Job Description: Digital Communications Assistant- December 2015 1 JOB DESCRIPTION
Post: Digital Communications and Marketing Assistant Reporting to: Head of Communications and Marketing
Hours: 36 hours/52 weeks per annum Salary: Circa £22k to £25k
Primary Job Purpose:
Working within the Communications and Marketing team, the Digital Communications and Marketing Assistant will provide editorial, operational, some strategic and creative support across our charity’s work.
He or she will play a key role in ensuring our communications are both influential and informative for the full range of our stakeholders, across all digital platforms.
The role focuses on the management and day to day upkeep of our social media channels, website and other digital platforms, as well as producing e-marketing shots, newsletters, posters and interesting visual content.
The Digital Communications and Marketing Assistant will liaise with our network of volunteers and staff to gather content ensuring that the charity’s digital presence is on message, on brand and up-to-date while growing our online following.
Principal Accountabilities:
1. Management and day to day upkeep of our social media channels, website and other digital platforms (including video and audio)
2. Work with Head of Communications and Marketing to develop/deliver digital communications strategies to grow our networks and audiences and feed in to the overall Communications Strategy
3. Increase the organisation’s profile across digital media and with online influencers, stakeholders and other organisations
4. Management of all general enquiries through [email protected] promptly
5. Editing and publishing content on the website as directed, particularly to retain, develop, reactivate and recruit supporters
6. Support the charity’s fundraising activities and events through developing digital communications activities to promote their work and grow the charity’s supporter base and online donations
7. Use Photoshop, in-design and other publishing software to manipulate images and create multi-media communications and marketing materials (such as posters, videos, infographic, photo-manipulation, etc.)
Job Description: Digital Communications Assistant- December 2015 2 8. Provide creative, editorial and operational support for communications and marketing
projects
9. Work with the Head of Communications and Marketing to deliver e-marketing programmes, creating and sending out emails and newsletters to our supporter database 10. Manage the Search Engine Optimisation function of our website (SEO) and Google
Adwords/Grant
11. Report on digital communications analytics; social media, website, e-marketing, ad-words, etc.
12. Contributing to the development of new online resources and projects as part of the digital strategy
13. Ensure that our brand is correctly represented across all digital platforms
14. Research social media platforms not already covered and keep up to date with current trends.
Professional Behaviour: Code of Conduct
The post holder must comply with their relevant professional code of conduct at all times, where this exists. All roles have identified competencies to which post-holders will be regularly assessed against.
A job description does not constitute a ‘term and condition of employment’, it is provided only as a guide to assist employees in the performance of their role. St Christopher’s is a fast moving organisation and therefore changes to employees’ duties may be necessary on occasion. The job description is not intended to be an inflexible or finite list of tasks and may therefore be varied from time to time, after discussion with the post-holder.
Safeguarding
All staff are required to take responsibility in all areas of work for safeguarding people at risk (both adults and children) from any form of abuse or neglect. In order to achieve this, staff are required to read St. Christopher’s Safeguarding Policy, participate in regular training and incorporate preventative strategies into their work.
Job Description: Digital Communications Assistant- December 2015 3 General
All employees are required to undertake the following:
To make positive contributions to all internal and external quality and/or best practice measures/processes.
To fully participate in the annual appraisal process, to agree formalised targets and objectives with line managers and to report on activity against agreed targets on a regular basis.
To fully comply at all times, with St. Christopher‘s policies and procedures and to take responsibility for own actions/inactions.
To act in accordance with workplace legislation/requirements including Health and Safety, Equality and Diversity and Data Protection.
To share St. Christopher’s values and ensure that our values feed into all systems, processes, actions and behaviours.
To participate in all employee engagement activities including team, departmental or other staff meetings as required and to contribute to St. Christopher’s annual staff survey. To maintain professional registrations and keep up to date with CPD requirements and best practice within own area of specialism, in accordance with professional body recommendations (where applicable).
Job Description: Digital Communications Assistant- December 2015 4 PERSON SPECIFICATION: Digital Communications Assistant
Qualifications: Essential Desirable
Digital, Design, Communications or similar qualification
√
Photo editing, design, video editing or photography qualification
√
Knowledge and Experience: Essential Desirable Experience of working within a digital
communications or marketing team
√
Experience of creating and delivering effective digital marketing campaigns to different audiences with appropriate monitoring and reporting
√
Demonstrable experience of successfully managing digital platforms; social media networks, websites and digital media platforms like Flickr, YouTube and LinkedIn
√
Possess a good understanding and working knowledge of a range of digital systems and software packages specifically; Microsoft Office, In Design, Photoshop, Hootsuite, WordPress, etc
√
Demonstrable experience of writing copy/content for different audiences and managing the creation of marketing materials
√
Experience of direct marketing or fundraising
√
Skills and Competencies: Essential Desirable Strong organisational and time
management skills
√ Excellent interpersonal and
communications skills
√
Excellent IT skills √
Excellent attention to detail √
Other Qualities: Essential Desirable
Ability to work under pressure to very tight deadlines often with changing priorities
√
Well organised, proactive self-starter with ability to meet deadlines
√
Team player with keen attention to detail and the ability to work independently with minimum supervision
√
Job Description: Digital Communications Assistant- December 2015 5 Solution focused and passionate about
charity communications
√
Work and communicate effectively in a team environment
√
Be flexible and self-motivated √
Be committed to and show a passion for St Christopher’s work, aims and values
