Presentation 1 Ppt Amul
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(3) × Kavita Bavkar × Rachana Adkar.
(4) Vistory of Amul Amul (Anand Milk Union Limited), formed in 1946,is a dairy cooperative movement in India × It is managed by Gujarat Co-operative Milk Marketing Federation Ltd(GCMMF) × AMUL is based in Anand, Gujarat and has been a sterling example of Co-operative organization·s success in the long term. The Amul pattern has established itself as a uniquely appropriate model for rural development. × Amul has spurred the White Revolution of India, It is also the world·s biggest vegetarian cheese brand. ×. Facts
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(8) Reason to Success . People power Brand umbrella Low-cost price strategy Introducing higher value products The distribution network Managing supply chain Business market Co-ordination.
(9) Mix Product for Everyone. ! Amul launched chocolate milk under brand name of Amul Kool Koko targeting the youth..
(10) India·s first Pro-Biotic wellness Ice-cream & sugar free delights for diabetics. ! ! Amul launched ´low fat, low cholesterol bread spread·.. ! * Low Priced Amul Ice-cream & affordable sugar whitener..
(11) Amul launched emmental gouda & pizza mozzarelia cheese.
(12) Amul ² Business Model. Condensed Ghee Butter Cream. Package Milk Ice-cream Beverages Dried Skimmed Milk Powder. Raw Milk Y + R , Amul collects447,000 ltrs of milk from 2.12 million farmers.
(13) Customer Based Market Segmentation . - . .! R R . / ! . Y ! Y ! Y R 0. Y ! Y ! . Y 1 2. Y 1 3 Y ! ! ! .
(14) Industry Analysis: Porter·s 5 Forces ! 2 ! !
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(23) SWOT Analysis of Company ! 1
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(32) . SWOT Analysis of Amul Chocolate. 12 ! 2 3 : > 2 . ! . ? R! Y !
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(41) Amul chocolate Introduction . Introduced chocolate brand in 1974. 2003 year To boost sale, Amul launched three new chocolates in under the brands Fundoo, Bindas, and Almond bar. As a result Amul introduced festival season pack ´Rejoiceµ came with six chocolates.
(42) Amul Chocolate Y 2 DY . In the past year sugar free & choco zoo both have been appriciated by consumers. Competitors ²Cadbury, Nestle 4 . Lack of e-selling awareness- Amul Cyberstore Poor advertising and less use of hoardings R The chocolate market in India has only 3 big players, Cadbury (79%), Nestle (14%) & Amul (5%). . $ Amul must come up with its own boutiques Form its own shelves in retail shops & take ownership of maintaining them. Direct school programmes.
(43) Amul Chocolate 12> 2! ! * 6 ? 2
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(46) "#F%7 . ' . 1974 1985 1999 2002 2009. . . ' . * ! Y Y 3 . 25 5
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(48) What more can Amul do ? To improve further Amul can try following ideas Amul can venture out on new products like Toned milk, condensed milk that can be used for sweets, baby food products. There are certain products like Amul basundi, gulab jamoon, chocolates etc which are not as popular as Amul Ice-cream. Amul must try to understand the cause of this through market research & work on improving these products. Though Amul·s hoardings are a huge success, It can penetrate even better in the rural areas by advertising through the media via cable channel s and newspapers sponsoring shows in TV, sports events can be great help. ×. I. II.. III..
(49) Conclusion . As Amul has large number of product variety, they can focus on each criteria on each market segment. The most effective dimension would be a product differentiation among place wise. As of now there is no such company which made product variety in such segment..
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