Chrysanthemums Direct

Chrysanthemums

Direct

Holmes Chapel Road, Over Peover, Knutsford, Cheshire. WA16 9RA

Telephone: 0800 046 7443

Fax: 01565 722740

E-mail: [email protected]

www.chrysanthemumsdirect.co.uk

2010 Mail Order Catalogue

£1.00

Direct

Welcome to

Chrysanthemums

Dear Chrysanthemum Grower,

Welcome to our latest mail order catalogue. This year, we are offering an excellent range, from the spectacular and exclusive Misty series to the outdoor spray and bloom varieties. Also available, for glasshouse culture, is the American Beauty series and a wide selection of All-Year-Round (Late) spray cultivars. New for 2010 is an extensive range of exhibition varieties. Also new this year is our Postal Flowers Service (see page 24 for full details). Plants and flowers can be ordered from this catalogue (plant order form on page 29), by telephone or via our secure website. Chrysanthemums Direct will be attending even more flower shows around the country this year. Our young plants and cut flower will be available to purchase at these events. All the flowers and plants that we sell are propagated from virus-free stock plants and grown, to the highest standard, on our nurseries in Cheshire. R. F. Lawrence and Sons, our parent company, has over 50 years horticultural experience. The family partnership includes Reg and Joyce Lawrence and their sons Trevor and Nigel. They are the only large-scale producer of Chrysanthemum blooms in the UK. Trevor Lawrence, along with Don Wright and Martyn Flint, set up Chrysanthemums Direct early last year to sell young plants direct to you.

We are very proud of our achievements in 2009, gaining either a Gold or Large Gold Medal at every show that we attended. We were also awarded nine Best in Show trophies and look

forward to continuing our success in 2010. Aerial view of part of the nurseries, in Cheshire

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Telephone orders & enquiries: 0800 046 7443

New for 2010

EXHIBITION VARIETIES

Having listened to what you have been saying to us, we have now introduced a range of exhibition varieties, but don’t be put off by the name, they would look spectacular in any garden. We have 27 different types for you to choose from.

GREEN MIST

Our selection of an old variety, which has not been widely available to buy as young plants, in the past. We have selected a particularly good form and named it Green Mist. See page 15

See pages 18 - 23

POSTAL FLOWERS

Chrysanthemums make the ideal cut flower. They are long lasting and will brighten up anyone's day. We are now offering you the chance to send our Gold Medal winning blooms to friends and family, or just treat yourself.

See pages 24 - 25 SHOWCASE CHRYSANTHEMUMS We have been trialling a new method of growing our Chrysanthemums in pots and have now developed

t h e S h o w c a s e C h r y s a n t h e m u m range. These make compact, floriferous plants and are ideal for brightening up your patio in the late summer and autumn.

We will be selling them at shows from the beginning of August. After flowering, over-winter them and the following year they will produce full size plants.

Our Show Calendar for 2010

RHS Flower Show, Cardiff, South Wales. 16th - 18th April Harrogate Spring Flower Show, North Yorkshire. 22nd - 25th April Bath Spring Flower Show, Somerset. 1st - 3rd May Malvern Spring Flower Show, Worcestershire. 6th - 9th May Royal Welsh Smallholder & Garden Show, Builth Wells. 15th - 16th May Garden Show Ireland, Hillsborough Castle, N. Ireland. 21st - 23rd May RHS Chelsea Flower Show, London. 25th - 29th May Gardening Scotland, Ingliston, Edinburgh. 4th - 6th June Royal Cornwall Show, Wadebridge. 10th - 12th June BBC Gardeners’ World Live, NEC, Birmingham. 16th - 20th June Lincolnshire County Show, Lincoln. 23rd - 24th June Axe Vale Garden Festival, Axminster, Devon. 26th - 27th June Arley Hall Garden Festival, Northwich, Cheshire. 26th - 27th June Royal Norfolk Show, Norwich. 30th June - 1st July RHS Hampton Court Palace Flower Show, Surrey. 6th - 11th July Great Yorkshire Show, Harrogate. 13th - 15th July Royal Welsh Show, Builth Wells. 19th - 22nd July RHS Tatton Park Flower Show, Cheshire. 21st - 25th July New Forest Show, Brockenhurst, Hampshire. 27th - 29th July

Bakewell Show, Derbyshire. 4th - 5th August

Ayr Flower Show, Scotland. 6th - 8th August

Shrewsbury Flower Show, Shropshire. 13th - 14th August Southport Flower Show, Lancashire. 19th - 22nd August Edenbridge and Oxted Show, Blindley Heath, Surrey. 29th - 30th August Dundee Flower and Food Festival, Scotland. 3rd - 5th September RHS Wisley Flower Show, Surrey. 10th - 12th September Harrogate Autumn Show, Yorkshire. 17th - 19th September The Royal County of Berkshire Show, Newbury. 18th - 19th September Malvern Autumn Show, Worcestershire. 25th - 26th September RHS London Autumn Harvest Show, Westminster. 5th - 6th October. These dates are correct at the time of printing. Any additions or amendments will be posted on our website.

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Telephone orders & enquiries: 0800 046 7443

2009 Show Highlights

Shows are very important to us, as this is where we can talk to our customers face-to-face, and we have enjoyed meeting many of you during 2009. Below are a few pictures of last year's show highlights.

American Beauty Series

American Beauty Lemon

American Beauty will flower naturally in December, but will need glasshouse cultivation. It can either be planted and grown in a glasshouse, or grown in pots and moved into a glasshouse in the autumn, before any frosts. The young plants should be potted on twice, with the final pot size being 23 - 25cms (8" - 9"). Use a good quality potting compost, such as John Innes No. 3, and feed weekly with a liquid fertilizer, following the manufacturer’s recommendations. Water moderately, keeping the compost just moist, at all times. Pinch out 14 days after planting and allow 2 or 3 breaks to develop. Remove side buds as they develop and stake as necessary. Keep the glasshouse well ventilated, but do not allow the night temperature to drop below 10°C. (50°F.)

Growing Instructions for American Beauty

American Beauty Cream

A new colour selection for 2010.

1 - 9 plants £2.00 each

10+ plants £1.80 each

American Beauty Yellow

American Beauty White

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Telephone orders & enquiries: 0800 046 7443

Misty Series

Misty Cream

Misty Lemon

1 - 9 plants £2.00 each

10+ plants £1.80 each

Misty Primrose

A new colour selection for 2010

Misty Purple

Misty Red

To get the best quality blooms Misty can be grown under cover, but they

will also perform very

well in the open garden.

For growing instructions please see page 27

Misty Golden

Early Spray - Single and Anemone

1 - 9 plants £2.00 each

10+ plants £1.80 each

Best Man

Enbee Wedding

Primrose Enbee Wedding

Pennine Oriel

(Anemone)

Yellow Pennine Oriel

(Anemone)

Southway Ski

Telephone orders & enquiries: 0800 046 7443

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Early Spray - Double

1 - 9 plants £2.00 each

10+ plants £1.80 each

Myss Goldie

Talbot Maid

Cream Talbot Maid

Talbot Parade

Chestnut Talbot Maid

Salmon Talbot Maid

Antigua

Breezers

Browney

Dance

All-Year-Round (Late) Spray

AYRs will flower naturally in November, but will need glasshouse cultivation. Follow the growing instructions for American Beauty (see page 6). Pinch out the plants 14 days after planting and allow the breaks to develop naturally. Remove the terminal (top) flower bud in each break, when it develops, to produce sprays. If you want to grow the varieties that are marked as a disbud, leave the terminal bud and remove all side buds as they develop. Stake as necessary. Keep the glasshouse well ventilated, but do not allow the night temperature to drop below 10°C. (50°F.)

1 - 9 plants £2.00 each

10+ plants £1.80 each

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Telephone orders & enquiries: 0800 046 7443

All-Year-Round (Late) Spray

Delianne

Delianne Yellow

*

Varieties with this symbol can be grown as a disbud. See page 26 for full details.

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Dance Salmon

Dance Sunny

Dance White

Dublin

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All-Year-Round (Late) Spray

Kindly

Dutchy

Froggy

Kindly Salmon

1 - 9 plants £2.00 each

10+ plants £1.80 each

Telephone orders & enquiries: 0800 046 7443

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Lexy

Lexy Red

Parrot

Quinty

Le Mans

All-Year-Round (Late) Spray

Minty

Sound

Stallion

Swan - grown as a spray.

Volcano Dark

All of these AYR varieties are protected by Plant Breeders Rights, and must not be propagated without a license. Our AYR cuttings are supplied from a licensed nursery in Kenya and rooted on

our nurseries in Cheshire.

All-Year-Round (Late) Spray

1 - 9 plants

£2.00 each

10+ plants

£1.80 each

Swan is an example of a spray variety that can be grown as a disbud. This gives a larger single bloom. (see page 26)

Look for this symbol through the AYR (Late) spray pages for other varieties to grow in this way.

*

*

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Telephone orders: 0800 046 7443

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1 - 9 plants £2.00 each

10+ plants £1.80 each

Telephone orders & enquiries: 0800 046 7443

New Introduction for 2010

Chrysanthemum Green Mist

Our selection of an old variety, which has not been

widely available to buy as young plants, in the past.

We first exhibited this variety at the Harrogate

Autumn Flower Show 2009, where it caused a great

deal of interest. It is a variety often seen in florists'

shops but rarely available to grow - until now!

We have selected a particularly good form and named it Green Mist. As

with all the young plants we sell, it is propagated on our nurseries in

Cheshire from clean, virus-free stock plants.

It should be grown in the same way as an All-Year-Round (Late) spray

variety. See page 10 for growing instructions.

Allouise Orange

Allouise Pink

Allouise White

Allouise Yellow

The Allouise Series

Great blooms, for growing outside. For cultural instructions see page 27

Telephone orders & enquiries: 0800 046 7443

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Beppie Bronze

Beppie Purple

Beppie Red

Beppie Rose

Beppie White

Beppie Yellow

The Beppie Series

Reliable sprays, for growing outside. For cultural instructions see page 27

1 - 9 plants £2.00 each

10+ plants £1.80 each

Exhibition Varieties

Millennium 25b LY

(Intermediate)

Egret 23b W

(Incurved)

Early Incurved and Intermediate Varieties

The next pages contain a selection of exhibition varieties, but don't be put off by the name. These can all be grown just for you to enjoy in your own garden. Follow sections 2 or 3 in the Growing Instructions on page 27. Alternatively, grow them in pots, following the instructions for American Beauty on page 6. The codes after the variety name refer to the Chrysanthemum classification system, a brief explanation can be found on page 23.

If you do grow some good blooms, why not have a go at showing them at your local Horticultural Society? Many of these small shows are crying out for new people to support them and you will find that existing members are very friendly and welcoming towards new exhibitors. One of our customers exhibited some blooms of the Misty series, from plants that he bought from us at Southport Flower Show, and won two First prizes, a Second prize and the Trophy for Best Exhibit in the Novice Section.

If you are interested there is also the National Chrysanthemum Society. They have a very informative website and membership is available at a reasonable price. Membership details are on page 28.

We are indebted to Paul Barlow for permission to use his pictures on pages 8, 9 and the following pages. Please visit his website at www.chrysanthemums.info

Telephone orders & enquiries: 0800 046 7443

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Early Reflexed Varieties

1 - 9 plants £2.00 each

10+ plants £1.80 each

Amber Matlock 24b B

John Lowry 24a LP

Joyce Fountain 24a R

Yellow Courtier 24a Y

1 - 9 plants £2.00 each

10+ plants £1.80 each

Mid-Season Large Reflexed Varieties

Allyson Peace 14a Y

Cream West Bromwich 14a CR

Riley's Dynasty 14a PU

Cherry Riley's Dynasty 14a R

Telephone orders & enquiries: 0800 046 7443

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Mid-Season Medium Reflexed Varieties

Red Chempak Rose 14b R

Peach Pat Millar 14b S

John Wingfield 14b W

Pink John Wingfield 14b LP

Salmon John Wingfield 14b S

Yellow John Wingfield 14b Y

Woolman's Venture 14b PU

1 - 9 plants £2.00 each

10+ plants £1.80 each

Mid-Season Incurved Varieties

Billy Bell 15a W

Joyce Frieda 13b Y

Kay Woolman 13b W

William Florentine 15b P

Bronze William Florentine 15b B

Mid-Season Intermediate Varieties

Telephone orders & enquiries: 0800 046 7443

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Late Reflexed and Intermediate Varieties

Geoff Brady 5a R

(Intermediate)

Harry Tolley 4b P

(Reflexed)

Mancetta Symbol 5a LB

(Intermediate)

Classification of Varieties

All Chrysanthemums are divided into groups, dependent on their colour, type, bloom size and flowering time. This is known as classification and, if you are exhibiting your blooms, it is important to ensure that you show them in the correct class.

There are six main colour categories: Bronze, Pink, Purple, Red, Yellow and Salmon, which can also be either Light or Deep. The other groups are White, Cream and Other Colours, bringing the total number of possible colours to 21. Type refers to the arrangement of petals on the flower and the shape of the bloom, and is often referred to as the 'section', for example, Reflexed or Incurved. Size is either small, medium or large and, for the purpose of classification, flowering time is divided into either September (Early), October (Mid) or November (Late). Each of these criteria is represented by either a number or letter, therefore, each variety can be described by a short code, which indicates its characteristics.

For example: Joyce Frieda is coded 13bY. The number (13) refers to the flowering time and type or section - '1' being mid-season flowering and '3' signifying an incurved bloom. The lower case letter (b) is the size of bloom, in this case medium, and the upper case letter (Y) shows the colour, which is yellow.

Postal Flowers -

New

for 2010

Chrysanthemums make the ideal cut flower. They are long lasting and will brighten up anyone's day. We are now offering you the chance to send our Gold Medal winning blooms to friends and family, or just treat yourself. We can include a card with a personal message and each order will come with full care instructions. Delivery can be arranged for a date of your choice. Due to the flowering period of these blooms, we can only offer this service from 1st May until Christmas.

Our minimum order is nine blooms, at a cost of £36.00, including Standard Delivery. All flowers will be cellophane wrapped in bunches of three blooms of a single colour. You can order additional cellophane wraps to increase the quantity of blooms for an extra £12.00 per wrap.

Colour selection available

Cream Golden Lemon

If you would like a specific flower colour, please let us know when you place your order. Otherwise, we will send a mixture of the colours available, with a single colour per wrap.

Ordering

Please use the enclosed order form or contact us by telephone. Orders can also be placed online. Please note that for next day delivery, we must have your order with us by 12.00pm. For Christmas delivery we must have your order by 16th December.

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Postal Flowers -

New

for 2010

Telephone orders & enquiries: 0800 046 7443

For other areas of the UK, there are additional charges per box, as follows: Orders for the Isle of Wight or the Isles of Scilly - Please add £6.00. Orders for postcodes AB, BT, IV, KW, PA and PH - Please add £30.00. Orders for other UK islands - Please add £40.00.

We regret that we are unable to send flowers beyond the UK.

When you receive your Chrysanthemums they will appear very floppy, as we do not put your blooms into water after cutting, but place them into our cold store overnight. The combination of this and the fact that they are allowed to wilt means that they will travel to you in perfect condition.

Care of your flowers Delivery

Blooms will be delivered by next day courier and our price includes P&P to most of mainland UK, for delivery from Tuesday to Friday. We are unable to schedule deliveries for a Monday, but can arrange Saturday deliveries, at an additional charge of £25.00 per box.

On receipt of your flowers please unpack carefully. Cut 5cm (2 inches) off the bottom of each stem. Then crush the base of the stem, put the bloom into deep, cold water and keep in a cool place overnight. By the morning, the flowers will be turgid and you may arrange them in vases. Thereafter, keep the water clean, changing it every 2-3 days to keep your flowers in the best condition. Given this care, your blooms should last for up to 3 weeks.

On Receipt of Your Plants

Please remove plants from the packaging, and plant out as soon as possible. Do not plant outside if there is still any danger of frost. If you are not ready to plant immediately, pot the plants into 9cm (3.5") pots using a good quality compost, keep just moist but do not over-water.

Disbudding

To produce large flowers, it is essential that each flower stem should be disbudded. This consists of removing all buds and side-shoots, just leaving the terminal (top) bud. Remove side-shoots when they are about 2cms (¾") long. To produce a spray, do the opposite, remove the terminal bud and leave all the side buds.

All the varieties marked with this symbol, in the All-Year-Round (late) spray section, can be grown either as spray or can be disbudded, as described above, to produce a larger single bloom.

Pinching Out

A Chrysanthemum plant, when left to grow naturally, will continue to grow taller until a terminal bud is formed at the tip of the main stem. Side-shoots will then form in the leaf axils. Pinching out, or stopping, is purely a way of hastening the formation of these side-shoots. Simply remove the tip of the plant, leaving 4 - 5 leaves. If, at the time of pinching out, there is any sign of a terminal bud, it is essential to remove a large piece of the plant, sometimes over half.

*

General Care

Growing On

Plant out 30 - 45cms (12" - 18") apart and stake immediately with bamboo canes. Tie carefully to avoid damaging the stem. Water thoroughly. Do not water again until the plants have almost dried out. Plants grown outside require fertile, well-drained soil and full sun. If growing in pots, use a good quality compost, such as John Innes No. 3. Keep the ground clear of weeds and continue to tie in, as the plants grow. Water regularly, especially in hot, dry weather, but be careful not to over-water. Feed weekly with a liquid fertilizer. Do not exceed the manufacturer’s recommended dose.

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Telephone orders & enquiries: 0800 046 7443

Growing Instructions

The Misty, Allouise and Beppie series, plus the early spray varieties, can achieve a flowering period of six months, depending on the use of one of three different cultural methods:

1. Early Flowering Under Glass

Early crops can be planted in January or February and, using heat, these will flower from May to July. Plants should be pinched out 10 - 14 days after planting. Remove the central growing point and leave approximately 4 - 5 leaves. At this time growth will be very fast, with just naturally occurring daytime temperatures. Be careful not to let temperatures get too high during the day, as this will lead to growth that is too tall. 2. Early Flowering Outdoors

Plant outside from late April until June, once all danger of frost has gone. Plants should be about 30 - 45cms (12" - 18") apart. Normally, pinching out is carried out 2 - 3 weeks after planting and you should aim to allow 3 - 4 stems to develop per plant. If, at the time of pinching out, there is any sign of a terminal bud, it is essential to remove a large piece of the plant, sometimes over half. A hard stop will help avoid prematurely budded side-shoots. Successive plantings will extend the flowering period, but do not plant too late if your area is prone to early autumn frosts.

3. Flowering Under Cover

Many growers prefer to protect later crops from weather damage and frost, so as to produce the best quality blooms. The two main ways of growing are:

There are advantages with both methods. With outside growing, a better, balanced plant can be produced and there is less chance of plants growing too tall. However, problems can arise in getting protection on the plants at the correct time. If planting in a cold glasshouse, the protection is always there, but fine summer weather can lead to tall growth and sometimes to earlier budding than is required. Planting outside and covering does have the advantage of allowing earlier planting, which will produce more breaks per plant and so a heavier crop of better quality flowers.

1. Under glass they will flower from May to July.

2. Outdoors, without protection, they will flower from August to October. 3. With protection, they will flower in late September and October.

a) Planting outside and covering, either with mobile houses or temporary covers. b) Planting under cold structures or into glasshouses.

Although, generally, Chrysanthemums are not prone to many pests or diseases, listed below are some of the more common problems. As so many familiar garden chemicals are being withdrawn at the moment, we have not listed any brands. Please visit your local Garden Centre and ask their advice. Always follow the manufacturer's directions when using chemicals. Organic options may also be available. Good general growing conditions and hygiene will help prevent many problems. All of our young plants are propagated from clean, virus-free mother plants.

Aphids (greenfly, blackfly) - cause distortion of the foliage and are a prime suspect in the spread of viruses.

Capsid Bugs - are sap suckers and will cause distorted growth of terminal shoots.

Earwigs - will eat flowers and foliage, causing ragged patterns.

Thrips - cause puckering of the foliage as well as stunted growth, and can also badly mark the flowers.

Whitefly and Red Spider Mites - can be a problem under glass, both cause stunted growth.

Powdery Mildew - is caused by too high a temperature (mainly under glass) and dryness at the roots.

White Rust - is the biggest disease to affect Chrysanthemums, and its effects can be severe. Watch out for pale yellow spotting on leaf surfaces, followed by pinky-white pustules on the undersides. Remove all affected leaves and burn. Try to keep humidity down and ensure good ventilation, especially under glass.

Are you interested in joining the National Chrysanthemum Society? If so, contact: Mr. Peter Fraser

317 Plessey Road, Blyth, Northumberland. NE24 3LJ Telephone: 01670 353580

E-mail: [email protected]

Website: www.nationalchrysanthemumsociety.org.uk

Pests and Diseases

Telephone orders & enquiries: 0800 046 7443

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Plant Order Form

Title: ………. Initials: ………….. Surname: ………. Delivery address: ……… ……….. ……….. Postcode: ……… E-mail: ……… Daytime telephone: ……… Mobile: ………. Please fill out this form, using block capitals. Please include a telephone number and e-mail address so that, if necessary, we can contact you regarding your order.

Payment method, please tick: Visa

Cheque, made payable to Chrysanthemums Direct

MasterCard Delta

I authorise Chrysanthemums Direct to debit my account £……… Signature:………..

Name on card:……….. Tick to confirm that card billing address is the same as delivery address.

If not, please give billing address here: ………... ……….. ………..

Please return this form to:

Chrysanthemums Direct, Holmes Chapel Road, Over Peover, Knutsford, Cheshire. WA16 9RA

(The last three digits on the signature strip).

Card security number:

Expiry date: Valid from:

Please tick here if you do not wish us to use your details for marketing purposes. See page 31 for our Privacy Policy.

Direct

Chrysanthemums

Switch/Maestro

Issue number: Card Number:

Quantity Variety _{£ p}

Postage and Packing (see page 31) Total

Plant Order Form

Any special instructions:

Continue order on a blank sheet of paper if needed.

Please enter the date that you would like to receive your order. If you do not enter a date here we will send your order within seven days of our receiving it.

The earliest that we can send plants is 1st February.

Telephone orders & enquiries: 0800 046 7443

31

Terms and Conditions

PLEASE READ THIS PAGE CAREFULLY BEFORE ORDERING. The easiest way to order is via our secure website. However, you can also order by telephone or by post, using the order form in this catalogue. We accept cheques (made payable to Chrysanthemums Direct) and all major credit cards. Please do not send cash in the post. Please enclose full payment with your order and, if telephoning, please have your credit card ready. There is no minimum order value.

DELIVERY

All plants are despatched as rooted plugs and are grown to your individual order, therefore, it is not necessary to list substitutes. Delivery will normally be within 7 days of your order being received. Orders will only be acknowledged if you enclose an SAE. Your plants will be sent, using Royal Mail First Class post, in strong plastic packaging. (The material used in the packaging is made from re-cycled plastic and can be re-cycled again).

POSTAGE & PACKING

GUARANTEE

All plants that we send out are propagated from clean, virus-free stock and grown specifically to your order. You will receive top quality plants, in perfect condition for planting out. These plants should grow and perform very well. However, for your peace of mind, all our plants are guaranteed for 7 days after receipt. If you are not happy with your plants, please contact us as soon as possible and we will offer a refund or a free replacement order.

PRIVACY POLICY

Your personal information will not be passed on to third parties. However, we will retain your details for our own marketing purposes. Please tick the appropriate box on the order form if you do not wish us to do this. All information is collected lawfully and in accordance with the Data Protection Act 1998.

ORDERING

Postage and packing on all orders, to UK addresses, is £3.95, regardless of the number of plants ordered. Orders to the EU are subject to a P&P charge of £13.95. Sorry, we do not accept Euros, and cannot send orders beyond the EU.

Postal Flowers -

New

for 2010

See page 24 for full details.

Chrysanthemums make the ideal

cut flower. They are long lasting

and will brighten up anyone's

day. We are now offering you

the chance to send our Gold

Medal winning blooms to

friends and family, or just treat

yourself.

Blooms will be delivered by

next day courier and our price

includes P&P to most of

mainland UK.

We have an in-house florist shop, Country Flowers Florist. Our trained staff can supply a variety of flowers for any occasion. They specialise in weddings and can travel to any part of the country to help make your special day perfect.

New Varieties for 2010

We have many new Chrysanthemums in this year's catalogue. Green Mist is our selection of an old variety, which has not been widely available to buy as young plants, in the past. We are also including a range of exhibition varieties, new colours in the Misty and American Beauty series