Implementing and optimising your digital strategy

#posttech

6 March 2014

Dexter House, London

postevents.co.uk/digital

Hosted by: Accredited by:

Headline Sponsor: Associate Sponsor:

Implementing and optimising

your digital strategy

BOOK TODAY!

Contact Anthony Epega

020 7004 7473

[email protected]

SpeAKerS INCLUDe:

Graham Handy,

global and EMEIA insurance

customer leader, EY

Vivek Banga,

director of e-trading,

Arthur J Gallagher

Jon Mitchell,

operations director,

AXA Insurance

Ronnie Brown,

group digital manager,

Hiscox

B132 LOWER

THAMES ST A100 TOWER

HILL THE TOWER LONDON BRIDGE MONUMENT TOWER HILL FENCHURCH STREET ALDGATE TOWER GATEWAY

OLD KENT ROAD

A1 00 LONDON BRI DG E EAST SMITHF IELD TOW ER BRID GE TOO_LEY STRE ET M INORIE S A1205

WELCOME

WhO YOU WILL MEET:

VENUE DETAILS:

Dear Colleague,

Welcome to Post’s Digital Insurance

Strategies 2014; the only event in the

industry dedicated to those professionals

working on implementing their digital

strategy.

The pace of digital change is phenomenal

and competitive advantage between

insurers can only be achieved with

a robust digital strategy. Companies

are finding that being able to engage

customers through multiple channels,

such as Facebook, YouTube and Twitter to

ensure sleek customer service are key to

attraction and retention. But this is only

one of the facets to ensure a successful

digital journey.

Join us to learn about best practice

within the digital sphere and share your

experiences with other leading experts in

digital marketing, strategy, ecommerce,

trading and technology.

We look forward to meeting you on 6th

March.

Jonathan Swift

editor-in-chief

Post

• Insurers

• Brokers

• Aggregators

• Software providers

• Usability consultants

• Heads of e-commerce

• Digital strategy directors

• Heads of distribution

• Electronic trading managers

• Sales directors

• E-business managers

• Marketing directors

• Heads of product development

• IT directors

• Brand managers

Dexter House

No.2 Royal Mint Court, Tower Hill

London EC3N 4QN

Royal Mint Court

CONfErENCE prOgrAMME

6 MArCh 2014

MOrNING

9.00

9.30

10.00

Registration

So, you’ve developed the strategy

– what’s going to get in the way

of implementing it?

Overcoming

barriers to implementation; what

to expect from digital in 2014

The insurance industry has long known it has to embrace the digital age in order to evolve. So with the strategy fully developed, what are the hurdles that have to be overcome in order to implement it effectively and for long-term gain? Are you minimising the risk as well as maximising the opportunity? Are you hearing what your customers are telling you? How do you balance fads with initiatives that lead to long-term success? What’s next for digital in 2014?

Key take away: An opportunity to hear from a leading expert broadly involved with insurers as they embark on this journey.

Graham Handy, global and EMEIA

insurance customer leader, EY

Measuring and assessing return on

investment for your digital strategy

In these times of tight budgets and resource constraints, it’s vital that any cash injection used to fund a new project pays dividends. And whilst the implementation of the digital strategy depends on a good working relationship fostered between the CMO and CIO; the C-suite also need to see concrete figures. Understand how IT and marketing work together to relay this critical information.

Key take away: This session will examine what tools and techniques are needed to demonstrate ROI and maintain buy-in from senior executives.

10.30

Coffee and networking

11.00

11.40

PAnEl DEBATE: Adopting an integrated approach to

implementing and maintaining a digital strategy

The key players in achieving a successful strategy are the marketing, finance and IT teams. Whereas traditional marketing silos have worked well in reaching goals for insurance companies it is now being recognised that an holistic approach to digital strategies is the only path to success. Understand the opinions of leading professionals on achieving an integrated push.

Key take away: Understand how to get the backing of the finance, IT and wider business teams to create synergies in the product mix.

Chairman: Simon Burtwell, partner, head of UK general insurance, EY

Vivek Banga, director of e-trading,

Arthur J Gallagher

Ronnie Brown, group digital manager,

Hiscox

Jon Mitchell, operations director,

AXA Insurance

Paul Wishman, ecommerce director,

LV= Group

Learning from other industries

that have embraced digital in the

race for brand survival

It’s important to understand the different digital innovations that have engaged customers in diverse industries. What lessons can be learned and discover unexplored opportunities for the insurance sector.

Key take away: Listen to experts from different industries who talk about how they approached their digital strategy and how they are maintaining their edge.

John Abbott,

head of access and services, Ordnance Survey

#posttech

postevents.co.uk/digital

12.10

12.45

Creating an unique brand through

the use of social commerce

Social media can be used for brand recognition, to retain existing customers, as a communication channel and as part of the customer experience. It’s either used as a proactive or reactive tool. So with an eye to regulatory issues surrounding the use of social media this session will give updates on what’s new, how to utilise it effectively whilst maintaining the credibility of the brand. The session will also look at how real-time conversation and rating and reviews can enhance your customers’ experience and add gravitas to your brand.

Key take away: Learn how to use social commerce to promote your brand.

Your online strategy may be ready, but are you

mobile/tablet and wearable optimised? How do

these devices play a part in the overall digital

strategy? How and when to skip online and go

straight to mobile?

A one-size solution does not fit all. Customer behaviour and habits change from client to client. A digital savvy generation will have much different buying behaviours to the traditional mix. Digital strategies need to be developed for PC, mobile, tablet and even wearable devises and for a range of product lines through diverse distribution channels. Hear important advice on how to maximise their usability and how to deal with the integration of existing technologies and platforms with mobile optimisation.

Key take away: Get ready to be mobile-optimised Simon Vella, proposition director,

Barclays Insurance

13.20

Lunch

CONfErENCE prOgrAMME

6 MArCh 2014

postevents.co.uk/digital

AFTerNOON

14.20

15.30

Creating an elite team for digital strategy

implementation gold: Building your

internal team to deliver optimal goals

Setting up a highly skilled team to implement digital strategies is paramount to success. Central co-ordination of online facilities to create a seamless online journey for your customer is ultimately what the team needs to achieve in order to retain and attract business. Planning and governance play an important role in delivering the strategy as does usability. Learn how to create the ultimate team in order to ensure a successful digital marketing strategy and then formulate a strategy for a mobile ready website.

Key take aways: Building the ideal team; Project planning; Demonstrating ROI; Planning for success

Gordon Rutherford, head of marketing and

e-commerce, AXA Business Insurance

PAnEl DEBATE: Dealing with the data

Ask yourself, not what your data can do for you, but what you can do with your data. The amount of data at the disposal of insurers is phenomenal. But the big issue is how to use it; how to spot trends, how to analyse customer behaviour and increase revenue as a result of these analytics.

Key take aways: Using the data effectively to understand customer behaviour and create new revenue streams; Legal implications of data collection; Learn what can you and can’t you do with data, where can you store it and issues around privacy and working within the EU; Buying in new systems and integrating them into legacy systems – data flow; Fraud prevention in a digital world

Chairman: Jonathan Swift, editor in chief, Post magazine

Panellists to be confirmed

15.00

16.30

SpONSOrSHIp

OppOrTUNITIeS:

SpONSOrS:

Headline sponsor:

EY is a global leader in assurance, tax, transaction and advisory services. The insights and quality services we deliver help build trust and confidence in the capital markets and in economies the world over. We develop outstanding leaders who team to deliver on our promises to all of our stakeholders. In so doing, we play a critical role in building a better working world for our people, for our clients and for our communities. For more information about our organization, please visit ey.com

Associate sponsor:

Reevoo is a pioneer of Ratings & Reviews services for insurance providers, and brands and retailers across all industries. We help our clients harness the Voice of the Customer to inject trust and confidence across the whole business. Reevoo’s reviews are different because they are 100% validated - from actual customers only - and backed by the Reevoo Trustmark, so everyone knows they’ve been independently collected and never manipulated. For your customers, that means complete trust in what they’re reading. For you, it means richer reviews, ready for use in your marketing or to improve your insurance offerings. reevoo.com

Accredited by:

Digital Insurance Strategies 2014 has been accredited by the CII and can be included as part of your CII CPD requirement should you consider it relevant to your professional development needs. To request a certificate of attendance to any Post event please email postevents@ incisivemedia.com. For further information regarding the CII accreditation scheme visit cii.co.uk

There are a wide range of commercial opportunities available at Digital Insurance Strategies 2014. To request a full information pack and to discuss the options please contact Katy Weaver on the details provided below.

Katy Weaver

Sales Manager

T: 020 7316 9423

E: [email protected]

EVENT hIghLIghTS:

• Demonstrating return on

investment to the board

• learning from other industries

on how they have approached

their digital journey

• Developing a mobile-ready

website

• Creating that unstoppable

marketing team and planning

the mobile-ready website

strategy

• Data - how to manipulate

it, how to use it bring the

customer closer to the business

and how to increase revenue

6 March 2014

Dexter House, London

postevents.co.uk/digital

hOW TO rEgISTEr

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Post Magazine Events

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