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Accelerating future growth with 300m network investment (Program Alpha ) March 2013

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(1)

Accelerating future growth with

€300m network investment

(2)

Disclaimer

This presentation may contain forward-looking statements. These statements are based on management's current expectations or beliefs and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. Although we believe that such forward-looking statements are reasonable, we cannot assure you that any forward-looking statements will prove to be correct. Such forward-looking statements are subject to a number of known and unknown risks, uncertainties and assumptions, which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. We undertake no obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise. In light of these risks and uncertainties, the forward-looking events and circumstances discussed in this presentation may not occur and actual results could differ materially from those anticipated or implied in the forward- looking statements. Accordingly, investors are cautioned not to place undue reliance on the forward-looking statements.

This presentation may contain references to certain non-GAAP financial measures, such as Adjusted EBITDA and Capex, and operating measures, such as RGUs, ARPU, Unique subscribers pro forma calculation. These supplemental financial and operating measures should not be viewed in isolation as alternatives to measures of Kabel Deutschland’s financial condition, results of operations or cash flows as presented in accordance with IFRS in its Consolidated Financial Statements. The non-GAAP financial and operating measures used by Kabel Deutschland may differ from, and not be comparable to, similarly titled measures used by other companies. For further information please see in particular the financial statements.

We disclaim any obligation to publicly update or revise any forward-looking statements or other information contained in this presentation. It is pointed out that the existing presentation may be incomplete or condensed, and it may not contain all material information concerning Kabel Deutschland Holding AG or the Kabel Deutschland Group.

(3)

€300m network investment program announced

on February 20, 2013

Strong growth momentum

Delivered on previous accelerated growth plan

Customer and market environment encouraging

Clear visibility on future network investments

Attractive returns

Lock in returns earlier

Ensure faster growth

Terminated Tele Columbus deal

Full operational focus on organic growth

No integration costs

Context of Program “Alpha”

Program “Alpha” to pull forward growth

enhancing network investments of ~€300m

Approx. 40-50% spend in FY 2013/14;

the remainder in the following year

Compelling economics:

Better scalability of P&L as leased

line costs are contained

Enabling approx. 2 ppt additional

revenue growth after “Alpha”

(4)

Overview of Program “Alpha”

Dedicated investments to support new growth busin

esses

Positive business cases with significant growth potential

Positive effects on customer churn expected

in %

Upgrade 95% of networks for Internet & Phone incl.

Docsis 3.0

Approx. 10% more sales potential from additional

1m homes upgraded

More 100 Mbit/s customers

Accelerate fiber deployment to replace leased lines

and roll out of 862 MHz network

Improved incremental margins over coming years as

leased line costs are contained

Pulling forward the investments also avoids >€20m

costs p.a. compared to a stretched out capex plan

Product enhancements for HD, VoD and broadband

through more capacity in 862 MHz networks

€300m

Total investment FY 2013/14 - 2014/15

2

Replacement of leased

lines with own fiber

1

Capacity enhancements

through 862 MHz networks

3

Level 3 network upgrade

4

Roll out of Docsis 3.0

5

Launch of WiFi-offering

6

VoD roll out

(5)

Roll out of 862 MHz networks from 30% to >90%

KD physical network spectrum

What is the impact?

Growth/new products: more HD channels and

e

xtended VoD availability and capacity

Increased capex efficiency as twice as much

capacity can be allocated to Internet & Phone;

less node splits required

in MHz

862 MHz upgrade:

30 channels x 50 Mbit/s =

1.5 Gbit/s

300

0

630

862

450

Today

30% of

network

Tomorrow

>90% of

network

How to get there?

Push fiber into the network to cut amplifier cascades

The 862 MHz roll out will be done in coordination

with replacement of leased lines by fiber

(6)

Replacement of leased lines with own fiber

Today: predominantly leased line model

From central BB POP, fiber lines leased

from DTAG run to network segments

Assuming 2x subscribers and 2x traffic/sub

growth in 5 years would require 4x capacity

needed for broadband

Own fiber reduces/ avoids

the number of leased lines

from DTAG despite

significant subscriber and

traffic growth

Payback of individual

investment cases typically

within 4-5

years

Good scalability of network

while reducing cost pressure

in P&L

4x as many leased lines

required due to subscriber

and traffic growth and

subsequent node splits

High costs due to one-time

and recurring charges for

leased lines

Old game: leased lines @ 630 MHz

= Leased lines = Own fiber

= BB POP (Broadband point of presence)

(7)

95% upgrade of Level 3 network and Docsis 3.0

L3 upgrade

Docsis 3.0 upgrade

100%=15.3m

87%

1m additional households upgraded for

Internet & Phone

Potential for ~10% more broadband growth

Docsis 3.0

Docsis 2.0

71%

90%

Approx. 27% more households ready for 100 Mbit/s

Higher share of 100 Mbit/s customers (currently

approaching ~40% of gross adds where available)

Potential to offer even higher speeds

Today’s upgraded

networks

Additional

network upgrade

100%

~95%

+27%

100%=15.3m

~95%

87%

(8)

Unique mobile data value proposition

Unique mobile data offer via

“WiFi on cable”

Homespots

(customer)

Indoor

hotspots

Outdoor

hotspots

With WiFi extensions, KD’s Docsis 3.0 fixed network can

evolve into a high performance mobile data network with

High speeds and, crucially, high capacity

Inbuilt backhaul

Presence where people surf today

Automatic/integrated log-in/authentication

Mobile data offloading via WiFi for mobile

operators (Wholesale)

Complete coverage via wholesale

C

ooperation with 3G/4G-Partner

Consumer

Mobile

operators

Berlin trial with >400 installed

indoor hotspots and >50 outdoor

hotspots

More than 250k sessions on

outdoor hotspots in last six

months

Very high demand from partners

to roll out further indoor and

outdoor hotspots

Activation of home spots planned

for H2 2013

(9)

VoD status today

More growth from VoD roll out

Massively increase coverage of VoD ready

network to >7m TV subs

Reaching critical mass of VoD ready CPE

Marketing to activate customers for service

becomes feasible

Benefits are twofold: g

rowth in VoD stand alone

business and reduced churn of TV customers

VoD roll out plan

Today ~2.4m TV subs behind VoD ready

network and ~1.4m VoD ready CPE in the field

However, only ~200k CPE in VoD ready network

O

f which ~10% active users/month

(without marketing efforts)

Better than expected KPIs for active users

(e.g., take rates, ARPU)

VoD ready

network

VoD ready

CPE

VoD ready

network

VoD ready

CPE

(10)

TV market trends towards non-linear usage

Non-linear TV consumption in Germany

Linear TV consumption continues at high

level (~4 hours/day)

In addition, growing demand and usage of

non-linear formats

KD well positioned to provide non-linear TV

services and participate from future growth

Most wanted TV functionalities

0% 20% 40% 60%

Likes Shopping Personalised recommendations Onlinegaming via TV Additional information on the program Selected Internet services Access to home network/server EPG Internet usage via TV Video-on-Demand Time shift

Source: goetzpartners, 12/2011

Source: AGF/GfK, IHS

DVR

Online

Video/

VoD

(11)

Key take-aways

No HD

One

HD

Several

HD

100’s

of HD

None

Up to

16 Mbit/s

Up to

50 Mbit/s

100 Mbit/s

and above

Cable

VDSL

(IPTV)

DSL

(IPTV)

Satellite

DTT

Cable best positioned in German market…

Speed and

interactivity

Content capacity

Timing is right and driven by market demand

Positive, proven business cases for

individual elements of program

Improved margin economics and more

growth potential

References

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