73 Junction Square Drive Concord, MA USA T: F:

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73 Junction Square Drive

•

Concord, MA 01742 USA

•

T: +1 978 451 4200

•

F: +1 978 451 4201

TOUR

EVENTS

AND

SERVICES

2015

TO

2016

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2015-2016

2 THE MBA TOUR

ADVANTAGE

LETTER FROM THE MANAGING

DIRECTOR

The MBA Tour is pleased to announce our new website services and conference schedule for the 2015 and spring 2016 seasons. We are very excited about conferences. The MBA Tour is also pleased to present enhanced website services target those candidates who are more likely to choose your program. On behalf this season!

CHANGES TO OUR CONFERENCE SCHEDULE

CONFERENCE FORMAT CHANGES

format in our 2015/16 schedule where suitable. Be sure to check our schedule

SOCIAL MEDIA

social media becomes an increasing applicant resource and tool to connect with

at registrants coming to the events and our broader network of 100k+ contacts. More details about the packages on page 6 and 7.

ENHANCED WEBSITE SERVICES

a pre-planned schedule.

conference outreach and post conference follow-up.

indicate whether the student will factor any one of these preferences into their choice of a program. The MBA Tour encourages all candidates registering for our

input data system that takes publicly available internet data for you to review

CEO and Managing Director

Above: Asia Tour

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MEET THE TOUR

TEAM

PETER VON LOESECKE

CONCORD, MA USA

CEO & MANAGING DIRECTOR

HOBBIES: I love railroads and anything to do with

LANGUAGES:

[email protected], +1 978 451 4200 ex. 101

ALYSSA LEE

SHANGHAI, CHINA

DEVELOPMENT DIRECTOR, ASIA

FONDEST MEMORY ON TOUR:

FAVORITE FOOD ON TOUR: anything the locals are having

[email protected] +86 18616761147

MAUREEN WYSE

CONCORD, MA USA

EVENTS MANAGER

WHERE HAVE YOU LIVED?

LANGUAGES:

TALENTS: Staying very organized

SARAH SWAN

CONCORD, MA USA

MARKETING MANAGER

UNIQUE ACCOMPLISHMENTS: I started a business

FAVORITE FOOD ON TOUR:

KATHY PATTISON

WILLIAMSBURG, VA USA

TOUR LEADER & DIRECTOR

FAVORITE TRAVEL ITEM: My technology of all sorts is

close to my heart and Zip lock bags are invaluable!

ON THE WEEKENDS, YOU WILL FIND ME: At the

Williamsburg Farmers Market or on the tennis courts.

WEI YONG

BEIJING, CHINA

REGIONAL DIRECTOR, ASIA

PAST POSITIONS: I was a founding member of BeBeyond

FUN FACT: I am a fan of Manchester United

[email protected]

JACKY MCLAUGHLIN

CONCORD, MA USA

ASST EVENT & MARKETING COORDINATOR

PAST POSITIONS: Event Coordinator at Octagon

WHERE WOULD YOU TRAVEL? I would go to Rio de

Janeiro. The Harbor is one of the 7 natural wonders of

[email protected] +1 978 451 4200 ex. 106

CRISTINA RUIZ - BENSON

SANTIAGO, CHILE

REGIONAL DIRECTOR, LATIN AMERICA

HOBBIES: I play volleyball twice a week; and movies. I

try to go once a week to watch a movie.

WHAT DO YOU ALWAYS TAKE WITH YOU ON TOUR? A

picture of my kids that I put in my room.

ULF DREIER

ST. GALLEN, SWITZERLAND

REGIONAL DIRECTOR, EUROPE

FAVORITE TRAVEL ITEM: Good restaurant

WHERE WOULD YOU GO RIGHT NOW?

ABBY HU

SHANGHAI, CHINA

SOCIAL MEDIA & MARKETING, CHINA

HIDDEN TALENTS:

Chinese classics and Arts.

PAST POSITIONS: I started in the banking industry before

TOM LEPERE

BOSTON, MA USA

TOUR LEADER, MIDDLE EAST

ITEMS I ALWAYS TAKE WHILE TRAVELING: My running

amazing job of keeping them from wrinkling!

UNUSUAL TALENTS:

GRAHAM EDWARD

CONCORD, MA USA

DIRECTOR

TOP TRAVEL ITEM: Google HIDDEN TALENT: WHERE HAVE YOU LIVED?

TOUR LEADERS

HANNAH BERTILLA ACQUAH

ACCRA, GHANA

TOUR LEADER & MARKETING, WEST AFRICA

WHERE HAVE YOU LIVED?

LANGUAGES: HOBBIES:

Traveling

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2015-2016

The MBA Tour was founded in 1993

high. Many things have changed in the 20 years we have organized tours. Technology has made it possible for anyone with internet to

SERVICES

USE OUR UNIQUE SERVICES TO

An exclusive service that enables you to track your event performance

•

• Candidates that plan to apply to your program or want to meet with you • Candidates you met •

and more!

COMPREHENSIVE BUSINESS SCHOOL PROFILE

A public resource on The MBA Tour website for candidates to research your program.

COMPREHENSIVE REGISTRATION DATA AND

DEMOGRAPHIC REPORTS

The MBA Tour provides a comprehensive report to help

report includes candidate data

professional background among other data.

ADDITIONAL APPLICANT

WORKSHOPS

you to meet candidates outside the main conference and network with local MBA applicant advising centers.

THE MBA TOUR MOBILE APP

The MBA Tour mobile app can be downloaded for Android or Apple devices.

•

an event

• Track MeetUp appointments •

• Take notes on candidates you meet during a MeetUp to be uploaded to the website once you connect to the internet • Upcoming - view your personalized event

schedule

SCANNER

The MBA Tour provides a business school to instantly capture candidate contact info at conferences and eliminate event schools can download

TheMBATourMatch

A service for schools that do

and schedule candidates for MeetUps or MeetUp Networking events. A school will determine which type of candidates to target and we will

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EVENT FORMATS

SCHOOL BRAND THROUGH OUR

COMPREHENSIVE EVENT

FORMATS

SCHOOL PRESENTATIONS

Admissions representa

of our most valuable conference an opportunity to showcase

private room to highlight the features of your program. Typically there

PANEL PRESENTATIONS

minute sessions that cover valuable business school admissions topics and answer a wide range of MBA applicant

on the panels and share

provides guiding talking points for all panels.

NETWORKING SESSION

The session is strategically placed at the end of the MBA conferences. This allows

order to prepare for speaking

with you one to one. During the MBA Networking Session you and your alumni have the opportunity to meet with a large number of applicants

MEETUP

and space for one to one and top candidates during our conferences. Conferences networking room to meet

that are pre-selected and invited by you prior to the event. Building on

parameters.

ideal candidates!

schedule your MeetUps on your behalf with candidates matching your

MEETUP NETWORKING EVENTS

The MeetUp Networking format includes panels and a room for one to one and small group MeetUps will also include school is geared towards smaller conferences with 100-150

and invite candidates to meet with you at this event. For list of MeetUp

SPECIALIZED MS FAIR

hour networking sessions that take place before the main MBA

to target candidates for your specialized MS programs. For

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2015-2016

6 WHY SOCIAL MEDIA?

SOCIAL

MEDIA

PACKAGE

BOOST

MARKETING

BEYOND THE EVENTS

Social Media Usage in 2014

Percent of online adults who use the following social media websites

*Source

71%

28%

23%

*Source

Facebook

63%

ENGAGE DAILY

2013

2014

45%

ENGAGE SEVERAL TIMES A DAY

70%

_{ENGAGE DAILY}

2013

2014

60k

70%

80%

90%

100%

Facebook usage

84%

87%

ON

SOCIAL

MEDIA

43,800+

46% growth in ‘14

9,650+

35% growth in ‘14

2,100+

Group & Co.

73,649

59,014 mins ‘13

4,000-5,000+

Monthly views

1,000+

37% growth in ‘14

2,370+

Weibo - China microblogging

9,300+

Followers

China video platform

WeChat

China social APP - launching in ‘15

mins watched ‘14

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PICK UP TO 10

EVENT & iBOOST

CAMPAIGNS COMBINED

Let us help you reach your audience

Before the event, reach 15% - 20% of registrants

website features and targeted

PARTICIPATING

IN LESS THAN

10 EVENTS?

EVENT BOOST CAMPAIGN

iBOOST CAMPAIGN

TWITTER PARTY

CREATE

CONTENT

REACH

YOUR AUDIENCE

INFO

SESSION

VIDEO

4 videos.

ALUMNI PROFILES

4 geo-targeted features plus blog posts.

INFOGRAPHIC

BUSINESS

SCHOOL

34%

Add

initiative

Boost

Campaigns

10 Pick

Events

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2015-2016

US

TOUR

CANDIDATES 279 570 131 AVERAGE AGE 27 29 27 EXPERIENCE PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 691 650 700 709 619 677 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOCTORATE DEGREE A TLANT A BOS TON CHICA GO HOUS TON LOS ANGELE S SAN FRANCISC O SE A T TLE W ASHING TON DC

RESULTS

SEATTLE

SAN FRANCISCO

LOS ANGELES

HOUSTON

ATLANTA

CHICAGO

WASHINGTON DC

BOSTON

SAN JOSÉ

BOGOTÁ

LIMA

SÃO PAULO

RIO DE JANEIRO

BUENOS AIRES

SANTIAGO

LATIN AMERICA

TOUR

CANDIDATES 166 700 702 156 902

AVERAGE AGE 29 27 30 29

EXPERIENCE 3.9

PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 623 670 633 660 537 675 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER BOGO TÁ BUENOS AIRE S LIMA RIO DE J ANEIR O

SAN JOSÉ SANTIA

GO SÃ O P A UL O

RESULTS

JUNE 2015

SPOTLIGHT! REGISTRANTS’ TOP 3 PROGRAM PREFERENCES

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TAIPEI

SEOUL

BEIJING

SHANGHAI

BANGKOK

JAKARTA

SINGAPORE

ASIA TOUR

CANDIDATES 307 391 593 375 AVERAGE AGE 26 27 26 31 29 27 31 EXPERIENCE 2.3 3.1 5.1 3.0 PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 625 713 603 692 702 652

DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOCTORATE DEGREE B ANGK OK BEIJING HCMC JAKAR TA SE OUL

SHANGHAI SINGAPORE TAIPEI

RESULTS

SEPTEMBER 2015

COLOMBO

MEETUP NEW

BANGALORE

CHENNAI

MUMBAI

KOLKATA

DELHI

INDIA

TOUR

CANDIDATES 337 AVERAGE AGE 26 25 26 26 26 EXPERIENCE 2.9 PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 669 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOCTORATE DEGREE B ANGAL ORE

CHENNAI DELHI KOLKA

TA

MUMB

AI

RESULTS

formats.

“The Sri Lankan economy has seen robust annual growth at 6.5 peers... Sri Lanka’s economy is no longer dominated by the

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2015-2016

10

CANDIDATES 631 159 AVERAGE AGE 30 30 27 EXPERIENCE 6.0 3.9 2.9 PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 599 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOCTORATE DEGREE JOHAN N ESBUR G LA GOS NAIR OBI

2015

RESULTS

OCTOBER 2015

AFRICA

TOUR

NAIROBI

ACCRA

LAGOS

JOHANNESBURG

SO U R C E: T H E M B A T O U R 2 0 1 5 R EG IS T R A T IO N D A TA

OCTOBER 2015

DUBAI

MEETUP

ABU DHABI

MEETUP

DOHA

MEETUP

CAIRO

MEETUP

ISTANBUL

MEETUP

TEL AVIV

MEETUP NEW

MIDDLE EAST

TOUR

CANDIDATES 151 226 162

AVERAGE AGE 29 27

EXPERIENCE 5 5 3

AVERAGE GMAT 635 663 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOHA DUB AII IS TANBUL

RESULTS

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NOVEMBER 2015

CANADA

TOUR

CANDIDATES 109 107 915 AVERAGE AGE 30 31 30 29 EXPERIENCE 5.0 6.0 5.0 5.0 PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 651 616 629 630 656 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOCTORATE DEGREE well.

VANCOUVER

EDMONTON

MEETUP MEETUP

TORONTO

OTTAWA

MEETUP

HALIFAX

MEETUP NEW

MONTRÉAL

EDMONT ON MONTRÉ AL OT TA W A TOR ONT O V ANC OUVER

RESULTS

INDIA SPRING

TOUR

AVERAGE AGE 26 26 27

EXPERIENCE PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 661 669 659 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER B ANGAL ORE DELHI MUMB AI SO U R C E: T H E M B A T O U R 2 0 1 5 R EG IS T R A T IO N D A TA

2015

RESULTS

SPRING 2016

BANGALORE

MEETUP

MUMBAI

MEETUP

DELHI

MEETUP TBD TBD TBD

ASIA SPRING TOUR

AVERAGE AGE 29 30 29

EXPERIENCE 3.9 3.1

AVERAGE GMAT 677 656 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE

OTHER

BEIJING SEOUL SHANGHAI TAIPEI

2015

RESULTS

SPRING 2016

BEIJING

MEETUP

SEOUL

MEETUP

SHANGHAI

MEETUP

TAIPEI

MEETUP TBD TBD TBD TBD

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2015-2016

12 US SPRING

TOUR

CANDIDATES 97 117 165 AVERAGE AGE 30 29 30 29 EXPERIENCE 6.0 5.0 PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 605 633 625 562 633 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE OTHER DOCTORATE DEGREE BOS TON LOS ANGELE S SAN FRANCISC O TOR ONT O W ASHING TON DC SO U R C E: T H E M B A T O U R 2 0 1 5 R EG IS T R A T IO N D A TA

2015

RESULTS

February 2016 formats and Tour Leaders TBD.

SPRING 2016

WASHINGTON DC

TORONTO

LOS ANGELES

SAN FRANCISCO

BOSTON

TBD TBD TBD TBD TBD TBD CANDIDATES 196 267 167 123 370 AVERAGE AGE 29 30 29 EXPERIENCE 3.6 3.7 5.0 PERCENT WOMEN TAKEN THE GMAT

AVERAGE GMAT 620 632 555 DEGREE STATUS

1ST UNIV DEGREE COMPLETE MASTERS DEGREE BOGO TÁ LIMA SANTIA GO SÃ O P A UL O

2015

RESULTS

LATIN AMERICA

SPRING

TOUR

SPRING 2016

TBD TBD TBD TBD MEETUP

BOGOTÁ

MEETUP

LIMA

MEETUP

SÃO PAULO

MEETUP

I really liked being able to speak with candidates through MeetUp. It

SOURCE: THE MBA TOUR 2015 REGISTRATION DATA All conferences include panels and MeetUp. Tour Leaders TBD.

Event formats TBD

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US

TRAVEL

PACKAGES

SEATTLE SAN FRANCISCO LOS ANGELES HOUSTON ATLANTA MS CHICAGO WASHINGTON DC BOSTON

no Travel Package available

LA

TIN AMERICA

SAN JOSÉ MEETUP

BOGOTÁ LIMA SÃO PAULO RIO DE JANEIRO BUENOS AIRES MEETUP

SANTIAGO AFRICA NAIROBI ACCRA LAGOS JOHANNESBURG CANAD A VANCOUVER EDMONTON MeetUp MeetUp TORONTO OTTAWA MeetUp HALIFAX MeetUp MONTRÉAL

no Travel Package available

FORMATS

MS MeetUp INDIA COLOMBO MeetUp BANGALORE MS CHENNAI MS MUMBAI MS KOLKATA MS DELHI MS

of the events was excellent and the level of customer service was exemplary. ASIA TAIPEI SEOUL BEIJING MS SHANGHAI MS BANGKOK JAKARTA SINGAPORE MIDDLE E AS T DUBAI MeetUp

ABU DHABI MeetUp

DOHA MeetUp

CAIRO MeetUp

ISTANBUL MeetUp

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2015-2016

Deposit/Invoicing:

Credits:

PRICING

EVENTS

PER EVENT

DISCOUNT

1-5 6-10 11-20 21-30 OP TIONAL SER VICE S

SCHOOL PRESENTATION USD 500 30 minute slot in a private room to highlight the features of your program. Typically there

MEETUP USD 500 USD 600

THEMBATOURMATCH USD 500

MeetUps. A school will designate what type of candidates to target and we will manage

MS FAIR USD 500

SOCIAL MEDIA PACKAGES

to maximize your social media presence at events and beyond. See page 6 and 7 for full package details.

TRAVEL PACKAGES SEE PAGE 13

EVENT VOLUME PRICING

EARLY BIRD SPECIALS

not count towards volume discount.

PARTICIPATE IN...

YOU GET...

Free city on the Middle East or Africa Tour 6th Middle East Tour city free

Travel Package

5th city free on any tour through March 2016

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JOIN THE TOUR

THEMBATOUR.COM/JOIN

TO PARTICIPATE IN A TOUR OR CONFERENCE

Business schools interested in The MBA Tour must register and apply online:

included in our events are taught in English.

OUR SELECTION PROCESS

The MBA Tour limits the number of business schools on a tour to ensure that each program has good exposure at our conferences and receives the same level of high service that we aim to provide. Priority is given to returning schools. New schools are selected on the basis of several criteria:

BUSINESS SCHOOL REPRESENTATIVES

LOCAL QUALIFICATIONS

• For those countries without regional MBA be met; must be recognized and respected by peer schools in country; must have local

Examples of these schools include: • MBA programs geared towards women

GLOBAL QUALIFICATIONS

WHAT’S INCLUDED IN THE EVENT PRICE? PURCHASED EVENT ONLY PURCHASED EVENT & TRAVEL PACKAGE

Included Included

Scanner at event Included Included

Included Included

The MBA Tour Match

Included Included

The MBA Tour App Included Included

Cultural Events

Included

Airline Flights N/A

Airport Transfers N/A Included

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2015-2016

16

1 2 3

5 6 7 9 10 11

12 13 15 16 SEATTLE 17 18 SAN FRANCISCO

19 LOS ANGELES 20 21 HOUSTON 22 23 ATLANTA 25 NEW YORK CITY

26 27 CHICAGO 29 WASHINGTON DC 30 BOSTON 31

A

UGUS

T 2015

1

2 3 5 SAN JOSÉ 6 7 8 MEXICO CITY

9 10 BOGOTÁ 11 12 LIMA 13 15 SÃO PAULO

16 17 RIO DE JANEIRO 19 20 BUENOS AIRES 21 22 SANTIAGO

23 25 26 27 TOKYO 29 TAIPEI

30 31 SEOUL

SEP

TEMBER 2015

1 2 BEIJING 3 5 SHANGHAI

6 7 8 BANGKOK 9 10 HO CHI MINH CITY 11 12 JAKARTA

13 14 SINGAPORE 15 16 17 COLOMBO 19 MBA2U BRUSSELS,

A MCKINSEY INITIATIVE MBA2U MUNICH

20 BANGALORE 21 22 23 24 CHENNAI 25 26 MUMBAI

27 28 KOLKATA 16 30 DELHI

OC

TOBER 2015

1 2 3

5 DUBAI 6 NAIROBI 7 8 ACCRA 9 10 LAGOS

ABU DHABI DOHA CAIRO

11 12 ISTANBUL 13 JOHANNESBURG 14 TEL AVIV 15 16 17

19 20 21 22 23

25 26 27 29 30 31

NO

VEMBER 2015

1 2 VANCOUVER 3 4 EDMONTON 5 CALGARY 6 7 TORONTO

9 10 OTTAWA 11 12 HALIFAX 13 14 MONTRÉAL

15 16 17 19 20 21

22 23 25 26 27

29 30

SUNDAY MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY

TOUR CALENDAR

2015

ASIA NORTH

AMERICA LATIN AMERICA INDIA MIDDLE EAST JUNE 2015 1 2 3 5 6 7 9 10 11 12 13 15 16 17 19 20 21 22 NYC EUROPEAN* 23 25 26 27 29 30 MBA2U AFRICA