Final Project

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Project Report

On

Submitted in partial fulfillment of the requirement of Post Graduate Diploma in Management (PGDM)

UNDER THE GUIDANCE OF:

MR. UMA SHANKAR GUPTA (SR. MANAGER – FINANCE)

SUBMITTED BY:

RAHUL MAHAJAN ROLL NO. FT-08-710

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ACKNOWLEDGEMENT

At the outset, I would like to thank EVEREST INDUSTRIES LIMITED for giving me the approval to this project in the organization. I thank my company guide for this encouragement and contribution of time, counsel, materials, and for coordinating the project work and giving me guidance. This project would not have been possible without his help. I am very grateful to my College Mentor also.

I am thankful to many individuals in the Finance and Marketing department of

EVEREST INDUSTRIES LIMITED for the encouragement and professional

assistance.

A heartfelt thanks to the many respondents surveyed whose ideas, critical insights and suggestions have been invaluable in the preparation of this report. Without their Co-operation, this project could not be completed.

RAHUL MAHAJAN

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CERTIFICATE OF ORIGINALITY

I hereby declare that the project work entitled PROCESS AND POLICIES OF BREAKAGES SETTLEMENT AND CUSTOMER SATISFACTION submitted by me for the partial fulfillment of the Post Graduate Diploma in Management (PGDM) to

Institute for Integrated learning in Management-Graduate School of Management (IILM-GSM), contains my own original work and has not been submitted earlier either

to IILM or to any other Institute for the fulfillment of the requirement for any course of study. I also declare that no chapter of this Project, in whole or in part, is lifted and incorporated in this report from any earlier/other work done by me or others.

Place: Greater Noida, U.P.

Date: Signature of the Student Name of the Student: Rahul Mahajan

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TABLE OF CONTENTS S.No. Contents Page No. 1 Executive Summary 5 2 Chapter-I: Introduction 6—50

a. Company's Profile 7

b. Complete Building Solutions 8—43

c. Production Facilities 43—50

3 Chapter-II: Objective of the Study 51—52

4 Chapter-III: Reearch Methodology 53—54

5 Chapter-IV: Analysis of Competitors 55—69

a. Everest & its Competitors 55—59

b. Market Segmentation- North Zone 60

c. Quarter wise comparison of Everest Share prices with the Sensex 61—66

d. Everest with its competitors (as at July 07, 2009) 66

e. Comparison on the basis of Balance Sheet with the competitors 67

f. Comparison on the basis of Profit and Loss Account with the competitors 68

g. Market Trend for last 7 days, 15 days, 30 days & 90 days 69

6 Chapter-V: Everest - Financials 70—74

7 Chapter- VI: Process and Policies of Breakages Settlement & Analysis 75--85

a. Breakage Trend 76—80

b. Analysis 81—82

c. Process of Breakages Settlement at Everest 83—84

d. Process of Breakages settlement of its Competitors 85 7 Chapter-VII: Customer Satisfaction Survey 86—94

a. Analysis of Questionnaire with the help of graphs 87—89

b. Findings from the Survey 90—91

c. Recommendations 92

8 Bibliography 93

9 Chapter-VIII: Annexures 94—104

a. Annexure-I: Board of Directors 95

b. Annexure-II: Recent news about Everest 96—97

c. Annexure-III: Location of sales depots of Everest compared with Competitors 98—99

d. Annexure-IV: Comparison of AC Sheets of Everest with Competitors 100

e. Annexure-V: Performance at glance 101

f. Annexure-VI: How each Rupee earned has spent during 2008-09 102

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EXECUTIVE SUMMARY

Everest Industries Ltd. is one of the major players in the Building Material industry. Everest has provided rural shelters by making corrugated roofing sheets available to farmers at a competitive price. The company is poised to capitalize on the opportunities in rural India where various housing and infrastructure initiatives are envisaged by the Government.

Everest has its production facilities at Bhagwanpur, Kymore, Kolkata, Nashik and Podanur. From all these places the goods manufactured goes to various depots and Stockiest as per the requirement. Hyderabad Industries Limited, Ramco Industries Limited, Visaka Industries Limited, U.P. Asbestos Limited, Jaikirti, Swastika, Super Asbestos Cement Sheets are some of the competitors of EIL.

To find out the information, the data was collected from various sources like internet, Breakage Report of the company, Marketing & Finance department of the company, information collected from the employees.

The data revealed that the company holds a strong position in the market as compared to its counterparts. The company has successfully achieved its targets and has been able to increase its customer base, revenue, net profit and has achieved better utilization of its assets. EIL is a financially strong company and if it carefully plans its strategies, with more focus it can become the market leader.

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CHAPTER-I

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COMPANY’S PROFILE

Everest Industries Limited provides with the world-class building solutions to meet

every ones construction requirements, in the Industrial, Commercial and Residential sectors.

Historically, Everest has provided rural shelters by making corrugated roofing sheets available to farmers at a competitive price. The company is poised to capitalize on the opportunities in rural India where various housing and infrastructure initiatives are envisaged by the Government.

Today, Everest offers a complete range of building solutions which includes Ceilings, Walls, Flooring, Cladding, Doors, Roofing and Pre-Engineered Steel Buildings. These are produced at Everest's state-of-the-art ISO: 14000 certified manufacturing facilities at Kymore, Nashik, Coimbatore, Kolkata and Roorkee. With over 4000 retail points spread across the nation together with the strength of over 1285 highly qualified and experienced engineers, designers and technicians, Everest provides you building solutions that successfully meet the highest standards of quality and durability.

Trained manpower is our dedicated strength at Everest. Apart from continuous development of employee skills, the company is also committed to their welfare.

After successfully catering to the Indian market, Everest Industries Limited has widened its horizons in the international arena. With consistent exports to Europe, Africa, Australia and Asia, Everest is all set to scale new heights and establish a strong foundation in the global market. Banking on its 75 years of experience and highly sophisticated technology, Everest assures you that all its products live up to its promise of Strength, Speed and Safety.

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Everest complete building solution includes:

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ROOFING SOLUTIONS

One Billion Sq.m of Roofing in India. Everest Roofing Solutions include Everest AC Roofing and Everest Hi-Tech, Everest Roof light and Metal Roofing Everest Roofing, which is fibre cement corrugated roofing sheets, is being used extensively throughout the country for factories, power plants, stadiums, schools, urban and rural houses, to name a few. Everest Hi-Tech is a high impact resistance non-asbestos corrugated modern roofing system. Everest Roof light -another high quality polycarbonate roofing sheet and Everest Metal roofing are available in Galvalume (Bare and Coloured), prepainted galvanized iron. Everest also offers a standing seam profile which ensures the use of large length sheets without endlaps.

EVEREST Complete Roofing Solutions includes the following: 1. AC Roofing

2. Hi Tech Roofing 3. Everest Rooflight 4. Metal Roofing

AC ROOFING

Everest corrugated sheets are made from the finest quality of cement and fibre through

a specially developed fibre orientation process. They undergo rigorous quality control – standards which are much higher than ISI – giving you a product of lasting value. Everest Fibre Cement Corrugated sheets are manufactured at IS 459-1992. It offers multiple benefits. Everest corrugated roofing Sheets are beneficial in many ways : Fire

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Resistant, Non- Corrosive, Vermin Proof, Consistency in strength along and across the sheets, Dimensionally stable, Permanence without maintenance, Easy to fix, Economical, High strength to weight ratio, Matures with age, Low thermal conductivity- keeps insides cool, Better sound absorption - Less noise, Besides this, Everest offers the widest range of accessories.

OMG Accessories

Laying & Fixing of Fibre Cement Roofing Sheets - Purling spacing should suit end laps required for the size of the sheet to be used. - Purlin spacing should not exceed 1400 mm for roof an 1700 mm for wall. - Sheets should be laid with smooth side facing the sky. - LAPS - side lap : half a corrugation (min) : end lap: 150 mm (min) - Corrugations should run in a straight line and at a right angle to purlins. - All purlins should be in one plane and parallel to each other. They should be properly anchored to the supporting superstructure. - Ends of all sheets should be supported by purlins. The maximum free overhang at the eaves should not exceed 300mm. - 8 mm diameter (min) hook bolts, crank bolts or coach screws, should be inserted through 10 mm diameter drilled holes. Never punched in the crown of the corrugations. A bitumen washer must be used under the G I flat washer. - One bolt or screw should be used on each side of the side lap.

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Areas of Application 1. Reputed Factories 2. Power Plants 3. Railway Platforms 4. Storage Godowns 5. Poultry farms 6. Cow - sheds 7. Stadium

8. Schools and innumerable Rural and Urban Houses.

EVEREST HI-TECH

Everest Hi Tech is a unique product manufactured in India. it is a corrugated cement roofing sheet reinforced with a blend of strong factory produced fibres including HIPP (High impact Polypropylene). These imported fibres replace asbestos and give your roof high impact resistance. Everest Hi Tech provides high sound insulation from rain and thermal insulation from heat, saving you huge costs of additional insulation.

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Everest Hi Tech is available in a range of colors.

Terracotta (Red Colour)

The selection of colours appropriate to a building and its ambience involves the careful consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top of the line imported pure water based exterior acrylic coating.

Tropical (Green Colour)

Ivory (White Colour)

The selection of colours appropriate to a building and its ambience involves the careful consideration of wide range of criteria. Everest Hi-Tech sheets are coated with the top

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Natural Stone (Grey Colour)

Areas of Application

They can be used in all manufacturing and export oriented units, warehouses and modern factory sheds. Everest Hi Tech meets all international norms of safety, environment and pollution control for building products.

EVEREST ROOFLIGHT

Everest Rooflight – another quality product from the house of Everest - is a high quality polycarbonate roofing sheet manufactured using virgin polycarbonate resins through the co-extrusion process. This process of quality raw materials ensures uniform thickness, excellent UV resistance, optimum strength and long life of the product. Everest Rooflight’s high impact strength and impressive physical properties, makes it an ideal choice to provide natural light and compliment the industrial, commercial and agricultural roofing systems.

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Standard Dimensions

Thickness *(mm) - 1.0, 1.2, 1.5 Width (mm) - 1086 Lenght (mm) - 3000 * Higher Thickness of 1.7mm, 2.0mm & 2.5mm will be available upon specific enquiry.

Rooflight Features

•Virtually Unbreakable •Does not become brittle & crack with age •90% light

transmission •Saves energy •Resistant to natural weather elements i.e Sun, Rain, Wind & Hail •100% protection against harmful U V radiations •Also ideal for corrosive industrial environments •Conforms to International Fire Standards •Perfectly matches Everest roofing Profiles

Industrial Building

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Commercial complexes

Malls & retail outlets, Canteen buildings, Warehouses, Walkways & sidewalk covers Skylight, Canopies etc

Domestic Applications

Garages, Skylights, Porches & Verandas

Agricultural applications

Greenhouses, Poultry sheds,Cattle & Animal shelters

EVEREST METAL ROOFING

Everest Metal Roofing is made using metal panels, which undeniably are one of the most attractive features of any metal building system. Along with high tensile steel, the base metal of Everest Steel Panels also has a high grade aluminium zinc alloy coating that offers four times higher resistance to corrosion as compared to galvanized coating. Everest Colour Coated Steel Panels have 5 microns primer paint and 20 microns silicon modified paint at the mill on the weather (exterior) face. Everest also offers a wide variety of modern profiles that ably suit all constructions.

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Wall Cladding Panels

Everest ER 25/250 Wall Cladding Panels with subtle fluting in the pan provides the strenght, long spanning capability and smart appearance. These panels are ideal for industrial and commercial applications.

Standing Seam Profile

Everest Standing Seam Profiles (ER -SS-1750, ER-SS-2000 & ER-SS-2500) system is most time tested and widely used standing seam roof system available. These profiles have very good uplift and are flexible to meet any design challenge.

1. Industrial Sectors 2. Agricultural Sectors

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CEILING SOLUTIONS

Ceilings add to the interior aesthetics by covering up utility components like cables, pipes etc. They also help in acoustic control and thermal insulation. However, in today's time just being functionally superior isn't enough. Ceiling need to be trendy and contemporary as well. Everest Ceiling Solutions offer you the best of both Worlds - Functional as well as Aesthetic Superiority. They are ideal for specific needs in residential, commercial, hospital, hotel, offices and industrial segments. They are available in: Everest Standard Ceiling, Everest Designer Ceiling and Everest Acoustic Ceiling complimented with Everest Ceiling Grid System.

STANDARD CEILING

When it comes to deciding a ceiling that is strong and durable, Everest Standard Ceilings are the best on offer. Everest Standard Ceilings are made using the HPSC process to withstand extreme conditions in commercial, industrial and residential installations. They provide exceptional thermal resistance and dimensional stability even under prolonged exposure to moisture. You can be assured of strength and durability with Everest Standard Ceilings.

Paint

Everest Standard Ceilings allow you to have the finish of your choice and truly help you build your imagination

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Texture Paint

Everest Standard Ceilings allow you to have the finish of your choice and truly help you build your imagination.

Vinyl Paper

Everest Standard Ceilings allow you to have the finish of your choice and truly help you build your imagination.

False Ceilings for high humidity locations like: 1. Kitchens / Toilets / Washrooms

2. Factories and Warehouses 3. Sports Complex / Health Clubs 4. Corridors and Porticos

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DESIGNER CEILING

Everest Designer Ceilings are self-embossed with abstract patterns and textures that make them aesthetically appealing and unique. Everest Designer Ceilings come in a variety of unique designs and two finishing options

Cascade

Everest Designer Ceilings allow you to have the finish of your choice and truly help you "Build your imagination ".

Electra

Oceanic

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Lake & Hill

Areas of Applications:

False ceiling in high visibility areas like: 1. Offices

2. Showrooms & shopping centers 3. Recreational facilities

4. Residences

5. Hotels & Resorts

ACOUSTIC CEILING

Extremely beautiful ceilings with great acoustics are the promise Everest Acoustic Ceiling tiles offer. These tiles, with their great looks and acoustic quality are the best solution for ceilings in business and recreational areas. Everest Acoustic ceiling tiles are

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Symphony 90

Symphony 90 comes with a knurl treatment which is combined with a dense array of fissures and pinholes.

Rhythm 95

Rhythm 95, comes with knurl treatment combined with numerous small round pinholes and fissures which make the tile aesthetically pleasing and excellent for sound

absorption.

Harmony 99

Harmony 99 comes with a crisp, finely granulated surface with micro-perforations. The result is an enhanced RH value, excellent humidity resistance and most importantly, lasting looks.

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Rhythm 95

These tiles work best in shopping malls, commercial complexes, banks, theatres, auditoriums, IT sector etc.

Harmony 99

Making it ideal for cultural and recreational places, sports complexes, health clubs, indoor swimming pools, hotels, restaurants etc.

Symphony 90

This makes the tiles with superior sound absorption and adds to the

beauty of the interiors. These tiles work best in shopping malls, banks, offices etc.

CEILING GRID SYSTEM

Everest Ceiling Grid System is one of the most innovative and practical ceiling systems coupled with unique patterns. The innovative patterns and the convenience provided by this ceiling system stimulates the artistic taste of the customers and induces them to install one today. Everest Ceiling Grid System, being roll-formed out of hot-dip galvanised steel, provides effective protection against corrosion. As the sections are

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pre-Slimline T-1510

In this system the exposed pre-coated portion of the flanges are of 15 mm width. Light Duty System : The Main Runner is 32mm in height and the height of Cross Tee is 32mm with slim L-wall angle (14x20). This system can carry a maximum load upto 9.3 Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not exceeding the specified load bearing capacity.

Regular T-2430

In this system the exposed pre-coated portion of the flanges are of 24 mm width. Light Duty System : The Main Runner is 38mm in height and the height of Cross Tee is 29mm with L-wall angle (24x24). This system can carry a maximum load upto 8.1 Kg/m2. This system is preferred for mineral fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not exceeding the specified load bearing capaci

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In this system the exposed pre-coated portion of the flanges are of 24 mm width. Heavy Duty System : The Main Runner is 38mm in height and the height of Cross Tee is 28mm with L-wall angle (24x24). This system can carry a maximum load upto 11.2 Kg/m2. This system is preferred for fibre cement / calcium silicate / gypsum / mineral fibre acoustic ceiling tiles and any other ceiling tiles with composite weight not exceeding the specified load bearing capacity.

Everest Suspended Ceiling Grid System is compatible to all standardised fittings and fixtures for air-conditioning ducts and diffusers, smoke detectors, fire extinguishers, sprinklers etc. These also provides excellent accessibility to all related service facilities and for routine maintenance.

WALL SOLUTIONS

In Modern office buildings, business and conference centers, hotels, classrooms, medical facilities etc., fitting-out acceptable space is continously becoming more important and ever more challenging. Effective space planning and layout have become the benchmark for every architect and interior designer. In pursuit of offering need based solutions for customers, Everest Wall Solutions offers a variety of finishing options, all with the promise of Strength, Speed and Safety. Everest Wall Solutions include Everest Wall Boards, Everest Designer Wall Boards, Everest Heavy Duty Wall

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EVEREST WALL BOARDS

Everest Wall Boards are synonymous with hassle free and speedy wall solutions.This unique technology makes these boards totally moisture resistant, termite and fire resistant. These boards are ideal for residential, commercial and industrial usage. Everest Wall Boards in combination with different substrate framework like timber, steel and aluminium, offer unique advanced dry wall constructions, which leverage space utilization to the maximum with substantial savings on time.

Veneer

Everest Wall Boards allow you to have the finish of your choice with Everest Veneer.

Wall Paper

Everest Wall Boards allow you to have the finish of your choice with Everest Wall Paper.

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Paint

Everest Wall Boards allow you to have the finish of your choice with Everest Paint.

Texture Coating

Everest Wall Boards allow you to have the finish of your choice with Everest Texture Coating

Polish

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Internal Walls -Half Height/Full Height • Internal Wall Lining*/Paneling

• Prefabricated Shelter - Internal/External Walls • Wall lining-to cover damp/ seepage prone walls.

DESIGNER WALL BOARD

Design plays a vital role in creating the ambience of a house, office or other commercial places. Designer walls can help bring out the very best in the character of walls. Everest Designer Wall Boards provides aesthetically appealing solutions along with strength & durability. Walls made of Everest Designer Wall Boards are fire resistant, termite proof and moisture resistant making them unique walling & paneling solutions for residential, commercial & institutional use.

Oceanic

No Wonder, your imagination will never run out of designs with Everest Designer Wall Boards.

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Electra

Teak Panel

Lake & Hill

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Cascade

Internal Walls -

1. Half Height / Full Height

2. Internal Wall Lining*/ Paneling in Apartments 3. Offices

4. Showrooms/ Shopping Malls 5. Hotels & Resorts and much more.

*Wall Lining- for providing decorative wall finish in damp/ seepage prone walls.

HEAVY DUTY WALL BOARD

Whenever your concern is durability, strength & prolonged exposure to weathering elements (like sun, rain & UV rays) in a wall, think of Everest Heavy Duty Wall

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Boards. Everest Heavy Duty Wall Boards help make both internal and external walls which are impact resistant, load bearing & require minimal maintenance. Everest Heavy Duty Wall Boards are exceptionally stable in dimension and offer resistance to damages caused by permanent dampness or seepages.

Ceramic / Vitreous

Everest Heavy Duty Wall Boards can accept wide range of surface finished.

Render

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Laminate

Everest Heavy Duty Wall Bords can accept wide range of surface finishes

Polish

Everest Heavy Duty Wall Boards can accept wide range of surface finished.

Paint

Everest Heavy Duty Wall Boards can accept wide range of surface finishes.

A. Internal Walls -

High traffic / Impact prone areas Residential / Commercial / Industrial Wet Area Lining -

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B. External Walls -

Non load bearing / Load Bearing Walls, Residential / Commercial / Industrial, Cladding Walls in Warehouses / Factories

C. Internal / External Walls –

Pre fabricated Sheltering decorative wall finish in damp/ seepage prone walls.

SOLID WALL PANELS

In today’s robotic era, time and space are being squeezed on every front. Everest Solid Wall Panels offer solutions to these constraints by providing options with a promise of Strength, Speed and Safety. Everest Solid Wall Panels are a revolutionary dry wall solution which maintain the solid effect of a conventional brick or block wall and offers: • Speed - 20 times faster • Space - 3 to 5% additional • Light Weight - 90% lighter than brick / block wall • Fire Rated > 2 hours

Site Office

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Prefab Colony

Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Build Your Imagination.

Prefab Structure

Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Buld Your Imagination.

Commercial Partition

Everest Solid Wall Panels allow you to have finish of your choice and truly help you in Buld Your Imagination.

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Industrial Partition

The Unique & Groove joining system facilitates rapid construction and maximizes the space utilization

• Internal Walls - Residential / Commercial / Industrial • External Walls - Cladding Walls in Warehouses / Factories • Pre fabricated Shelter - Internal / External Walls

FLOOR SOLUTIONS

Everest now introduces new age flooring options called “Everest Floor Solutions” which will help you generate new areas for working spaces, storage and offices. Each mezzanine or raised floor made out of Everest Floor Solutions is engineered to provide a solution to your specific requirements and generate a safe and efficient environment.

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EVEREST FLOOR BOARDS

Everest Floor Boards offers a cost effective solution to space constraints. Everest Floor Boards are made out of HPSC process having superior impact strength & durability besides having adequate load carrying capacity with suitable substrate frame-work of steel or timber. Floor Solutions using Everest Floor Boards are quick and easy to install with minimum disruption to your existing setup. They are suitable for applications that have Light to Medium dead load and exposed to low traffic. These Boards are moisture, fire and termite resistant.

Vinyl / PVC Flooring

Everest Floor Boards are extensively used in residential & commercial installations and allow you to have the finish of your choice.

1. Mezzanine Floor:

2. Shops, Offices, Restaurants, Cyber Café etc. 3. Lofts

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5. Two or Multiple Layers: Mezzanine floors in Factories, Warehouses, Mass

stroage units, Server rooms, Electric/PLC control rooms etc.

HEAVY DUTY FLOOR BOARDS

If you are thinking of adding a floor within a room, think of Everest Heavy Duty Floor Boards using Everest Heavy Duty Floor Boards provide a quality mezzanine or raised floor where load impact is reasonably high.

Tiles

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1. Mezzanine Floor; Showrooms, Shops & Restaurants, Offices, Labour

accommodations

2. Raised Floor: IT Sector, Call centers, Telephone Exchange

3. Tile Underlay in wet areas: Toilets, Kitchen, washroom etc.

CLADDING SOLUTIONS

The beauty of Cladding Solutions is derived from its functional perfection and subtle aesthetics. Combined with its superior weather resistance and durability. Everest Cladding Solutions help you in designing a building that reflects the style and is technologically superior. Everest Cladding Solutions are available in three variants Everest Facade, Everest Siding & Everest Bracing

Everest Facade is the prominent Face of building / Skin of building

Compressed Panels

Everest Façade Panels hide the flaws in the brick & mortar workmanship, and protect the plaster from cracking due to high salinity and humidity – weather conditions of coastal regions

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High Rise Buildings

EVEREST SIDING

Everest Siding is putting up planks On external surface over a Frame or substrate material. Primarily horizontal finish

EVEREST BRACING

Everest Bracing is putting up Panels on Steel frame, Boards become part of load bearing structure.

STEEL BUILDINGS SOLUTIONS

From consultation to designing, to manufacturing and installation, we provide end to end solutions for steel buildings. High-quality steel structures are manufactured in our world-class facility and transported to the site for quick installation, all the while monitored by our efficient project management and consignment tracking system and deliver the steel building within the committed time, every time.

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EVEREST PRE-ENGINEERED STEEL BUILDING

Everest Pre-engineered Steel Buildings are the fastest systems of industrial construction today. Everest's highly qualified and experienced designers together with advanced manufacturing and installaiton facilities ensures that the Pre- Engineered buildings are delilvered on time, everytime.

Areas of Application Factory Buildings Institutional Buildings Recreational Facilities Agriculture Storage Commercial Spaces Warehouses

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EVEREST SMART STEEL BUILDINGS

Everest Smart Steel buildings are 100% customized steel buildings. Their innovative state-of-the-art technology is the fastest for manufacturing and erecting buildings. Everest Smart Steel Buildings are resistant to moisture, adverse weather conditions, earthquakes, termites and fire.

Smart Steel Buildings

If speed and ease of construction is your primary concern, Everest Smart Steel

Buildings are the ideal solution. Everest Smart Steel Buildings are 100% customized steel buildings.

Commercial and Office Buildings Industrial Utility Buildings

Site Offices and residences Farm Houses

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Automobile Showrooms

DOOR SOLUTIONS

Everest Doors are made from high quality fibre cement boards that protect against termite, fire and moisture. These high quality doors can be installed with a variety of frames such as wooden, mild steel and concrete giving strength and stability.

EVEREST SMART STEEL DOORS

Everest Smart Steel Doors are the strongest and most robust weapon against burglars and miscreants. Available in various sizes, designs and textures these Smart Steel Doors have multiple points of locking and safety, therby turning it inot a robust security

system for your beautiful home.

Multilayered Frame

Muilti- Layered door frame offers superior durability, strength and maximum protection for you and your family against any forced intrusion and external agents like heat and cold.

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5in1 LockingSystem

High quality burglar proof lock wiht 5 point locking system makes it practically impossible for burglars to break into your house.

HiTech Hinges

New Style hinges ensure free movement of the door as well as reinforce the promise of durability.

LongLasting DoorSill

Long lasting door sill made up of 100% superior quality steel, lends strength and longevity to the door and protects it from corrosion even under prolonged severe conditions.

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Durable handle

Superior quality durable handle endures any prolonged wear and tear.

Areas of Application:

Main Entrance Doors in 1. Houses

2. Apartments

3. Even Banks where Banks security and safety is a major concern

EVEREST FIBRE CEMENT BOARDS

Everest Doors are made from high quality fiber cement boards that protect against termite, fire and moisture. These high quality doors can be installed with a variety of frames such as wooden, mild steel and concrete giving strength and stability.

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PRODUCTION FACILITIES

Production Facilities- BHAGWANPUR WORKS

Everest Industries has established a green field, ultra-modern manufacturing unit, spread over an area of 21 acres at Bhagwanpur, (Haridwar district), Roorkee (Uttrakhand) . The plant manufactures the following products - Roofing Sheets, Everest Fibre cement Boards, Pre Engineered Steel Buildings and Smart Steel Buildings. This plant has an installed capacity of 50,000 tonnes of Fibre Cement Boards, 40, 000 metric tones of steel fabrication products and 1-lakh tonnes of roofing products per annum. The company believes in conserving the environment and hence, there are several trees planted in the factory premises. The factory has made arrangements for water harvesting. All water from the rooftop and open spaces is channelised through the storm water drains and directed to the six recharge wells which are strategically located. Apart from these wells there are 2 ponds created to trap sudden heavy downpour. The factory does not discharge any of its waste into the environment. Moreover, any industrial waste produced in the Bhagwanpur unit is recyclable.

The plant also organizes safety training at the plant for their workers' welfare by creating awareness among the workers about ways of handling industrial materials, operating cranes and working with electrical circuits.

Products

1. Wall solutions 2. Ceiling solutions 3. Floor solutions

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6. Pre Engineered Steel Buildings 7. Smart Steel Buildings

8. Other Moulded Goods (Accessories)

Initiatives

1. Development of Green Belt 2. Rain Water Harvesting

3. Effluent Treatment Plant for 100% recycling of process effluents 4. Energy Conservation

Welfare and social activities

1. Occupational Health centre 2. Canteen for employees/workmen 3. Everest Ladies Club, Roorkee 4. Community Development

5. Trained for self employment for under privileged women- Tailoring and embroidering.

Production Facilities- KYMORE WORKS

Established in 1934, in Katni, Madhya Pradesh is the first plant in India that was setup to manufacture Fiber-Cement Roofing Sheets & Accessories. At Kymore Works great emphasis is on Safety, Health & Environment to ensure high level of safety environment at workplace. KW has been honoured by State Level Award as the first and only unit in M.P. among similar manufacturers to have been awarded by

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the Government of Madhya Pradesh for excellence in the fields of Safety, Health & Environment.

Over the years, despite of being of the oldest unit, continues to improve and flourish with highest levels of performance in its various operations.

Products

1. Asbestos Cement Corrugated (CBS) roofing sheets 2. Other Moulded Goods (Accessories)

Certification

1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001

Initiatives

1. Afforestation and development of Green Belt

2. Rain Water Harvesting

3. Treatment of Domestic Effluent in an oxidation pond.

4. Effluent Treatment Plant for 100% recycling of process effluents

5. Energy Conservation

1. Integrated township for employees and workmen.

2. Occupational Health centre

3. Canteen for employees/workmen

4. Recreation/cultural club (Everest Club, Kymore)

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7. Everest Ladies Club, Kymore – actively works for the benefit of weaker sections, ladies and general public staying in the vicinity of Kymore.

Production Facilities- KOLKATA WORKS

Established in 1938, in Calcutta now known as Kolkata is the second plant of Everest that was setup to manufacture Fiber-Cement Roofing Sheets & Accessories. At Calcutta Works is spread in 7 acres of land at Taratolla Road and during it existence for over 75 years great emphasis is on Safety, Health & Environment to ensure high level of safety environment at workplace. Over the years, despite of being of the oldest unit, continues to improve and flourish with highest levels of performance in its various operations.

Products

1. Asbestos Cement Corrugated (CBS) roofing sheets

2. Other Moulded Goods (Accessories)

Certification

1. QMS : IS/ISO-9001:2000 and EMS-IS/ISO 14001

Initiatives

1. Development of Green Belt

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4. Energy Conservation

1. Integrated township for employees

4. Recreation/cultural club (Everest Club, Kolkata)

5. Everest Ladies Club, Kolkata

Production Facilities- NASHIK WORKS

Lakhmapur Works established In the year 1994-95, is about 35 kms away from the holy city of NASHIK.

LW has advanced manufacturing facility for the manufacturing of AC Corrugated Roofing sheets, flat boards, compressed boards, and solid wall panels.

LW was the first unit to manufacture Non-asbestos Roofing Sheets and the flat boards in India.

Products

1. Asbestos Cement Corrugated Roofing sheets

3. Non-Asbestos Flat Boards

4. Compressed Boards (Endura), Colour Compressed Boards

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Initiatives

4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste

5. Energy Conservation

6. Vermiculture Plant

1. Integrated township for employees

2. Club House

3. Occupationa

4. l Health centre

6. Everest Ladies Club, Lakhmapur

Production Facilities- PODANUR WORKS

Podanur Works established in the year 1953, is about 10 kms. away from south Indian industrial town of Coimbatore and is well connected by road and rail. PW commenced production in 1953 with manual corrugation of AC sheets and Other Moulded Goods, and over the years, it gradually transformed itself into a modernized plant, with vacuum corrugation. Today, PW had two lines for manufacturing AC Corrugated roofing sheets

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of CBS & CTS profiles, and Non-Asbestos Roofing (Hitech) sheets and OMG Accessories. The Hitech Products are manufactured adapting the HIPP technology (High Impact Polypropylene) with its unique feature of inherent flexibility and ensures safety for the roofers.

Products

1. Asbestos Cement Roofing sheets – CBS and CTS profiles

2. Non-Asbestos Roofing (Hitech) sheets - Terracoata Red, Tropical Green & Ivory White Shades.

Certification

1. IS/ISO 9001:2000

2. IS/ISO 14001:2004

Initiatives

4. Sewage Treatment Plant for treatment of Canteen wastes / Domestics waste

5. Energy Conservation Welfare and social activities

1. Integrated township for employees & workmen

2. Recreation centre

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CHAPTER- II

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OBJECTIVE OF THE STUDY

1. To understand the process and policies of breakages settlement of Everest as well as of its competitors.

2. To ascertain the satisfaction level among the customers regarding breakages in Everest products.

3. To determine the areas of improvement and things to be done to enhance the satisfaction level.

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CHAPTER- III

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RESEARCH METHODOLOGY

In order to understand the satisfaction level of the customers, I have prepared a questionnaire consisting of both structured as well as unstructured questions. Some of the question are close ended where as others are open ended. To get the responses, I went to Haryana region mainly Sonepat, Gannaur, Asandh, Karnal, Kurukshetra, Yamunanagar, and Ambala. For the analysis of the responses, I have used excel sheet to come to a conclusion regarding preferences and behavior of a respondent and continued this procedure for all the respondents. I used pie charts to come to the final conclusion as to determine the positive and negative attitudes of customer towards the Breakages Settlement Process and Policies adopted by EVEREST INDUSTRIES LIMITED.

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CHAPTER- IV

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EVEREST & ITS COMPETITORS

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HYDERABAD INDUSTRIES LIMITED

Hyderabad Industries Limited is a flagship Company of the C.K.Birla group of Companies, incorporated on 17th June 1946. HIL has blazed a pioneering path in the building products industry. HIL has led the cement industry for well over five decades. Today HIL is a multi product, multi locational organization with a formidable network of branches, depots, stockists and personnel spread all over India. HIL being backed by the ornagisational and technical expertise of the Birlas, also has a Board of directors comprising experienced personnel from Business, Finance and Industry. The Board is chaired by Mr.C.K.Birla.

Product Range 1. CHARMINAR A.C.Sheets 2. AEROCON Panels Partitions Prefab Structures Power Plant School Building Low Cost Housing Mezzanine Flooring 3. AEROCON Blocks HQ Blocks Jumbo Blocks Infill Blocks 4. Flex-o-Board 5. Charminar Board

6. Charminar Super Board 7. Aerocool

8. Green Products

Aerocon Panels Aerocon H Q Blocks Board & Super Board 9. Hysil

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VISAKA INDUSTRIES LIMITED

Visaka Industries started manufacture in 1985 with the commissioning of its Fibre Cement division in Hyderabad, Andhra Pradesh, India. This joint sector company was promoted by Dr. G. Vivekanand and the Andhra Pradesh Industrial Development Corporation to manufacture Fibre Cement Sheets with a capacity of 36,000 tonnes per annum. Currently Visaka produces 600,000 tonnes of fibre cement sheets per year. Visaka's greatest strenth is its people. All Visaka personnel are highly dedicated

professionals, with decades of experience in the Fibre Cement Industry.

Visaka's high-tech Fibre Cement plant is a fully automated factory incorporating the latest and most sophisticated technology. Resulting in consistency - in physical properties and strenght, which far exceeds the standards prescribed by I.S.I.

Products

Fibre Cement Sheets

Accessories

1. Close Fitting Adjustable Ridges 2. North Light Ridges

3. North Light Curve 4. Roof Lights

5. Apron piece 6. Barge Boards

7. Serrated Adjustable Ridges 8. Ridge Finials

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RAMCO INDUSTRIES LIMITED

Ramco Industries Ltd is one of the best performing, highly efficient producer of Fibre Cement Sheets in India and is the Market leader. RIL has pioneered and introduced the innovative Calcium Silicate Board, a versatile Building Interior Product in India Ramco Industries Limited, part of RAMCO group of companies entered the asbestos cement field in 1967. Ramco's first asbestos cement sheet plant was set up at Arakkonam (Tamil Nadu) in 1967 and since then the production technology has been updated continuously. The second sheet plant was commissioned at Karur (Karnataka) in 1974 followed by one more sheet plant at Maksi (Madhya Pradesh) in 1987. A plant for the manufacture of AC pressure pipes in 5 metres length and in diametres of 80 mm to 1000 mm was established at Maksi (MP) in 1983. This was the first plant in India to introduce pipes of 5 M length and diametres of above 600 mm. RIL is operating the most modern fibre cement roofing sheets and pipe plants in India today - in Arakkonam, Tamil Nadu; Karur, Karnataka; Maksi, Madhya Pradesh; Silvassa, Union Territory of Dadra & Nagar Haveli; Kharagpur, West Bengal; Vijayawada, Andhra Pradesh; Sinugra, Gujarat; The present aggregate capacity for Fibre Cement Sheets is 5 lakh tonnes per annum and Fibre Cement Pressure Pipe is 30 lakh tonnes per annum. Its turnover is around Rs. 300 crores and it employs about 1500 persons.

Products Range

1. Ramco Fibre Cement Sheets 2. Ramco Roofing Accessories

3. Ramco Hilux Calcium Silicate Boards 4. Ramco Fibre Cement Pressure Pipes

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Market Segmentation (North Zone)

Everest HIL Visaka UPAL

Primary Market Uttranchal, U.P.(Muzaffarnagar, Saharanpur, Bijnor, Meerut), HRY(Karnal, Yamunanagar)

Strategic Market Western U.P. Haryana, Punjab Aligarh, Agra, Firozabad, Etah, Mathura, Shahjahanpur, Gzbd, Moradabad, Rampur Haryana, Agra, Mathura, Gzbd, Noida, Bulandshehar, Meerut, Delhi, Muzaffarnagar Eastern part of Western U.P.- Shahjahanpur, Bareilly, Manpuri, Itawah, Etah, J.P.Nagar U.P.-J.P.Nagar, Amroha, Moradabad, Rampur, Bareilly, Hathras, Aligarh Non-Strategic Market Rajasthan, Jammu & Kashmir Eastern U.P., Jammu & Kashmir Rajasthan, U.K., Punjab Rajasthan, U.K., Punjab

*These Definitions of markets become more important in Non-Season Areas.

Primary Market: Primary Market is that market where we wipe out the competitors and try

every possible thing that there should not be any counter of our competitors. This we do by extensive brand promotion. It is a low freight area. We try to revamp the market. Generally 150 to 200 kms area around Factory and 100 kms from Depot is considered as primary market.

Strategic Market: Strategic market is that market where we fight with our competitors with

limited resources. The Freight is low freight there. And, the competition is very strong. In this, we try to get maximum return with minimum investment. The investment is done in terms of brand promotion. This area accounts for the major revenue generation area.

Non-Strategic Market: Non-Strategic market is that market where freight is more as

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Quarter wise comparison of Everest’s Share price with

Sensex in the same period

1) BOMBAY STOCK EXCHANGE (B.S.E)

Quarter 1: April 1, 2008 to June 30, 2008

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Quarter 2: July 1, 2008 to Sept 30, 2008

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Quarter 4: Jan 1, 2009 to March 31, 2009

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2) NATIONAL STOCK EXCHANGE (N.S.E)

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Quarter 3: Oct 1, 2008 to Dec 31, 2008

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EVEREST with its Competitors (as at July 07, 2009)

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Comparison on the basis of Balance Sheet

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Comparison on the basis of Profit & Loss A/C

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Market Trend for Last 7 Days, 15 Days, 30 days & 90 Days

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CHAPTER- V

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EVEREST- FINANCIALS

Balance Sheet over last 5 Years

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Balance Sheet for the Year 2008-09

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EVEREST: Capital Structure

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Brief Financials

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CHAPTER- VI

PROCESS AND POLICIES OF

BREAKAGES SETTLEMET &

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BREAKAGE TREND

DELHI

Month Data % AGE Qty Recd. Transit

Breakage Depot Breakage Total Breakage SALVAGES NET LOSS Transit Breakage Depot Breakage Total Breakage Net Loss APR'08 354.75 13.77 26.65 40.42 26.80 13.62 3.88 7.51 11.39 3.84 MAY'08 213.54 4.10 64.81 68.91 41.65 27.26 1.92 30.35 32.27 12.76 JUN'08 277.19 10.65 55.19 65.83 51.42 14.42 3.84 19.91 23.75 5.20 JUL'08 380.45 14.60 12.79 27.39 8.98 18.40 3.84 3.36 7.20 4.84 AUG'08 315.30 36.96 65.13 102.09 63.77 38.33 11.72 20.66 32.38 12.16 SEP'08 409.20 12.34 32.12 44.46 25.67 18.79 3.02 7.85 10.86 4.59 OCT'08 253.48 7.43 10.50 17.93 12.54 5.39 2.93 4.14 7.07 2.13 NOV'08 465.19 12.74 12.96 25.70 8.38 17.31 2.74 2.79 5.52 3.72 DEC'08 948.31 18.27 17.60 35.87 11.06 24.82 1.93 1.86 3.78 2.62 JAN'09 1,763.60 9.32 10.71 20.02 9.90 10.13 0.53 0.61 1.14 0.57 FEB'09 1,487.10 36.59 16.38 52.98 33.42 19.55 2.46 1.10 3.56 1.31 MAR'09 766.39 4.18 18.03 22.21 12.04 10.17 0.55 2.35 2.90 1.33

7,634.49 180.95 342.86 523.80 305.63 218.17 2.37 4.49 6.86 2.86 FARIDABAD Month Data % AGE Qty Recd. Transit Breakage Depot Breakage Total Breakage

SALVAGES NET LOSS Transit Breakage Depot Breakage

Total Breakage Net Loss APR'08 362.38 14.49 - 14.49 10.67 3.82 4.00 - 4.00 1.05 MAY'08 162.43 3.54 - 3.54 13.47 (9.94) 2.18 - 2.18 (6.12) JUN'08 183.44 6.32 - 6.32 7.27 (0.96) 3.44 - 3.44 (0.52) JUL'08 429.08 13.55 46.39 59.94 49.70 10.24 3.16 10.81 13.97 2.39 AUG'08 365.64 26.93 78.53 105.46 87.40 18.06 7.36 21.48 28.84 4.94 SEP'08 578.28 17.17 11.79 28.96 - 28.96 2.97 2.04 5.01 5.01 OCT'08 487.46 14.72 19.16 33.88 36.78 (2.91) 3.02 3.93 6.95 (0.60) NOV'08 404.76 11.72 62.30 74.02 15.65 58.37 2.90 15.39 18.29 14.42 DEC'08 704.72 31.60 0.41 32.02 20.13 11.88 4.48 0.06 4.54 1.69 JAN'09 253.79 14.69 38.09 52.78 20.24 32.54 5.79 15.01 20.80 12.82 FEB'09 61.96 5.54 6.55 12.08 12.51 (0.42) 8.93 10.57 19.50 (0.68) MAR'09 125.01

5.04 2.41 7.45 22.73 (15.28) 4.03 1.92 5.96 (12.23)

4,118.92 165.31 265.62 430.92 296.56 134.36 4.01 6.45 10.46 3.26

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JAIPUR Month Data % AGE Qty Recd. Transit Breakage Depot Breakage Total Breakage

Total Breakage Net Loss APR'08 677.88

6.42 3.52 9.94 9.69 0.25 0.95 0.52 1.47 0.04 MAY'08 1,225.82 19.44 7.27 26.70 4.97 21.73 1.59 0.59 2.18 1.77 JUN'08 668.46 23.38 54.99 78.36 138.08 (59.72) 3.50 8.23 11.72 (8.93) JUL'08 251.88 13.07 92.08 105.15 49.91 55.24 5.19 36.56 41.75 21.93 AUG'08 397.59 5.10 32.71 37.80 41.65 (3.85) 1.28 8.23 9.51 (0.97) SEP'08 320.12 4.09 - 4.09 - 4.09 1.28 - 1.28 1.28 OCT'08 408.88 4.18 12.05 16.23 14.72 1.51 1.02 2.95 3.97 0.37 NOV'08 760.70 13.99 39.69 53.68 11.17 42.51 1.84 5.22 7.06 5.59 DEC'08 492.51 10.24 - 10.24 12.97 (2.74) 2.08 - 2.08

(0.56) JAN'09 804.83 21.20 - 21.20 - 21.20 2.63 - 2.63 2.63 FEB'09 834.95 11.19 50.36 61.55 15.21 46.34 1.34 6.03 7.37 5.55 MAR'09 1,238.33 25.25 21.42 46.68 29.16 17.52 2.04 1.73 3.77 1.41

8,081.95 157.53 314.08 471.61 327.54 144.08 1.95 3.89 5.84 1.78

RAJPURA Month Data % AGE Qty Recd. Transit Breakage Depot Breakage Total Breakage

Total Breakage Net Loss APR'08 - - - - - - - - - - MAY'08 597.31 17.37 1.14 18.51 10.07 7.05 2.91 0.19 3.10 1.18 JUN'08 331.80 16.91 9.73 26.65 14.09 12.29 5.10 2.93 8.03 3.70 JUL'08 352.05 11.57 0.07 11.64 7.39 3.98 3.29 0.02 3.31 1.13 AUG'08 490.96 11.38 - 11.38 3.81 3.55 2.32 - 2.32 0.72 SEP'08 842.56 17.56 21.33 38.89 9.76 6.32 2.08 2.53 4.62 0.75 OCT'08 408.10 6.74 1.13 7.87 5.99 5.09 1.65 0.28 1.93 1.25 NOV'08 728.16 24.06 13.34 37.40 20.91 14.06 3.30 1.83 5.14 1.93 DEC'08 1,185.37 66.50 21.50 88.00 29.83 36.34 5.61 1.81 7.42 3.07 JAN'09 800.79 30.69 - 30.69 38.44 22.65 3.83 - 3.83 2.83 FEB'09 899.37 32.54 - 32.54 17.18 15.41 3.62 - 3.62 1.71 MAR'09 1,215.91 50.25 - 50.25 32.70 4.78 4.13 - 4.13 0.39

7,852.37 285.58 68.24 353.82 190.16 131.51 3.64 0.87 4.51 1.67

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YAMUNANAGAR Month Data % AGE Qty Recd. Transit Breakage Depot Breakage Total Breakage

Total Breakage Net Loss APR'08 - - - - - - - - - - MAY'08 - - - - - - - - - - JUN'08 - - - - - - - - - - JUL'08 - - - - - - - - - - AUG'08 - - - - - - - - - - SEP'08 - - - - - - - - - - OCT'08 - - - - - - - - - - NOV'08 - - - - - - - - - - DEC'08 1,038.77 31.36 4.55 35.91 9.65 26.26 3.02 0.44 3.46 2.53 JAN'09 1,179.33 29.57 29.47 59.04 - 59.04 2.51 2.50 5.01 5.01 FEB'09 662.06 40.83 - 40.83 7.94 32.89 6.17 - 6.17 4.97 MAR'09 583.74 20.09 11.27 31.36 17.57 13.79 3.44 1.93 5.37 2.36

3,463.91 121.85 45.29 167.14 35.16 131.98 3.52 1.31 4.83 3.81

MUZAFFARNAGAR Month Data % AGE Qty Recd. Transit Breakage Depot Breakage Total Breakage

Total Breakage Net Loss *100 - - - - - - - - - - MAY'08 - - - - - - - - - - JUN'08 - - - - - - - - - - JUL'08 - - - - - - - - - - AUG'08 - - - - - - - - - - SEP'08 - - - - - - - - - - OCT'08 - - - - - - - - - - NOV'08 - - - - - - - - - - DEC'08 - - - - - - - - - - JAN'09 991.69 14.03 - 14.03 - 14.03 1.41 - 1.41 1.41 FEB'09 1,983.79 34.86 - 34.86 - 34.86 1.76 - 1.76 1.76