Introduction to Optimisation as a Service (OaaS)
Agenda
Introduction
Why “Optimisation as a Service”? OaaS Unique Solution
The Technology “AIM” The Solution Scope Commercial Proposition OaaS References
Customer Base and Case Studies Service and Support
EcoLogic and Optimisation as a Service – Introduction
EcoLogic founded in 2009 Headquartered in Yorkshire
Cloud-based managed services company with customers throughout the UK
Management with decades of networking experience
Drove early adoption of WAN optimisation technologies in the UK, including Expand and Riverbed
First to market in the UK with zero capex annual license based Optimisation as a Service (OaaS) managed service proposition OaaS distributed in the UK through global distributor Arrow ECS ($22bn in sales in 2011) and its partner base
Service based largely on technologies of Silver Peak – a global
technology company named a “Leader” in WAN Optimisation
Silver Peak – A Global Technology Company
Founded in 2004; 100% focused on WAN Optimisation
Local sales and engineering presence in North America, South
America, Europe, and Asia
24 x 7 x 365 global support
Global Deployments For Global Organisations
Global Citrix VDI optimization across dual-carrier MPLS
UDP traffic and VDI over International links
#1 user of videoconferencing in the world
“I cannot accurately predict what applications will be
deployed in 6 months, let alone 6 years.
Silver Peak’s
Independently Verified as Technology and Value Leader
100
95
71
56 54
35 19 0 10 20 30 40 50 60 70 80 90 100
EcoLogic Blue Coat Riverbed Ipanema Cisco Citrix Juniper
Average 61
Source: InfoTech Research Group, www.infotech.com. Vendors were indexed against technology underlying OaaS in Info-Tech’s Value Index to provide a comparative view of value in terms of dollars per feature.
Best Value in WAN Optimisation Gartner Magic Quadrant
Source: Gartner Group,
Riverbed Blue Coat Citrix Ipanema F5 Circadence Cisco
Completeness of Vision
A bil ity to E xe cu te
Niche Players Visionaries Challengers Leaders
The Issues
Due to cloud and virtualisation trends, business critical apps are
moving ever more distant from the end user and are more dependent on the Wide Area Network
Therefore increasingly negative impact from:
Bandwidth bottlenecks Latency
Packet Loss (shared network - MPLS) Increasing Bandwidth is NOT the answer
The need is:
Guaranteed Application Performance irrespective of infrastructure issues
OaaS solves these issues
OaaS has a completely different delivery and pricing model and has key technology differentiators compared to competing WAN
The Consequences of B-L-L! 0.0 10.0 20.0 30.0 40.0 0.010 % 0.020 % 0.050 % 0.100 % 0.200 % 0.500 % 1.000 % 2.000 % 5.000 % 10.00 0%
Packet Loss Probability
Ma xim um Th rou gh pu t (M bp s) 100ms 50ms 10ms
Bandwidth, Latency and Loss all have an impact on effective throughput
Typical WAN Latencies:
- Europe: 60-120 ms
- International: 50-200 ms - Satellite: 550 ms
Typical WAN Loss Rates:
• MPLS: 0.1% to 0.5% • Public Internet: 0.5% to 1%
What Makes OaaS Different?
All Applications and Protocols Optimised: Competing solutions need
specific application plugins and bypass many types of traffic
Virtual Offering: Can be flexibly deployed onto any standard hardware
Capacity: Fully optimises 1GB and supports multiples more flows,
50MB next best virtual offering, 20 competing appliances = 1 OaaS appliance
Scaleable and Granular: Offered in bandwidths from 512kb to 1GB,
perfect for both remote branch and data centre environments
Flexible: Works with all hypervisors
Unique Technologies: Real-time packet loss and order correction
technologies - essential for high latency links and VOIP/Video
Zero or Little Capex: ‘As a Service’ Annual License Model. 2 to 5 year
contracts with substantial discounts for 4 to 5 year deals
Managed Service: Standard regular FOC reporting on application and
network performance through management portal. Dynamic management and policy adjustment for additional annual fee
Unique OaaS Technology Differentiators
REAL – TIME Packet by Packet De-Duplication for:
ALL IP-BASED APPLICATIONS including TCP, UDP, Real Time (inc
Video) and Bulk Data Transfer, including all VDI offerings.
REAL – TIME Network Integrity features for all IP
Packet Order Correction Packet Loss Correction
REAL – TIME Data encryption and IPSec
GB full optimisation via a Virtual Platform
Licenses options from 512k to 1GB
Highest TCP session support across the capacity options
The Technology
Virtual Acceleration Open Architecture
No hardware dependencies, easy integration with 3rd party products Deployment on blades, servers, switches, routers, storage arrays, … Provisioned as a Virtual Instance and Hypervisor Agnostic
Optimisation layer with inbuilt Quality of Service Harnessing unique technologies is the ‘AIM’ of OaaS
Network Acceleration
Latency Mitigation - TCP /CIFS Acceleration - Window Sizing
Network Integrity
Real Time – Packet Loss Recovery – Packet Order Correction
Network Memory
ALL traffic Deduplication - Cross Flow - Header = “DATA ONCE”
OaaS – “AIM”
Latency
Loss
Bandwidth
OaaS Virtual Layer
Network Acceleration Overcome Latency and
protocol chattiness
Network Integrity Traffic shaping / QoS Forward Error Correction (FEC)
Packet Order correction (POC)
OaaS Virtual or Hardware (if needed)
Appliance
Real-time deduplication of ALL IP WAN traffic
Network Memory
™
WAN
(International)
Internet WAN
(Domestic)
ALL Applications Optimised
OaaS technology operates at the IP layer providing optimisation for all applications.
Competing solutions rely on application specific plugins And bypass large portions of traffic
IP Applications (Layer 3)
File (C IFS, FT P) Ema il (Ex change , Not es ) Repl ic ation (S R D F, H U R , S na pMi rr or) W eb
Bulk TCP
TCP Applications (Layer 4) UDP Applications (Layer 4)
Interactive TCP
Bulk UDP
Real Time UDPDes kto p Virtual iza tion (Xe nDes kto p) Applic ation Virtual is ation (C itrix , M ic ros of t) SQL Repl ic ation (M irr orv ie w , V VR ) CLA RiiO N As per a/I sil on Rem ot e Des kto p VoIP Vide o Strea mi ng Data Fibre Channe l ov er I P (F CIP) and Enca psul ated Tra ffic Rem ot e Des kto p
DATA CENTRE
1GB Virtual Optimisation Capacity
1GB Virtual Capacity
512k 1Mbps 2Mbps 4Mbps 10Mbps 20Mbps 50Mbps
DC2DC CLOUD VDI VOIP VIDEO
Capacity Options Scope of OaaS
OaaS – All Solution Support
VMware View
Citrix XenApp/ XenDesktop
Microsoft RDP
Oracle Sun Ray
plus many other connection brokers
VIRTUAL DESKTOP
CONFERENCING STREAMING
VIDEO
ALL VOIP SYSTEMS Alcatel Lucent Cisco
Siemens Avaya
IP TELEPHONY DC2DC
EMC-Celerra Replicator Data Domain Recovery Point SRDF DELL-Compellent/Equalogic NetApp SnapMirror/Vault
Hitachi (HUR)
FCoIP
CLOUD & HOSTED
Multi Tenancy - SaaS - SaaS - IaaS EXCHANGE/LOTUS NOTES
CIFS/NFS/FTP SQL
AutoCAD
PACS / ERP / CRM HTTP/HTTPS
Data Centre Competitive Differentiation – CAPACITY
Virtual Instances
Maximum Capacity (all features enabled)
50Mbps(3) 45Mbps 18Mbps 45Mbps 1Gbps
Maximum TCP connections optimised (virtual)
12,000 0(1) 300 6,000 256,000
Maximum UDP connections optimised (virtual)
0 0 0 0(2) 256,000
Hypervisors supported VMware Citrix/V
Mware
VMware VMware VMware,
Microsoft, Citrix, KVM
Notes:
(1)Only optimises Citrix
(2)Recently released OS with limited UDP capability (3) Stated as 300Mbps but does not permit full functionality
20x the capacity
of the
Only Virtual WANop Solution Suitable for Data Centres
Industry leading capacity
20x more throughput than competition (1 Gbps LAN/WAN) Up to 256,000 simultaneous flows
Commercial Proposition
Zero Capex Annual License Based Payment Model
2 to 5 year contracts with significant discounts for 4 and 5 year commitments
Complete departure from typical WAN optimisation deployment onto closed hardware with significant upfront capital outlay
Fully inclusive of maintenance, support and ongoing OaaS managed service
License based on bandwidth capacity at data centre and remote branches
Typically 1 license at data centre and 1 license for each of the remote branches where optimisation is required
Amortise Cost over More Applications
#
appl
ic
ati
ons
opti
mi
zed
Value of WAN
Financially Compelling Proposition
Immediate Savings on
Bandwidth Costs Versus
Network Bandwidth Upgrade
OaaS – Customer Case Study – VMware
Business Overview
Software builds and machines reside in Palo Alto, CA.
Poor WAN performance impacting collaboration with remote engineering facilities. Centralized internet access and application servers improve IT control, but application performance is poor across the WAN
Technology Challenges
Mix of MPLS and private circuits (US, Europe, India)
Dual DS3 or greater bandwidth to all engineering locations. (200 Mbps to India)
Data Centres have Gigabit WAN connectivity; Redundant 10 Gbps links to Disaster recovery site Bandwidth saturated on most WAN links; High latency and packet loss on international WAN Mix of TCP and UDP traffic
17,000 engineering “nodes”
OaaS Results
70%-80% average improvement in file transfers (SCP, NFS, FTP, CIFS)
60% improvement in HTTP (used for Perforce software configuration management) 40% improvement in ESX build transfers
OaaS – Customer Case Study – Cloud
Leading SAAS and Search Engine Company Business Overview
Developers’ appetite for bandwidth resulted in runaway telco expenditures Real-time collaboration – world’s largest user of videoconferencing
Network quality adversely impacting development schedules
Network Background
170 locations; two 100 Mbps WAN connections to each location Network quality and security concerns (IP VPN and MPLS)
Heavy packet loss and latency (10 to 400 ms) on international locations
OaaS Results
WAN utilization reduced by 65% on average
Optimising hundreds of thousands of simultaneous flows Reduced packet loss; Eliminated out-of-order packet delivery Secure transport using IPsec
OaaS – Customer Case Study – Linklaters
Business Overview
One of the largest law firms in the world, operating in more than 30 locations in 23 countries, advising companies, financial institutions and governments
IT Department need to ensure that information can be accessed by employees anywhere in the world with consistent performance and reliability
Network Background
Implemented Citrix to 6,000 users in all locations; increased use of real-time traffic such as Video and VoIP
Severe scalablity and performance issues arose due to network quality rather than lack of bandwidth
OaaS Results
Average reduction of Citrix traffic of 56% 65% reduction in WAN utilisation
Only solution evaluated that could optimise ALL of EMC SRDF, Citrix and VoIP
Toll-quality voice calls using VoIP infrastructure. Linklaters was able to standardize on a single IP-based telephony platform for significant cost and management savings
OaaS Highlights in 2012
Leading M/Way Service Station Organisation: Citrix and HTTP traffic across an MPLS network with the majority of ADSL circuits
An average of 60% traffic reduction across the WAN
Peak acceleration of 400% enabling a 256kbps to perform like a 1Mbps circuit
"…has delivered [a] LAN experience", "The link is much snappier and scrolling through spreadsheets is seamless". Senior IT team member / Financial Director
A large construction company: ADSL link with 10-15 users on site (up to 28). VDI and VoIP are the primary applications
Average VDI reduction - 55%
Peaks of over 1% packet loss were reduced below 0.25%
Latency figures peaked over 125ms but Network Integrity technology mitigated latency issues to provide a robust and reliable VoIP calls in a busy office
A financial organisation: Citrix across their MPLS WAN Average Citrix reduction - 55%
Average CIFS reduction - 80%
OaaS – Service USPs
Zero Capex
Annual License Model Fully Inclusive Service
Integrated Management Platform
Application and Network Performance Portal Baseline Analysis
OaaS Management Portal
Accurate Network Metrics:
bandwidth, latency, loss, …
Application performance and usage trends Interactive interface
dashboards, detailed reports, 3rd party export
Deployment automation
Threshold Crossing Alerts (TCA)
Global Support
Remote access allows EcoLogic to diagnose and resolve 99% of fault calls remotely
24x7 access to TAC
Experienced in providing global support for deployments Local field engineers on ground in all major geographies
DESCRIPTION SUPPORT LEVEL
WEB-BASED SUPPORT PORTAL
Unlimited Access 24 x 7 365, includes software downloads, technical documentation and online knowledge base
SOFTWARE UPDATES Major and minor feature releases; maintenance releases
TECHNICAL SUPPORT 24 x 7 x 365 Phone / email / web
RESPONSE TIMES 2 or 4 Hrs - depending on individual customer agreement
TECHNICAL ESCALATION Yes
ADVANCED REPLACEMENT VIA PRIORITY SHIPMENT
Ships same business day if case is submitted and verified by Midday GMT
OaaS – Product Portfolio
Features / Model 512k / 1MB / 2MB 4MB 10MB 20MB 50MB 1GB
WAN Capacity (NA, NI and
NM + encryption enabled)
As stated 4Mbps 10Mbps 20Mbps 50Mbps 1GB
Certified Connections 8,000 8,000 64,000 64,000 64,000 256,000
AES Disk Encryption Real Time Real Time Real Time Real Time Real Time Real Time
IP Sec Traffic Encryption Real Time Real Time Real Time Real Time Real Time Real Time
Redundant Deployment VRRP or WCCP 1:1, N+1
VRRP or WCCP 1:1, N+1
VRRP or WCCP 1:1, N+1
VRRP or WCCP 1:1, N+1
VRRP or WCCP 1:1,
N+1 VRRP or WCCP 1:1, N+1
CPU Two 64-bit x86 logical processors – min
speed 2.3GHz
Two 64-bit x86 logical processors – min
speed 2.3GHz
Four 64-bit x86 logical processors – min
speed 2.3GHz
Four 64-bit x86 logical processors – min
speed 2.3GHz
Four 64-bit x86 logical processors – min
speed 2.3GHz
Eight 64-bit x86 logical processors – min speed
2.3GHz
RAM 2GB 4GB 4GB 4GB 7GB 14GB
Disk 100GB of free
contiguous disk space
100GB of free contiguous disk space
100GB of free contiguous disk space
100GB of free contiguous disk space
100GB of free contiguous disk space
250GB of free contiguous disk space
Network Interfaces 2 x 1GBps 2 x 1GBps 2 x 1GBps 2 x 1GBps 2 x 1GBps 2 x 1GBps
Hypervisors VMware ESXi or ESX (4.0 or later) + Citrix,
MS, KVM
VMware ESXi or ESX (4.0 or later) + Citrix,
MS, KVM
VMware ESXi or ESX (4.0 or later) + Citrix
VMware ESXi or ESX (4.0 or later) + Citrix
VMware ESXi or ESX (4.0 or later) + Citrix
VMware ESXi or ESX (4.0 or later)
Don’t let your WAN be the
