CES
January 2012
Lead Generation – Improve Your Event ROI
Exhibitor lead gen packs, by Poken
What we do
• Tradeshow visitors walk around the show floor, discover new products & companies
• Our objective is to make them notice you, and want to spend quality time in your booth,
interacting with your staff in a high quality information exchange
• What we deliver is a marketing platform specifically designed for event-based lead
generation, lead management, and follow up
• Our platform also includes content management tools, so you can deploy quality digital
data and obtain statistics on who collects what, at which show, and what you’ve done to follow up
Objectives
• Draw visitors to your booth
• Know who is visiting your booth and track what they collect • Improve the quality of the interaction with your staff
• Get visitors to spend more time at your booth, exploring your products • Get visitors to discover more of your products, and collect more in depth
information about them
• Distinguish between VIP visitors, and “browsers”: provide them each with the
appropriate experience
• Maintain the relationship with the visitor post-event, through a branded community
site where you can provide them with updated information, personalized follow up, and benefit from other tools
Most exhibitors find it difficult to measure the
effectiveness of their trade show presence
• Visitors come and go, without
being identified
• Visitors skim the outside of the
booth, but don’t engage with your brand, your products, or your staff. They leave without really knowing what you do
• Visitors pick up a paper leaflet, a
flyer or a catalog – but you don’t know who they are, or whether the information ends up in the trash a few isles away
• You don’t know if the information
provided was sufficiently clear or engaging. You don’t know what becomes of these leads
Poken is a revolutionary Enterprise
Lead Generation and Lead Management System
• Draw visitors to your booth
• have them engage with your
staff and materials
• Increase the time they spend
learning about your products and services
• Follow up with them after the
show, through an intuitive dashboard, and with metrics
Pack 1:
Standard Lead Gen
• Collect Visitors
• Answer Survey
• Take Notes
• Access Reports
Pack 2:
Lead Gen Walkthrough
• Collect Visitors
• Answer Survey
• Take Notes
• Touchpoints (NFC, QR)
• Visitor Post-Visit Email
• Access Full Reports
Pack 3:
Visitor Touch & Glow Enhanced Lead Gen
• Collect Visitors
• Answer Survey
• Take Notes
• Touchpoints (NFC, QR)
• Equip Visitors w/ poken
• Visitor Post-Visit Email &
Branded Portal
• Access Full Reports
Poken is a revolutionary Enterprise
Lead Generation and Lead Management System
• Using an Android smart-phone,
scan the visitor’s badge, or scan their business card using the Poken Pro app
Standard Lead Generation
Collect the visitor’s identity, take notes/survey about their visit
• All the notes and the survey
results that your sales staff fill in are accessible to you in your Exhibitor Account
• The visit is recorded in your
Exhibitor Account, accessible at http://partner.poken.com
Touch
Visitor Iden0fied
• Capture the visit
• Answer lead-‐genera0on survey • Take notes
Download Poken Pro for your Android phone
• Accompanied by your sales staff,
or by themselves, visitors collect information about the products that interest them
Equip your Booth so Visitors Get Digital Follow-Up
Visitors are guided by your sales staff through a journey about your products and services
• Visitors spend more time
engaging with your material, and selecting information that they value
• Configure Touchpoints that
trigger automatic document emailing to the visitor
Guide your visitor through
a visit, touch the products & documents that you want automatically emailed to him
A branded post-visit
email shows the visitor
what he collected during his visit, and allows him to click to view more online
These are the booth sales & marketing staff
met on your booth These are the documents
& products collected
• Visitors collect information about
the products that interest them, and they can find them all in a branded web portal
Equip your Visitors to Collect Digital Information
Visitors are given a poken so they can collect information: You gain insight into what they want
• Visitors spend more time
engaging with your material, both in your booth, and then online in the web portal
• Configure Touchpoints that
trigger automatic document emailing to the visitor
Guide your visitor through
a visit, touch the products & documents that you want automatically emailed to her
A branded post-visit
email shows the visitor
what he collected during his visit, and allows him to click to view more online
These are the booth staff and products which the visitor collected on your booth
Poken Pro mobile app – Features in detail
(1 of 2)
Install
Download Poken Pro for your Android smartphone or rent a phone on-site.
Visitor List
Touch a visitor’s badge or type in a few of the letters of their name to find them in the list of attendees.
Visitor Details
Take a profile picture, take notes, add business card details. If you want to equip the visitor with a branded poken, simply touch it to the phone or scan its barcode – it’s that easy. You will know
everything the visitor touched in your booth.
Take Notes, Survey
Fill in a survey or take notes about the visit. Configure the survey questions through your Exhibitor Account, so all your sales & marketing staff enrich your
database of leads. Survey answers and Notes are part of the reports you can access
Scan Business Card
If a visitor doesn’t have a badge, or you want more complete information, take picture of her business card.
Automatic server data processing will convert all the text into digital, within a few minutes.
Manage
Search for visitors or Add a new visitor on the fly: You can do so by
touching an NFC badge or scanning a visitor QR code (badge)
The app also contains administration tools for the Touchpoints you’ve deployed on your booth
Event List
Use Poken Pro at all your events, configure each one separately, so you can track and measure all your event statistics, year-round
Register On-Site
If the event has no NFC badges or QR codes, simply collect visitors by asking for an email address, or scanning their business card. All the data processing is done for you
automatically.
Link a Poken
To equip a visitor with his very own poken, simply scan the poken (touch it, or scan its barcode) to link it to the visitor’s profile.
The visitor then receives automated emails with the people & things she collets, as well as her login credentials.
Works Anywhere
Poken Pro works with or without data
connectivity, one you’ve loaded a
campaign. Don’t worry about 3G or Wifi at the exhibition – we know it’s flaky. You can always rely on Poken, anytime, anywhere.
Poken Pro mobile app – Features in detail
• Get qualified leads, receive metrics on who collected your media
• Provide your target audience with quality digital content, update them with news later
• Extend your communica0on reach by having them explore your company aGer the show
• Be green and print less or no brochures, while saving money on your prin0ng budget
