TUESDAY 6/29
SCHEDULE AT-A-GLANCE
REGISTRATION @ Gaillard Terrace BOOMTIQUE @ Gaillard Lobby BRAG ‘N SWAG @ Gaillard Lobby BEVERAGE BREAKS @ Gaillard Terrace BOOMTOWN BELOW DECK @ Ballroom III
WELCOME TO UNITE 2021 @ Performance Hall · Speaker: Mac Hill
BOOMTOWN PRESENTS! @ Performance Hall · Speaker: Grier Allen
TECH-POWERED & CLIENT-CENTRIC: THE OFFICE OF THE FUTURE @ Ballroom I · Speaker: Jeff Cohn
SMOOTH SAILING: THE STRATEGY FOR SELLING 2,000+ HOMES THIS YEAR! @ Ballroom II · Speakers: DJ & Lindsey DellaSala
CHARTING CONVERSION STRATEGIES AND SCALING SUCCESS WITH
FORMER TRULIA TOP PRODUCER @ Ballroom I · Speaker: Daniel Dixon
A DAY IN THE LIFE OF A $1M PRODUCER @ Ballroom II · Speaker: Tom Toole
KEYNOTE @ Performance Hall · Speaker: Tom Ferry
LUNCH BREAK
REEL ‘EM IN! RECRUITING & PRODUCTIVITY PLAYS THAT WIN @ Ballroom I ·
Speaker: Brandon Brittingham
INVENTORY LOW TIDE: 7 EXPERT WAYS TO GENERATE LISTINGS @ Ballroom II · Speaker: Jimmy Burgess
CAPTAINS OF INDUSTRY: HOW TO OWN YOUR LOCAL MARKET @ Ballroom I ·
Speakers: Owen Tyler, Stephen Cooley, Chip Collins, Adria Jones
FRIENDLY COMPETITION FOR A CULTURE OF ACCOUNTABILITY @ Ballroom II · Speaker: Greg Dallaire
MARKETING DEEP DIVE: BOOST YOUR BRAND, LISTING GAME & YOUR MARKETING TEAM MENTALITY @ Ballroom I · Speaker: Ben Strock
ANCHOR YOUR CONVERSION STRATEGY: 6 STEPS TO CONVERT MORE ONLINE LEADS @ Ballroom II · Speaker: Erin Torres
VISION AND INNOVATIONS SESSION WITH THE PRODUCT TEAM
@ Performance Hall · Speakers: George Mountis, Caleb Yaryan, Jordan Mann, Stacey Finnegan
COCKTAIL HOUR @ Ballroom III · Cocktails with the Crew! BoomTown Below Deck
WELCOME PARTY @ Festival Hall (56 Beaufain St, Charleston, SC 29401) · *Separate ticket/wristband required
WEDNESDAY 6/30
SCHEDULE AT-A-GLANCE
REGISTRATION @ Gaillard Terrace BOOMTIQUE @ Gaillard Lobby BRAG ‘N SWAG @ Gaillard Lobby BEVERAGE BREAKS @ Gaillard Terrace BOOMTOWN BELOW DECK @ Ballroom III SNACK BREAK @ Gaillard Terrace
WELCOME @ Performance Hall · Speaker: Mac Hill
INFLUENCERS ON DECK: SOCIAL MEDIA STRATEGIES TO TAKE YOUR LOCAL MARKET BY STORM @ Ballroom I · Speaker: Zachary Foust
ALL HANDS ON DECK! LEVERAGE EVERYONE ON YOUR TEAM TO THE MAX @ Ballroom II · Speaker: Doug Edrington
SINK OR SWIM: LEAD CONVERSION AND ENGAGEMENT PLANS THAT WIN @ Ballroom I · Speakers: Natalie Uppalaunchi-Pigeon, Jennifer Carstensen, April Darnell
CONVERT LIKE CRAZY: LANDING PAGES HAVE LANDED! @ Ballroom II ·
Speakers: Rivers Pearce, Mahala Landin, Wendy Mills
MAKING WAVES: HOW TO INTEGRATE DISRUPTORS INTO YOUR BUSINESS (IBUYERS, BRIDGE, ETC) @ Ballroom I · Speakers: Doug Gieck,
Scott Kooiman, Mac Hill
MISSING THE BOAT? BROKERMINT + BOOMTOWN FOR THE WIN @ Ballroom II · Speakers: Erica Ramus, Tim Caudill, Katie Schoonmaker,
Allison Woodward
KEYNOTE @ Performance Hall · Speaker: Chris Singleton
LUNCH BREAK
QUALITY CREW: BUILD AND STRUCTURE A SUSTAINABLE TEAM @ Ballroom I ·
Speaker: Amanda Howard
TAKE THE HELM IN A FRENZIED MARKET AND WIN FOR YOUR BUYERS @ Ballroom II · Speaker: Todd Crockett
RISING TIDE: CHEERS TO HIGH OPPORTUNITY IN LOW INVENTORY TIMES @ Ballroom I · Speakers: Mary Maloney, Becky Garcia
FUTURE-PROOF: SET YOUR STRATEGY FOR WHEN THE MARKET CHANGES TACK @ Ballroom II · Speakers: Zach Sikes, Suzie Taggart, Chris Jones
THE BOOMTOWN EFFECT @ Ballroom I · Speakers: Trey Willard, Don Harkins, Kora Shear
DOWNSTREAM, UPSTREAM: USE BOOMTOWN TO WORK YOUR SPHERE & TARGET NICHE MARKETS @ Ballroom II · Speaker: Treasure Davis
REGISTRATION
@ Gaillard Terrace
Good Morning! Check-in starts at 8:00 am, so grab your badge and get ready for some serious knowledge-sharing and inspiration.
BOOMTIQUE
@ Gaillard Lobby
We have branded apparel and goodies for purchase, so you can check out all the ways to show your BoomTown pride!
BRAG ‘N SWAG
@ Gaillard Lobby
Can you spare a brag? Then we’ve got some swag. Share the BoomTown love and get some VIP BoomTown goodies! Pop by our Brag & Swag station in the Gaillard lobby, submit a quick online review of the system, and walk away sporting some fresh BoomTown flair.
BEVERAGE BREAKS
@ Gaillard Terrace
All this learning and inspiration can make you thirsty, so pop out for some sips on the terrace any time!
BOOMTOWN BELOW DECK
@ Ballroom III
Meet your BoomTown crew, get your questions answered, and see the latest innovations and service offerings. We’ll have folks from client success, training, digital marketing, Sales, Success Assurance, and the new crew from
Brokermint at-the-ready!
8:00AM -
5:30PM
8:00AM -
5:30PM
8:00AM -
5:30PM
8:00AM -
4:00PM
9:00AM -
5:30PM
ALL DAY
SESSIONS
WELCOME TO UNITE 2021
@ Performance Hall
Speaker: Mac Hill
BOOMTOWN PRESENTS!
@ Performance Hall
Speaker: Grier Allen
TECH-POWERED & CLIENT-CENTRIC: THE OFFICE OF
THE FUTURE
@ Ballroom I
Speaker: Jeff Cohn
You need to pivot to survive and create a tech-powered business to thrive. Take a deep dive into leveraging technology for your brokerage, your team, your agents, and your clients.
SMOOTH SAILING: THE STRATEGY FOR SELLING
2,000+ HOMES THIS YEAR!
@ Ballroom II
Speakers: DJ & Lindsey DellaSala
Looking to expand your horizons? Hear exactly what this superstar team does to sell 2,000+ homes with BoomTown, from recruiting and retention to lead gen and conversion strategies.
CHARTING CONVERSION STRATEGIES AND SCALING
SUCCESS WITH FORMER TRULIA TOP PRODUCER
@ Ballroom I
Speaker: Daniel Dixon
He used to train agents across the country to convert online leads and market listings better, and now, in just 6 years, he’s scaled a $100M business and runs a mortgage team. Get his conversion secrets, scaling strategies, and leadership know-how to navigate any market!
A DAY IN THE LIFE OF A $1M PRODUCER
@ Ballroom II
Speaker: Tom Toole
Join power-user Tom Toole to see how he anchors his day around BoomTown and uses strategic hacks and daily disciplines to get the most out of the CRM, his time, and results. Spoiler alert: it’s all very doable.
KEYNOTE
@ Performance Hall
Speaker: Tom Ferry
LUNCH BREAK
Grab a rickshaw on BoomTown at the rear entrance of the Gaillard from 12:00pm-1:30pm, and head out for some of Charleston’s finest fare.
REEL ‘EM IN! RECRUITING & PRODUCTIVITY PLAYS
THAT WIN
@ Ballroom I
Speaker: Brandon Brittingham
Agents are being recruited left and right from brokerages right now, but there are more (better) fish in the sea, and Brandon will share his new recruiting process to catch top talent. He’ll also share how to power-up your agent productivity to keep your team on point (they sold 800 homes with 20 agents!).
INVENTORY LOW TIDE: 7 EXPERT WAYS TO GENERATE
LISTINGS
@ Ballroom II
Speaker: Jimmy Burgess
Inventory drought is real, but so are these creative ways to leverage your BoomTown system to think outside the box, lock in past buyers, and find more listing opportunities. Bonus? You can implement these strategies immediately.
CAPTAINS OF INDUSTRY: HOW TO OWN YOUR LOCAL
MARKET
@ Ballroom I
Speakers: Owen Tyler, Stephen Cooley,
Chip Collins, Adria Jones
Some famous faces and OG Boomers are taking the stage and talking expert (and vastly different) strategies to establish a strong brand presence, dominate your local market, and anchor yourself as the go-to real estate team.
FRIENDLY COMPETITION FOR A CULTURE OF
ACCOUNTABILITY
@ Ballroom II
Speaker: Greg Dallaire
Ready to gamify your team goals? Create contests that motivate and move the bottom line. Learn how to run a tight ship with goal tracking and ROI metrics to ensure your investments aren’t sinking.
MARKETING DEEP DIVE: BOOST YOUR BRAND,
LISTING GAME & YOUR MARKETING TEAM MENTALITY
@ Ballroom I
Speaker: Ben Strock
Leads and prospects already know them, and they’re winning listing presentations almost every time. Why? Their marketing game is on point. Hear how to use creative marketing (from videos to brand pieces) and grow and scale a marketing team (or give your team a marketing team mentality) to really hit the depths of success.
ANCHOR YOUR CONVERSION STRATEGY: 6 STEPS TO
CONVERT MORE ONLINE LEADS
@ Ballroom II
Speaker: Erin Torres
It’s never too late to course correct your conversion process. Leverage that CRM with prescriptive daily actions, specific features and functionality to guide your actions based on user behavior, and accountability tools to maintain daily lead gen, prospecting, and follow-up momentum.
VISION AND INNOVATIONS SESSION WITH THE
PRODUCT TEAM
@ Performance Hall
Speakers: George Mountis, Caleb Yaryan,
Jordan Mann, Stacey Finnegan
The BoomTown product experts are here to share more exciting details about the latest and greatest with your platform, and what’s on deck for BoomTown in the future. Hear exciting updates on Success Assurance, and it’s integration into the system, and more about the innovative solutions from Brokermint, the newest member of the BoomTown family.
COCKTAILS WITH THE CREW! BOOMTOWN BELOW
DECK
@ Ballroom III
Join the BoomTown crew “below deck” for sips, snacks, strategy sessions, and sneak peeks. Learn more about all the new product announcements and take advantage of “Office Hours” with Client Success, the Product Team, and Brokermint to get all your burning questions answered.
WELCOME PARTY
@ Festival Hall
56 Beaufain St, Charleston, SC 29401
On top of all the learning and inspiration, we throw a darn good party. Join us at Festival Hall (our new venue for 2021!) to wrap up day one with dinner, drinks, live music, and all the fun and power-mingling you can handle.
*Separate ticket purchase required.
WEDNESDAY 6/30
SCHEDULE DETAILS
REGISTRATION
@ Gaillard Terrace
Good Morning! Check-in starts at 8:00 am, so grab your badge and get ready for some serious knowledge-sharing and inspiration.
BOOMTIQUE
@ Gaillard Lobby
We have branded apparel and goodies for purchase, so you can check out all the ways to show your BoomTown pride!
BRAG ‘N SWAG
@ Gaillard Lobby
Can you spare a brag? Then we’ve got some swag. Share the BoomTown love and get some VIP BoomTown goodies! Pop by our Brag & Swag station in the Gaillard lobby, submit a quick online review of the system, and walk away sporting some fresh BoomTown flair.
BEVERAGE BREAKS
@ Gaillard Terrace
All this learning and inspiration can make you thirsty, so pop out for some sips on the terrace any time!
BOOMTOWN BELOW DECK
@ Ballroom III
Meet your BoomTown crew, get your questions answered, and see the latest innovations and service offerings. We’ll have folks from client success, training, digital marketing, Sales, Success Assurance, and the new crew from
Brokermint at-the-ready!
SNACK BREAK
@ Gaillard Terrace
Snacks ahoy! Refuel and recharge for more great stuff on deck this afternoon.
SESSIONS
WELCOME
@ Performance Hall
Speaker: Mac Hill
INFLUENCERS ON DECK: SOCIAL MEDIA STRATEGIES
TO TAKE YOUR LOCAL MARKET BY STORM
@ Ballroom I
Speaker: Zachary Foust
A workshop-style talk with a boatload of info on
everything from short-form videos, new-age marketing tactics, social media optimization, and step-by-step guidance in a 30-day action plan to jumpstart your marketing game. Plus get insight on where marketing is headed, and invest in your success for years to come.
ALL HANDS ON DECK! LEVERAGE EVERYONE ON YOUR
TEAM TO THE MAX
@ Ballroom II
Speaker: Doug Edrington
Let’s take a hard look at your team structure and growth paths. Is it optimized to free you up to focus on more things and help everyone feel invested and inspired? Get the best practices to help leaders guide their teams, new members, ramp up, agents leverage each other, and everyone to better serve the bottom line.
SINK OR SWIM: LEAD CONVERSION AND
ENGAGEMENT PLANS THAT WIN
@ Ballroom I
Speakers: Natalie Uppalaunchi-Pigeon,
Jennifer Carstensen, April Darnell
Peer Coach Natalie Uppalaunchi-Pigeon is a pro when it comes to lead conversion and engagement strategies with the BoomTown platform. Her coaching clients have seen tremendous results and they’re sharing how they’ve impemented her plans to perfection.
CONVERT LIKE CRAZY: LANDING PAGES HAVE LANDED!
@ Ballroom II
Speakers: Rivers Pearce, Mahala Landin,
Wendy Mills
There’s an ocean of opportunity with BoomTown’s new landing pages. Hear the how and why from the marketing pro’s from two of BoomTown’s top teams, and get strategies and specific examples to test the waters on leveraging these lead gen workhorses in your marketing plan.
MAKING WAVES: HOW TO INTEGRATE “DISRUPTORS”
INTO YOUR BUSINESS (IBUYERS, BRIDGE, ETC)
@ Ballroom I
Speakers: Doug Gieck, Scott Kooiman,
Mac Hill
When it comes to iBuyers, Bridge, and other industry “disruptors,” don’t batten down the hatches on your business plan. Instead, learn how to collaborate and leverage them for your benefit (hello, lead gen!).
MISSING THE BOAT? BROKERMINT + BOOMTOWN FOR
THE WIN
@ Ballroom II
Speakers: Erica Ramus, Tim Caudill, Katie
Schoonmaker, Allison Woodward
We’ve gathered a panel of BoomTown and Brokermint power users to share how they’re using both systems to boost efficiency, streamline their day-to-day, and let that gruntwork jump ship.
KEYNOTE
@ Performance Hall
Speaker: Chris Singleton
LUNCH BREAK
Grab a rickshaw on BoomTown at the rear entrance of the Gaillard from 12:00pm-1:30pm, and head out for some of Charleston’s finest fare.
QUALITY CREW: BUILD AND STRUCTURE A
SUSTAINABLE TEAM
@ Ballroom I
Speaker: Amanda Howard
Ready for some team-building? Learn the top things to consider, the best options for structure, how to manage expectations and accountability (for leaders and team members), and the best way to keep everyone motivated and invested.
TAKE THE HELM IN A FRENZIED MARKET AND WIN FOR
YOUR BUYERS
@ Ballroom II
Speaker: Todd Crockett
RISING TIDE: CHEERS TO HIGH OPPORTUNITY IN LOW
INVENTORY TIMES
@ Ballroom I
Speakers: Mary Maloney, Becky Garcia
Bottoms up because the market is not bottoming out. It’s time to take advantage of massive opportunities that many are missing while they drift away worrying about inventory. Learn how and where to find future inventory, and leverage the right tools to win (especially BoomTown and your integration partners!)
FUTURE-PROOF: SET YOUR STRATEGY FOR WHEN THE
MARKET CHANGES TACK
@ Ballroom II
Speakers: Zach Sikes, Suzie Taggart,
Chris Jones
Things are “easy” right now but when the market turns, will you be set, or sunk? Learn the top mistakes to avoid, and how to keep agents and your team engaged in the fundamentals, and why now is the time to focus on your future funnel to keep your business sailing.
THE BOOMTOWN EFFECT
@ Ballroom I
Speakers: Trey Willard, Don Harkins,
Kora Shear
Hear how three top teams used BoomTown as the North Star of their business to keep supporting stable and consistent growth. They’ll share exactly what tools you need, how vital Success Assurance has been to their team, and all the strategies for working a maturing database (hint: don’t ignore old leads!).
DOWNSTREAM, UPSTREAM: USE BOOMTOWN TO
WORK YOUR SPHERE & TARGET NICHE MARKETS
@ Ballroom II
Speaker: Treasure Davis
BoomTown goes way beyond lead gen. Make sure you’re taking advantage of all the tools to prospect your sphere, keep in touch with your contacts, and offer value to past clients. We’ll go even further with a crash course in niche marketing and how to use tech to stay in front of them.
