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IBM’s Vision For The New Enterprise Data
Center
Subram Natarajan
Multiple forces
are driving
a transformation
of the data center
Accelerated pace of
business and technology
innovations
IT organizations are challenged by a set of
operational issues
Challenges
Rising costs of systems and networking operations
Explosion in volume of data and information
Difficulty in deploying new applications and services
Security of your assets & your clients’ information
Landslide of compliance requirements
Systems and applications need to be available
Rising energy costs & rising energy demand
Power & thermal issues inhibit operations
Environmental compliance & governance mandates
Costs &
Service
Delivery
Business
Resiliency
& Security
Energy
Requirements
“Enterprises report that IT
operational overhead = up to 70%
of IT budget and growing . . .
leaving precious few resources for
new initiatives.”
Financial services
Medical imaging
Mobile phones
1MB/2D
image
1TB/4D
image
5B market
messages
~130B market
messages
1B mobile
subscribers
~4B mobile
subscribers
Business innovation is accelerating with advancements
in technology
2004
2007
2006
2010
2002
2010
By 2010 . . .
. . . medical images will
take up 30% of the
world’s storage
By 2010 . . .
. . . over half of U.S.
equities trading will
be algorithmic
By 2010 . . .
. . . 74% of the world’s
“More than 70% of the world’s Global 1000
organizations will have to modify their data center
facilities significantly during the next five years.”
Gartner, September 2007
An evolutionary new model for
efficient IT delivery
The New Enterprise Data Center:
An evolutionary new model for
efficient IT delivery . . .
New economics:
Virtualization with optimized
systems and networks to break the lock between IT
resources and business services
Rapid service delivery:
Service management
enables visibility, control and automation to deliver
quality service at any scale
Aligned with business goals:
Real-time integration
of transactions, information and analytics - and
Efficient, Green and
Optimized Infrastructure
and Facilities
Security and Business
Resilience
Business-Driven
Service Management
Highly Virtualized
Resources
Enterprise Information
Architecture
Enabling The New Enterprise Data Center
–
The New Enterprise Data Center has far
reaching benefits –
Triple asset utilization
Provision new resources in minutes
Eliminate 80% of outages
Up to 60% heat reduction
Reduce floor space by 80%
Reduce disaster recovery time by 85%
Customer moving to New Enterprise Data Center
IT simplification and quick ROI
On track to save more than $15M over 3 years, including
50% Web infrastructure cost and 80% floor space
reductions
Increased utilization 40% – to 85% – across IBM and EMC
storage infrastructure
A 75% headcount reduction compared with requirement
for previous x86 systems
Physical consolidation and optimization
Virtualization of individual systems
Systems, network and energy management
Consolidation and virtualization of servers and storage reducing
complexity, energy and labor for $40M est. cost reduction
Virtualized multi-vendor storage environment with faster creation of
testing environments and over 50% performance improvement
Shared – Rapid deployment of new
infrastructure and services
Highly virtualized resource pools
Integrated IT service management
New IT service requests provisioned for researchers –
in minutes, not hours or days – with 95% less
power and footprint expected
Dynamic – Highly responsive and business
goal driven
Virtualization of IT service
Business-driven service management
Evolution of Systems
These system “ensembles”
Scale from a few to many thousands of virtual or physical nodes
Reduce management complexity with integrated virtualization,
management, and security software
Are workload optimized for maximum performance and efficiency
Evolution of Networking
As systems environments simplify, the
associated networking which supports
these environments needs to respond in
order to contain and manage network
sprawl . . .
The network is optimized
Consolidated fabric meets the needs for higher bandwidth and lower latency
Open networking standards that enable multi-vendor interoperability
Data center infrastructure includes application-fluent networking
Quality of experience through high performance, availability, and security
Skills shift from operations (break / fix) to
IT Business Analysts
Break down silos and organize around IT
service delivery
Paradigm shift toward shared environment
This transformation spans across
people, process and technology
Open standards
–
Open management across server,
storage, networking
–
Open networking standards
Role of systems and networking in recentralization
Automation
Standardization
Disciplined
Repeatable and documented
processes
–
Change and configuration
management
Architecture and implementation leadership built on
experience
•
Unified architecture based on
SOA Reference Model
•
Patterns for IT optimization
and transformation
•
Proven & disciplined
implementation approach
New Enterprise Data Center
Business Services
The New Enterprise Data Center
Architecture Details
Interaction Services Process Services Information Services Partner Services Business App Services Access Services Enterprise Service BusBusiness Services Infrastructure Services Devel opme n t Services Manag ement
Services
Process Management
IBM’s Commitment
Clabby Analytics, Feb ‘08
For IT executives looking for a single, one-stop shop for
assistance in building next-generation data centers — and for a
company with a long-term, comprehensive industry vision
complimented by associated products and services — IBM
should be first-and-foremost on any new enterprise data center
migration short-list.
•
Openness
•
Collaboration
Open communities
Internet technologies
Cloud computing
GRID
Client Collaboration
Over 700 energy efficient data center
engagements
in 4Q07
Over 10,000 IT optimization
engagements
1997 Today
CIOs 128 1
Host data centers 155 7 Web hosting centers 80 5
Network 31 1
Applications 15,000 4,700
IBM Data Center Evolution
Reduced operational costs by $1.5
billion/year
Project Big Green
Double compute capacity by 2010 with
no planned increase in consumption or
environmental impact
The New Enterprise Data Center
Increased quality of service delivery
Real time integration of information and
business services
Assess where you are today
Determine the best starting points
Leverage IBM experience
Simplified
Shared
Dynamic
Begin with Strategic
Roadmap:
–
Data Center Transformation
–
Service Management
Strategy
–
Information Architecture
Begin by addressing critical
operational issues:
–
Consolidation & Virtualization
–
Green computing
–
Business Resiliency & Security
–
Service performance
–
IT process automation
–
Optimized information availability
Client case studies
Summary
• Companies in every industry are exploiting
advanced technology to gain competitive
advantage
• Infrastructure and information complexity
along with rising energy costs are driving
higher operational costs for companies
and constraining their growth
The new enterprise data center offers an
Simplified
Shared
Dynamic
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