SEARCH ENGINE OPTIMIZATION (SE0)

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SEARCH ENGINE

OPTIMIZATION (SE0)

INNOVATION*INTELLIGENCE*INFORMATION

Job Oriented Module

Effective from: JUNE 2013

Noida Office:

A 85-3 ,Noida (UP)- 201301

Contact us:

Email: hr

@3techso .com

ft

Website: www 3techsoft.com

.

Mobile: +91

8882570806

©3Techsoft Pvt. Ltd.

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SEARCH ENGINE OPTIMIZATION (SEO)

SEO (Search Engine Optimization) is the activity of optimizing Web pages or whole sites in order to make them more search engine friendly, thus getting higher positions in search results.

The training will enable you to learn simple SEO techniques to improve visibility of your web pages for different search engines specially for Google, Yahoo and Bing.

SEO is sometimes also called SEO copyrighting because most of the techniques that are used to promote sites in search engines deal with text.

SEO Stands for Search Engine Optimization.

SEO is all about optimizing a web site for Search Engines.

SEO is the process of designing and developing a web site to rank well in search engine results.

SEO is to improve the volume and quality of traffic to a web site from search engines.

SEO is a subset of search engine marketing. SEO is the art of ranking in the search engines.

SEO is marketing by understanding how search algorithms work and what human visitors might search.

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Training Agenda

A Training on "Search Engine Optimization (SEO)" (1 Month) presented by 3Techsoft.

Search engines perform several activities in order to deliver search results

 Crawling - is the process of fetching all the web pages linked to a web site. This task is

performed by a software, called a crawler or a spider (or Googlebot, as is the case with Google).

 Indexing - is the process of creating index for all the fetched web pages and keeping them into

a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

 Processing - When a search request comes, the search engine processes it . i.e. it compares

the search string in the search request with the indexed pages in the database.

 Calculating Relevancy - Since it is likely that more than one pages contains the search string,

so the search engine starts calculating the relevancy of each of the pages in its index to the search string.

 Retrieving Results - The last step in search engines' activities is retrieving the best matched

results. Basically, it is nothing more than simply displaying them in the browser.

Search engines such as Google and Yahoo! often update their relevancy algorithm dozens of times per month. When you see changes in your rankings it is due to an algorithmic shift or something else outside of your control.

Although the basic principle of operation of all search engines is the same, the minor differences between their relevancy algorithm lead to major changes in results relevancy.

About Training

Learning a new language (programming or otherwise) can be a bit overwhelming. Many people just don't know where to start and give up before they even begin. Learning SEO is NOT as overwhelming as it might seem, I promise you. Just take it one step at a time, and before you know it you'll be off and running.

99A live speaker and instructor are available to answer questions during this 2/6 Months Training.

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Training Highlights

 Keyword Research 

 Page Rank 

 Design and Layout

 Optimized Keywords 

 Hands on Practice Sessions 

 SEO Training (Includes PowerPoint Presentations, Tools, EBooks). 

 Complete Tour Guide of Search Engine Optimization (SEO) 

 SEO Professional Certification 

SEO Training Benefits Features?

 Query Support for 9 months 

 Access to Online Competitions. 

 Internship/Career Opportunities from 3Techsoft

 Monthly Newsletters & Knowledgebase Section



Prerequisite for Workshop

 Passion to learn new creative things.

 Knowledge of how to use Computer.

 Having basic knowledge of Web & Internet.

 Little knowledge about Java programming techniques.

Admission Qualification

A Candidate Seeking Admission to Cloud Computing Security Program should have passed or pursuing B.tech/ M.tech/ BCA/ MCA/ B.Sc/ M.Sc/PGDCA from recognized Board in any discipline.

Who Could Attend ?

- College students seeking career in SEO.

- Person having interest in Search Engine Optimization (SEO). - Education Faculty & Staff.

- Students from any branch can attend the workshop.

Course

Search Engine Optimization (SEO) Training Program

Certification

Participation Certificate by 3Techsoft Pvt. Ltd.(SEO Expert Professional)

Study Material

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Fee Structure:

* Registration Fee (At a Time of Admission) INR 1,000/-

* Classroom Training (1 month duration) INR 5,000/-

* Virtual Classroom Training (1 month duration) INR 2,000/-

Basic SEO Training Module

ADVANCE MODULE 1 – SEO Training

TOPICS DURATION 1 SEO BASICS  Introduction  SEO Tectics  Methods  Website Domain

 Relevant File Names

 Design and Layout

 Keyword Research

 Page Rank

2 ON PAGE SEO

 Title Tag

 Header and Bold

 Keyword Use

 Link Structure 3 OFF PAGE SEO

 Anchor Text  Competitors  Site Targeting  Site Health  Link Building  Paid Links 4 SEO TOOLS  Keyword Discovery  Keyword Volume  Keyword Density  Backlink Trackers  Site Popularity

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 Keyword Ranking

 Firefox Addons

5 KEYWORD DISCOVERY

 Google Adwords

 AdCenter Keyword Group Detection

 Term Extractor

 KeyComplete

 Popular Searches 6 Keyword Volume

 Google Adwords External Tools

 SEO Book Keywords Suggestion tool 7 Keyword Rankings  Rank Checker  Keyword rankings 8 Site Popularity  Alexa  Trifecta *Fee paid is not refundable.