Advertising Media Kit 2014-15
The award-winning City Times celebrates more than 60 years of serving San Diego City College, the region’s most
established community college, which is celebrating its 100th anniversary. Located in the heart of Downtown San
Diego, City Times reaches more than 16,500 students in key locations across campus. Distributed twice monthly, City
Times is the perfect medium to reach a large diverse college population. Advertising opportunities for the 2014-2015
year include: display advertising, color advertising, back page advertising, classified advertising and online advertising.
n
In the heart of Downtown San Diego
Frequency: Online weekly
6 print issues per semester
Webpage Sessions: 16,809
(Jan. 1-June 1, 2014)Days Published: Tuesday
Print Circulation: 2,000
Print Readership: 8,000
School Location: San Diego, CA
Metro Area: San Diego, CA
School Enrollment: 16,923
Format: 6 Column Tabloid
Full Page Size: 10” wide x 13.6” deep
Column Widths (6-column format):
1) 1.57”
2) 3.25”
3) 4.94”
4) 6.63”
5) 8.32”
6) 10.0”
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General Information
School Type: 2-Year Public
Highest Degree: Associate’s
Total Student Population: 16,923
Male/Female Ratio: 47% M / 53% F
On Campus Housing: No
Total Degrees Awarded for 2012-13: 956
Most-Enrolled Programs: Arts/Sciences, Vocational
Transfer Rate: 2,727 total students across district
Ethnicity (percentage):
White:
25%
Black (non-Latino): 12%
Latino:
45%
Asian/Pacific Islander: 10%
Native American: 0%
Unknown/Other:
8%
Nonresident/Alien:
0%
Find complete demographic information
online at research.sdccd.edu
n
Demographics
(2012-13)
FREE HALF
-PAGE MA
GAZINE AD!
With pur
chas
e of 3 or mor
e ins
ertions
n Column Inch Rates (Black and White)
Description: Local/Open Rate PCI Rate: $10
n Modular Sizes and Rates (6-column page format; black and white)
Description:
Size
(W
x
H):
Rate:
Front Page / Section Front banner
6 col (10.0”) W x 1.45” H
$250.00
Double Truck - Inside Spread
12 col (10.0”) W x 28.0” H
$1,200.00
Full Page - Back Page
6 col (10.0”) W x 13.6” H
$850.00
Full Page - Page 3 / Inside Cover
6 col (10.0”) W x 13.6” H
$800.00
Full Page
6 col (10.0”) W x 13.6” H
$700.00
Half Page (Vertical)
3 col (4.94”) W x 13.6” H
$350.00
Half Page (Horizontal)
6 col (10.0”) W x 6.7” H
$350.00
Quarter Page (Vertical)
3 col (4.94”) W x 6.7” H
$175.00
Quarter Page (Horizontal)
6 col (10.0”) W x 3.25” H
$175.00
Eighth Page (Vertical)
2 col (3.25”) W x 4.40” H
$87.50
Eighth Page (Horizontal)
3 col (4.94”) W x 3.25” H
$87.50
16th Page (Vertical)
1 col (1.57”) W x 4.40” H
$43.75
16th Page (Horizontal)
2 col (3.25”) W x 2.10” H
$43.75
n Color Rates
Description:
Rate:
One
Spot
Color
$150.00
Full
Color $450.00
n Size Restrictions
Minimum size to place a per-column-inch ad: 10 column inches
Ads more than 13.0” in height will be billed at the full-page height of 15.6”
n Pre-Pay Discount
10% discount on your order if you pay your ad reservation before the publication date
n Frequency Discounts*
Min Insertions:
2
5
8
Max Insertions:
4
7
11
12+
% Discount:
5%
10%
15%
20%
Free Legend magazine half-page ad:
YES
YES
YES
Free online ad run: 2 months
4 months
6 months
12 months
n Bulk Contracts*
Column Inches:
250
500
PCI Rate:
$8.75
$8.00
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Display Advertising
n
Display Advertising Discounts
n Classified Rates:
Description
Rate
30
(qty)
words
$30.00
n Classified Discounts
Run in all issues in a given semester and receive 10% off.
Run in all issues in a given academic year and receive 15% off.
Online ads are negotiated at a starting rate of $4 per thousand impressions; contact us for more information
Online ads are offered free with multiple print insertions
n Square: 300 pixels by 250 pixels; runs in the right column on all pages; placed in rotation
n Skyscraper: 160 pixels by 600 pixels; runs on the front page only; placed in rotation
(Banner ad position is not available at this time)
n JPEG file format only
n All images must be 200 dpi
n Color images must be in CMYK format
n Black and white images must be in grayscale
n Online ads: JPEG or GIF color or b/w files only; 72 dpi, 96 dpi or 120 dpi accepted
Space and material deadline for display advertising is 7 business days prior to run date.
Please note: Our deadline is 7 business days, not 7 weekdays. For example, if your ad is running on Tuesday, Oct. 20th,
your artwork and space reservation is due Friday, Oct. 9th.
Payments should be made to “City Times” or “San Diego City College Journalism,” San Diego City College,
1313 Park Blvd., San Diego, CA 92101. City Times does not accept credit card payments for advertising at this
time. Checks or money orders only, please.
All information subject to change at anytime.
City Times
San Diego City College
1313 Park Blvd.
San Diego, CA 92101
Phone: 619.388.3880
E-mail: [email protected]
Newspaper homepage: www.sdcitytimes.com
Journalism homepage: www.sdcity.edu/journalism
Display Advertising Contract
1313 Park Blvd., San Diego, CA 92101
(619) 388-3880
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[email protected]
www.sdcitytimes.com
Customer #
1415—
New Customer
Size:
Rate:
Client
Billing Address
City, State
Zip
Advertiser’s
Signature
Date
Run Date
Paid (date)
Contact
Phone / Fax
ID Line
Purchase Order / Account #
Insertion Order #
Account Executive
Please check one:
Pay In Full
Pay Per Run
Credit Card #
Expiration Date
Billing Zip Code
Check #
Cash Receipt #
To allow for processing of payment, please mail check ten (10) days in advance of run date.
/
Cost per Ad
x # of Ads
= $
Color Charge per Ad Full Color Spot Color
Color Amount
x # of Runs
= $
=
$
=
$
=
$
=
$
=
$
Subtotal
Additional Charges
TOTAL DUE
Amount Paid
Per Run Payment Due
DEADLINES
n Contracts and payments are due 7 days before run date at 5 p.m. n Art is due 7 days before run date at 5 p.m. n Final proof is due 7 days before run date at
5 p.m.
Contract paid in full
OFFICE USE ONLY
Total Insertions
Page
of
Rev. 6/9/14
Notes
TERMS AND CONDITIONS
City Times is the student newspaper of San Diego City College, published as a learning experience under a San Diego Community College District instructional program. All materials therein are the sole responsibility of the students and should not be interpreted to be those of the college district, its officers or employees. This agreement is made between the City Times (“City Times”) newspaper and the Advertiser, as named on the first page of this contract. Whereas the Advertiser wished to purchase display advertising space in City Times, the newspaper and the Advertiser agree to the following:
1) City Times will publish display advertising, as specified on the first page of this contract, at the rate indicated in the newspaper’s current rate schedule, which is incorporated herein and made part of this agreement.
2) City Times has the right to control content and wording of all ads and reserves the right to refuse advertising to anyone for any reason. Advertisements may be pulled at the discretion of the Editorial Board. The newspaper accepts copy only by publishing it. All advertising acceptance is subject to space and color availabil-ity, as outlined in the newspaper’s policy, which is incorporated herein by reference and made part of this agreement.
4) None of the terms and conditions of this agreement may be altered except in writing, signed by an authorized representative of the Advertiser and/or City Times. 5) All rate quotes are for single advertisers only.
6) All advertisement copy that represents the creative effort of City Times and/or the utilization of creativity, illustration, labor, composition or material furnished by the newspaper, is and remains the property of the newspaper, including all rights of copyright therein. The Advertiser understands and agrees that it cannot authorize photographic or other reproduction, in whole or in part, of any advertising copy for use in any other medium without the express written consent of City Times.
7) In the event that any federal, state or local taxes are imposed on the printing of advertising material or on the sale of advertising space, such taxes shall be paid by the Advertiser.
8) This agreement may not be transferred or sold by advertisers.
9) This agreement cannot be invalidated by typographical errors, incorrect insertions or omission in advertising publishing. City Times agrees to run corrective advertisement for that first insertion or omission. The Advertiser shall notify the newspaper of such errors in time for correction before the second insertion or omission. City Times shall not be liable to the Advertiser for any loss that results from the incorrect publication or failure to publish any of its advertisement. 10) Cancellation of advertising space or pre-print inserts is accepted until run date deadline. The Advertiser is responsible for the cost of orders cancelled after deadline. The Advertiser is also responsible for the difference in contract price incurred due to cancellation (example: contract signed with 7x rate and advertiser cancels after 2 runs, Advertiser will be responsible for the difference in cost between 7x rate vs. the 2x rate). A change in run date within the same calendar year is accepted until the run date deadline. If an ad is created in-house and the Advertiser cancels the contract prior to the ad running in the paper, the Advertiser is subject to a creation fee for the ad. The ad will remain the property of City Times. Cancellation of ad must be received 7 days prior to run date or advertiser is held responsible for payment.
11) City Times provides 1 tearsheet per run date. Invoices are sent monthly with tearsheets. Terms are net 30 days. If payment is not received in 30 days, further advertising privileges may be suspended at the discretion of the Editorial Board or Advertising Director. Payment more than 60 days overdue may result in revoca-tion of advertising privileges in City Times and may be sent to collecrevoca-tion with a 50 percent increase to cover collecrevoca-tion costs, as outlined in the newspaper’s billing policy, which is incorporated herein by reference and made part of this agreement.
12) No advertiser is guaranteed specific placement within the newspaper and agrees to pay full price for their ad regardless of its location in the paper. (Advertisers may order specific placement for an extra fee, as outlined in the newspaper’s policy, which is incorporated herein by reference and made part of this agreement.)
NOTICE OF LIABILITY
The order or request for all advertisements shall be deemed to include a representation to the newspaper by the advertiser’s representative (the “Agency”) and Ad-vertiser that they are properly authorized to publish the entire contents and subject matter thereof. When advertisements containing the names, pictures and/or testimonials of persons, whether living or dead, are submitted for publication, the order or request for such publications shall be deemed to be a representation by the Agency and Advertiser that they have obtained all necessary written consent for such use. In consideration of publication of an advertisement, the Agency and Advertiser, jointly and severally, agree that they shall indemnify and save the newspaper, San Diego City College, its agents, employees and any other associates harmless from and against all damages, losses, liabilities and experience whatsoever including, but not limited to, (i) reasonable fees of counsel selected by the newspaper and (ii) losses a) resulting from the acceptance of any advertisement, b) resulting from any delays in publication, c) resulting from all claims, demands, suits, actions or proceedings arising directly from the publication of any advertisement (including, but not limited to, claims or suits from libel, infringement of copyright or trademark, unfair competition, plagiarism or violation of right of privacy), or d) based upon or arising out of any matter contained in any advertise-ment.
