Request for Proposals

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REQUEST FOR PROPOSALS

Request for Proposals

Human Rights First requests proposals to redesign and rebuild the Human Rights First website on Drupal content management system (CMS) platform.

A proposal may be submitted for one or both of the components: 1. Website redesign

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About Human Rights First

Human Rights First is a non-profit, nonpartisan international human rights organization based in New York and Washington D.C. To maintain our independence, we accept no government funding.

Mission Statement

On human rights, the United States must be a beacon. Activists fighting for freedom around the globe continue to look to us for inspiration and count on us for support. Upholding human rights is not only a moral obligation; it’s a vital national interest. America is strongest when our policies and actions match our values.

Human Rights First is an independent advocacy and action organization that challenges America to live up to its ideals. We believe American leadership is essential in the struggle for human rights so we press the U.S. government and private companies to respect human rights and the rule of law. When they don’t, we step in to demand reform, accountability and justice. Around the world, we work where we can best harness American influence to secure core freedoms.

We know that it is not enough to expose and protest injustice, so we create the political environment and policy solutions necessary to ensure consistent respect for human rights. Whether we are protecting refugees, combating torture, or defending persecuted minorities, we focus not on making a point, but on making a difference. For over 30 years, we’ve built bipartisan coalitions and teamed up with frontline activists and lawyers to tackle issues that demand American leadership.

Current Website

Website URL

www.humanrightsfirst.org

Supporting Technology

HumanRightsFirst.org is supported by the Wordpress CMS platform with Salsa eCRM integration. The website contains limited custom functionality and includes topical landing page templates, article level page templates, and blog templates and aggregation with commenting functionality.

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Contact Information

Primary Contact

Nikki Minard, Web & New Media Manager [email protected]

Additional Contacts

Marc Climaco, New Media Content Specialist [email protected]

Sharon Kelly McBride, Communications Director [email protected]

Pam Kingpetcharat, Chief Operating Officer [email protected] Locations Washington, DC Office 100 Maryland Avenue NE Suite 500 Washington, DC 20002-5625 New York, NY Office 333 Seventh Avenue 13th Floor

New York, NY 10001-5108

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Scope of Work

Materials provided by Human Rights First: 1. Discovery documentation

2. Branding documentation

3. Functionality-specific wireframes 4. Information architecture documentation

Project Objective

The objective of the redesign and development of the Human Rights First website is to create a heavily branded and persuasive user experience. This includes brand presentation, audience-specific content offerings, and conversion orientation for page templates. Many of the facets of these issues are addressed in the provided materials listed above.

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Scope: Website Redesign

Design brand-adherent user interfaces for page templates supporting content types including, but not limited to:

1. Home page

2. Primary landing pages a. Program area page b. Topic page c. Blog page d. Staff page e. Action page f. Multimedia page g. Events page h. Press page i. Speakers page 3. Article level pages

a. Plain page b. Blog page c. News page

d. Press release page e. Author biography page f. Topical tag aggregation page g. Individual action page

h. Individual multimedia item page i. Event page

j. Speaker biography 4. Responsive design

Redesign brand-adherent, website compatible HTML Salsa eCRM templates: 1. Action email template

2. Action page

3. Donation email template 4. Donation page

5. Newsletter template 6. Event email template

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Scope: Website Development

Develop custom implementation of Drupal content management system specification and functionality including, but not limited to:

1. Backend components and views to support page templates, as specified by functionality-specific wireframes

2. Custom theming for page template designs

3. Menu and page tree configuration, as designated by information architecture 4. Custom or contributed modules

a. Social sharing b. Pathauto c. Rotator/slider d. Lightbox

e. IMCE or similar for image management, cropping, and resizing f. YouTube video embed integration

g. WYSIWYG editor h. Click to call integration i. Custom breadcrumbs j. Media and file uploads k. Custom commenting

5. Administrative configuration and administrative accounts with varying permission levels 6. Responsive design framework

7. Google custom search integration 8. Archival functionality

9. Google analytics integration

10. Salsa integration for donation forms, event registration, and actions 11. Contact and other forms

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RFP Questions

Nikki Minard, ([email protected]), is the primary contact for questions. RFP questions should be submitted and will be answered by email.

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RFP Submission

Bidders’ proposals should be submitted by email to Nikki Minard by 5 p.m. on September 14, 2012. The bidder must clearly indicate which component or components are addressed in the proposal. Bidders’ proposals must include the following:

1. Executive Summary with brief description of project development approach and costs 2. Firm information

a. History b. Project team

i. Members and roles

ii. Project management approach c. Relevant clients

d. References (3)

e. Approach to technical support f. Standard fee agreement details 3. Itemized schedule of costs

4. List qualifications specific to component or components

a. Design: Website design, user experience, and brand application b. Development: Drupal, Salsa, custom theming

5. Description of proposed design/development process 6. Anticipated project stages and milestones

7. QA and testing approach

8. Technical documentation for Human Rights First staff 9. Proposed timeline and schedule

10. Post project schedule and terms 11. Any other relevant information

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Next Steps

Following bid submission, Human Rights First will contact bidders with relevant follow-up questions or requests for supplementary materials. Human Rights First will schedule consultations with selected bidders the week of September 17 – 21, 2012.