AVA Academia
Spring 2011
AVA Publishing SA
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Contents
A note from the publisher
002
Why our books sell
003
Forthcoming in Fall 2011
013
AVA’s analytics
014
Distributors
016
Title index
018
Basics Creative Photography
02: Context and Narrative
004
Design for Sustainable Change
005
Basics Fashion Design 07:
Menswear
006
Basics Fashion Design 08:
Styling
007
Fashion Merchandising
008
Basics Design 02: Layout
009
Packaging the Brand
010
Basics Landscape Architecture
02: Ecological Design
011
The Fundamentals of
Printed Textile Design
012
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002 AVA Academia Spring 2011
A note from the publisher
As part of our ongoing interaction with our
academic and student audience, we continually
solicit feedback on our books; how they are
used in an educational and business context
and, more subjectively, how our readers respond
to the style and presentation of the content.
One thing in particular is becoming increasingly
clear: the applied visual arts, in all their forms,
have become a pervasive part of international
culture and business. Visual language is now the
global lingua franca of communication.
AVA books are designed to respond to this.
Accessible to all cultures, our books are
currently available in more than 20 languages
(recent editions include those in Turkish,
Arabic and Indonesian). In addition, the design
of the content in our books aims to promote
and enhance understanding at all levels.
As design becomes an increasingly larger
component of the business process, AVA
titles have evolved to reflect this. In addition
to our already successful design management
and marketing disciplines, we will be launching
a new series of books devoted to fashion
management, the first of which is Fashion
Merchandising. This will be followed by a
Fundamentals title covering the subject and
a range of Basics books focusing on different
aspects of fashion management and promotion.
In addition to this, we are launching another
range of titles devoted to textile design.
These books will explore the multi-disciplinary
nature of this exciting subject in the contexts
of fashion, product design and architecture.
The first title in this series, The Fundamentals
of Printed Textile Design (to be published in
June 2011) will be followed by a range of Basics
titles exploring key areas of textile design.
AVA’s evolution will not stop here! There are
a myriad of other business and creative areas
to be explored and our very own discipline
of publishing is developing apace as an area of
undergraduate study where, surprisingly, very
little has been previously published. We are
planning to rectify this in 2012 with a new range
of books on the subject.
Many of our books are now available in eBook
format and we will be extending the availability
of our digital titles as new channels from Apple,
Google and Amazon, amongst others, become
available. Both our print titles and eBooks are
available for purchase at www.avabooks.com.
We thank you for your continued support
of our titles, which we hope remain a leading
provider of design and business education
around the world.
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Why our books sell
Here at AVA, we value the feedback we
receive from our readers. We believe
our books respond to the needs of students
and academics in a number of ways.
1
Academic authority
Only leading academic authorities
write and review our books
2
Academic standing
AVA titles are adopted, used and
referenced by leading academic
institutions across the world
3
Subject relevance
Our books are structured according
to existing curricula to ensure
they meet student requirements
4
Innovation
We cover new subject areas
and offer new treatments in the
presentation of information
5
Range
Our books cover an unrivalled range
of subject areas and experience
levels across the visual arts
6
Quality
We place high value on the look
and feel of our books
7
Affordability
We believe our books are
reasonably and affordably priced
8
Accessibility
Our books are written from
an innovative, international,
educational and relevant viewpoint
9
Information presentation
Our visual approach presents
information in a clear, accessible
and engaging fashion
10
Cross-audience appeal
Aspiring students, students
in education and those making
the transition from education
to practice buy our books. They
are also used by practitioners
working across the visual arts
for a range of clients and by
individuals who want to understand
aspects of the applied visual arts
for commercial, professional or
personal reasons
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004 AVA Academia Spring 2011
Basics Creative Photography 02: Context and Narrative
Maria Short
b
Creative Photography
Maria Shortis a photographer, educator and writer. She currently runs photographic workshops in schools and colleges and is a part-time lecturer in photography at the University of Brighton, UK. Maria has an MA in Sequential Design and her work takes its inspiration from the use of visual metaphors in pictorial story-telling. Much of her photographic practice is built around her knowledge of the equine industry; working to editorial and advertising briefs. Her current research work involves photographing the use of horses to enrich the lives of disadvantaged teenagers.
Key features
Discusses the importance
of context and narrative in
the creation of original and
impactful photography.
Includes case studies and
exercises that can be used by
both students and educators.
Features a wide range of
illustrative photography from
professionals, amateurs and
students alike.
Basics Creative Photography 02:
Context and Narrative provides an
inspiring look at the way in which
context and narrative help shape
and form photographs, from the
initial idea through to the resulting
polished photograph.
Many experienced photographers
and artists are intuitive in
their image-making process,
subconsciously using their visual
awareness to create, technically
produce and edit their work.
Context and Narrative explores
the structure and method behind
the process of constructing
a meaningful image, helping
students to apply theories to their
own photographic work, and identify
the significant ingredients which
together constitute a successful
photograph.
Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the basis
of specific modules, while the
series as a whole functions as
a comprehensive reference tool
and can be called upon at any
stage of a student’s education.
ISBN and title specifications listed on page 19
! Your books are beautiful and visually stimulating.
Lindsay Chenault / Westwood College / USA
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Design for Sustainable Change
Anne Chick and Paul Micklethwaite
Design Management
Anne Chickis director of the Sustainable Design Research Centre at Kingston University, UK. Until recently, she was director of the Sustainability in Practice Network within WestFocus (a consortium of seven universities). She is adjunct professor in the Faculty of Environmental Design at the University of Calgary, Canada, an associate editor of the Design Journal and a Design Studies journal referee.
Paul Micklethwaiteis a research fellow in sustainable design at Kingston University, UK. Paul undertakes research, knowledge transfer and enterprise activities across a wide range of areas within sustainable design. His areas of research interest include design and manufacture with recycled materials and ‘green’ branding.
Key features
Discusses how design
methodology influences
the way businesses and
organizations address
the issue of sustainability.
Offers insightful interviews
from contemporary design
managers.
Discusses the ways in which
design thinking is evolving
and being applied to a much
wider spectrum of social
and environmental issues.
Readership
Required Reading Range
Course Reader
These reference titles are
specifically structured to support
visual arts students throughout the
lifetime of an undergraduate degree
and provide a detailed exploration
of the discipline covered.
This title is a comprehensive
handbook to design management.
It is an ideal core text for an
undergraduate degree, and will
prove useful at any academic level.
Design for Sustainable Change
explores how design thinking
and design-led entrepreneurship
can address the issue of
sustainability. It examines how
familiar design processes can
be translated into methodologies
for driving sustainable change
in businesses, organizations and
society more generally.
This book looks at ‘design
thinking’ as a methodology which,
by its nature, considers issues
of sustainability, but which does not
necessarily seek to define itself in
those terms. It explores the gradual
extension of this methodology into
the larger marketplace and the
commercial and social implications
of such an extension.
R
ISBN and title specificationspage 25
! I highly recommend all your
design management books to my students.
Dr Eun-Kyong Baek / De Montfort University / UK
NEW!
006 AVA Academia Spring 2011
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ISBN and title specificationspage 21
Basics Fashion Design 07: Menswear
John Hopkins
Fashion Design
John Hopkinsis head of Fashion and Textiles at Winchester School of Art, University of Southampton, UK. He studied at Central St Martins College of Art and Design, London, graduating with a Masters in Fashion Design. He worked as a womenswear designer at Jaeger and Burberry for over ten years, as well as being a freelance illustrator for the Fashion Service in London and New York. His teaching career began in the United States, where he served as chair of Fashion at Savannah College of Art & Design, before returning to the UK to take up his position at Winchester.
Key features
Over 200 inspirational visuals
support a comprehensive text.
Includes interviews with
contemporary and upcoming
menswear designers,
offering insightful and diverse
perspectives on the continuing
evolution of menswear.
An ideal reference text for
fashion students and those
who simply want to learn more
about menswear.
Basics Fashion Design 07:
Menswear provides a broad
introduction to menswear
by considering a range of social
and historical contexts that have
served to define and redefine
this fascinating area of fashion
through the ages. Both the design
process and sources of research
for menswear are considered
and presented in context with
fashion drawings and presentation
formats – from students and
recent graduates as well as more
established design labels.
Interviews with contemporary
menswear labels, stylists and
designers also provide valuable
insights into the different styles
and role models who continue
to influence and define menswear
in the twenty-first century.
Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the
basis of specific modules, while
the series as a whole functions
as a comprehensive reference
tool and can be called upon at any
stage of a student’s education.
!
Brilliant series! Thank you!
Emma Laird / Thames Valley University / UK
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ISBN and title specifications page 21
b
Basics Fashion Design 08: Styling
Clare Buckley and Jacqui McAssey
Fashion Design
Clare Buckleyis fashion editor for The Guardian Weekend magazine. She has worked in the industry for over 10 years as a fashion editor and freelance stylist. Alongside her job at The Guardian, she is an associate lecturer on the Fashion Promotion with Styling course at UCLAN, UK. Jacqui McAsseyis the course leader in Fashion Promotion with Styling at UCLAN, UK, where she has taught for over 10 years. Before her career in education, Jacqui worked in the industry in fashion promotion. She also works as a freelance stylist, styling editorial and commercial projects, events and exhibitions.
Key features
Styling has become an
increasingly popular discipline
for study and this is the first
book to offer a comprehensive
student guide.
Illustrated with beautiful
examples from internationally
renowned stylists.
Featuring case studies and
interviews to give the reader
real insight into a stylist’s
day-to-day activities, their
backgrounds and motivations.
Basics Fashion Design 08: Styling
explains how to analyze and
translate fashion collections.
A stylist is responsible for
choosing the look and clothing
for a fashion image to communicate
a fashion idea, trend or theme,
or to advertise a fashion product.
This book outlines what it
means to style for a catalogue or
advertisement (commercial styling),
or a magazine (editorial styling)
and what types of skills these
different fields require.
Richly illustrated with styled
shots that have been created
by both professionals and
undergraduates, this book proves
that even on a limited budget,
with tremendous imagination
and drive it is possible to create
beautiful and relevant work.
Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the
basis of specific modules, while
the series as a whole functions
as a comprehensive reference
tool and can be called upon at any
stage of a student’s education.
!
This is further proof of the excellence
of the Basics Fashion Design series.
Martin Dawber / Liverpool John Moores University / UK
NEW!
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Fashion Merchandising
Virginia Grose
Fashion Management
Virginia Groseoriginally trained as a fashion designer and has worked in the fashion industry for more than 25 years. Most of Virginia’s experience is in the supply chain and product development sectors. She gained her professional experience with Courtaulds, and has worked with a wide range of international clients such as Marks & Spencer, Wal-Mart and a range of luxury cashmere brands. Virginia achieved an MBA in Retailing at Scotland’s University of Stirling, specializing in international retailing and marketing with a fashion bias. She is currently course leader in MA Fashion Business Management at Westminster University, UK.
Key features
Contains a critical path/action
calendar at the front of the
book, which can be used
as a blueprint for the fashion
business.
Includes case studies and
interviews with key personnel
as well as reflective exercises
developed with reference to
the professional nature of
fashion retailing and business.
Features relevant visuals to
further highlight and illustrate
the text and case studies.
Readership
Required Reading Range
Course Reader
These reference titles are
specifically structured to support
visual arts students throughout the
lifetime of an undergraduate degree
and provide a detailed exploration
of the discipline covered.
This title is a comprehensive
handbook to fashion merchandising.
It is an ideal core text for a fashion
management degree, and will prove
useful at any academic level.
Fashion Merchandising provides
a comprehensive overview of
the fashion business – an exciting
and challenging environment
in today’s global marketplace.
Aimed at fashion merchandising,
buying and business
undergraduates, this handbook
offers an overview of the fashion
and retailing sector. It provides
contextual information and
an exploration of the evolution
of the industry over the last decade,
as well as its current state in
today’s global economy. Fashion
Merchandising highlights the
skills and considerations needed
to manage products and to
understand both traditional and
newer roles within the industry.
R
ISBN and title specificationspage 26
NEW!
! AVA’s books are unique and refreshing.
www.avabooks.com 009
Basics Design 02: Layout
Gavin Ambrose and Paul Harris
b
Graphic Design
Gavin Ambrosestudied at Central St Martins, UK, and is a practising graphic designer. Gavin’s current commercial practice includes clients from the arts sector, galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design. Paul Harrisstudied at the London College of Printing, UK, and is a freelance journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about graphic design.
Key features
Features substantial new and
revised content.
An in-depth exploration of
layout and how it informs other
aspects of creative design.
Exemplified by a wide range
of contemporary work and
diagrammatic visualizations.
Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the basis
of specific modules, while the
series as a whole functions as
a comprehensive reference tool
and can be called upon at any stage
of a student’s education.
Basics Design 02: Layout is an
update to the popular first edition
of the same name, in which
Ambrose and Harris introduce
the fundamentals of layout within
the field of graphic design.
The second title in the Basics
Design series, Layout addresses
both practical and aesthetic
considerations, including the
arrangement of graphic elements
within a design scheme and
what happens when the grid
is abandoned. Essential design
concepts, such as the relationship
between the grid and the
placement of text and images,
are explored with illustrative
examples taken from contemporary
practice. The second edition
features considerable new and
revised content from the authors.
ISBN and title specifications page 19
!
AVA books have a balance of design/technical
information with visual examples that both
inspire and inform.
Elsi Vassdal Ellis / Western Washington University / USA
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Packaging the Brand
Gavin Ambrose and Paul Harris
Graphic Design
Gavin Ambrosestudied at Central St Martins, UK, and is a practising graphic designer. Gavin’s current commercial practice includes clients from the arts sector, galleries, publishers and advertising agencies. He is the co-author and designer of several books on branding, packaging and editorial design. Paul Harrisstudied at the London College of Printing, UK, and is a freelance journalist and editor. Paul writes for international magazines and journals in London and New York, including Dazed & Confused. He is co-author of and collaborator on several books about graphic design.
Key features
Introduces design students
to the most commercial area
of graphic design.
Discusses the full lifespan
of a piece of packaging design;
from design and manufacture
to disposal.
Accompanied by illustrative
examples and case studies
taken from contemporary
packaging design.
Readership
Required Reading Range
Module Reader
These titles are designed to
support specialized modules of
visual arts degree courses and
provide a platform for further
exploration of the subject matter.
This title represents a
comprehensive introduction
to a key area of graphic design.
It is an ideal core text for an
undergraduate degree, and will
prove useful at any academic level.
Packaging represents the largest
overlap between the disciplines
of graphic design and branding.
While many other areas of design
may be commercial to an extent,
the success of a piece of packaging
design is inextricably linked with
its ability to sell a product.
Packaging the Brand discusses
the implications of this commercial
function for a designer. It explores
methods of visually communicating
the value of a product to its
target audience, and examines
the entire lifespan of a piece
of packaging: from its manufacture
and construction, its display
in various retail environments,
to its eventual disposal and the
associated environmental concerns.
R
NEW!
! Thanks to AVA for producing great resources
for design educators. I’ve been very, very pleased
with the materials again!
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Basics Landscape Architecture 02: Ecological Design
Nancy Rottle and Ken Yocom
b
Landscape Architecture
Nancy Rottlehas focused most of her professional and academic life on the pedagogy and practice of ecological design and planning in landscape architecture. In addition to over a decade of teaching ecological and sustainable design courses, she founded and directs the Green Futures Lab in the University of Washington’s College of Built Environments, USA.
Ken Yocomis an ecologist and landscape architect. He teaches in the Landscape Architecture Department at the University of Washington, USA. Ken began his career as a wildlife ecologist in the Pacific Northwest, before migrating into landscape architecture, attracted by the applied nature of the profession and its ability to positively affect people’s lives.
Key features
Discusses important concepts
and themes in ecological
design and planning.
Features a wide range
of examples and images
that show ecological
design in action.
Includes case studies and
exercises that can be used by
both students and educators.
Readership
Intermediate
Our Basics books provide readers
with an in-depth exploration of
each of the topics introduced in the
Fundamentals titles. These books
offer both a theoretical and practical
approach, supported by examples
and exercises.
Individual titles can form the basis
of specific modules, while the
series as a whole functions as
a comprehensive reference tool
and can be called upon at any stage
of a student’s education.
ISBN and title specifications page 23
Basics Landscape Architecture 02:
Ecological Design provides an
overview of ecological design and
planning for landscape architects.
It explores the concepts and themes
important to the contemporary
practice of ecological design
and planning in a highly accessible
and richly illustrated format.
Focusing primarily on urban
environments, the book examines
the relationships between
ecological design theory and
design methods. It describes and
illustrates the basic structures
and functions of natural and
human systems through landscape
ecology principles and the
dynamics of landscape processes.
NEW!
! Excellent books, comprehensive, good reference texts
for students and working designers, nicely produced
with a good range of stimulating current work.
Rhiannon Robinson / Cumbria University / UK
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The Fundamentals of Printed Textile Design
Alex Russell
F
Alex Russellstudied printed textiles in Manchester. After graduating, he worked as a designer and teacher before becoming a full-time lecturer in Nottingham. He then set up a freelance business, working across Europe, with an international client list creating print, pattern, forecasting and illustration work for fashion and interiors. He is now a senior lecturer on the Textile Design for Fashion program at Manchester Metropolitan University, UK, and continues to practise as a freelance designer. Alex’s work features widely in books on print and pattern.
Key features
Explores the subject from
both creative and contextual
standpoints.
Discusses print and surface
pattern design in a variety
of contexts, including fashion,
interiors, giftware and
stationery.
Fully illustrated with designs
from some of the world’s
leading textile designers.
The Fundamentals of Printed Textile
Design provides students with
an introduction to the creative skills,
techniques and processes required
by textile designers in order to
produce a professional, creative
and commercially aware portfolio.
Aimed at textiles and fashion
undergraduates, this book outlines
the process of creating designs,
looking at the vital role played
by drawing, color, style and content.
It analyzes how to contextualize and
visually communicate effectively,
whether through traditional design
staples or via a more innovative
approach. It also examines the
technical and ethical considerations
of which designers in the industry
must be aware.
Readership
Introductory
The discipline-specific titles in
our Fundamentals range are aimed
at students embarking on further
education and offer a thorough
grounding in the subject.
This book provides students with
a broad overview of the discipline,
before examining specific
processes in greater detail.
ISBN and title specifications page 28NEW!
! Modern appeal and student friendly!
Amanda Lovell / Arts Institute of New York City / USA
Textile Design
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The Fashion Reader
John Hopkins
Forthcoming in Fall 2011
John Hopkinsis head of Fashion and Textiles at Winchester School of Art, University of Southampton, UK. He studied at Central St Martins College of Art and Design, London, graduating with a Masters in Fashion Design. He worked as a womenswear designer at Jaeger and Burberry for over ten years, as well as being a freelance illustrator for the Fashion Service in London and New York. His teaching career began in the United States, where he served as chair of Fashion at Savannah College of Art & Design, before returning to the UK to take up his position at Winchester.
Key features
Discusses interpreting
a design brief, preparing a
fashion portfolio and defining
career goals for professional
employment opportunities,
exhibitions and trade fairs.
Includes case studies
and contributions from design
professionals and industry
practitioners, providing
valuable insights into the
fashion industry.
Provides further reading
and a more detailed
analysis of fashion design
to appeal to fashion students
and practitioners alike.
Readership
Required Reading Range
Course Reader
These reference titles are
specifically structured to support
visual arts students throughout the
lifetime of an undergraduate degree
and provide a detailed exploration
of the discipline covered.
This title is a comprehensive
handbook to fashion design.
It is an ideal core text for a fashion
degree, and will prove useful at
any academic level.
R
The Fashion Reader provides
a comprehensive view of the
dynamic subject of fashion design.
Through a series of informative
chapters covering historical and
contemporary theory, The Fashion
Reader explores the multi-faceted
nature of fashion design and
its associated contexts, processes
and methodologies.
This book takes a practical look
at more advanced approaches to
fashion drawing, working with color
media, Computer Aided Design
for fashion, research processes,
working with sketchbooks to
develop creative ideas and building
collections. Pattern making and
manufacturing processes are also
considered in relation to formulating
and creating prototype samples in
the design studio.
forthcoming
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014 AVA Academia Spring 2011
AVA’s analytics
Top 10 co-edition books (copies printed)
AVA’s ‘bestseller’ predictions for 2011
Top 10 fastest selling English Language titles
(units sold)
Basics Photography 01: Composition 69,100
Basics Photography 02: Lighting 62,400
Basics Design 01: Format 40,000
Basics Design 02: Layout 38,000
The Fundamentals of Creative Design 37,100
Basics Design 06: Print and Finish 25,000
Basics Fashion Design 01: Research and Design25,000
The Fundamentals of Fashion Design 23,000
Design Management 20,500
The Layout Book 20,500
Basics Fashion Design 01: Research and Design Basics Fashion Design 03: Construction Basics Fashion Design 02: Textiles and Fashion Basics Fashion Design 04: Developing a Collection
Basics Fashion Design 05: Fashion Drawing Basics Design 08: Design Thinking
The Fundamentals of Product Design The Fundamentals of Interior Design Basics Design 02: Layout
Basics Photography 01: Composition
B
B
F
F
B
B
B
B
B
B
Basic s Fash ion Design 04: Developing a C ollec tion Basics Fashion Design 05: Fashion Drawing
Basic
s Design 08: Design Thinking
Basic
s Landscape Architecture 01: Urban Design
The Fundamentals of Marketing
The Fundamentals of Branding
Basic
s Design 07: Grids
The Fundamentals of Design Management
Basic
s Animation 04: Stop-motion
Basic
s Advertising 02: Art Direction
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All time bestselling titles (units sold all languages)
Worldwide units sold (by language)
Basics Photography 01: Composition 78,235
Basics Photography 02: Lighting 74,478 Basics Design 02: Layout 57,529 Basics Design 01: Format 52,950
The Fundamentals of Creative Design 44,225 Basics Design 03: Typography 39,868 Basics Design 04: Colour 39,001
Basics Fashion Design 01: Research and Design 38,950
The Fundamentals of Illustration 37,620
The Fundamentals of Fashion Design 37,600 Basics Design 06: Print and Finish 36,460
The Fundamentals of Creative Advertising 28,394
English 578,000 German 330,950 Simplified Chinese 460,000 Spanish 252,414 French 145,220 Russian 92,000 Korean 72,000 Portuguese 48,000 Japanese 48,000 Italian 31,000 Dutch 28,500 Czech 28,000 T raditional Chinese 24,500 Polish 22,500 Hungarian 22,000 T urkish 19,000 Greek 15,000 Lithuanian 8,000 Estonian 5,300 Bulgarian 4,000 Farsi 2,000
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Distributors
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Title index
Barcodes shown are for printed books only. For eBooks please use eISBN.
Animated Performance ISBN 978 2 940373 81 9 eISBN 978 2 940439 68 3 £35.00/$49.95 232 pages 200 color images 300 x 220mm/8.5 x 12 inches August 2010 A–B Basics Advertising 01: Copywriting ISBN 978 2 940373 68 0 eISBN 978 2 940439 53 9 £17.95/$29.95 176 pages 175 color images 230 x 160mm/6 x 9 inches May 2008 Basics Advertising 02: Art Direction ISBN 978 2 940411 21 4 eISBN 978 2 940439 44 7 £19.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2010 Basics Animation 01: Scriptwriting ISBN 978 2 940373 16 1 eISBN 978 2 940439 82 9 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches August 2007 Basics Animation 02: Digital Animation ISBN 978 2 940373 56 7 eISBN 978 2 940439 54 6 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2008 Basics Animation 03: Drawing for Animation ISBN 978 2 940373 70 3 eISBN 978 2 940439 55 3 £17.95/$29.95 192 pages 200 color images 230 x 160mm/6 x 9 inches October 2008 Basics Animation 04: Stop-motion ISBN 978 2 940373 73 4 eISBN 978 2 940439 51 5 £19.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches April 2010 Basics Architecture 01: Representational Techniques ISBN 978 2 940373 62 8 eISBN 978 2 940439 83 6 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007
www.avabooks.com 019 Basics Architecture 02: Construction + Materiality ISBN 978 2 940373 83 3 eISBN 978 2 940439 57 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008 Basics Architecture 03: Architectural Design ISBN 978 2 940411 26 9 eISBN 978 2 940439 45 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2010 Basics Creative Photography 01: Design Principles ISBN 978 2 940411 36 8 eISBN 978 2 940439 71 3 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2010 Basics Creative Photography 02: Context and Narrative
ISBN 978 2 940411 40 5 eISBN 978 2 940447 12 1 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches April 2011 Basics Design 01: Format ISBN 978 2 940373 28 4 eISBN 978 2 940439 08 9 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2004 Basics Design 02: Layout (second edition) ISBN 978 2 940411 49 8 eISBN 978 2 940447 16 9 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches March 2011 Basics Design 04: Image ISBN 978 2 940373 30 7 eISBN 978 2 940439 10 2 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2005 Basics Design 03: Typography ISBN 978 2 940373 35 2 eISBN 978 2 940439 02 7 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2005
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200mmWX230mmH
ava spring 2011 cat text final_OK 8/14/10 2:21 PM Page 19
020 AVA Academia Spring 2011
Title index
Barcodes shown are for printed books only. For eBooks please use eISBN.
B
Basics Design 06: Print & Finish ISBN 978 2 940373 42 0 eISBN 978 2 940439 12 6 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2006 Basics Design 05: Colour ISBN 978 2 940373 31 4 eISBN 978 2 940439 11 9 £17.95/$24.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2005 Basics Design 07: Grids ISBN 978 2 940373 77 2 eISBN 978 2 940439 13 3 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches May 2008 Basics Design 08: Design Thinking ISBN 978 2 940411 17 7 eISBN 978 2 940439 38 6 £21.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches December 2009
Basics Fashion Design 01: Research and Design
ISBN 978 2 940373 41 3 eISBN 978 2 940439 05 8 £21.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2007
Basics Fashion Design 02: Textiles and Fashion
ISBN 978 2 940373 64 2 eISBN 978 2 940439 06 5 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches June 2008
Basics Fashion Design 03: Construction ISBN 978 2 940373 75 8 eISBN 978 2 940439 07 2 £21.95/$29.95 200 pages 200 color images 230 x 160mm/6 x 9 inches November 2008
Basics Fashion Design 04: Developing a Collection ISBN 978 2 940373 95 6 eISBN 978 2 940439 25 6 £21.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2009
www.avabooks.com 021
Basics Fashion Design 05: Fashion Drawing ISBN 978 2 940411 15 3 eISBN 978 2 940439 37 9 £21.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches December 2009 Basics Film-Making 01: Producing ISBN 978 2 940373 57 4 eISBN 978 2 940439 58 4 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2008
Basics Fashion Design 06: Knitwear ISBN 978 2 940411 16 0 eISBN 978 2 940439 47 8 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2010
Basics Fashion Design 07: Menswear ISBN 978 2 940411 43 6 eISBN 978 2 940447 14 5 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches February 2011
Basics Fashion Design 08: Styling ISBN 978 2 940411 39 9 eISBN 978 2 940447 13 8 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches March 2011 Basics Film-Making 02: Screenwriting ISBN 978 2 940373 89 5 eISBN 978 2 940439 26 3 £17.95/$29.95 208 pages 200 color images 230 x 160mm/6 x 9 inches May 2009 Basics Film-Making 03: Directing Fiction ISBN 978 2 940411 00 9 eISBN 978 2 940439 39 3 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2009 Basics Film-Making 04: The Language of Film ISBN 978 2 940411 27 6 eISBN 978 2 940439 48 5 £19.95/$29.95 192 pages 200 color images 230 x 160mm/6 x 9 inches May 2010
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022 AVA Academia Spring 2011
Barcodes shown are for printed books only. For eBooks please use eISBN.
Title index
B
Basics Graphic Design 01: Approach and Language ISBN 978 2 940411 35 1 eISBN 978 2 940439 73 7 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2010 Basics Illustration 01: Thinking Visually ISBN 978 2 940373 15 4 eISBN 978 2 940439 84 3 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2006 Basics Illustration 02: Sequential Images ISBN 978 2 940373 60 4 eISBN 978 2 940439 85 0 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2007 Basics Illustration 03: Text and Image
ISBN 978 2 940373 50 5 eISBN 978 2 940439 60 7 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches June 2008 Basics Illustration 04: Global Contexts ISBN 978 2 940373 94 9 eISBN 978 2 940439 36 2 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches September 2009 Basics Interior Architecture 01: Form + Structure ISBN 978 2 940373 40 6 eISBN 978 2 940439 86 7 £19.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches October 2007 Basics Interior Architecture 02: Context + Environment ISBN 978 2 940373 71 0 eISBN 978 2 940439 62 1 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches August 2008 Basics Interior Architecture 03: Drawing out the Interior ISBN 978 2 940373 88 8 eISBN 978 2 940439 27 0 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches May 2009
www.avabooks.com 023 Basics Interior Architecture 04: Elements/Objects ISBN 978 2 940411 10 8 eISBN 978 2 940439 40 9 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches October 2009
Basics Interior Design 01: Retail Design ISBN 978 2 940411 22 1 eISBN 978 2 940439 49 2 £19.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2010
Basics Interior Design 02: Exhibition Design ISBN 978 2 940411 38 2 eISBN 978 2 940439 74 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches December 2010 Basics Landscape Architecture 01: Urban Design ISBN 978 2 940411 12 2 eISBN 978 2 940439 41 6 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches November 2009 Basics Landscape Architecture 02: Ecological Design ISBN 978 2 940411 44 3 eISBN 978 2 940447 11 4 £21.95/$32.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2011 Basics Marketing 01: Consumer Behaviour ISBN 978 2 940373 84 0 eISBN 978 2 940439 24 9 £17.95/$29.95 176 pages 150 color images 230 x 160mm/6 x 9 inches August 2009 Basics Marketing 02: Online Marketing ISBN 978 2 940411 33 7 eISBN 978 2 940439 75 1 £21.95/$32.95 192 pages 50 color images 230 x 160mm/6 x 9 inches September 2010 Basics Photography 01: Composition ISBN 978 2 940373 04 8 eISBN 978 2 940439 15 7 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2006
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024 AVA Academia Spring 2011
Basics Photography 04: Post-Production Black & White
ISBN 978 2 940373 05 5 eISBN 978 2 940439 17 1 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007 Basics Photography 02: Lighting ISBN 978 2 940373 03 1 eISBN 978 2 940439 14 0 £21.95/$32.95 176 pages 200 color images 230 x 160mm/6 x 9 inches April 2007 Basics Photography 03: Capturing Colour ISBN 978 2 940373 06 2 eISBN 978 2 940439 16 4 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2007
Barcodes shown are for printed books only. For eBooks please use eISBN.
Title index
B–D Basics Photography 05: Post-Production Colour ISBN 978 2 940373 59 8 eISBN 978 2 940439 18 8 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2007 Basics Photography 06: Working in Black & WhiteISBN 978 2 940373 85 7 eISBN 978 2 940439 19 5 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2008 Basics Photography 07: Exposure ISBN 978 2 940411 05 4 eISBN 978 2 940439 42 3 £21.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches November 2009
Basics Product Design 01: Idea Searching ISBN 978 2 940373 76 5 eISBN 978 2 940439 63 8 £17.95/$29.95 176 pages 200 color images 230 x 160mm/6 x 9 inches September 2008
Basics Product Design 02: Material Thoughts ISBN 978 2 940373 87 1 eISBN 978 2 940439 28 7 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2009
www.avabooks.com 025 Basics Product Design 03:
Visual Conversations ISBN 978 2 940411 09 2 eISBN 978 2 940439 43 0 £19.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches February 2010 Creative Vision ISBN 978 2 884790 72 7 eISBN 978 2 940439 87 4 £24.95/$39.95 192 pages 175 color images 280 x 230mm/9 x 11 inches October 2005 7 9 0 7 2 7 97 8 2 8 8 4 ISBN-13: 978-2-884790-72-7 Brand-driven Innovation ISBN 978 2 940411 28 3 eISBN 978 2 940439 76 8 £35.00/$49.95 192 pages 100 color images 300 x 220mm/8.5 x 12 inches September 2010 Basics Typography 01: Virtual Typography ISBN 978 2 940373 99 4 eISBN 978 2 940439 29 4 £17.95/$29.95 184 pages 200 color images 230 x 160mm/6 x 9 inches May 2009 Design Management ISBN 978 2 940373 12 3 eISBN 978 2 940439 78 2 £35.00/$45.00 216 pages 300 color images 300 x 220mm/8.5 x 12 inches December 2006 an AVA Academia advanced title
Design
Management
Managing Design Strategy, Process and Implementation Kathryn Best
Design for Sustainable Change ISBN 978 2 940411 30 6 eISBN 978 2 940439 77 5 £35.00/$49.95 216 pages 100 color images 300 x 220mm/8.5 x 12 inches April 2011
Designing for Small Screens
ISBN 978 2 940373 07 9 eISBN 978 2 940447 10 7 £17.95/$29.95 176 pages 100 color images 230 x 200mm/8 x 9 inches October 2005 Creative Research ISBN 978 2 940411 08 5 eISBN 978 2 940439 67 6 £35.00/$49.95 208 pages 300 x 220mm/8.5 x 12 inches September 2010
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Epica 23 ISBN 978 2 88479 108 3 eISBN 978 2 940447 09 1 £42.50/$65.00 400 pages 1,000 color images 300 x 220mm/8.5 x 12 inches August 2010 026 AVA Academia Spring 2011
Title index
Barcodes shown are for printed books only. For eBooks please use eISBN.
D–F Fashion Merchandising ISBN 978 2 940411 34 4 eISBN 978 2 940447 15 2 £35.00/$49.95 192 pages 100 color images 300 x 220mm/8.5 x 12 inches March 2011 Fundamentals of Architecture, The ISBN 978 2 940373 48 2 eISBN 978 2 940439 90 4 £24.50/$34.95 176 pages 250 color images 230 x 200mm/8 x 9 inches August 2007 Fundamentals of Animation, The ISBN 978 2 940373 02 4 eISBN 978 2 940439 89 8 £19.95/$29.95 196 pages 300 color images 230 x 200mm/8 x 9 inches June 2006 Fundamentals of Branding, The ISBN 978 2 940373 98 7 eISBN 978 2 940439 32 4 £19.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches October 2009 Fundamentals of Creative Advertising, The
ISBN 978 2 940373 18 5 eISBN 978 2 940439 91 1 £24.50/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches November 2006 Fundamentals of Creative Design, The ISBN 978 2 940373 47 5 eISBN 978 2 940439 64 5 £19.95/$29.95 176 pages 200 color images 230 x 200mm/8 x 9 inches October 2003 Drip-dry Shirts ISBN 978 2 940373 08 6 eISBN 978 2 940439 88 1 £24.95/$39.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2005
www.avabooks.com 027
Fundamentals of Creative Photography, The
ISBN 978 2 940411 13 9 eISBN 978 2 940439 50 8 £24.50/$36.95 208 pages 200 color images 230 x 200mm/8 x 9 inches June 2010 Fundamentals of Design Management, The ISBN 978 2 940411 07 8 eISBN 978 2 940439 33 1 £22.50/$36.95 184 pages 200 color images 230 x 200mm/8 x 9 inches May 2010 Fundamentals of Digital Art, The
ISBN 978 2 940373 58 1 eISBN 978 2 940439 92 8 £22.95/$39.95 176 pages 150 color images 230 x 200mm/8 x 9 inches October 2007 Fundamentals of Fashion Design, The
ISBN 978 2 940373 39 0 eISBN 978 2 940439 04 1 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches October 2006 Fundamentals of Film-Making, The ISBN 978 2 940373 19 2 eISBN 978 2 940439 01 0 £22.95/$39.95 208 pages 200 color images 230 x 200mm/8 x 9 inches July 2008 Fundamentals of Graphic Design, The ISBN 978 2 940373 82 6 eISBN 978 2 940439 03 4 £19.95/$34.95 192 pages 200 color images 230 x 200mm/8 x 9 inches September 2008 Fundamentals of Illustration, The ISBN 978 2 940373 33 8 eISBN 978 2 940439 93 5 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches September 2005 Fundamentals of Interior Architecture, The ISBN 978 2 940373 38 3 eISBN 978 2 940439 94 2 £19.95/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches October 2007
Title: Catalogue(Printing)
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ava spring 2011 cat text final_OK 8/3/10 5:11 PM Page 27
028 AVA Academia Spring 2011
Title index
Barcodes shown are for printed books only. For eBooks please use eISBN.
F–P
Fundamentals of Interior Design, The ISBN 978 2 940373 92 5 eISBN 978 2 940439 20 1 £19.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2009 Fundamentals of Marketing, The ISBN 978 2 940373 72 7 eISBN 978 2 940439 34 8 £19.95/$34.95 192 pages 100 color images 230 x 200mm/8 x 9 inches November 2009 Fundamentals of Landscape Architecture, The ISBN 978 2 940373 91 8 eISBN 978 2 940439 23 2 £19.95/$34.95 200 pages 200 color images 230 x 200mm/8 x 9 inches June 2009 Fundamentals of Photography, The ISBN 978 2 884790 50 5 eISBN 978 2 940439 95 9 £17.95/$29.95 192 pages 200 color images 230 x 200mm/8 x 9 inches September 2005 7 9 0 5 0 5 97 8 2 8 8 4 ISBN-13: 978-2-884790-50-5 Fundamentals of Product Design, The ISBN 978 2 940373 17 8 eISBN 978 2 940439 21 8 £22.95/$34.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2009 Fundamentals of Printed Textile Design, The
ISBN 978 2 940411 47 4 eISBN 978 2 940447 17 6 £24.50/$36.95 184 pages 200 color images 230 x 200mm/8 x 9 inches June 2011 Fundamentals of Sonic Art & Sound Design, The
ISBN 978 2 940373 49 9 eISBN 978 2 940439 96 6 £22.95/$35.00 176 pages 200 color images 230 x 200mm/8 x 9 inches May 2007 Fundamentals of Typography, The ISBN 978 2 940373 45 1 eISBN 978 2 940439 97 3 £24.50/$34.95 176 pages 200 color images 230 x 200mm/8 x 9 inches November 2006
www.avabooks.com 029 Good ISBN 978 2 940373 14 7 eISBN 978 2 940439 98 0 £24.95/$39.95 200 pages 200 color images 300 x 220mm/8.5 x 12 inches November 2006 Illustration ISBN 978 2 940373 51 2 eISBN 978 2 940439 99 7 £24.95/$39.95 216 pages 200 color images 300 x 220mm/8.5 x 12 inches May 2007
Kiss & Sell: Writing for Advertising
ISBN 978 2 884790 33 8 eISBN 978 2 940447 00 8
Except North America £24.50
192 pages 250 color images 280 x 230mm/9 x 11 inches September 2004
Kiss & Sell: Writing for Advertising
ISBN 978 2 940373 46 8 eISBN 978 2 940447 08 4
North America only $39.95
192 pages 250 color images 280 x 230mm/9 x 11 inches August 2006
Layout Book, The ISBN 978 2 940373 53 6 eISBN 978 2 940439 69 0 £35.00/$45.00 192 pages 200 color images 300 x 220mm/8.5 x 12 inches July 2007 Left to Right ISBN 978 2 940373 36 9 eISBN 978 2 940447 01 5 £24.95/$39.95 192 pages 250 color images 300 x 220mm/8.5 x 12 inches October 2006
More Than a Name
ISBN 978 2 940373 00 0 eISBN 978 2 940447 02 2 £24.95/$39.95 240 pages 200 color images 300 x 220mm/8.5 x 12 inches October 2005
Packaging the Brand ISBN 978 2 940411 41 2 eISBN 978 2 940439 79 9 £35.00/$49.95 192 pages 200 color images 300 x 220mm/8.5 x 12 inches February 2011
