Regional Labor Market and Competitive Analysis - Grand Rapids/Holland. Business Program Analysis

(1)

Business Program Analysis

CIP CODE DU Program Name Associated Job Categories

Grand Rapids Region Annual Job Openings Offered by Grand Rapids/Holland Annual Completions (Grand Rapids Region) Market Potential Analysis Institutions/ Program Market Share

220302 Paralegal Studies BS Grand Rapids

220302 Paralegal Studies PBCERT Grand Rapids

220302 Paralegal Studies AS Grand Rapids

310504 Sport Management BBA

Coaches and Scouts

Fitness Trainers and Aerobics Instructors ₆₁ _{Grand Rapids} ₅₄ ₇ _{Gap In Market}

Davenport University - Grand Rapids 59% Aquinas College 31% Cornerstone University 9%

520101 General Business Grand Rapids/Holland

520101 Business Administration ABA Grand Rapids/Holland

520201 Master of Management MM Grand Rapids/DT

520201 Executive EMBA Grand Rapids/DT

520201 Accounting Concentration MBA Grand Rapids

520201 Finance Concentration MBA Grand Rapids

520201 Human Resource Mgt Conc MBA Grand Rapids

520201 Marketing Concentration MBA Grand Rapids

520201 Strategic Management Conc MBA Grand Rapids/Holland/DT

520201 Strategic Management PGCert Grand Rapids/Holland/DT

520201 Strategic Management BBA/MBA (UG) Grand Rapids

520201 Management BBA Grand Rapids/Holland

520301 Accounting PGCERT Grand Rapids

520301 Professional Accountancy BBA/MBA (UG) Grand Rapids

520301 Accounting ABA Grand Rapids/Holland

520301 Accounting Info Mgmt BBA Grand Rapids/Holland

521

149

62 -41

Balanced Market

Davenport University - Grand Rapids 48% Grand Valley State University 35% ITT Technical Institute - Wyoming 16%

254 267 Gap In Market

Grand Valley State University 41% Davenport University - Grand Rapids 35%

Grand Rapids Community College 24% ITT Technical Institute - Wyoming 1%

-252 Highly Competitive Market Cornerstone University 42% Davenport University 23% Grand Rapids Community College 13%

Calvin College 10% Hope College 7% Aquinas College Grand Rapids 3% ITT Technical Institute-Wyoming 2% University of Phoenix-West Michigan Campus 1%

326 -177

Highly Competitive

Market

Calvin College 10% Hope College 6% Cornerstone University 3% 773

Regional Labor Market and Competitive Analysis - Grand Rapids/Holland

This analysis examines Davenport's business, health & technology program offerings along with corresponding job openings and competitor completions in the each region. Using these two pieces (labor market and area completers), a

market potential is calculated. For program offerings, it is suggested to focus on the programs that are labeled either a “Balanced Market” or “Gap In Market” based on this analysis.

Paralegals and Legal Assistants Title Examiners, Abstractors, and Searchers

Sales Managers Administrative Services Managers

Industrial Production Managers Transportation, Storage, and Distribution Managers

Construction Managers Social and Community Service Managers

General and Operations Managers Cost Estimators Management Analysts

Sales Managers Administrative Services Managers

Industrial Production Managers Transportation, Storage, and Distribution Managers

Construction Managers Social and Community Service Managers

General and Operations Managers Cost Estimators Management Analysts

Accountants and Auditors Budget Analysts

Credit Analysts Financial Examiners

Tax Examiners and Collectors, and Revenue Agents 21

521

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Business Program Analysis

Grand Rapids Region Annual

Job Openings Offered by DU in Region

Annual Completions (Grand Rapids Region) Market Potential Analysis Institutions/ Program Market Share

520303 Accounting Fraud BBA

Accountants and Auditors Financial Examiners

129 Grand Rapids 6 123 Gap In Market

Davenport University - Grand Rapids 100%

520801 Finance PGCERT Grand Rapids

520801 Finance BBA Grand Rapids

520801 Finance ABA Grand Rapids

521001 Human Resource Mgt BBA Grand Rapids/Holland

521001 Human Resource Mgt PBCERT Grand Rapids/Holland

521001 Human Resource Mgt PGCERT Grand Rapids

521101 International Business BBA

Chief Executives General and Operations Managers

178 Grand Rapids 72 106 Gap In Market

Cornerstone University 11% Aquinas College 4%

Kuyper College 1%

521401 Marketing PGCERT Grand Rapids

521401 Marketing BBA Grand Rapids/Holland

28 35 Gap In Market

Davenport University - Grand Rapids 82% Aquinas College 18%

220 -75

Competitive Market

Cornerstone University 5% 145

309 155 154 Gap In Market

Cornerstone University 3%

63 General and Operations Managers

Budget Analysts Credit Analysts Financial Analysts Personal Financial Advisors

Loan Officers

Compensation and Benefits Managers Compensation, Benefits, and Job Analysis Specialists

Human Resources Managers Training and Development Managers Training and Development Specialists

Advertising and Promotions Managers Marketing Managers

Sales Managers

Market Research Analysts and Marketing Specialists

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Technology Program Analysis

11.0701 Database Systems and Programming BS Grand Rapids

11.0701 Computer Information Systems BS Grand Rapids

11.0701 Computer Information Systems AAS Grand Rapids/Holland

11.0701

Computer Information Systems BS - Web

Development & Design BS Grand Rapids

11.0701 Computer Science - Biometric Grand Rapids

11.0701 Computer Science - Gaming Grand Rapids

11.0901 Network Management and Design BS Grand Rapids

11.0901 Networking Technology AAS Grand Rapids

11.0901 Server Administration Specialty BS Grand Rapids

11.1003 Master of Science Information Assurance Grand Rapids

11.1003 Information Assurance BS Grand Rapids

11.1003 Network Security BS Grand Rapids

11.1003 Security and Information Assurance AAS Grand Rapids

11.1005 Technology Project Management BS Grand Rapids

11.1005 Prof Focused Tech. Spec Grand Rapids

11.1005 Accouting Infor Systems Spec Grand Rapids

11.1005 Computer Info Systems Spec Grand Rapids

11.1005 Information Security Specialty Grand Rapids

11.1005 Networking Spec Grand Rapids

11.1005 Global Project Mgmt PBCERT Grand Rapids

43.0116 Digital Forensics BS

Information Security Analysts Detectives and Criminal Investigators

Private Detectives and Investigators 53 Grand Rapids 0 53 Gap In Market

N/A N/A 123 6 226 Gap In Market 134 41 197 Gap In Market 0 123 Gap In Market 106 28 Gap In Market

Davenport University - Grand Rapids 42% ITT Technical Institute - Wyoming 39% Grand Rapids Community College 20%

238

Davenport University - Grand Rapids 61% ITT Technical Institute - Wyoming 39% 232

Calvin College 100% Computer and Information Systems Managers

Computer and Information Research Scientists Information Security Analysts

Computer Programmers Software Developers, Applications Software Developers, Systems Software

Web Developers Computer Systems Analysts Information Security Analysts Computer Network Architects

Computer and Information Systems Managers Information Security Analysts

Database Administrators Network and Computer Systems Administrators

Computer Network Architects Computer Network Support Specialists

Computer and Information Systems Managers Information Security Analysts

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Health Program Analysis

510701 Health Care Mgt Conc MBA Grand Rapids

510701 Health Care Mgt PGCERT Grand Rapids

510701 Health Services Admin BS Grand Rapids

510706 Health Informatics/Information MS Online Only

510706 Health Information Mgmt BS Online Only

510707 Health Information Tech AAS Medical Records and Health Information Technicians 21 Online Only 26 -5

Balanced

Market Davenport University - Grand Rapids 100%

440799 Medical Case Management BS Online Only

440799 Medical Case Mgmt PBCERT Online Only

510713 Health Insur Claims Mgt ABA

Medical Records and Health Information Technicians

Medical Assistants ₇₃ _{Not Offered} ₃ ₇₀ _{Gap In Market} Davenport University - Grand Rapids 100%

510801 Medical Assisting PreHlth/Undecided Medical Assistants 52 Grand Rapids 70 -18

Balanced

Market Davenport University - Grand Rapids 100%

512306 Occupational Therapy

Occupational Therapists

15 Grand Rapids 30 -15

Balanced Market

Grand Valley State University 90% Calvin College 7% Grand Rapids Community College 3%

513801 Nursing MSN Online Only

513801 BSN Completion PreHlth/Undecided Not Offered

513801 BSN Pre-Licensure PreHlth/Undecided Grand Rapids

513901 Practical Nursing (LPN) Licensed Practical and Licensed Vocational Nurses 120 Not Offered 45 75 Gap In Market Grand Rapids Community College 100% 42 42 68 394 45 0 Balanced Market

Davenport University - Grand Rapids 49% Grand Valley State University 29%

Cornerstone University 22% 9 33 Gap In Market Davenport University - Grand Rapids 100%

-3 Gap In Market N/A 414 -20 Balanced Market

Grand Valley State University 49% Grand Rapids Community College 21%

Calvin Colelge 15% Hope Colelge 9% Davenport University - Grand Rapids 7% 68

Medical and Health Services Managers

Social and Community Service Managers Child, Family, and School Social Workers

Healthcare Social Workers Mental health and Substance Abuse Social Workers

Social Workers, All Other Social Work Teachers, Postsecondary

Registered Nurses Medical and Health Services Managers

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Urban Education Program Analysis

Grand Rapids Region Annual Job Openings Offered by Grand Rapids/Holland Annual Completions (Grand Rapids Region) Market Potential Analysis Top Competitors/ Program Market Share

Arts & Science Program Analysis

Grand Rapids Region Annual Job Openings Offered by Grand Rapids/Holland Annual Completions (Grand Rapids Region) Market Potential Market Potential Analysis

52.1399 Data Analytics MS Not Offered

52.1399 Data Analytics GR Cert Not Offered

41.0101 Biological Laboratory Science Biological Technicians 0 Not Offered 0 0 Gap In Market N/A

130202 Urban Education

Adult Basic and Secondary Education and Literacy Teachers and Instructors

Teachers and Instructors, All Other ₆₂ _Offered

N/A

N/A N/A 0 0 Gap In Market

0 62 Gap In Market

N/A