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Web Sites For Advocacy and

Web Sites For Advocacy and

Community Organizing:

Community Organizing:

Basics, Essentials, and Best Practices

Basics, Essentials, and Best Practices

Web Site Maintenance

Web Site Maintenance

These training materials have been prepared by Aspiration in partnership with Radical Designs These training materials have been prepared by Aspiration in partnership with Radical Designs

Funded by the Community Technology Foundation of California Funded by the Community Technology Foundation of California

These materials are distributed under a Creative Commons license: Attribution-ShareAlike 2.5 These materials are distributed under a Creative Commons license: Attribution-ShareAlike 2.5

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Learning Goals

Learning Goals

Emphasize importance of web site

Emphasize importance of web site

maintenance

maintenance

Raise awareness of staffing considerations

Raise awareness of staffing considerations

Remember technical considerations

Remember technical considerations

Discuss hosting options

Discuss hosting options

Understand essential domain registration

Understand essential domain registration

practices and issues

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Web Site Maintenance & Upkeep

Web Site Maintenance & Upkeep

Common misconception:

Common misconception:

Creating your website is “most of the work”Creating your website is “most of the work”

Maintaining and evolving your website is the

Maintaining and evolving your website is the

larger challenge in successful web presence

larger challenge in successful web presence

Content and graphics need to change on a Content and graphics need to change on a

regular basis to sustain use and traffic regular basis to sustain use and traffic

 Stale websites can be a significant liabilityStale websites can be a significant liability

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Maintenance Best Practices

Maintenance Best Practices

Staffing Considerations

Staffing Considerations

Budget both time and money for ongoing Budget both time and money for ongoing

maintenance maintenance

 Make sure you designate a specific staff person Make sure you designate a specific staff person to “own” website maintenance

to “own” website maintenance

 Have organizational check-ins on a regular basis Have organizational check-ins on a regular basis about website direction and content

about website direction and content

 Anticipate ongoing graphic design and software Anticipate ongoing graphic design and software development support

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Maintenance Best Practices

Maintenance Best Practices

Content Considerations

Content Considerations

Develop a message and action calendar for the Develop a message and action calendar for the

front page of the site and other landing pages front page of the site and other landing pages

 FreshnessFreshness

 Consider new graphics as frequently as possible in Consider new graphics as frequently as possible in order to encourage repeat traffic

order to encourage repeat traffic

 Remove or archive out-of-date events or action alertsRemove or archive out-of-date events or action alerts

 Ideally, have “quick response” content ready, or Ideally, have “quick response” content ready, or at least planned, for various campaign evolutions at least planned, for various campaign evolutions

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Maintenance Best Practices

Maintenance Best Practices

Technical considerations

Technical considerations

Security patches and upgrades to softwareSecurity patches and upgrades to software

 Take patches seriouslyTake patches seriously

 Hopefully your hosting service or web person handles Hopefully your hosting service or web person handles this

this

 Backup ProceduresBackup Procedures

 Local and remote files and databaseLocal and remote files and database

 Verify 3rd party software integrationVerify 3rd party software integration

 Test for compatibility with major Test for compatibility with major browser releases

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Maintenance Best Practices

Maintenance Best Practices

Web hosting

Web hosting

Don’t host your own site!Don’t host your own site!

 It's like having an electronic pet that needs 24/7 It's like having an electronic pet that needs 24/7 supervision

supervision

 When selecting a hostWhen selecting a host

 Compare disk storage, bandwidth limits, email Compare disk storage, bandwidth limits, email

hosting, security, “shell access”, traffic analysis tools hosting, security, “shell access”, traffic analysis tools

 Understand “Shared” vs. “Dedicated” hostingUnderstand “Shared” vs. “Dedicated” hosting

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Maintenance Best Practices

Maintenance Best Practices

Web Hosting Services We Like

Web Hosting Services We Like

 ProgressiveProgressive  ElectricEmbers.orgElectricEmbers.org  Gaiahost.comGaiahost.com  Riseup.netRiseup.net  For-profit/corporateFor-profit/corporate  Opensourcehost.comOpensourcehost.com  MonkeyBrains.comMonkeyBrains.com  VerioHosting.comVerioHosting.com

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Maintenance Best Practices

Maintenance Best Practices

All about domains

All about domains

Domain names are essential internet real estateDomain names are essential internet real estate  All organizational internet activity should take All organizational internet activity should take

place within domains you control place within domains you control

 Never let staff email from personal accounts such as Never let staff email from personal accounts such as hotmail and gmail

hotmail and gmail

Keep domain registration up to dateKeep domain registration up to date

 Registrant email contact addresses Registrant email contact addresses must be currentmust be current

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Maintenance Best Practices

Maintenance Best Practices

All about domains

All about domains

 Never host a website or campaign on a domain Never host a website or campaign on a domain you do not control

you do not control

 e.g., don't use URLs like myorg.wordpress.come.g., don't use URLs like myorg.wordpress.com

 Always register domains yourself, don't let your Always register domains yourself, don't let your hosting service or web consultant do it for you hosting service or web consultant do it for you

Consider buying .org, .com and .net variants for Consider buying .org, .com and .net variants for

each domain name you own each domain name you own

 If you don't, your opponents will, or else spammers If you don't, your opponents will, or else spammers and squatters will

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Maintenance Best Practices

Maintenance Best Practices

All about domains

All about domains

Registrars: buyer bewareRegistrars: buyer beware

 Domainsite.com is pretty good: cheap with good toolsDomainsite.com is pretty good: cheap with good tools

 GoDaddy.com, Network Solutions: AvoidGoDaddy.com, Network Solutions: Avoid

 Beware “slamming” tactics, like Domain Registry of Beware “slamming” tactics, like Domain Registry of America

America

 Registering for multiple years is a good ideaRegistering for multiple years is a good idea

 In most cases; campaigns may be exceptionIn most cases; campaigns may be exception

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End Of Section

End Of Section

Questions?

Questions?

Comments?

Comments?

Thank You!

Thank You!

These training materials have been prepared by Aspiration in partnership with Radical Designs These training materials have been prepared by Aspiration in partnership with Radical Designs

Funded by the Community Technology Foundation of California Funded by the Community Technology Foundation of California

These materials are distributed under a Creative Commons license: Attribution-ShareAlike 2.5 These materials are distributed under a Creative Commons license: Attribution-ShareAlike 2.5

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