBIS
SPECIAL INTEREST
30,5 M UNIQUE USER
Run of TV Brands Run of Best View Run of Network
Automotive News
OUR CHANNELS LIVE ON ALL SCREENS
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FREE 24/7 LIVESTREAM 7 VARIED CHANNEL APPS
PREMIUM VIDEO MARKETER #1 – WE DELIVER NET REACH
Source: AGOF daily digital facts 05/2020; own calculation Seven.One 7
PREMIUM INSTREAM 0,87 9,64 21,05 22,74 28,98 Seven.One Media Ad Alliance IPD BurdaForward iq digital Media Impact
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EXCLUSIVE P7S1 TV CONTENTS ON YOUTUBE
EXTENSION OF ALL 7.1M PREMIUM INSTREAM PRODUCTS THROUGH NETWORK POWER
MAXIMUM REACH AND 100 %
BRAND SAFETY
TALENT MANAGEMENT AND BRANDED CONTENT PRODUCTION
WITH STUDIO71 WE ENABLE INFLUENCER
OUR PREMIUM INSTREAM QUALITY
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Real VideoAds – 100 % Pre/ Mid/ Post Roll User interaction to demand the video by clicking on a video player or video teaser
(click2play) Big Player [at least 588 x 331 px] Guaranteed InStream surrounding
(Videocontent) Audio on [analogue TV according to Loudness Norm R128] Reduced Ad Intensity on many sites
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INSTREAM QUALITY PROMISE
▪ Qualitypublisher ▪ Whitelisting
▪ Transparent placements ▪ Certified
▪ Full potential on TV-sites available, due to the Ad Blocker Software surrounding ▪ Very good acceptance/ VTR
▪ Brand safety ▪ VTR
▪ Suspicious impressions
ADVERFICATION
SOCIAL DEMOGRAPHICS
Source: AGOF daily digital facts 08/2020 10
16 % 20-29 years 34 % 30-49 years
58 % income 1000-3000 € 11 % > 3000 €
High educational level
39 % Abitur or academic graduation 10 % in education
68 % employed 52 % male
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P os tR ol lv
PREROLL
12 KEY FACTS P re R ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e rPlacement before the video starts
High proven attention and advertising impact
High click rates
Spotlength up to 30 seconds
BUMPER AD
13 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e r Spotlength: 6 secondsPre- and MidRoll combination for reach extension Placements:
WRAP
14 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e rExtra large advertising format Extremely eye-catching
High advertising impact Creative scope
PRESPLIT: EXLUSIVE PLACEMENT
15 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e rExclusive placement before the MidRoll block Maximum attention
Spotlength up to 30 seconds Occupied in a full episode
MIDROLL: MAXIMUM ADVERTISING IMPACT
16 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e r Placement as a breakerAchieves the highest measured advertising impact so far
POSTROLL: THE BEST COMES LAST
17 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e rPlacement after the content
High involvement of the user after the requested clip Enables high quality of addressing the targeting
group
TRAILER SPONSORING: CLOSE TO THE FORMAT
18 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls Tr a il e r S po n sorCombination of a format trailer and a sponsoring ad Sponsoring rate of the advertising form: 7“
SPONSORING: CLOSE TO THE FORMAT
19 KEY FACTS P re R ol l P os tR ol l Full Episode Clos e r O pe ne r P re S p li t M idR ol ls R e m in d e rProgram sponsoring analogous to TV also online 7“ sponsoring
Opener: After the preroll and right before the content (full episodes und short clips)
INSTREAM SUMMARY
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1 BN. MARKETABLE PRE/MID AD IMPRESSIONS
TV Brands Quality is important for us
Studio 71 Portfolio Multiscreen
Full impact
Target group accessibility people see advertising
Top brands
Premium rotations Broad format offer
High effectiveness Extensive reach Maximum net reach
TV content
CONTACT
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