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Google Adwords Training Courses

Google

Adwords

(2)

Google Adwords Training Courses

Google Adwords

Training

Our expert training courses have been

designed by our marketing specialists

to help you get the most from Adwords

and pay-per-click ads.

In fact, Jellyfish started life as a dedicated PPC specialist, which means we have decades of experience in this hugely profitable area.

On both our Standard and Advanced Courses, we will show you the best practice methods used by the some of the biggest names in the business. Both courses run for one day and are hosted in-house at our offices in Reigate and new venues in London (or where you are, if preferred).

The course was very helpful, I came away motivated and ready to try everything I had learnt. I am still using the manual provided which has helped tremendously.

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Google Adwords Training Courses

Our standard

training course

We will talk through our own case studies and discuss learnings, keyword methodology, how to write great ad copy, improving quality score, ad extensions, optimisation tips and much more.

We will cover everything you need to know

regarding Adwords and PPC from basic

principles through to creating efficient,

well-structured campaigns.

£499

+ VAT per place

If you’re responsible for running your own Google Adwords campaigns, or manage an agency that runs it for you, this invaluable course will empower you to go on and achieve more.

Introduction to Google Adwords/PPC

Terminology explanation

Defining strategy

Keyword methodology

Basic account optimisation

How to write great ad copy

How to improve quality score

Ad extensions

Bid management

Setting and reporting goals

Basic analysis

Account structure

Campaign settings

Match types

Negative keywords

Google Display Network

Here’s what we’ll cover on the day

Break

15:30

End

17:00

Start

10:00

Break

11:30

Lunch

13:00

Arrive

09:45

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Google Adwords Training Courses

Our advanced

training course

Working together, we will study and explore the advanced techniques for developing high impact Adwords/PPC campaigns to effectively expand your account. We examine what makes for successful keyword optimisation, how to get the most from the Google Display network,

The Advanced course follows on organically

from the Standard course and delivers

a deeper learning experience.

£499

+ VAT per place

remarketing, attribution models, bidding strategies, and using Google Analytics effectively to vastly improve your Adwords campaigns.

You will finish this course informed and inspired – and an expert in all key areas of this specialist area.

Account structure & organisation

Using data effectively

Advanced tools & functionality

Successful keyword optimisation

Bidding strategies

Using Google Analytics effectively

Improve your Adwords campaigns

Advanced quality score

Adwords editor

Managing to account metrics

YouTube advertising

Google Display Network & remarketing

Paths to conversion, attribution and assists

Mobile & tablet strategy

Enhanced campaigns

Here’s what we’ll cover on the day

Break

15:30

End

17:00

Start

10:00

Break

11:30

Lunch

13:00

Arrive

09:45

(5)

Digital Marketing Training Courses

Learn more, do more

We at Jellyfish are digital marketing

experts. After years of working closely

with our clients, we began to notice there

was a real need for us to talk in greater

detail about our expertise to help them

achieve greater success personally,

as a team and as a business.

So we started running a few courses

hosted by our in-house marketing

experts. They were so successful

we expanded the range and dates

to encompass a greater breadth of

marketing skills, from SEO to Social

Media to Analytics Training – and

everything in-between.

Jellyfish Training Courses

(6)

Digital Marketing Training Courses

Learn more, do more

Our Courses

Google

Adwords

Training

Google

Analytics

Training

Conversion

Optimisation

Training

SEO

Training

Social

Media

Training

Analytics

Insights

Training

Learn more

Learn more

Learn more

Learn more

Learn more

Learn more

(7)

Digital Marketing Training Courses

Learn more, do more

Why choose a Jellyfish course?

Experts in their field

Our courses are taught by experienced experts, when they aren’t training they are working on successful campaigns in the subject they teach.

Practical & theoretical

course content

We think it is important that delegates get involved in the courses, which is why we offer a nice mixture of practical and theoretical content, which delegates can interact with and utilise within their own workplace.

Accessible venues

All Jellyfish training locations are within walking distance of a mainline or underground station, meaning you need less time to find the venue and get more time to relax. Our Reigate office also offers free on-site parking (on request).

Course content evolves

with the industry

The digital marketing industry is still relatively new, meaning there are always new technologies, strategies and information being shared. As experts working in the industry we are able to keep up to date on everything, to ensure nothing new is missed from our courses.

Refreshments provided

If you are training in Reigate you can expect to get a 2 course deli style lunch. Delegates who choose our London venues are also offered a course lunch but from an option of 3 hot main meals and a selection of desserts.

Price competitive

We keep a close eye on our competitors offerings and pricing, we know from surveys that we are price competitive with in the digital marketing training market.

Reduced rates for charities

If you are a registered please contact us before making a booking. We know that is it equally important for you to promote your business and generate donations. We have a number of discounts available to you.

Discounts on

multiple bookings

Do you want to book more than one course, but want to know if there is any movement on the price, Hey it doesn’t hurt to ask, please contact us before making your booking.

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Google Adwords Training Courses

Our Facilities

Reigate | Brighton | Victoria | Paddington | Farringdon

Jellyfish offer you a welcoming, bright

and modern training environment

hosting some of the most up to date

technology and services. We now offer

our professional Training Courses in

five locations, Reigate (head office),

Brighton, as well as Victoria,

Paddington and Farringdon in London.

If these locations don’t quite suit you,

we also offer Tailored Training Courses

where we deliver our training at a

location of your choice (see page 11).

(9)

Digital Marketing Training Courses

Learn more, do more

What our clients say

We are extremely proud to say we have 100%

positive feedback from delegates who have

attended our courses. These can be found on

the independent review site

Feefo.com

I learnt far more than I had hoped in a short period of time. The added bonus is the really good post course support to help out when I start applying my newly gained knowledge.

The training was great and the

instructors taking the session

were flexible in adapting the

session to our requirements.

Excellent ! Very organized,

extremely professional and very

useful. A very cool brand and

agency, very, very useful - exactly

what I needed. I would recommend

to anybody!

(10)

Digital Marketing Training Courses

Learn more, do more

Meet the trainers

Our courses are taught by experienced experts,

when they aren’t training they are working on

successful campaigns in the subject they teach.

Richard Hartley

Google Adwords Trainer Vassilis TourtouropoulosConversion Optimisation Trainer Hannah Rainford Social Media Trainer Nick Fettiplace

SEO Trainer

Alex Davies

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Digital Marketing Training Courses

Learn more, do more

We know that just

as businesses, people,

and skillsets differ,

so do their demands.

Which is why our

Tailored Courses

have been specifically

designed to help

you get the course

you want, exactly

the way you need it.

The class size you want

The dates you want

The location you want

The course you want

The duration you want

The customised content you want

Tailored Training Courses give you:

Our Tailored Training Courses prove popular with organisations that have a number of employees or departments involved in the subject areas we teach.

Our courses provide the opportunity for these individuals to come together (which is not always logistically possible) and receive dedicated, expert training. It also becomes a platform where individuals can ask questions and brainstorm new ideas for the business, inspired and motivated by what they’ve learnt during the day.

Tailored Training

Courses

References

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