world class on mobile

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Strategy • Design • Development

COMPANY PROFILE

JUNE 2014

world class — on mobile

Rootwork focuses on building enterprise-grade mobile & web apps for businesses

DESIGN

/

CODE

/

ANALYTICS.

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At a Glance

Establishment

Rootwork started in Sep ‘12 with its first office in Vadodara, then the second

office in Bangalore – later in early ‘13. Currently, we operate from these two locations, acting as our development center & product studio, respectively.

Team

A team of over 15 designers, developers, and managers who bring with experiences from companies like Adobe, Freescale, Intel, Amdocs, MphasiS, & Infosys, form a bunch of passionate doers who are dedicated to deliver quality apps for clients and partners

Mission

We are a customer-centric company; our mission is quite simple and customer oriented– “To be the preferred mobile-devices software solution provider for businesses around the world.”

Services & Products

Rootwork provide specialized custom and packaged services for mobile app development on iOS, Android, Windows 8 / WP 8, and Tizen. We also offer explicit UI / UX desing consulancy, and Mobile Website optimisation

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Rootwork Systems © 2014 Before conceiving Rootwork, Pratik was associated with Adobe Systems as the core software developer for their flagship products. He’s a certified C++ & Java programmer, and also has two technical papers published on his name. He spearheads engineering, project management and delivery at the company.

Piyush played a pivotal role in the inception of Rootwork. His passion for digital marketing and sales management is well aligned to his role at the company. His past work experiences includes stints in digital marketing campaigns, social media marketing, SEO/SEM, copy-writing, and brand development. He is on Twitter @py_sh

Ratnesh played a significant role at ZS Associates before deciding to do something more in sync with his penchant for design & technology. With his diverse skill set, he brings to the team an expertise in Android architecture and development. He has a say in all things web, and is enthusiastic about post-pc technologies.

Nirmal excels in cross-platform development using Titanium and PhoneGap platforms. His expertise ranges in methods & areas related to quality testing for mobile apps – including device level testing. Before joining Rootwork as a seed team member, Nirmal had a stint at Freescale Semiconductors, where he worked as a Design Engineer.

EX-EMPLOYEES OF ADOBE, FREESCALE, INTEL, AMDOCS,

MPHASIS, & INFOSYS FORMS A BUNCH OF PASSIONATE

ENGINEERS, DESIGNERS, AND MANAGERS AT ROOTWORK

role Architect – Android / iOS

alma mater NIT Allahabad

ex-employer Adobe

email [email protected]

mob +91 9731 982 585

LinkedIn http://linkd.in/194f9Y0

role Operations, Marketing

ex-employer Honda, Mu Sigma

mob +91 8527 386 705

LinkedIn http://linkd.in/11PzszS

role Android Dev

ex-employer ZS Associates

mob +91 7600 509 623

LinkedIn http://linkd.in/11PCggr

role Web Back-end Dev

ex-employer Freescale email [email protected] mob +91 8527 161 541 LinkedIn http://linkd.in/14kvhyl PRATIK BHADKOLIYA PIYUSH RAWAT RATNESH NEEMA NIRMAL PRASAD

CORE TEAM

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It seems that a comfortable job in India and abroad did not relieve Mohit at core, because he didn’t think twice before joining as a founding member at Rootwork. He adds a crucial dimension to the team with his past experience of working for Amdocs in India and Canada. Mohit likes coding for livelihood, and is just perfect for being the Chief Technology Officer for a startup like us.

Bharat is the ace design guy at Rootwork. His knack for design makes him a different breed in a flock engineers and managers. He was found playing with Maya and After Effects in college, when others were busy stacking their engineering grades; we made a point to force him to join us as co-founding member!

Pranav has 5+ years of Consulting experience at Wipro Technlogies & KPMG. He has extensive experience in assisting CXOs & Business teams to tackle problems with the innovative use of Process & Technology. Pranav is a thought leader and has enjoyed taking guest lectures in campuses such as XIME, and Educomp MAPS B School.

Manish is an IIM Lucknow graduate with over 8 years of experience. He has worked for companies like Oracle, Kbace Technologies, Mphasis and Infosys in ERP consulting and digital marketing consulting areas. Strategy and marketing are his forte and he has already helped a few start-ups with formulation of their strategy and marketing plans.

role iOS, Windows 8 dev

ex-employer Amdocs

mob +91 7760 202 358

LinkedIn http://linkd.in/12d9Ls7

role UI / UX Design

ex-employer None (Freelancer)

mob +91 9686 460 065

Behance http://bit.ly/19kBEot

role Mentor, Client Partner

alma mater SIBM, Pune

ex-employer KPMG Advisory, Wipro

mob +91 9740 111 993

LinkedIn http://linkd.in/13V3tS8

role Mentor, Client Partner

alma mater IIM Lucknow

ex-employer Mphasis, Infosys

email [email protected] mob +91 9620 840 003 LinkedIn http://linkd.in/11OuAu2 MOHIT NIGAM BHARAT CHUDASAMA PRANAV KUMAR MANISH KATARIA

Sumit is a professional with more than 6 years of industry experience in companies like Intel, JP Morgan and GE Healthcare. Sumit had earlier developed Business Plan for a French startup firm and helped a large US firm in identifying potential acquisition targets. He is also trained to implement Lean methodologies in his current role at GE.

role Advisor

alma mater IIT KGP, IIM Bangalore

mob +91 9901 134 449

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Your

Preferred

Mobile Development

Partner.

ROOTWORK SPECIALIZES & FOCUSES ON BUILDING

ENGAGING MOBILE APPS FOR BUSINESSES THAT HELP THEM

ATTAIN BEST RESULTS WITH THEIR MOBILE STRATEGIES

Get onto the fast lane.

Go

Mobile.

We work in close proximity with our clients – to understand their business and

formulate strategies that could help them improve customer engagement and profitability through effective mobile deployment strategies. Our criteria of work is to engage with quality-oriented companies and deliver enterprise-grade apps for their business needs. We stand by our commitment for quality of development and design, carried by transparency of conduct and work-ethics.

Our diligent attempt at

Rootwork is to address

the prevalent issues of

mobile app development

outsourcing – with a promise

of out-standing UI/UX design

at delivery.

CUSTOM MOBILE APP DEVELOPMENT

POWERFUL USER-ANALYTICS REPORTING

APP UI / UX DESIGN CONSULTING

MOBILE WEBSITE OPTIMIZATION

PLATFORMS SUPPORTED

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HIGHLIGHT APPS

(WHITE LABEL PROJECTS AND ENTERPRISE APPS NOT INCLUDED)

Zitrr Camera

A featured camera app for iPhone with over 1.5 million downloads

Ditto TV

A mobile TV app for iPhone and Android. Ditto TV is a ZEE venture.

SignEasy

An online digital signature App for iOS and Android. Over 2 million users!

Memtell

A memory recorder app on iOS/ Android with voice narrations on pics!

News Runner

This amazingly designed app plays live News like a music player!

http://zitrr.com/

http://www.dittotv.com/

http://getsigneasy.com/

http://www.memtell.com/

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Samsung Electronics HQ asked us to develop Apps for Tizen—an upcoming operating system backed by Samsung and Intel. The App will be released with the launch of Tizen App Store later this year (Nov-13)

We are building an App for the upcoming HP SlateBook series of undockable tablets, which will come pre-installed with the devices. The App will run exclusively on HP devices to enhance users’ Internet browsing experience

Currently a leader in car rentals and hire, Olacabs is very aggresive with their mobile strategy. The company is betting big on multiplying their revenues generated through mobile apps. We’re helping them attain their target by delveloping their mobile apps that’ll be the best performing in category and with the quickest turn-around time possible.

Working as a preferred mobile app vendor partner with Zee Entertainment, we help them create seamless mobile experiences for their digital content from TV and print - across all major mobile platforms.

FEATURED CLIENTS & PARTNERS

CLIENT REFERRAL CONTACTS DETAILS ON REQUEST

Rootwork is working with the team ay Valyoo (LensKart) to help them attain a right balance of product feature set and create an ultra intuitive purchase workflow. Besides the consultancy, the team at Rootwork is leveraging user analytics at LensKart’s website to draw the UI design.

Madhouse is dedicated to provide brands, advertising agencies and other marketers with the best and the most comprehensive mobile marketing services. Rootwork helps Madhouse to generate and execute mobile ideas that helps brands like Pepsi, USL, NIKE to engage their customers.

Being a media investment management firm, MinsShare has partnered with Rootwork to first pitch marketing ideas (with a feasibility perspective) to their clients. We’re working closely with their team at the Bangalore office to exucute the designa and technology part, while also bringing our understanding to market b2c apps.

The company is trying to engage it’s young TG of audience under their Kingfisher brand with a series of marketing campaings on mobile. The idea is make the app/ mobile website engaging enough for the user to create enough mindshare for the target audience.

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