Cisco Visual Networking Index (VNI)

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Cisco Visual Networking Index

(VNI)

Global and North America (NA)

Mobile Data Traffic Forecast Update

2013-2018

February 2014

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Cisco Visual Networking Index (VNI)

Expanding the Scope of Cisco’s IP Thought Leadership

Cisco®_{VNI Forecast research is an ongoing initiative to predict global traffic growth. This}

study focuses on consumer and business mobile data traffic and its key drivers.

Source: Cisco VNI Global Mobile Data Traffic Forecast, 2013–2018

Global Mobile Speed Data Global Forecast Data

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Global Mobile Data Traffic Drivers

More Mobile

Connections

More Mobile

Users

Faster Mobile

Speeds

More Mobile

Video

2013 7.0 Billion 2018 10.2 Billion 2013 1.4 Mbps 2018 2.5 Mbps 2013 4.1 Billion 2018 4.9 Billion 2013 53% of Traffic 2018 69% of Traffic

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By 2018, global mobile

data traffic will reach an

annual run rate of 190

exabytes per year, up

from 18 exabytes in 2013

(nearly 11-fold growth).

190X More than all IP traffic generated in 2000 42 Trillion images (e.g., MMS or Instagram) 4 Trillion video clips (e.g., YouTube)

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Global Mobile Data Traffic Growth / Top-Line

Global Mobile Data Traffic will Increase Nearly 11-Fold from 2013─2018

0 2 4 6 8 10 12 14 16 18 2013 2014 2015 2016 2017 2018 Ex aby te s p er M on th 10.8 EB 1.5 EB 15.9 EB 7.0 EB 4.4 EB 2.6 EB

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Year in Review

2013

Strong Growth Reported Worldwide

Country Trend

Korea ● As reported by regulator KCC, mobile data traffic grew 70% between 3Q 2012 and 3Q 2013.

China ● Mobile data traffic of China’s top 3 mobile operators grew 72% from mid-2012 to mid-2013.

Japan ● Mobile data traffic grew 92% in 2012 and 66% from 3Q 2012 to 3Q 2013, according to Japan’s MIC.

India ● Bharti Airtel reported mobile data traffic growth of 112% between 3Q 2012 and 3Q 2013.

● Reliance Communications reported mobile data traffic growth of 116% between 3Q 2012 and 3Q 2013.

Australia ● As reported by ACMA, mobile data traffic grew 47% from mid-2012 to mid-2013.

Italy ● As reported by AGCOM, mobile traffic in Italy in 3Q13 was up 34% Y/Y.

France ● As reported by ARCEP, mobile traffic in France was up 60% from 2Q 2013 to 2Q 2012.

Germany ● As reported by BNA, mobile traffic in Germany grew 40% in 2012.

Sweden ● As reported by PTS, mobile traffic in Sweden grew 69 percent from mid-2012 to mid-2013.

Russia ● Vimpelcom reported mobile data traffic growth of 106% from 3Q 2012 to 3Q 2013.

Other ● Vodafone’s Y/Y global mobile traffic growth was 60% from 1Q FY12 to 1Q FY13.

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8 0 2 4 6 8 10 12 14 16 18 2013 2014 2015 2016 2017 2018 Exabyt es pe r Mont h

Latin America (LATAM)

Middle East and Africa (MEA) Central and Eastern Europe (CEE) Western Europe (WE)

North America (NA) Asia Pacific (APAC)

Global Mobile Data Traffic Growth / Regions

MEA has the Highest Growth Rate (70%) from 2013–2018

APAC will Generate 42% of all Mobile Data Traffic by 2018

18.6% 42.4% 12.0% 9.4% 7.3% 10.3% 61% CAGR 2013–2018

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Global Mobile Data Traffic

Mobile Data Traffic Will Increase Nearly 11-Fold

From 1.5 EB/month in 2013 to 15.9 EB/month by 2018

North America Western Europe Central/Eastern Europe

Latin America Middle East & Africa Asia Pacific 7.6-fold Growth

389 to 2,954 PB/mo 254 to 1,900 PB/mo 7.5-fold Growth 124 to 1,641 PB/mo 13.2-fold Growth

12.6-fold Growth

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Average Mobile User (Cellular Traffic per Month)

2013

2018

GLOBAL

Global MB per Month BY REGION

North America Western Europe

Latin America

Central & Eastern Europe

Middle East & Africa

356 1,384 717 239 216 339 185 3,049 8,996 4,814 2,404 2,359 4,046 1,983

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Average Mobile User (Cellular Traffic per Month)

Sample Global Usage

2 Hours of Video 5 Video Calls 2 Hours of Audio 2 App Downloads 2013 356 MB Traffic/month 20 Hours of Video 10 Video Calls 10 Hours of Audio 20 App Downloads 2018 3.0 GB Traffic/month

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Regional Mobile Networking Dynamics

2013 to 2018

Unique Conditions Affect Each Region’s Mobile Data Traffic Growth

Region # of Mobile _Users _{Devices / M2M}# of Mobile _{2GB / Month}# of Users Avg. Mobile _Speed Mobile Data _Traffic

Asia Pacific _{+4% (CAGR)}2.7B users 5.1B connects _{+8% (CAGR)} 835M 2GB users _{+76% (CAGR)} _{+8% (CAGR)}2 Mbps _{+67% (CAGR)}6.7 EBs/Mo Central & Eastern

Europe +1% (CAGR) 385M users 874M connects +6% (CAGR) 128M 2GB users +108% (CAGR) +11% (CAGR) 2.3 Mbps +68% (CAGR) 1.6 EBs/Mo

Latin America _{+2% (CAGR)}467M users 947M connects _{+6% (CAGR)} 137M 2GB users _{+101% (CAGR)} _{+8% (CAGR)}1.0 Mbps _{+66% (CAGR)}1.2 EBs/Mo Middle East & Africa _{+5% (CAGR)}733M users 1.6B connects _{+8% (CAGR)} 207M 2GB users _{+107% (CAGR)} _{+11% (CAGR)}0.9 Mbps _{+70% (CAGR)}1.5 EBs/Mo North America _{+2% (CAGR)}301M users 736M connects _{+12% (CAGR)} 156M 2GB users _{+21% (CAGR)} _{+21% (CAGR)}4.5 Mbps _{+50% (CAGR)}3.0 EBs/Mo Western Europe _{+1% (CAGR)}364M users 938M connects _{+10% (CAGR)} 148M 2GB users _{+35% (CAGR)} _{+14% (CAGR)}3.0 Mbps _{+50% (CAGR)}1.9 EBs/Mo

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Global Mobile Users

From Over 4 Billion in 2013 to Nearly 5 Billion by 2018 at 3.5% CAGR

Global Mobile Users Growing 3.2X Faster Than Global Population

Latin America Middle East & Africa Asia Pacific

2013: 278 M 2018: 301 M CAGR 1.6% 2013: 349 M 2018: 364 M CAGR 0.9% 2013: 361 M 2018: 385 M CAGR 1.3% 2013: 419 M 2018: 467 M CAGR 2.2% 2013: 565 M 2018: 733 M CAGR 5.3% 2013: 2,153 M 2018: 2,653 M CAGR 4.3%

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15 North America 2013: 425 M 2018: 736 M CAGR 11.6% Western Europe 2013: 590 M 2018: 938 M CAGR 9.7% Central/Eastern Europe 2013: 655 M 2018: 874 M CAGR 5.9% Latin America 2013: 717 M 2018: 947 M CAGR 5.7%

2013: 1,116 M 2018: 1,628 M CAGR 7.9% Asia Pacific 2013: 3,506 M 2018: 5,107 M CAGR 7.8%

Global Mobile Device and Connections

From 7 Billion in 2013 to Over10 Billion by 2018 at 8% CAGR

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Global Mobile Speed Growth

Average Mobile Speed Will Nearly Double From 1.4 Mbps (2013)

to 2.5 Mbps (2018)

Latin America Middle East & Africa Asia Pacific 2.6-fold Growth

1.7 to 4.5 Mbps 1.9-fold Growth 1.6 to 3.0 Mbps 1.7-fold Growth 1.4 to 2.3 Mbps

1.5-fold Growth

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Global Mobile Video Traffic

By 2018 Video Drives 69% of Global Mobile Data Traffic, Up From 53% in 2013

Latin America Middle East & Africa Asia Pacific 67% of traffic by 2018

56% CAGR 71% of traffic by 2018 59% CAGR 64% of traffic by 2018 76% CAGR

72% of traffic by 2018

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

1 Transitioning to Smarter Mobile Devices

2 Measuring IoE Adoption ─ Emerging Wearable Devices 3 Analyzing Mobile Applications ─ Video Dominance

4 Profiling Bandwidth Consumption by Device

5 Assessing Mobile Traffic/ Offload by Access Type (2G/3G/4G) 6 Comparing Mobile Network Speeds ─ Wi-Fi Wins

7 Reviewing Tiered Pricing ─ Managing Top Mobile Users 8 Adopting IPv6 ─ Beyond an Emerging Protocol

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20 0 2 4 6 8 10 12 2013 2014 2015 2016 2017 2018 B ill ion s of D evi ce s

Other Portable Devices (0.3%,0.3%) Tablets (1.3%,5.0%) Laptops (2.1%,2.6%) M2M (4.9%,19.7%)

Smartphones (24.9%,38.5%) Non-Smartphones (66.4%,33.9%)

Global Mobile Device Growth by Type

By 2018, Smartphones Will Gain 14 Points to Reach 39% Share

8% CAGR 2013–2018

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21 0 1 2 3 4 5 6 7 2013 2014 2015 2016 2017 2018 B ill ions o f De vic es o r Conn ec tions 4G 3G 2G

Global Connections by Network Type

2G, 3G, and 4G Technology Connection Share

59% 68% 29% 3% 26% 15%

48%

44%

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22 0 2 4 6 8 10 12 2013 2014 2015 2016 2017 2018 B illi on s of D ev ic es

Non-smart Devices and Connections Smart Devices and Connections

54% 46% 39% 32% 26% 21% 46% 54% 61% 68% 74% 79%

Global Growth of Smart Mobile Devices & Connections

By 2018, Smart Devices Will Have 54% Share

8% CAGR 2013–2018

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Smart Devices & Connections Share

Percent of Total Mobile Devices & Connections

2013

2018

Global BY REGION North America Western Europe Latin America Asia-Pacific

21% 65% 45% 15% 14% 17% 10% 54% 93% 83% 61% 55% 47% 36%

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24 0 2 4 6 8 10 12 14 16 18 2013 2014 2015 2016 2017 2018 Ex ab yt es p er M on th Non-smart Traffic Smart Traffic 96% 95% 93% 91% 90% 88% 12%

Global Impact of Smart Devices & Connections on Mobile Traffic

By 2018, Smart Devices Will Have 96% Share of Traffic

61% CAGR 2013–2018

4%

5% 7%

9% 10%

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Smart Devices & Connections Traffic Share

Percent of Total Mobile Devices & Connections Traffic

2013

2018

Global BY REGION North America Western Europe Latin America Asia-Pacific

88% 98% 95% 75% 81% 85% 76% 96% 100% 100% 95% 96% 95% 90%

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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27 0.0 0.5 1.0 1.5 2.0 2.5 2013 2014 2015 2016 2017 2018 B ill ion s of M 2 M C on ne cti on s 3G 2G 4G 71% 41%

Global M2M Connection Growth

Global M2M Connections will Grow 6-Fold from 2013-2018;

By 2018, More Than Half of Global M2M Connections Will be on 3G

43% CAGR 2013–2018

28% 35% 51% 14% 50% 9% 2.0 B 1.6 B 1.1 B 0.8 B 0.5 B 0.3 B

* In 2013, 4G accounts for 0.43% of global mobile M2M connections.

In 2014 ,1.5% connections, in 2015 , 3% connections and in 2016 ,5.6% connections are 4G.

34% 64% 41% 56% 47% 48%

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28 0% 2% 4% 6% 8% 10% 12% 14% 0 20 40 60 80 100 120 140 160 180 200 2013 2014 2015 2016 2017 2018 % wi th Em be dd ed Ce llu la r Co nn ec tiv ity M ill io ns o f Co nn ec te d W ea ra ble s 22 M 127 M

Global Connected Wearable Devices

Global Connected Wearables will Grow 8-Fold from 2013-2018;

By 2018, 13 Percent will Have Embedded Cellular Connectivity

177 M

52% CAGR 2013–2018

58 M 36 M

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0 20 40 60 80 100 120 140 160 180 200 2013 2014 2015 2016 2017 2018 M ill ion s of C on ne ct ed We ar abl es Western Europe (25% , 26%) North America (42% , 34%) Middle East & Africa (3% , 4%) Latin America (5% , 5%)

Central & Eastern Europe (5% , 6%) Asia Pacific (21% , 25%)

127 M

22 M

Regional Connected Wearable Devices

North America Will Maintain the Largest Share

177 M

88 M 58 M

36 M

* Figures (n) refer to 2013, 2018 regional wearable device share

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30 0.0% 0.1% 0.2% 0.3% 0.4% 0.5% 0.6% 0 10 20 30 40 50 60 70 2013 2014 2015 2016 2017 2018 % o f S mar tp hon e Tr affi c M on th ly T raff ic ( PB) 34 2

Global Connected Wearable Devices Traffic

Global Connected Wearables Traffic will Grow 36-Fold from 2013-2018

61

17 9

4

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0 10 20 30 40 50 60 70 2013 2014 2015 2016 2017 2018

Mo

nt

hl

y

Tra

ff

ic

(PB

)

Western Europe (17% , 21%) North America (65% , 50%) Middle East & Africa (1% , 2%) Latin America (2% , 3%)

Central & Eastern Europe (3% , 5%)

Asia Pacific (12% , 19%) 34

2

Regional Connected Wearable Devices Traffic

North America Will Maintain the Largest Share

61

17 9

4

* Figures (n) refer to 2013, 2018 regional wearable devices traffic share

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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33 0 2 4 6 8 10 12 14 16 18 2013 2014 2015 2016 2017 2018 Ex ab yte s p er M on th

Mobile File Sharing (2.9%) Mobile M2M (5.7%)

Mobile Audio (10.6%) Mobile Web/Data (11.7%) Mobile Video (69.1%)

Global Mobile Data Traffic Growth / Apps

Video to Exceed 69 Percent of Mobile Data Traffic by 2018

61% CAGR 2013–2018

Figures (n) refer to 2018 traffic share

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34 82% 83% 85% 86% 88% 90% 18% 17% 15% 14% 12% 10% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2013 2014 2015 2016 2017 2018

Mobile Non-Cloud Traffic

Mobile Cloud Traffic

Global Mobile Cloud Traffic

Cloud Accounted for 82% of Mobile Data Traffic in 2013

Cloud Will Account for 90% of Mobile Data Traffic by 2018

• IP Voice • File Sharing • File/App Downloading • Video Streaming • Audio Streaming • Online Gaming • Social Networking • Web Browsing • Online Storage

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Top Global Traffic Generating Apps

Top Traffic-Generating Mobile Apps (Android)

Facebook Social Media

YouTube Video Streaming

Netflix Video Streaming

TubeMate Video Downloading

Instagram Image Sharing

TuneIn Audio Streaming

SoundCloud Audio Streaming

Flipboard News

Skype Communications

Twitter Communications

Dropbox File Sharing

Spotify Audio Streaming

Pandora Audio Streaming

Top Traffic-Generating WiFi Apps (Android)

Netflix Video Streaming

Instagram Image Sharing

Dropbox File Sharing

Facebook Social Media

YouTube Video Streaming

Flipboard News

TuneIn Audio Streaming

VLC Media Player Video Streaming

BSPlayer Video Streaming

Spotify Audio Streaming

NYTimes News

Hulu Video Streaming

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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Global Average Mobile Connection (Devices and M2M);

Traffic per Month

2013

2018

GLOBAL

Global MB per Month BY REGION

North America Western Europe Asia-Pacific Latin America

Central & Eastern Europe Middle East & Africa

212 914 430 149 128 189 95 1,550 4,012 2,027 1,315 1,223 1,887 915

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Wearable Device

=

7 X

(monthly basic mobile

phone data traffic)

Mobile Device Data Traffic

2013 Mobile Device Data Traffic Generation Comparisons

Tablet

=

127 X

phone data traffic)

=

Laptop

227 X

phone data traffic)

=

Smartphone

49 X

phone data traffic)

M2M Module

=

6 X

phone data traffic)

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Average Traffic Per Mobile Device Type

Non-Smartphone

10.8

45 M2M

61

451 Wearable

78

345 Smartphone

529 2,672

Tablet

1,374

5,609

Laptop

2,455

5,095

2013

MBs per Month

2018

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Wearable Device Usage

Day in the Life of Smart Glass (249 MB)—High Usage Scenario

Video Communication Navigation Audio Streaming Video Upload Traffic in MB

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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42 0 2 4 6 8 10 12 14 16 18 2013 2014 2015 2016 2017 2018 Exaby te s pe r M on th 2-2.5G 3-3.5G 4G

Global Mobile Data Traffic Growth: 4G

Globally, 4G Will Be 51% of Mobile Traffic by 2018

30% 51% 46% 9% 60% 3%

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Globally, in 2013, a 4G

connection generated 2.2

GB/mo,

14.5X higher

than the

153 MB/mo for

non-4G connections.

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44 0 5 10 15 20 25 30 35 2013 2014 2015 2016 2017 2018 Exab yt es pe r Mo nt

h Cellular Traffic from Mobile Devices_{Offload Traffic from Mobile Devices}

Global Mobile Data Traffic Offload*

52% of Mobile Traffic to be Offloaded by 2018

45% of Mobile Traffic Offloaded in 2013

48%

52%

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45 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 2G 3G 4G M obi le an d Off load Tr aff ic fro m M obi le -C on ne cte d D evi ce s Mobile Traffic Offload Traffic

Global Mobile Data Traffic and Offload Traffic, 2018

4G Devices Offload More Traffic Than 3G and 2G

56% 49%

40%

60% 51% 44%

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Globally, the amount of

traffic offloaded from

tablets will be 69%

by 2018.

Globally, the amount of

traffic offloaded from

smartphones will be 51%

by 2018.

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47 0 20,000 40,000 60,000 80,000 100,000 120,000 2012 2013 2014 2015 2016 2017 Pe tab yte s pe r M on th

Mobile Data (67% CAGR) Fixed/Wired (13% CAGR) Fixed/Wi-Fi (26% CAGR)

Global IP Traffic by Local Access Technology

Starting in 2016, Fixed/Wi-Fi Traffic Surpasses Fixed/Wired Traffic

42%

48% 10%

23% CAGR 2012–2017

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Global Tablet Connectivity: Cellular vs. Wi-Fi Only

Cellular Continues to Gain Share

C ell ular v s. W i-Fi O nl y Ta b le ts R ati o 66% _58% 34% 42% 0% 10% 20% 30% 40% 50% 60% 70% 2013 2014 2015 2016 2017 2018 Wi-Fi Only Cellular

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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Mobile Network Speeds to Increase Nearly 2-fold by 2018

Average Mobile Connection Speed (1.4 Mbps in 2013);

Will Grow at a 13% CAGR—Reaching 2.5 Mbps by 2018

GLOBAL

Global Mobile Connection

BY REGION

North America Western Europe Asia-Pacific Latin America

Global Smartphone Connection Global Tablet Connection

CAGR 2013–2018 13% 21% 14% 8% 8% 11% 11% 12% 14% 2017 2018 2,396 2,988 2,452 1,863 924 2,128 832 2,509 4,549 3,003 1,992 999 2,269 900 6,756 7,044 8,018 8,998 2015 2016 1,908 2,304 1,946 1,617 793 1,711 675 2,147 2,620 2,183 1,728 856 2,183 753 5,504 6,132 6,298 6,983 2013 2014 1,387 1,728 1,585 1,327 684 1,351 529 1,676 2,010 1,735 1,492 734 1,446 605 3,983 4,864 4,591 5,584 (kbps)

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Global Average Wi-Fi Speeds

Wi-Fi exceeds Mobile speeds during 2013-2018

2013

2018

GLOBAL Global Mbps BY REGION North America Western Europe Asia-Pacific Latin America

3.9 13.6 10.7 7.9 5.7 11.7 3.2 23.7 25.8 19.4 22.0 11.9 27.2 4.7

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52 0 1 2 3 4 5 6 7 8 9 10 2013 2014 2015 2016 2017 2018 M bp s Tablets Smartphones

All Mobile Devices

Global Mobile Speeds by Device Type

Tablet Speeds are 3.6x Higher than Average by 2018

Smartphone Speeds are 2.8x Higher than Average by 2018

9 Mbps

7 Mbps

3 Mbps

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53 0 2 4 6 8 10 12 14 16 2013 2014 2015 2016 2017 2018 M bp s 4G 3G

All Network Types 2G

Global Mobile Speeds by Network Type

4G Speeds will be 6X Higher than Average by 2018

3-3.5G Speeds will be 2X Higher than Average by 2018

14 Mbps

5 Mbps

92 Kbps 3 Mbps

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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55 0% 10% 20% 30% 40% 50% 60%

Jan-10 Sep-11 Sep-12 Sep-13

Pe rc en tage of T op 1 pe rc en t to total M B /mo Top 1 %

Top Mobile User Profiles: 2010–2013

Top 1 Percent Generates10 Percent in Sept 2013

24%

16% 52%

10%

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Remaining 99% Growing Faster than Top 1%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Jan-10 Sep-12 Sep-13

M B pe r Use r pe r M on th Top 1% Remaining 99% 52% 16% 48% 84% 10% 90%

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Top 10% Consumes Nearly as Much as the Remaining 90%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Top 1% Remaining 99% Top 5% Remaining 95% Top 10% Remaining 90% Top 20% Remaining 80% Top T ie r %Us age Oct-12 Jun-13

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58 0 5,000 10,000 15,000 20,000 25,000 30,000 35,000

Oct-11 Sep-12 Sep-13

M eg ab yte s pe r M on th Top 20% Top 10% Top 5% Top 1%

All Top Tiers Increase in Usage from 2011 to 2013

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59 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% Greater than 5 GB Greater than 2 GB Greater than 200 MB Greater than 20 MB Greater than 1 MB Pe rc en tage of Use rs Oct-11 Sep-12 Sep-13

3 Percent of Users Consume 5 GB per Month

24 Percent Consume over 2 GB per Month

3%

24%

75%

93% 97%

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60 0 200 400 600 800 1,000 1,200 1,400 Android iOS M eg ab yte s pe r M on th Oct-11 Sep-12 Sep-13

iOS Usage Surpasses Android

1,255 MB/mo 1,296 MB/mo 850 MB/mo 1,325 MB/mo 960 MB/mo 652 MB/mo

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Tiered Plans Outnumber Unlimited Plans;

Unlimited Plans Continue to Lead in Data Consumption

0% 20% 40% 60% 80% 100%

Oct-11 Sep-12 Sep-13

% Numb er of M obi le D ata Plan s Unlimited Tiered 425 MB 922 MB 739 MB 1,261 MB 1,890 MB 1,081 MB

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Number of Shared Plans Increase

No Impact on Usage

0% 20% 40% 60% 80% 100% Oct-12 Sep-13 % Numb er of M obi le D ata Plan s Regular Plans Shared Plans 648 MB 792 MB 1.4 MB 946 MB

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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64 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 4.5 5.0 2013 2014 2015 2016 2017 2018 Nu mb er of De vi ce s (B) 1.3B

Global IPv6-Capable Mobile Devices/Connections

By 2018, 4.9B Total IPv6-Capable Mobile Devices/Connections

4.9B

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65 0 1 2 3 4 5 6 7 2013 2014 2015 2016 2017 2018 6.6 EB/ month

Global IPv6 Mobile Data Traffic Forecast

By 2018, IPv6 Traffic Projected to be 42% of Mobile Data Traffic

.09 EB/ month Exaby te s pe r M on th

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VNI Mobile Forecast Update, 2013–2018

Top Mobile Networking Trends

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67 0 10 20 30 40 50 60 70 80 90 100 2013 2014 2015 2016 2017 2018 Tb ps

Average Hour Traffic Busy Hour Traffic

Busy Hour Mobile Data Traffic

Busy Hour Is 66% Higher Than Average Hour in 2013, 83% in 2018

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Cisco VNI Global Mobile Forecast, 2013–2018

Key Takeaways / Summary

By 2018, mobile data traffic will reach 15.9 EBs/per month (190 EBs annually).

By 2018, there will be 1.4 mobile connections per capita globally.

By 2018, avg mobile connection speed will nearly double (1.4 Mbps to 2.5 Mbps). By 2018, over 69% of the world’s mobile data traffic will be video.

Global Mobile Data Traffic

By 2018, 52% of mobile data traffic will be offloaded to Wi-Fi/small cell networks.

Global Mobile Traffic Offload

Global Mobile Smart Devices Traffic Global Mobile Video

Global Mobile Network Speeds Global Mobile Devices/Connections

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Cisco VNI Mobile Forecast; 2013–2018

Get more info—see Tools and Resources

www.cisco.com/go/vni

[email protected]

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Global Mobile Data Traffic Growth Last Year

Global Mobile Data Traffic Accelerated in 2013

70% 81% _74% 68% 61% 54% 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 0 2 4 6 8 10 12 14 16 18 2011 2012 2013 2014 2015 2016 2017 2018 Exaby te s pe r M on th

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Average Mobile Connection; Traffic per Month

1 Hour of Video 1 Video Call 2 Hours of Audio 1 App Download 2013 220 MB Traffic/month 10 Hours of Video 3 Video Calls 10 Hours of Audio 10 App Downloads 2018 1.8 GB Traffic/month

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74 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 2013 2014 2015 2016 2017 2018 Num be r of D ev ic es (B) 837M

Global IPv6-Capable Mobile Devices/Connections

By 2018, 3.5B Smartphones/Tablets IPv6-Capable

3.5B