IoT Management Solution icignal IoT

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IoT Management Solution iCIGNAL

IoT

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Source : Forrester The State of Consumers and Technology: Benchmark, 2013, US 64% 31% 61% 51% 50% 28% 29% 35% 53% 63% 63% 68% 68% _45% 48% 60% 68% School Library Other Work Coffee shop/ Restaurant Relative/ friend’s house In stores Outdoors Living room Bedroom Kitchen Bathroom Home office Car While traveling Daily commute Public transit Smartphone

Source : weareapp.com, 10 minute guide to marketing with beacons

Market Trend

Consumer Trend

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Opportunity for enhanced customer engagement

•

Access to real-time information (“showrooming”)

•

Customers shortly have access to relevant

communication

consumers use their smartphone to assist them

in shopping and making purchase decisions.

use their smartphone in-store to get help instead of

asking a store employee.

8/10

1/3

How Mobile Affects

Customer Behavior

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New Ways to Engage

Customers via Mobile

•

Harness the power of mobile to

build loyalty and increase sales

•

Provide real-time context to

offers and services when

customers are out and around

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Quintet Systems

IoT Management Solution

Farming Retails Health Care Home Automation Smart Grid Security Industrial Automation Vehicles

iCIGNAL IoT

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Operate multi IoT device & App.

Prevent beacon signal interference

Only 5 days development period

using SDK

Offer personalized contents

Control signal sensitivity differences

Big data analytics

Any changes applied in Real-Time by Rule Engine

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iCIGNAL IoT Platform

Provide a complete context awareness platform from SDK to backend manager

Use the iCIGNAL IoT SDK to empower your application

then manage it through iCIGNAL IoT Manager

Geo-fence Proximity Optimization Workflow Rule

Workflow

Management ManagementContents ManagementIoT Device Analytics Master Data Mgmt

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iCIGNAL IoT Platform

Provide a complete context awareness platform from SDK to backend manager

Use the iCIGNAL IoT SDK to empower your application

Geofence Proximity Sensing Control Optimization Workflow Rule

 Radial and polygonal fences  Targeted location awareness  Energy efficient  Bluetooth® Smart Beacons  Wi-Fi  Ultra Sonic Sound  ETC Device (NFC, RFID, IR…)  Sensing Signal Strength Control of Each Smartphone Model  Sensor Signal Interference Control  Working only with Signal of IoT device  Minimizing Battery Consuming  Checking Designated Rule on YM Manager  Right Contents on Each Situation

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SDK enables the app to sense when

a user enters, dwells, exits, or is

absent from a location

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Indoor and outdoor locations

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Unlimited number of radial and

polygonal Geo-fence

•

Minimum 50m radius

iCIGNAL IoT - Geofence

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•Dashboard : Total statistics of IoT service

•Current Condition of Execution : IoT service performance statistics (Analysis by different period)

•Customer Analyzing : Analysis of revisit, visit by time slot, stay time and etc. •Current Survey : Statistics of customer survey by customer Feed-Back template provided from iCIGNAL

iCIGNAL IoT – Analytics

Analyze customer reaction through various

statistic data provided from iCIGNAL after

service/marketing execution with IoT Device

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Quintet Systems

iCIGNAL IoT

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Setting specific area by radius or selected extent

Designated marketing execution in customer’s entry/exit of set point

Entry

Exit

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Beacon

Entering to store Sensing beacon signal (Distance, Time)

Integration with customer information

Informing the nearest staff in store

Serving customer Promptly at their entry

iCIGNAL IoT Usecase – Assignment Management

Customer Information

Additional Information

• Notifying to the relevant staff’s smartphone after checking customer information such as customer level • Informing staff of recommendable

products for the customers

• Integrating additional info such as VOC, consulting history

• Suggesting some solutions which customers cannot handle or taking care not to occur additional VOC

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● Indoor Information

● Sale & Coupon

●

Real-time Push

● Smart Cash

상품 Beacon

& Service Server

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● Customer Satisfaction Survey

● Store-closing day notifying

● Leading to revisit the store

• Facilities, staff, product, and etc. after experience of the store

• Delivering the store-closing day and information of the store

• Point saving instruction

• Informing future event/special offer

Beacon

& Service Server

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eMart has just opened its biggest store near Kintex of Korea, which consists of six different theme sub-stores and reaches an area of 30,000 square meter. iCIGNAL controls the loyalty program and provides promotional events to 3,000 customers for two days. By the end of this year, iCIGNAL service will be deployed in over 200 eMart stores.

emart O2O Service

iCIGNAL IoT Reference - Big Retailer

Visit each theme store and mark stamp to

receive rewards and present

Visit each theme store in eMart town

Gamification where customers participate in the event

Access to cashier will automatically bring up the

membership card on the mobile app

Access to cashier

Automatically show the membership card for accrual

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When a card owner visits one of the KB card affiliates, the push message to encourage the purchase using KB app card(Kmotion) is popped up. In case of Shinhan bank, the management O2O service is deployed for internal employees.

KB Credit Card/Shinhan Bank O2O Service

iCIGNAL IoT Reference – Bank & Credit Card

Drive into S-OIL gas station Promotional message automatically pops up 7 FL 6 FL 5 FL …… 1 FL Shinhan Bank HQ Manage timesheet Cafeteria menu Manager indicator

In S-OIL gas station, those who use KB app

card will get extra discount

Experience O2O business service by internal

employees of Shinhan bank

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Customers near BBQ chain stores are targeted with personalized messages and driven into stores with coupons. The revisit and conversion rate have been increased more by coupons and stamps.

BBQ O2O Service

iCIGNAL IoT Reference - Big Franchise

Install beacons on BBQ

delivery bikes Drive into stores Passersby around

BBQ stores

Better response and utilization rate than classical promotional methods

Convert passersby near BBQ chain stores into

buyers

Stamp Coupon Welcome

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Quintet Systems

Product Lineup

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Platform Lineup

Platform

Description

Client Type

Potential

Comments

Yello Market

with iCIGNAL

Yello Market S aaS Cloud with iCIGNAL

A variety of functionality in Yello Market will b e utilized as provided. iCIGNAL that is already i ntegrated can act as management solution for marketing and promotion activities through Yell o Market app. SMB Corporation initiating mobile marketing Yello Market PaaS Cloud with iCIGNAL

If a client would like to create its own mobile pla tform, the approach based on Yello Market as PaaS will accelerate the entire deployment pro cess 20 times faster than development from the scratch. PaaS will require the customization based on requirements Corporation demanding faster deployment and minimum maintenance on mobile app

• The scope of customization

for PaaS will vary based on the requirements so that the required fee should be discussed separately

iCIGNAL Only

iCIGNAL Cloud

iCIGNAL Cloud will be utilized alone in case that a client already owns its own mobile app or web. Using the prebuilt S아, the app will be easily integrated and tightly controlled by iCIGNAL. Personalized marketing message will be freely created and managed in iCIGNAL without changing the app

Corporation demanding powerful marketing

control and execution through the existing mobile

app

• SDK for integration will be

provided

• The integration fee will be separately charged

iCIGNAL On-Premise

For the clients which want to run iCIGNAL on their own infrastructure with more controllability, iCIGNAL can be provided with licensing, install-based solution. The rich functionality will be fully manipulated and operated.

Corporation demanding strong controllability and utilizing their own

IT resource

Including license module

• iCIGNAL Beacon Engine

• iCIGNAL Geo-fence • iCIGNAL for Beacon

Workflow

• iCIGNAL for Beacon Management

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Jackie Shin

e-mail [email protected]

Mobile +82-10-5134-5900

SunYoung Park

e-mail [email protected]

Mobile +82-10-7299-7227