NSTA Mailing Lists
Select The Right List!
NSTA’s direct marketing list is a great way to reach personnel in the fields of science education.
The NSTA list service has been used to a great deal of success by a wide-ranging group of
businesses, industrial organizations, governmental agencies, colleges, universities,
associa-tions, and individual researchers. By using our extensive demographic data, you are able to
customize our mailing lists to reach your marketing efforts. We are happy to work with you
in order to develop the most effective list for your marketing campaigns.
Table of Contents
■ Selection Criteria ... 3
■ NSTA Membership List ... 4
■ NSTA’s Active Buyers ... 5
■ Pricing ... 6
Select The Right List!
Selection Criteria
Effectively target your list using any combination of the following demographic data:
Recent List Users…
and many more
■ American Association of Physics
Teachers
■ American Museum of Natural History
■ American Nuclear Society
■ American Physical Society
■ Bio-Rad Laboratories
■ Carolina Biological Supply Company
■ Delta Education
■ Discovery Education
■ Explore Learning
■ Forestry Suppliers, Inc
■ Graduate School USA
■ It’s About Time
■ Laboratory Safety Institute
■ McGraw-Hill
■ NASA
■ Ohaus Corporation
■ Oregon State University
■ Pearson
■ Random House Publishing
■ Simulation Curriculum
■ Texas Instruments
■ Wireless Generation
✔
Discipline
■ Earth/Space Science
■ Biology
■ Chemistry
■ Physics
■ Environmental Science
■ Physical Science
■ General Science
■ Computer Sci/Tech Ed.
✔
Grade Level
■ K – 12
■ College
✔
Position
■ Teacher
■ Professor
■ Dept Head/Chair
■ Principal
■ Supervisor/Coord
■ Administrator
■ Student
■ Scientist
■ Consultant
✔
Geographic Area
■ State
■ Country
✔
School Type
■ Public
■ Private
■ Laboratory
■ Business
■ Informal Ed.
■ Home School
■ Library
■ 2 & 4 Year Colleges
■ Grad School
■ SCF
NSTA Member Counts by Demographic
Discipline
K-6* 6,129 5,251 3,347 3,114 4,716 5,070 8,238 1,276 11,121 7-8* 5,751 6,193 4,003 3,378 4,287 5,269 6,522 1,007 10,143 9-12* 4,689 8,372 6,379 4,454 4,445 4,692 4,229 805 13,120 College* 1,503 2,584 1,770 1,304 1,625 1,321 1,726 357 1,607 TOTAL 11,999 15,738 10,657 8,076 9,788 10,855 14,389 1,967 37,304 * Grade ranges are for this example. Individual grades can be broken out as seen below.Grades
Pre-K 2,875 Grade 5 5,505 Grade 10 10,206
Grade 1 3,571 Grade 6 7,102 Grade 11 10,513
Grade 2 3,704 Grade 7 8,101 Grade 12 10,214
Grade 3 4,122 Grade 8 8,405 College 4,607
Grade 4 4,611 Grade 9 9,420 Other 198
* Individuals may be included in more than one grade.
Position
Teacher 21,584 Student 4,731 Department Head 2,809 Professor 2,470 Supervisor/Coordinator 1,528 Consultant 1,068 Administrator 1,022 Scientist 882 Principal 290* Individuals may be included in more than one position
NSTA Members are a perfect fit for your next direct mail campaign. Our members are highly involved
in the science community, interested in new science products and services, and are often key decision
makers within their schools. If you have a science-related product, service, or announcement, then
you need to reach the most serious and attentive science educators available. NSTA’s Membership
List is selectable by standard demographic data such as grade level, discipline, position, institution,
or geographic area.
NSTA Membership List
Please note that you may select by individual grade. The grade ranges provided above are condensed for ease of viewing. Individuals may also overlap between grades, disciplines, and positions.
Technology E duc ation General S cience Environmental S
ciencePhysical Science Physics Chemistr y Biology Earth/S pace TOTAL
The NSTA Active Buyers list is composed of individuals who have attended one of NSTA’s many
conferences in the past four years or purchased an NSTA publication in the last 24 months. These are
individuals who demonstrate an eagerness to keep abreast of the latest products and information
in their fields.
NSTA Active Buyers List
NSTA Active Buyers Counts by Demographic
Discipline
K–6 * 9,950 7,703 4,822 4,546 7,376 8,119 13,847 1,919 59,330 7–8 * 8,405 8,975 5,746 4,934 6,227 7,768 9,710 1,468 53,788 9–12 * 6,614 12,520 9,218 6,469 6,530 7,016 6,202 1,198 56,175 College * 2,051 3,480 2,253 1,795 2,180 1,750 2,358 557 16,787 TOTAL 18,316 23,193 15,249 11,849 14,764 16,903 23,013 3,023 56,163 * Grade ranges are for summary purpose only. Individual grades can be broken out. See below.Grades
Pre-K 4,401 Grade 5 9,135 Grade 10 15,711
Grade 1 5,781 Grade 6 11,122 Grade 11 16,204
Grade 2 6,038 Grade 7 1,257 Grade 12 15,678
Grade 3 6,091 Grade 8 12,964 College 6,305
Grade 4 7,836 Grade 9 14,389 Other 271
* Note – individuals may be included in more than one grade
Position
Teacher 37,533 Department Head 3,747 Student 7,083 Supervisor/Coordinator 2,277 Professor 2,569 Consultant 1,374 Administrator 1,426 Scientist 1,266 Principal 487 Other 1,506* Note – individuals may be included in more than one position
Technology E duc ation General S cience Environmental S
ciencePhysical Science Physics Chemistr y Biology Eartch/S pace TOTA L
Please note that you may select by individual grade. The grade ranges provided above are condensed for ease of viewing. Individuals may also overlap between grades, disciplines, and positions.
Base Price
Members by Name Active Buyers by NameCommercial Organizations:
$130/M (M =1,000) $110/MNon-Profit Organizations:
$125/M $100/MSurcharges
Geographic Selects $11/M Grade Selects $11/M Position Select $16/M Discipline Select $16/MInstitution Type Select $16/M Home/Business Address Select $11/M
Processing
CD-ROM $50/F E-mailed File $50/F FTP Server $75/F NCOA/CASS Certification $30/F Key Coding $6/MPlacing orders
The minimum order at the above pricing is 2,000 records. Please include a complete address and tele-phone number so that questions can be resolved quickly. NSTA reserves the right to request a sample mailing piece. Since NSTA continually updates its lists, please ask for current counts before ordering print quantities to avoid under- or over-printing. (Mailing list contains only physical mailing addresses. The mailing list will contain full names, physical addresses (address, city, state, zip) and school names if they were supplied to us.) As company policy, we do not give out e-mail addresses of our members.
Delivery Schedule
Lists are normally shipped within three working days of receipt of the order. Shipping is via UPS ground service unless you specify otherwise. Shipping charges are as follows: UPS ground $20; UPS 2nd Day $35; UPS Overnight $45; UPS Priority Overnight $50+.
Payment/Cancellations
Payment is due upon receipt of invoice. Orders may be cancelled within 10 days of receipt by NSTA, or by mail date, whichever is sooner.
Broker Commission
A 20% commission on the base price will be extended to recognized brokers. Brokers are bound by the payment schedule above.
Money Back Delivery Guarantee
Our addresses are verified frequently, but due to zip changes, moves, etc., some labels may be undeliver-able. NSTA will issue a credit of $.25 cents per piece for any undeliverable mail returned within 90 days.
Pricing
Exhibiting at an NSTA Conference is a fantastic way to interact face to face directly with potential
customers. Attendees at NSTA conferences teach at every level, from Kindergarten through College.
63% of conference attendees report teaching multiple grade levels, providing for a diverse, informed,
and excited group of science educators. Attendees to conferences are decision makers and recognize
that your level of support translates into increased NSTA services and programs provided to all
science educators. The conferences also provide an important medium in which the educators can
view and purchase needed materials for their schools.
To exhibit visit us at www.nsta.org/exhibitsadv/exhibiting.aspx.
2013 Area Conferences on
Science Education
Portland, OR—October 24–26 Charlotte, NC—November 7–9 Denver, CO—December 12–142014 National Conference on Science Education
Boston, MA—April 3–62014 STEM Forum Expo
New Orleans, LA, May 14–17NSTA Advertising & Exhibit Contacts
For order forms visit www.NSTA.org/forms
