Introduction
Search Engine Optimization (SEO) is one of the most effective marketing tactics to generate leads and sales for your business website.
Here are some few important things to consider to achieve being on the top of the list on search engines.
Is the HTML code compatible with search engines? Is the website compatible with browsers?
Is there an alternative image description available? Are the links on the website correct?
Were the keywords inserted in the texts in a meaningful way?
Does the website contain meaningful navigation and page structure?
SETUP & WIZARD
For the SEO SPOTLIGHT/PRO
- Note that you can use this SEO Tool for only one domain per contract. There is no other way to change the domain assigned to the tool than to cancel and purchase it again. Obviously that’s going to take a lot of time since you will have to redo the entire process. Therefore, it is best to consider which domain to use before starting the setup. Choosing a Domain
One of the most important things to consider as far as search engine optimization is concerned is the domain. One thing that drives the users to pull up your website when they get to see your entries on the search engines is the domain. People got caught easily if the link is related to the information that they are looking for,
SETUP
2. To select an Industry/nature of your business simply click on the link “Show all industries”. In the pop-up window, select the appropriate industry by clicking on the link. If your
website industry is not found on the list, you may select the “Generic Business Type”.
Choosing an Industry
3. Fill in the fields with the relevant information then hit “Next”.
(When hitting the next button, it will automatically generate keywords based on the information you have provided on the fields below)
5. Click on the button “Optimize website” to finish the setup.
6. You will be directed to the dashboard of the SEO tool. Start by adding a competitor as it is shown below.
Make sure to input a valid URL otherwise you will get the error as it is shown below.
If a valid URL is entered then it should display like
the image shown below. After you add competitors, you will be taken
1. TEXT OPTIMIZATION – This serves as the first step.
Choosing the Keywords
3. To optimize a subpage, simply click on the “Add Subpage” tab found at the left hand side of the tool. See the image below. Then click on next to input the header content keywords.
4. After filling the text boxes with the necessary information, click on “Check Status” to submit the entries.
Click on the arrow down icon to select
the keywords.
Input the name of the subpage /
1.
The “Search Results Entry” control how you display results on search engines. Click on the tab to start adding entries.2. Fill the boxes with the description of the page then hit the button “Finish” to submit.
Search engines often show the page title and the page description of the website in their search results.
Optimize it as described below so that the users find and visit your website: 1. Use the previous keywords as early as possible in both the title and
description.
2. Click “Next” to continue creating the Google Account. If you already have one, you can skip and simply click the “Next” button.
3. Click on the link “Link to Google Places” to create a Google Places listing.
5. After adding the business location on Google, the next step is to go back to the SEO tool and finish Google Places entry.
6. When the Google Places entries are complete, a notification window will appear like what is shown below. Simply click on the Next button to proceed to the next part of the Optimization.
1. Read the short introduction of Backlinks and click “Finish”.
2. Referring to figure 2, these are all guidelines to follow in order to drive traffic to your website. After you do all what it suggests, simply click on “Finish” button on individual pages.
1&1 ListLocal Introduction
If you have this application added on your package already, simply find the instructions below else, click on the 1&1 Shop button to purchase.
2. Click on “Set up directory” to start the process and fill in the fields as displayed below.
1&1 Search Engine Marketing
Under Settings, you have all the option to change the keywords set for optimization, change the industry, setup competitors, be able to set email notifications, reset application or change the entries for each subpages being optimized.
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