2015 IndySHRM Sponsorship Guide
Building
for
What steps are you taking to build a solid foundation for the future here in 2015? Partner with
IndySHRM, the largest chapter of the Society for Human Resource Management (SHRM) in the State of Indiana, and gain access to more than 900 of central Indiana’s best and brightest in the field of
Human Resources. Like our members—our sponsor partners come from a mix of industries and specialties, and we offer several sponsorship options so you may find the one that’s the right fit for you. Take advantage of this unique opportunity to generate new prospects, strengthen relationships with existing customers, and create brand awareness in the Indianapolis metropolitan community.
Who are IndySHRM members?
While we are affiliated with SHRM, our chapter operates independently and has a diverse member population of people representing HR
professionals at all levels from companies of all sizes. Here’s a quick breakdown of our members... your potential customers or partners:
• 87% are professional HR practitioners • 7% are HR services vendors
• 4% are students
• 2% are in job transition
Who is certified?
41.3% of our members are certified SHRM-CP, SHRM-SCP, PHR, SPHR, or GPHR.
How big are members’ companies?
• Fewer than 100 employees: 34% • 100 - 499 employees: 31% • 500 - 999 employees: 12% • 1,000 - 2,499 employees: 11% • 2,500 - 4,999 employees: 6% • 5,000 - 9,999 employees: 4% • 10,000 - 24,999 employees: 2% • 25,000+ employees: 11%
What do our members do?
• Generalists: 18% • HR Managers: 15% • Directors: - 47% • Vice Presidents: 8% • Owners/Partners/Presidents/CEOs: 5% • HR Consultants: 7%
What opportunities are available for your company?
IndySHRM offers a variety of opportunities to raise your game. Select an option from a series of established events thanks to our more
standardized and streamlined programming model in 2015. Along with event sponsorship, take advantage of the advertising opportunities that can be included in our member communications.
Choose from popular IndySHRM events...
• Main Event (3 events/year; typically a lunch) • Employment & HR Law Forum (2 - 3 events/
year with focus on legislative content)
• Strategic Leaders Forum (3 events/year with focus on strategic content)
• Staffing Management Forum (3 events/year with focus on recruiting/staffing)
• Diversity & Inclusion Events (3 events/year) • Compensation & Benefits Events (3 events/
year)
• Networking Events (3 - 4 events/year) • Webinars (frequency varies)
Communicate directly with our chapter members...
• eCommunications (periodic) • Monthly eNewsletter
• Website banner ads
• Online HR service directory • Meeting announcements • Mailing list labels
Not sure which type of IndySHRM program will be best suited for you? Check out the details on the following types of chapter events:
The Main Event
• Frequency: 3 events annually • Time of Day: Usually lunch
• Duration: Program presenters have between
60 to 75 minutes to deliver their presentations and receive questions from the audience.
• Avg. Attendance: Approx. 40 attendees* • Focus: Forum for professionals to network,
share ideas, and advance their knowledge of the HR profession.
Employment & HR Law Forum
• Frequency: 2 - 3 events annually • Time of Day: Breakfast or lunch
• Duration: Program presenters have between
60 to 75 minutes to deliver their presentations and receive questions from the audience.
• Avg. Attendance: Approx. 30 attendees* • Focus: Local, state and national legislative
topics that are relevant to the HR profession.
Strategic Leaders Forum
• Frequency: 3 events annually • Time of Day: Breakfast or lunch
• Duration: Program presenters have between
60 to 75 minutes to deliver their presentations and receive questions from the audience.
• Avg. Attendance: Approx. 55 attendees* • Focus: Strategic content geared specifically
to those HR professionals that are in roles that are more strategic in nature.
Staffing Management Forum
• Frequency: 3 events annually • Time of Day: Breakfast or lunch
• Duration: Program presenters have between
60 to 75 minutes to deliver their presentations and receive questions from the audience.
• Avg. Attendance: Approx. 30 attendees* • Focus: Talent acquisition, staffing & retention
Diversity & Inclusion Events
• Frequency: 3 events annually • Time of Day: Usually lunch
• Duration: Program presenters have between
60 to 75 minutes to deliver their presentations and receive questions from the audience.
• Avg. Attendance: Approx. 50 attendees* • Focus: Diversity & inclusion initiatives
Compensation & Benefits Events
• Frequency: 3 events annually • Time of Day: Morning
• Duration: Program presenters have between
3 to 3 ½ hours to deliver their presentations and receive questions from the audience.
• Avg. Attendance: Approx. 60 attendees* • Focus: Compensation & benefits trends
Networking Events
• Frequency: 3 - 4 events annually • Time of Day: Usually evening • Duration: 1 1/2 to 2 hours
• Avg. Attendance: Approx. 35 attendees* • Focus: Professional networking opportunities
IndySHRM Events: Program Info
Platinum
*Limit 1 per event
Gold
Silver
Member
Contact us!
$1,200
$750
Non-Member
Contact us!
$1,500
$900
Individual memberships - 1 yr.
3
1
Event tickets
6
4
2
Speaking opportunity
3 min. intro - option
for keynote
3 min. intro
IndySHRM home page banner
ad with link to your site
($500 value)
3 months
($250 value)
1 month
(1) set of mailing labels for
chapter members ($500 value)
X
(1) dedicated sponsored
eCommunication ($400 value)
X
Marketing literature placement
at each seat
X
X
Advertisement for (1) month of
eNewsletter ($250 value)
X
X
Chance to collect business
cards & raffle prize at event
X
X
X
Welcome table for literature
and/or display booth
X
X
X
Pre-meeting recognition
X
X
X
Signage recognition at event
X
X
X
Logo featured in Partners
section of IndySHRM website
X
X
X
Use of official 2015 IndySHRM
Partner logo
X
X
X
Inclusion in online HR Services
Directory ($500 value)
X
X
X
IndySHRM Events:
Sponsorship Details
IndySHRM Webinar
Limit of one (1) per month
People don’t always have the time to leave their desks to get their education…especially if their office happens to be on the other side of the city from an event. But that doesn’t mean that sponsors can’t still reach these members. Sponsor an IndySHRM webinar, and you will be able to select a speaker and topic (to be approved by IndySHRM) for a one-hour presentation for 25 to 50 people (on average and depending on the topic), including time for Q&A.
IndySHRM webinars are complimentary for our members, and are offered to non-members
for $15. Rest assured that we’ll do the heavy lifting for you! We promote the webinar, and manage registration, evaluations and communications. We’ll even review the content in consideration of potential CEU credits and get the webinar approved if possible. We’ll help your presenter get familiar with the technology ahead of time, too. All you need to do as a sponsor is come up with a topic and presenter that excites our members, and submit your webinar information a minimum of six (6) weeks in advance of the webinar.
Sponsorship Includes:
• Sponsor provides speaker and content (subject to approval by IndySHRM) • Sponsor provides PowerPoint presentation for review and for posting on website • IndySHRM provides promotion, registration and coordination of the webinar • Sponsor receives (15) complimentary non-member registrations
• Sponsor receives pre-event recognition and publicity
• Sponsor has the option to post webinar recording on IndySHRM’s website so that site visitors may complete a form to download - IndySHRM will then send lead information to sponsor upon download
To schedule a webinar, please contact Robby Smith, our Director of Sponsorship: Email: [email protected]
Cell: 317.999.7735 Price:
(1) Webinar in 2015: $400
Advertising Opportunities
In addition to regular event sponsorship opportunities, IndySHRM offers you many advertising opportunities with our thriving HR community - build brand awareness for your organization!
Website Banner Advertising
Our website is regularly accessed by chapter members and new visitors alike in order to obtain event information, view job opportunities and check out HR-related resources (including Partner information). Place your unique message on our rotating banner ad on our home page with a link back to your own corporate site! Banner ad ads need to be sent as a .jpg, image-ready file (including a link to the desired page on your site). IndySHRM will provide size specifications.
Price:
• $250 per month
• $500 for 3 months (1 month free!) • $1,500 for 1 year (3 months free!)
eCommunication Sponsorship
With this opportunity, grab the spotlight with a dedicated email communication sent on your behalf to the IndySHRM membership. Content is subject to approval by IndySHRM and this
opportunity is available on a limited basis with advanced scheduling. Only one sponsor allowed per eCommunication so you get all the attention!
Price:
• (1) Sponsorship - $400
• (2) Sponsorships - $700 (save $100!)
Online HR Service Directory
Make it simple for our website visitors to find your business by being featured in our online HR Service Directory. You may be listed in as many as three different service categories, and your listing includes company information, contact
information, social media links and your logo.
Price:
$500 per year
“IndySHRM Connection” eNewsletter Advertisement
On a monthly basis, we assemble a comprehensive electronic newsletter
featuring editorial content specifically targeted to our members. Members look forward to receiving this resource in their inboxes and your
sponsorship ensures that our members will see your attractive banner ad in the section
immediately below the “President’s Pen” - the monthly message from the Chapter President. We will only feature up to three (3) ads per
newsletter edition - so reserve your spot early! Banner ad specs will be provided.
Price:
• (1) Month - $250
• (2) Months - $400 (save $100!)
Printed Mailing Labels
With so many advertising messages online, these days an “old school” mailer can stand out and have a significant impact! That’s why you can obtain a printed set of mailing labels. Here’s how it works: come up with a great idea for a mailer, and submit it to our team along with your initial order. We’ll approve it, and then provide a set of printed mailing labels for our membership for a one-time use. Please note that you are NOT permitted to use these labels to create a
database, and that emails and phone numbers are NOT included and are never released. We respect our members’ privacy.
Price:
Contact IndySHRM
Contact Us to Secure Sponsorships & Advertising!
If you have additional questions about opportunities to partner with IndySHRM; or, you are ready to plan an event and/or advertising campaign, please contact IndySHRM:
Robby Smith
IndySHRM Director of Sponsorship 317.999.7735
