Please complete and return to a Coughlin team member.
If you have any questions, please contact us.
printing
websites
marketing
publishing
Website Design Packet
for:COMPANY/ORG. NAME _________________________________________________________________ CONTACT NAME ______________________________________________________________________ EMAIL _________________________________________________ PHONE ______________________ COUGHLIN CSR _________________________________________ DATE _______________________
First impressions matter.
This is true when you are introduced to someone as well as when someone is introduced
to your company or organization. Your website is a major part of that first impression.
A good website communicates your brand identity and instills confidence
in the people you are working with and trying to attract.
There are no shortcuts to good website design. It takes time and effort; if it were
simple, everyone would have a great website. We have created this guide to help you
think through what your website should communicate by asking questions that reveal
your personality, target and mission. Our hope is to create a look that reflects you.
website design profile form
Please be as detailed as possible
so we can create a website that captures your vision.
1. Your Technology
Do you already have hosting, a domain and emails?
No
Any idea what domain name(s) you might want to try to get? _________________________ ________________________________________________________________________ Would you like us to set that up for you? _____________________________ Yes NoYes
Who is it with? _____________________________________________________________Do you currently have a website?
No
Yes
What is the website address? __________________________________________________ What do you like about your current site? ________________________________________ ________________________________________________________________________ ________________________________________________________________________ What do you NOT like about your current site? ____________________________________ ________________________________________________________________________ ________________________________________________________________________2. Your Target Market
Please describe the client you would like to do more business with.
[check only those that apply]Age Range: 19-29 30-40 41-51 52-62 63+
Gender: Both Male Female
Marital Status: Single Married Divorced Other Parents/Family: Yes No
Education Level: None H.S. College Graduate
Homeowner: Yes No
Business Owner: Yes No
Location: Local Regional State National International Income Level: < $20k $21-50k $51-100k $100-250k > $250k Occupation: ____________________________________________________________________ Interests/Hobbies: ________________________________________________________________ Values: _________________________________________________________________________ Personality: _____________________________________________________________________ Attitudes: _______________________________________________________________________ Additional Notes: _____________________________________________________________________ ____________________________________________________________________________________
3. Your Content
Now we need to know some specifics about the content you think should be on your site.
Do you have a logo or company identity?
No
Would you like us to create a logo for you? Yes NoYes
Are you happy with it? Yes NoDo you have it in a digital format that we can use? Yes No
Do you have specific company or identity colors?
No
What colors are appealing to you? ______________________________________________Yes
What are they? _____________________________________________________________How will you want to interact with your visitors?
phone email online formsWhat products and services do you offer?
___________________________________________________________________________ ___________________________________________________________________________ ___________________________________________________________________________
Are you planning to sell items on your new site?
No
Yes
How many products do you have? 1-10 11-50 51-200 201-1000 >1000Do your products change often? Yes No
Will you be shipping products? Yes No
If YES, where will you be shipping? Regional National International If YES, do you have a shipping account with: USPS UPS FEDEX Other Do you already have a payment solution like PayPal? Yes No
Will the information on your site change often?
No
Yes
Who will be updating the page content? me Coughlin bothHow many pages / menu items do you anticipate being on the site? __________________
Page Name / Description Amount of Graphic / Text
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few some lotsPlease list any special items / tools you would like to see on your site.
This might include image galleries, videos, current weather conditions, membership forms - really there are thousands of options out there.
____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________ ____________________________________________________________________________________
4. Your Marketing
Do you currently have a marketing plan / strategy?
No
Would you like us to help you create one? Yes NoYes
Which types of items do you budget for in your marketing plan?website social media mailing print signage tv/radio goodwill journals
Do you currently have a social media presence?
No
Would you like us to create your social media presence for you? Yes No If YES, which social accounts would you like? facebook twitter linkedin google+Yes
Which social accounts do you have? facebook twitter linkedin google+ Do you need them branded to match your new site? Yes No Do you want to integrate them with your new site? Yes NoDo you currently use printed marketing materials?
No
Would you like to know about some printing options? Yes NoYes
Do you need them branded to match your new site? Yes NoDo you currently use email marketing software?
No
Would you like to know more about email marketing? Yes No Do you have a current email list of your clients? Yes No Size of your email list: 1-500 501-2500 2501-5000 >5000Yes
Are you satisfied with your current software? Yes NoAre you currently using Direct Mail?
No
Would you like to know more about direct mail marketing? Yes No Do you have a current mailing address list of your clients? Yes No5. Your Expectations
What is your anticipated budget for site creation?
___________
By trusting us with the number we can best pick the tools and options for your site. We do not want to price up a site that you cannot afford, nor do we want to price up a budget site if you want something more.
What is your anticipated budget for site maintenance per year?
___________
Sites need to be kept current. At the very least you should expect us to log in and update your software at least quarterly. If you want us to update your site with new products or changes to images and text, you should budget some resources for that.
What is your anticipated launch date of the new site?
___________
We know you want it yesterday, but we have not even started yet! So, realistically, what is the date that you would hope to see your new site make its debut?
Are there any questions or comments you would like to pass along to our website team?
____________________________________________________________________________________ ____________________________________________________________________________________
