WHEN
YOUR AD IS
ON IT´S “IN“.
EFFICIENT
INNOVATIVE
BIGGER IMPACT
COMMUNICATION
AT THE HIGHEST
LEVEL.
ALP MEDIA OFFERS YOU, TOP LOCATIONS IN THE BEST
SKI AREAS IN AUSTRIA AND SWITZERLAND. REACH YOUR
WINTER SPORTS ENTHUSIASTS TARGET GROUP, WITH
OUR INNOVATIVE ADVERTISING POSSIBILITIES.
WE PLAN YOUR CAMPAIGN - ACCORDING TO
YOUR PERSONAL WISHES AND BUDGET.
OUR 4 CORE PRODUCTS
RESTRAINING
BAR
CHECKPOINT
POSTER
BIG POSTER
ALPINE SOFA
exclusively with
ALP MEDIA ALP MEDIA market leaderInternational
OTHER PRODUCTS
LIFT PYLON
GONDOLA
TOTAL LOOK
GONDOLA
INTERIOR
BUBBLE
· SPORTS ENTHUSIASTS WITH HIGH LEISURE TIME AFFINITY
· HIGH PERCEPTION WHILE SITTING ON THE LIFT
· HIGH INCOME
· BRAND-CONSCIOUS
· POSSESSING PURCHASING POWER
8 POWERFUL WAYS
OF ADVERTISING,
PERFECTLY PLACED IN THE STRATEGICALLY MOST
IMPORTANT SPOTS IN CHOSEN SKI AREAS.
ALWAYS IN
FOCUS-YOUR
LIFTBÜGEL
DIRECTLY IN
VIEW.
CONTACTS EVERY LIFT USER, WITH MAXIMUM ATTENTION EACH TIME WHILE CLOSING AND OPENING THE BAR AND DURING THE COMPLETE JOURNEY.
FOUNDED BY ALP MEDIA AND ONLY BOOKABLE EXCLUSIVELY THROUGH ALP MEDIA.
DEVELOPED BY
ALP MEDIA
EUROPEAN PATENT.
THE ADVERTISING AREA WITH
A STRONG IMPACT.
- SHORT viewing distance
- HIGH VISIBILITY
- LONG dwelling period (4-10 min)
- QUICK BUILD-UP of awareness (EYE CATCHING) - Possibilities for interaction (INTERNET, SMS) ...FEED BACK PAYS OFF!
- EXCELLENT SUITABILITY for transfer of content: COMPETITIONS, SPORTS BETS, PUZZLES, QR-CODES ETC.
- HIGH LEVEL OF POPULARITY
ADVERTISING
THAT TURNS
ON THE STYLE.
HERE EVERYTHING REVOLVES AROUND YOU FROM THE START. AT EVERY ENTRY TURNSTILE TO THE LIFT YOUR PRODUCT MAKES A BIG APPEARANCE. HIGHLY VISIBLE AND IN THE PICTURE.
RESTRAINING
BAR
CHECKPOINT
POSTER
BIG APPEARANCE AT THE
START.
- LARGER AREAS directly at queuing areas
- Winter sports enthusiasts go DIRECTLY towards advertising area
- Short NECESSARY PAUSE DIRECTLY AT THE ADVERTISING AREA to activate entry card
205 mm
55 mm
460 mm
BIG POSTER
3500 mm
2500 mm
COMES OUT
BIG.
THE BEST MEDIUM WHEN FORMAT PLAYS A ROLL.
CAN BE SEEN FROM A GREAT DISTANCE AND FROM CLOSE RANGE, CATCHES THE EYE AND IS STRATEGICALLY WELL POSITIONED. ATTENTION IS GUARANTEED.
WIDE VIEWING SPECTRUM
WITH GREAT EFFECT.
- STANDARD FORMAT 3500 x 2500 mm
- INDIVIDUAL FORMAT depends on location and positioning
ALPINE SOFA
1550 mm
A BRILLIANT
OUTLOOK.
THE NEW ALPINE SOFA BY ALP MEDIA OFFERS A TOP OUTLOOK FOR YOUR ADVERTISING MESSAGE. REACH YOUR TARGET GROUP AT THE MOST VISITED LOCATIONS IN THE SKI RESORT – IN THE VICINITY OF MOUNTAIN STATIONS, AT THE MOST SPECTACULAR VIEWPOINTS, AT MEETING POINTS, FUN PARKS…
REACH YOUR TARGET
GROUP – COMFORTABLY AND
EFFICIENTLY.
- At selected locations.
- Can be combined into a cosy seating arrangement to attract more attention.
- High level of impact due to the surprise effect.
- Popular meeting point with long durations of stay.
GONDOLA
TOTAL LOOK
FOR YOUR BRAND WORLD
WITH PERFECT IMPACT.
- FORMAT complete surface or partial
- STANDS OUT FROM A DISTANCE
CASTING
YOUR
BRAND.
WE TRANSFORM A GONDOLA INTO YOUR BRAND WORLD ATTENTION SEEKER, BRAND A COMPLETE GONDOLA WITH YOUR BRAND WORLD. YOU CAN NOT ONLY PORTRAY BUT ALSO ADVERTISE IN 3D.
LIFT PYLON
594 mmPOWERFUL
AGAIN AND
AGAIN.
POWERFUL IN IMAGE AND EFFECT. INTENSE ATTENTION FOR LIFT USERS, PLACED IN THE COUNTRYSIDE ALWAYS IN SIGHT. RETURNING SEVERAL TIMES THEREFORE IDEAL FOR SERIES.
PLACARDING AT IT‘S BEST.
- AT EYE LEVEL with your advertising
- Go from advertisement to advertisement
- Number varies depending on lift
1500 mm
300 mm
STRENGTH IN
SERIES.
ADVERTISING THAT COMES TO YOU.
IDEAL FOR A MESSAGE WITH SEVERAL PARTS OR CREATIVE SERIES. THROUGH THE RETURNING CONTACT SEVERAL TIMES YOU CAN PRODUCE DRAMATURGY, UNIQUE AND EXCITING.
ADVANTAGE IN SERIES.
- FORMAT from 1500 x 300 mm depending on type of chair lift
BUBBLE
GONDOLA
INTERIOR
250 mm
600 mm
THERE IS SPACE FOR ALL
YOUR INFO HERE.
- SHORT VIEWING DISTANCE
- LONG DWELLING TIME (approx. 5-10 min)
- Ideal opportunity for INTERACTION
THERE IS
MORE INSIDE.
WHERE YOU CAN PICK-UP POTENTIAL CLIENTS PERFECTLY. WITH THE OPTIMAL POSITIONING AND LONG CONTACT TIME, YOU CAN CONVEY MORE INFO AND CONNECTION. IDEAL TO CONVINCE WITH ARGUMENTS.BEST VALUES IN POPULARITY
(1 VERY GOOD TO 5 IS NOT ENOUGH) RESTRAINING BARCHECKPOINT POSTER LIFT STATION PLACARD PYLON ADVERTISING
PANORAMA BOARD ADVERTISING BIG POSTER
CLOCK BOARD ADVERTISING PERIMETER ADVERTISING 1,89 2,43 2,95 2,99 3,04 3,20 3,21 3,34 0 1 2 3 4 5
Source: IWAS-Int. advertising medium analyses of ski resorts, Institute for advertising science, WU Vienna. University Prof. Dr. Günter Schweiger.
BEST VALUES IN BRAND RECOGNITION
RESTRAINING BAR CHECKPOINT POSTER BIG POSTER
PYLON ADVERTISING
PANORAMA BOARD ADVERTISING CLOCK BOARD ADVERTISING LIFT STATION PLACARD SKI STANDS 53,6 % 36,1 % 28,8 % 25,0 % 19,0 % 18,6 % 18,1 % 15,1 % 0 % 10 % 20 % 30 % 40 % 50 % 60 %
Source: IWAS-Int. advertising medium analyses of ski resorts 1997-2010, Institute for advertising science, WU Vienna. University Prof. Dr. Günter Schweiger. Number of campaigns/interviews: restraining bar 92/6.439, checkpoint poster 15/3.746, big poster 61/4.979, pylons 146/4.221, panorama 81/6.030, clock boards 163/6.439, placards 255/6.439, ski stands 18/2.582.
THE INTERNATIONAL LOCATION NETWORK OF ALP MEDIA
EXCERPT OF SOME OF OUR SKI RESORTS:
DO IT LIKE OUR CLIENTS:
GET THE OPTIMAL ATTENTION FROM YOUR TARGET GROUP, WINTER-SPORTS-ENTHUSIASTS, THROUGH
TARGETED ADVERTISING.
EXCERPT OF SOME OF OUR CLIENTS:
AT
CH
D
I
F A C T S
WHAT KIND OF LIFT DO YOU PREFER?
CHAIR LIFT GONDOLA T-BAR NO ANSWER 84,3 % 33,5 % 7,0 % 0,5 % 0 % 10 % 20 % 30 % 40 % 50 % 60 % 70 % 80 % 90 % 100 %
Source: FH Kufstein, Bachelor degree program “Sports, Culture & Event Management”, Int. advertising medium analyses of ski resorts 2014, n=559
WHAT IS IMPORTANT FOR YOU ON A SKIING DAY?
ENJOYMENT GAINING A LOT OF KM ON THE SLOPES NO ANSWER 68,7 % 27,9 % 3,4 %
Source: FH Kufstein, Bachelor degree program “Sports, Culture & Event Management”, Int. advertising medium analyses of ski resorts 2014, n=559.
PHOTOS: ALP MEDIA, Printing errors excepted. GRAPHICS: baumann. agency for advertising and digital medium
