www.broadcastnow.co.uk
is the voice of the British broadcasting industry, providing TV and radio professionals with business critical information. Delivering the latest broadcast news, ratings and informed debate, broadcastnow.co.uk brings access to the largest number of decision makers within the industry. For 50 years Broadcast magazine has been the clear market leader for the broadcasting industry. Today, the website provides the same level of insight and comment; plus breaking industry news, overnight ratings, figures & analysis, and a full archive service. Our new ‘Commissioning Index’ resource allows subscribers to search hundreds of programme commissions and is unique. www.broadcastnow.co.uk sits at the heart of its industry and is an invaluable business tool for the most influential players in British broadcasting today. Attracting broadcasters, indies, programme commissioners, distributors and post-production companies, plus ancillary suppliers, broadcastnow.co.uk is the only place for UK broadcasters to find credible, in-depth information that keeps them at the forefront of the industry and helps them to make essential business decisions.site statistics
98,597
visitors per month
477,058
page impressions per month
12,525
daily email subscribers
Online advertising
Purchasing involvement
94%
are involved in the buying cycle52%
are final decision makers46%
are budget holders11%
sign off annual budgets in excess of £1mdisplay advertising – leaderboards, mPUs, skyscrapers
The following options are available on Broadcastnow.co.uk: When you advertise on Broadcastnow we will report on the number of impressions served as well as the click-through rate of the advert, at the end of the campaign. Leaderboard run of site. Huge impact on the Broadcastnow.co.uk site guarantees exposure for your company and helps generate the best response. mPU run of site. Square advertising can host more creative advertising executions. skyscraper run of site. Running alongside the online editorial guaranteeing maximum impact for your advert.Online advertising options
display
site adVertisinG rates
Advertising rates are CPM which means you pay a set rate for every 1,000 times your advertisement appears. Minimum order: 10k page impressions per week/40k pi per month.
SECTION INVENTORY SIZE CPM
run of site Top MPU 336 x 280 / 300 x 250 £45
Top Leaderboard 728 x 90 £40
Skyscraper 160 x 600 / 120 x 600 £30 Bottom MPU 336 x 280 / 300 x 250 £22.50
Bottom Leaderboard 728 x 90 £20
Home and news MPU 300 x 250 £54
Leaderboard 728 x 90 £48
Skyscraper 160 x 600 / 120 x 600 £36 Bottom MPU 336 x 280 / 300 x 250 £27
Bottom Leaderboard 728 x 90 £24
targeted channels MPU 300 x 250 £58.50
Leaderboard 728 x 90 £52
Skyscraper 160 x 600 / 120 x 600 £39 Bottom MPU 336 x 280 / 300 x 250 £28
Bottom Leaderboard 728 x 90 £26
We actively encourage Flash creative on the website.
For Rich Media ad formats (expandable banners/overlays etc) +10% premium on all rates. For video (which can be streamed through the MPU) +20% premium on rate.
daily and weekly newsletters
We produce a daily e-newsletter for over 10,000 subscribers. This details the important stories of the day and drives traffic through to the main broadcastnow site. We also send a weekly e-newsletter to over 11,000 subscribers on a Thursday, rounding-up the biggest weekly news stories. And produce a weekly Technology newsletter for over 7,000 technology subscribers. Newsletter Sponsorship (consisting of top and bottom banners and skyscrapers on the newsletter):sponsorship of one daily or one weekly newsletter = £650 sponsorship of a week of dailies and one weekly newsletter = £1850
sponsorship of the technology newsletter for one week = £650
newsletter recipients breakdown
12,525
Daily News12,042 Breaking News
9,433
International News8,996 Weekly Jobs Update
11,725
Weekly News6,811 Technology
Online advertising options
email & newsletters
client e-shots/solus emails
Solus emails can be sent to a selection of approved subscribers. Broken down by job title, company type and company size, they deliver a precise message to your key target audience.Online advertising options
rich media
Broadcastnow homepage takeover
For high impact brand awareness, and to drive traffic to your website, you can take over the Broadcastnow.co.uk homepage for a day or a week. Exclusive sponsorship of all ad units – 2 x leaders, 2 x MPU & 1 x skyscraper.
cost per day = £650; cost per week = £2,995
Broadcast screening room
This new area on the site profiles your company and showcases your programmes to our senior-level, programme-buying audience. It is the ideal environment for encouraging buyers to visit you at exhibitions and provides the perfect opportunity to connect with broadcastnow users, 21% of whom are responsible for purchasing programmes.
cost = £2,150 per year
Keyword search ownership
Broadcastnow.co.uk allows you to own ‘key-words’ that are searched across the website. Individual words or phrases can only have one ‘owner,’ offering a unique advertising opportunity with every search. For example: typing the term ‘Kids Programmes’ into the Broadcast search engine would produce a series of results pages, each carrying the owner’s exclusive banner and skyscraper advertisements. A cost-effective way of establishing your credentials within a specific broadcasting arena, whilst ensuring your competitors don’t.
cost = £600 per month
channel sponsorship
Channel sponsorship gives you total ownership of all the advertising positions for a channel containing specific content. Examples of channels are News, Ratings, Production.
Channel sponsorship on Broadcastnow.co.uk is an extremely effective way of communicating your marketing message and highlighting your brand to a specific audience.
cost per day = £670; cost per week = £2,580
Webinars
Broadcast can produce, promote and host bespoke online seminars (webcasts) related to hot topics affecting the industry. Chaired by Broadcast editorial, sponsorship of a webinar is one of the highest profile online opportunities available at Broadcastnow.co.ukcost = price upon application
