The American Checkbook
Checks remain preferred method of non-cash
payment at the Point of Sale
Studies indicates trend will continue WHY???
• Float
• Habit
• Record Keeping
Retailers…
Check fraud
Uncollected funds Employee handling
• Inefficient
• Increase risks
Processing costs from bank Delays in funding
HOT
Opportunity!
Electronic Check Conversion!
Less than 5% of retailers currently using
ECC at the Point of Sale
Conversion w/Guarantee
Solution that Retailers are asking for!
Promote as a “Secure Payment” Process and accept checks “just like a
credit card”
Guarantee of All Approved and Accepted
Checks
Check is Returned to Consumer
Similar fee structure as bankcards
Conversion w/Guarantee
How it works
1. Merchant will swipe check through a check reader and input drivers license # and amount of sale.
2. When transaction is approved, a duplicate receipt will print and consumer completes receipt.
3. The check is stamped “ACH Processed” and check along with the receipt are handed back to the
consumer.
4. GETI will fund merchant on transaction in 48
hours. (consumer still experiences a 2 day float)
5. Merchant will not be charged back for any
returned checks (as long as proper procedures were followed)
Receipt
Signature
Printed Name
Merchant Responsibilities
Clerk must follow reasonable procedures
Fax copy of complete receipt if requested
Must be a personal check
No Corp Checks, Money Orders, Line of
Unacceptable Merchants
Criminal & Bankruptcy Attorneys
Pawn Shops (without gun license)
Used Auto Sales doing financing
Adult Related
Credit Counseling
Gaming
Merchant Benefits
No paper claims to file for bad checks
Eliminates their bank deposit fees and any
NSF charges
Losses due to bad checks are eliminated Cost of employees time in handling,
reconciling and depositing of paper checks
Eliminates potential fraud, loss and theft of
consumers paper check
Market Potential
Multiple location merchants
Large merchants
Medium merchants
Top 15 Merchant Types
Using Check Conversion
Dental
Cosmetic/Beauty
Supplies
Auto Tire Stores Liquor Stores Jewelry Stores Auto Parts Stores Car Stereo/Cellular
Phones
Nail
Products/Manicures
Physicians
Convenience Stores Barber/Beauty Shops Grocery/Supermarkets Clothing
Restaurants Auto Repair
Prospecting Ideas
Existing bankcard merchant base Specialize in one or two industry
types and become the expert
New business lists
• From County, State or Local Government
• Tax Licenses
• Liquor, Restaurant or Beauty Salon Licenses
Internet yellow pages by merchant type or zip
code
Businesses that have signs posted
Sales Lines…
“Are you taking checks the old way or the
“
new way?”
“How would you like to accept and process
checks just like your credit cards? You
swipe the check and give it back to the
consumer and you’re funded electronically
in a few days – guaranteed?”
“Have you seen the new Electronic Check
Conversion systems?”
How would you like to have your
customers checks electronically deposited
so you didn’t have to go to the bank?”
Sales Lines 2…
“Wouldn’t you like to lower your bank
fees?”
“You can now accept and process checks
with the same security as a credit card for
a lower cost!”
“You can now accept checks and get paid
electronically without worrying about bad
checks!”
Marketing Ideas
Broadcast fax lists / software
Associations
Franchises
Telemarketing
Mailers
Cold calling
•
Go into smaller towns away from major
metropolitan areas where merchants
are usually more receptive and go
business to business
Advantages over the
Competition
Merchant remains “whole” if consumers check
is bad
we will not take money away from merchant and then
make them prove they followed guidelines
Check writer will still experience a 2 day
“float” before funds are withdrawn
whereas consumers may not be prepared for programs
Advantage over the Competition
Less than 1% declines at the POS
No discount percentage charged on declines Free customer service and tech support
Protected by electronic check conversion patent to
ensure uninterrupted service
ACH rules compliant
Advantage over the Competition
All services provided in house..
• Processing
• Customer Service & Tech Support
• ISO Support
• Finance
• Underwriting & Risk
• Check Guarantee & Collections
• R&D
Support more terminals/readers
Advantage over the Competition
Merchant Setup
1. Fax completed merchant application
(refer to enclosed sample)
Stop Payment Addendum if requesting
2. GETI receives application and approves within 2-4 hours
Merchant Setup
(cont)
PARTIAL DOWNLOAD IVI 3000 Talento
Verifone Omni’s
1. Download bankcard and other first
Merchant Setup
(cont)
FULL DOWNLOAD
Hypercom Nurit
All check, credit, debit etc programs are downloaded at same time
Merchant Setup
(cont)
GETI to send “Merchant Welcome Kit”
Terminal instruction guide ACH Stamp
Equipment Compatibility
Talento
Nurit 20852085+, 3000
RDM Imager
Magtek Micr Reader
Omni 3200
Hypercom T7
Equipment Compatibility
Verifone 3750
Equipment Compatibility
IVI Check Manager 3000 (Stand Alone)
P250 Printer (use with a “Y” cable to share with a Tranz 330 and IVI 3000)
ValuePak 700 (Integrated Nurit 3000 & Welch Allyn
Check Reader)
Quick Service Program
eGOLD
Designed for low tickets / fast
checkout merchants
Convenience Stores
Quick Service Restaurant