MODULE SPECIFICATION – UNDERGRADUATE PROGRAMMES KEY FACTS
Module name Electronic Commerce
Module code IN3008
School Mathematics, Computer Science and Engineering Department or equivalent Department of Computing
UK credits 15 ECTS 7.5 Level 6 Delivery location (partnership programmes only) MODULE SUMMARY Module outline and aims
This module looks at both practical and theoretical view of E-Commerce and online business productivity. The intended value for you of this module is to present how to support transactions between institutions, businesses and consumers using computer networks systems while exchanging products of nature or art or information
technology. The emphasis is on the electronic support of processes such as buying and selling; trading and auctioning; including marketing and exchange of merchandise services, products and support.
This module seeks to presents the principles and practice of E-commerce, introducing the latest development in Internet technologies that facilitate online business
development, and discussing the possible changes that may be introduced from the resulting electronic markets. The module also discusses the need for having a multi-disciplinary approach to achieve the successful deployment of an online business.
Content outline
User Experience online with Web 2.0 Technology What is Electronic Commerce and Internet terminology. Web Design with Photoshop and Dreamweaver
Internet Technologies Programming: XHTML, CSS, XML, Ajax/jQuery, Javascript, PHP, ASP.Net, MySQL, MS SQL Server.
Business Models and protocols for E-commerce
E-Advertising with Search Engine Optimisation and Pay-Per Click E-Security and Privacy. E-Payment Systems.
Agent-Mediated Electronic Commerce.
WHAT WILL I BE EXPECTED TO ACHIEVE?
On successful completion of this module, you will be expected to be able to: Knowledge and understanding:
- Define the main processes of e-commerce.
- Explain and compare the use of basic business models in the development of an e-commerce application.
- Apply state of the art internet technologies to implement a basic real world example E-commerce application.
- Design basic e-commerce applications supporting user registration, profiling, payments, and secure transactions.
- Assess, evaluate and develop basic problem solutions best suitable for retail to online specific trading conversion practices e-commerce application.
- Assess user experience, online security and advertising practices when facing a global marketplace
Skills:
- Develop basic fully qualified prototype working front-ends of an e- commerce web-site using Photoshop and Dreamweaver, to generate XHTML and CSS. Assess the nature of web layouts and User Experience theory on the web.
- Use Javascript Ajax/jQuery with standard JavaScript to validate enhanced interaction of the user with an e-commerce application.
- Use SQL technology (MySQL, MS SQL Server, SQLite) extensively, to facilitate insertion, selection, update and deletion of data for state information of an e-commerce web-site.
- Use an active web programming language such as PHP or ASP.Net to connect the front-end design of an e-commerce application to the MySQL database, facilitating a range of programming tasks related to online businesses; product tables, user profile administration, communications between businesses and consumers etc containing data for that application.
Values and attitudes:
- Create awareness of the types of business models enabled by Web technologies and their value for a company
HOW WILL I LEARN?
Knowledge and Understanding - The principles and development theory techniques of electronic E-commerce are presented in lectures. You will put these into practice in set work, with guidance with a self-research style coursework that begins at the start of term in supervised laboratories and finishes at the end of the course.
Subject Specific - The major development techniques and many examples are presented in lectures, but these skills are primarily acquired through practice with a series of graduated tasks and a number of examples given in the wide range of technologies that this course covers. You will be monitored and guided in laboratory sessions with several client-consultant style facing checkpoints to ensure you are keeping up with the work routine and can defend their ongoing work plan in the professional consultancy-like atmosphere.
Teaching pattern: Teaching component Teaching type Contact hours Self-directed study hours Placement hours Total student learning hours E-Commerce Laboratories Practical classes and workshops 10 60 0 70 E-Commerce Lectures Lecture 20 60 0 80 Totals 30 120 0 150
WHAT TYPES OF ASSESSMENT AND FEEDBACK CAN I EXPECT? Assessments
Knowledge and understanding objectives will be assessed through a written examination. Skills will be tested through the coursework
Assessment Component Assessment Type Weighting Minimum Qualifying Mark Pass/Fail?
Examination Written Exam 50 0 N/A
Coursework Practical Assignment 50 0 N/A Reassessment Task Practical Assignment 100 40 N/A
The practical assignment concerns the implementation of a simple e-commerce Website using a set of technologies covered by tutorials (PHP, DB/Content
Management System). Students are free to choose different equivalent technologies acquired in other courses or by professional experience.
Assessment criteria
Assessment Criteria are descriptions of the skills, knowledge or attributes you need to demonstrate in order to complete an assessment successfully and Grade-Related Criteria are descriptions of the skills, knowledge or attributes you need to demonstrate to achieve a certain grade or mark in an assessment. Assessment Criteria and
Grade-Related Criteria for module assessments will be made available to you prior to an assessment taking place. More information will be available from the module leader.
Feedback on assessment
Following an assessment, you will be given marks and feedback in line with the Assessment Regulations and Policy. More information on the timing and type of feedback that will be provided for each assessment will be available from the module leader.
Assessment Regulations
The Pass mark for the module is 40%. Minimum qualifying marks for specific
assessments are listed in the table above. The weighting of the different components can also be found above. The Programme Specification contains information about what happens if you fail an assessment component or the module.
INDICATIVE READING LIST
1. H.M. Deitel, P.J. Deitel, and T.R. Nieto: E-business and E-commerce: How to Program: Prentice hall: 2001: ISBN
0-13-028419-X
2. D, Chaffey: E-Business and E-Commerce Management: Strategy, Implementation and Practice (5th Edition) Prentice-Hall 2011 ISBN 978-0273752011
3. D. Kosiur: Understanding Electronic Commerce: Microsoft Press: 1997: ISBN 1-57231-560-1
4. T. Converse and J. Park: PHP 4 Bible: IDG Books Worldwide: 2001: ISBN 0-7645-4716- X
5. T. Negrino and D. Smith: JavaScript for the World-Wide-Web: Peachpit Press: 2001: ISBN 0-201-73517-2
6. P. Du Bois: MySQL: New Riders: 1999: ISBN 0-7357-0921-1
7. Kevin Tatroe Pieter MacIntyre, Rasmus Lerdorf: Programming PHP: 3rd Edition O'Reilly media: 2013: ISBN
1565926102
8. Hugh E. Williams and David Lane: Web database applications with PHP and MySQL: O'''' Reilly and
Associates:2002: ISBN:0596000413
Version: 4.0
Version date: July 2015 For use from: 2015-16
Appendix: see http://www.hesa.ac.uk/content/view/1805/296/ for the full list of JACS codes and descriptions
CODES
HESA Code Description Price Group
121 IT, Systems Sciences and
Computer Software Engineering
C
JACS Code Description Percentage (%)
G500 The study, design or application of computers systems which capture, process and transmit information.
50
G600 The study of techniques and principles for the design, construction, testing and maintenance of computer programs to satisfy the
requirements of specific operational problems.
