How To Become A Digital Communications Officer For A Charity

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Job Specification Supplied by – NFP Resourcing Tel: 020 7096 9639

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Job title Digital Communications Officer

Organisation Elizabeth Finn Care/Turn2us

Salary £31,243

Contract Full-Time, permanent

Location Hammersmith, London

Apply Go to www.nfp-resourcing.co.uk

Enquiries T 020 7096 9639

E [email protected]

IMPORTANT NOTE:

Please note if you are formally applying for the role interviews will take place week commencing 1st June. Applications should include a CV and personal statement of no more than 500 words explaining your suitability for the role. The personal statement should also include what you believe is the charity’s biggest success and biggest failure in its social media strategy to date. Your CV must include a link to your LinkedIn profile.

Job Description

Job Title: Digital Communications Officer

Department: Communications

Reports to: Communications Manager

Location: Head Office, Hammersmith, London

Purpose of the Role: To coordinate digital communications activities for the charity including

leading on social media, online communications, email marketing and search engine optimisation (SEO).

Key Responsibilities and Accountabilities:

1. Plan, develop and delivery of the charity’s social media strategy 2. Provide content and copy for online channels

3. Plan, develop and execute email marketing campaigns

4. Analyse, report and present on analytics data to inform content changes and project work 5. Plan, develop and delivery of the charity’s SEO/SEM strategy

6. Advise key staff on SEO best practice Duties:

1. Plan, develop and deliver of the charity’s social media strategy

 Research, plan and develop the charity’s social media strategy.

 Lead the implementation of the social media strategy and promote the charity through the various social media streams

 Promote engagement with different audiences including service users, potential supporters and intermediaries

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Page 2 of 5  Identify potential bloggers supportive of Turn2us’ work and build relationships

2. Provide content and copy for online channels

 Provide copy for website in the form of news articles and blogs  Create content and copy for social media channels

 Develop social media and digital content for campaigns

3. Plan, develop and execute email marketing campaigns

 Lead on the development of the charity email marketing plan securing opportunities to communicate with the charity’s key audience groups.

 Develop newsletter templates in line with the advancement of technology.

 Manage the charity’s monthly e-newsletters including content planning delivery and optimisation.

 Research the needs of our audiences and devise methods to channel the required information / services to those audiences.

4. Analyse, report and present on analytics data to inform content changes and project work

 Work with the Customer Insight Analyst to deliver simple and complex data from our analytics package.  Investigate on-site user journeys and analyse entrance/exits to help improve the user journeys and

increase cross site usage of all tools.

 Ensure analytics capture is accurate and efficient.

5 Plan, develop and deliver the charity’s SEO/SEM strategy

 Use existing user journey/site entrance/exit data to analyse website usage.  Investigate gaps in our on-site and off-site SEO with the use of analytics tools.  Analyse competitor’s on-site and off-site SEO and compare to our data.

 Target sites/keywords that will be key for our future development, in accordance with our business plan.  Utilise keyword tools to investigate valuable keywords that may be under served by our current site.  Plan and carry out changes to our SEM package (Google Adwords) to follow changes in our content and to

promote our campaigns.

6. Advise key staff on SEO best practice

 Work with the Communications Manager and Communications and Marketing Officer to devise opportunities and trackable links for third party websites / forums.

 Advise content producers on ensuring SEO best practice for writing our web content / news / online press releases.

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Page 3 of 5  Liaise with the Communications team to provide support and guidance on how to use press releases to

increase our search engine standing.

These are the normal duties, which the Charity requires from the position. However, it is necessary for all staff to be flexible and all employees will be required from time to time to perform other duties as may be required by the Charity for the efficient running of the charity.

This Job Description is non-contractual. It will be reviewed from time to time and may be subject to change. The post holder will be expected to ensure that their work complies with contractual terms and conditions, the Charity’s policies and procedures and key legislation, such as data protection and charity law.

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Job Specification Supplied by – NFP Resourcing Tel: 020 7096 9639 Page 4 of 5 Person Specification Education: Necessary:

 Educated to degree level, or equivalent written and analytical skills.

Skills:

Necessary:

 Ability to plan, prioritise and deliver projects and a work programme to agreed deadlines and costs.

 Excellent analytical and problem solving skills.  Excellent copywriting skills

 Excellent written and verbal communication skills, with an ability to communicate with confidence to a wide range of individuals and organisations.

 Excellent analytical and numeracy skills with the ability to present complex information in an easily readable format.

 Ability to use MS Office suite.

 Highly motivated with an ability to work on own initiative and work proactively in key areas of responsibility.

 Ability to manage multiple projects and prioritise time.  Familiarity with HTML, CSS and Javascript.

 Interpersonal skills and the ability to build effective partnerships with individuals and organisations.

Knowledge:

Necessary:

 Management of Facebook Adverts.

 Working knowledge and experience of content management systems.  Working knowledge of Google Analytics

Desirable:

 Management of Google Adwords.

Experience:

General:

 Experience of working collaboratively with other organisations.  Broad knowledge of the scope of the Third Sector.

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Specialist:

 One year’s experience of planning, developing, executing and maintaining digital marketing projects.

 Experience of working with SEO tools.

 Working knowledge and experience of CRM systems.

 Proven experience of analysis of website statistics and digital trends. Reviewed: May 2015, AL