2016 Student Prospectus

2016 Student Prospectus

CENTURION CAMPUS

FACULTY

BUSINESS

C

ONTENTS

Page Nr

Contact Details 3

Management 3

Registration and Accreditation 3

Purpose of the Qualification 3-4

Program Layout ` 4-5

Subject Layout 5-8

Career Opportunities 8

Academic Calendar 8

Before you apply 8

Admission Requirements (SA Citizens) 8

Admission Requirements (International Students) 9

Language Policy 10 Assessment 10 Certification Rules 10 Assessment Appeals 10 Access Credits 11 Changes in Course/Software 11

Transfer from one program to another 11

Tuition fees 11

FACULTY

BUSINESS

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ONTACT

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ETAILS

Head Office Bellville Campus Centurion Campus

Bellville Business Park 1023 Bank Street

DJ Wood Street CENTURION

Bellville 7530

Tel: 0219495036/7 Tel: +27 12 663 6333

Fax: 0219481859 Fax: +27 21 663 6404

Email: [email protected]

www.prestigeacademy.co.za

M

ANAGEMET :

Dr J Hugo Rector Ms V Liebenberg Academic Head (Head Office – Bellville)

Ms S Wiese Head of Faculty Ms M Burger Program Co-ordinator

Ms Erica Zeelie Academic Manager (Centurion)

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EGISTRATION AND

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CCREDITATION

We comply with requirements for accreditation as a higher education institution, which includes quality assurance, quality promotion and ongoing quality improvement.

• Prestige Academy (Pty) Ltd is registered with the Department of Higher Education and Training as a private higher education institution under the Higher Education Act, 1997. Registration certificate no. 2009/HE07/005

• The Diploma in Event Management is registered on the National Qualifications Framework (NQF) of the South African

Qualifications Authority (SAQA), qualification ID 80526.

• Prestige Academy (Pty) Ltd is accredited by the Higher Education Quality Committee (HEQC) of the Council on Higher Education

(CHE) to offer the Diploma in Event Management.

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IPLOMA

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VENT

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ANAGEMENT

SAQA Qualification ID 80526

NQF Level 6

Total Credits 360

Duration of qualification 3 years full-time

Mode of delivery Contact (Face to face)

Accreditation Status Accredited by the Council on Higher Education

P

URPOSE

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HE

Q

UALIFICATION

Event managers are needed in almost any kind of business - entertainment, finance, government, retail, fashion, sport, music... and so their day to day job can be filled with a huge range of exciting challenges and unique situations. Event management is the co-ordination, running and planning of all the people, teams and features that come together to create every kind of event.

Events usually require many different teams to come together, often including several external suppliers. Successful events depend on every team and every team member doing their job to a high standard, as well as flexibility and a commitment to good cross-team communication. If you love being part of a team and working with people to create something unique, events could well be the path for you.

An event management team needs strong leadership to be at its best -negotiations between clients, suppliers, company or venue staff require flexibility, quick thinking, buckets of initiative and exceptional decision making. A particular ability to spot good compromises and know what is essential to the success of the event marks out an excellent event team leader.

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BUSINESS

South Africa has become a popular venue for staging international sporting events in codes such as football, cricket, and rugby. The wedding industry alone is known to be a multi-billion rand market. Qualified students will be able to follow a career in wedding planning and co-ordination, or other fields of specialisation such as adventure event management, sporting or political event management, exhibitions and trade shows and various other events.

Event managers and organisers are responsible for the production of events from conception through to completion. Events can include:

 Exhibitions, fairs and trade shows;

 Sport Events

 Music Event Festivals;

 Wedding Events

 Conferences;

 Promotions and product launches;

 Fundraising and social events.

 Adventure events and facilitators

Event managers/organisers can work in the public, private and not-for-profit sectors and can work for event management companies, in-house for an organisation or freelance.

The role of event manager/organiser is hands-on and often involves working as part of a team. Event managers/organisers must be able to complete a wide range of activities requiring clear communication, excellent organisational skills and attention to detail. They must work well under pressure, ensuring the smooth and efficient running of an event.

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ROGRAM

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AYOUT

Year 1

MODULE TITLE COMPONENT NQF

LEVEL CREDITS

SUBJECT

CODE PRE-REQUISITE

Events Practice

 Private Events Management

 Wedding Events Management

Core 5 30 EP13 None

Entrepreneurship Core 5 15 FE12

The student must pass the module Entrepreneurship (FE12) in year 1 to continue with the module

Entrepreneurial Ventures (EN22) in year 2.

Public Relations Core 5 20 PR12 None

Events Communication Core 5 15 EC12 None

Information Administration Systems Core 5 15 IS12 None

Event Planning and Staging  World of Events

 Event Planning and Staging

Core 5 25 ES13 None

FACULTY

BUSINESS

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UBJECT

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AYOUT

SUBJECT 1: EVENT COMMUNICATION

This subject will equip students with the necessary knowledge and skills to understand and apply key concepts in effective verbal and non-verbal communication within the business work environment. Particular attention is paid to the nature and dimensions of verbal and non-verbal communication, as well as internal and external communication within organisational structures. Secondly, attention is paid to effective presentations within the business context, developing an understanding of the purpose of presentations, techniques for ensuring a dynamic presentation, planning of a presentation, and using suitable presentation media.

SUBJECT 2: EVENT PRACTICE 1

Private / Wedding Event Management

This subject will equip students with knowledge and skills on managing private event and how to plan a wedding. Specific attention is paid to the nature and scope of such events, the role of culture, career options, South Africa as a wedding destination, and attributes of a wedding planner. The main focus emphasises the principles and procedures regarding actual wedding planning, covering aspects such

SUBJECT TITLE COMPONENT NQF

LEVEL CREDITS

SUBJECT

CODE PRE-REQUISITE

Event Marketing Core 6 20 EM22 None

Event Planning and Staging  Event Safety

 Risk Management

 Event Impact Assessment

Core 6 25 ES23

None

Events Practice

 Conference & Exhibitions Management

 Expo Management

 Political Event Management

Core 6 30 EP23

None

Commercial Event Management  Sport Event Management

 Celebrity Event Management

 Event Sponsorship

Core 6 30 CE23

None

Entrepreneurial Ventures & Venturing Core 6 15 EN22

The student must pass the module Entrepreneurial Ventures (EN22) in year 2 to continue with the module

Entrepreneurial Planning (EN32) in year 3.

Sub-total 120

SUBJECT TITLE COMPONENT NQF

LEVEL CREDITS

SUBJECT

CODE PRE-REQUISITE

Entrepreneurial Planning Core 6 15 EN32 None

Tourism Event Management Core 6 15 TE32 None

Event Practice

 Customer Service Core 6 15 EP32

None Corporate Events Management

 Adventure Program Design

 Team Building

Core 6 20 CE32

None

Branding & Promotion Core 6 20 MAPE22 None

Work-integrated Learning Core 6 35 WDI33 None

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BUSINESS

as wedding programming, contingency plans, the key role players, the wedding ceremony, activities before and after the ceremony, and legal matters. Finally, candidates are provided the opportunity to plan and stage a private event, accompanied by quality assurance steps such as evaluation of the success and steps for improvement of future events.

SUBJECT 3: EVENT PLANNING AND STAGING

World of Events

Event Planning and Staging

This subject will equip students with knowledge of event planning and staging to establish a platform for event management practice. Specific attention is paid to the emergence and dynamics of the event industry, local and global trends, the event life cycle, principles and processes of event planning, and aspects of event programming including the vital requirements as well as monitoring and evaluation of the event program. Other aspects that receive specific attention include event themes, suitable event sites, venue contracts, registration, admission control and guest greeting systems, seating arrangements, coordinating attendee and VIP services and related protocols, catering, licensing, parking arrangements, transportation, infrastructure requirements, and an adequate labour force. In respect of event staging aspects covered include the structuring of an effective event experience, options for entertainment, entertainment logistics, visual effects and communication tools to enhance the event theme.

SUBJECT 4: ENTREPRENEURSHIP

This is a generic subject, and thus applicable to a range of programs. The primary aim is to introduce the student to the entrepreneurial world, and to provide a basic understanding of key entrepreneurial principles and concepts. It creates a platform for more advanced studies in this field. Students will explore the unique characteristics of the ‘Entrepreneur’ as an individual who seizes opportunities to develop new products and services which satisfy the multiple needs of consumers with limited resources. Specific techniques for releasing creativity in the development and growth of new business ventures will be presented in practical terms. This subject finally introduces the student to the requirements of a structured ‘mini-business plan’. The role of women as emerging entrepreneurs is also highlighted, accompanied with baseline knowledge of the advantages and disadvantages of the existing legal business forms available to entrepreneurs in South Africa.

SUBJECT 5: INFORMATION ADMINISTRATION SYSTEMS

This is a generic subject. It was originally developed for potential employees in the business or public services sector. The trend in business today is to computerise business tasks such as administration, accounting, information systems, communication, marketing etc in all fields of work. Basic computer literacy is a prerequisite for any learning program in the ICT field.

SUBJECT 6: PUBLIC RELATIONS

This subject will equip students with the knowledge and skills concerning the public relations industry. Specific aspects that receive attention include key concepts and principles of public relations, requirements for the PR practitioner, public relations within the event management context, the public relations function in internal business communication, public relations program, social skills and protocols in public relations, interpersonal relationships, corporate identity and media relations.

Year 2

SUBJECT 1: COMMERCIAL EVENT MANAGEMENT

Sport Event Management

Celebrity Event Management

Event Sponsorship[

This subject will equip the students with knowledge and skills related to sporting events, celebrity events and sponsorship. Aspects that receive specific attention include the scope of sporting event management, stakeholders in sporting events and their roles, the planning, preparation, and evaluation of sporting event, contingency plans to address potential risks, events for celebrity’s, and the process of acquiring a sponsorship.

SUBJECT 2: EVENTS PRACTICE

Conference & Exhibition Management

Political Event Management

This subject will equip students with knowledge of corporate events and meetings, conference events, ancillary events, exhibitions and trade shows as well as political event management. Specific aspects that receive attention include organising and staging successful meetings, using events to enhance corporate pride and values, different types of conferences, administrative, logistical and financial requirements related to a conference, developing companion programs and activities, exhibition objectives, exhibition trends, actors that impact on exhibitions, the scope of political, government and civic events, as well as planning and preparation of political events. Various event venues are also analysed to ensure that the students are able to perform an in-depth venue analyses.

SUBJECT 3: EVENT PLANNING AND STAGING

Event Safety

Risk Management

Event Impact Assessment

This subject will equip students with knowledge of safety and risk management related to event management, as well as event impact assessment. Specific aspects covered include safety and risk management concepts and principles, the safety, security and health requirements of a public event, the purpose, scope and principles of event impact assessment, the event impact and review process, as well as knowledge management related to event assessment.

FACULTY

BUSINESS

This subject will equip the student with knowledge on certain aspects of entrepreneurial practice on an intermediate level. It builds on knowledge acquired in Entrepreneurship 1 in year 1. Specific aspects that will receive attention include starting an entrepreneurial venture, financing an entrepreneurial venture, the resource and legal requirements, labour legislation governing employment in South Africa, the product and services liability, networking and support for the prospective entrepreneur, alternative routes to entrepreneurship, post-start-up challenges, as well as business failure and turnaround measures

SUBJECT 5: EVENT MARKETING

This subject will equip students with knowledge of event marketing. Specific aspects that receive attention include: marketing activities of the event manager; the 4 P’s of event marketing mix; factors to consider in event marketing, marketing techniques and strategies as well as customer care and media relations.

Year 3

SUBJECT 1: BRANDING AND PROMOTION

This subject deals with brand management. Branding is gaining more attention in business marketing and is regarded as one of the most important aspects when it comes to successfully managing a product/service within today’s competitive marketplace. The student will develop an understanding of why brands are so important and what they represent to consumers. It will also examine how firms should manage these valuable assets. The specific aspects explored in this module include brands and brand equity, customer-based equity, brand elements and brand identity, the system of brand management, new products and brand extensions, as well as corporate branding.

SUBJECT 2: CORPORATE EVENT MANAGEMENT

Adventure Program Design

Teambuilding & Facilitation

This subject will develop a better understanding of adventure program design. It commences with the philosophy of adventure programming, which includes the core principles of success and how these should be translated into the planning of an adventure experience. Other important aspects covered are the vital elements of adventure programs, an overview of outcomes-based education and learning, as well as common phases of structured program design within a systems approach. Finally, the subject covers aspects related to preparation to ensure that program implementation is efficient. The second section will develop a better understanding of team building through adventure programs and activities.

The principles and processes covered are applicable to any target group, including corporate clients. In particular, the content deals with different types, principles, concepts and processes of facilitation. Other aspects covered in this subject include the attributes of effective teams, leadership, team building processes, group dynamics, and group member roles.

SUBJECT 3: ENTREPRENEURIAL PLANNING

This subject will equip the candidate with an in-depth understanding of a functional entrepreneurial business plan. The candidate will acquire detailed knowledge of the vital requirements of a well structured business plan. Such “ingredients” include the proposed products and/or services, the marketing plan, required infrastructure/facilities, and the management plan. Apart from that, attention will be paid to required financial matters, including the financial plan, start-up capital, projected income, projected balance sheet, projected cash flow statement, and projected capital equipment. This subject also covers ways in which sources such as the Internet can be used to compile business plans, the selection of a specific plan, and modification of a chosen plan to suit personal needs (customising). The candidate will also acquire advanced knowledge of the required documentation related to a business plan, including the presentation thereof by way of a structured document containing all vital information. Finally, the candidate will develop the ability to evaluate different entrepreneurial business plans, using critical thinking skills such as analysis and evaluation combined with evaluation criteria.

SUBJECT 4: EVENT PRACTICE

Customer Service

This subject focuses on professional practice within the events management industry. Students will be equipped with knowledge and skills regarding excellent customer service and various aspects in communication to ensure customer service of high standard, such as key interpersonal communication skills; telephone skills; e-mail etiquette. In addition, attention is paid to communication with supervisors, subordinators and colleagues within a given company culture. Other aspects covered in this unit include managing and improving service standards and customer loyalty, as well as aspects of business etiquette such as proper etiquette at business functions and business dining.

SUBJECT 5: TOURISM EVENT MANAGEMENT

The subject will equip students with knowledge of tourism event management. It firstly explores the scope and nature of events in relation to the tourism industry on the bases of the tourism product range, related services and costumer types. This is followed by an investigation into the appeal and motivation of customers for tourism-related event packages, with analyses against motivational theory. Finally, the promotion and management of tourism-related events are explored. Specific attention is paid to promotional methods, event management matters, common customer issues and ways of dealing with it, sources of information, planning and costing of events, specified requirements, as well as producing and presenting an itinerary.

SUBJECT 6: WORK-INTEGRATED LEARNING

Work-integrated learning (also called internship or professional practicum) takes place in your final year of study. It involves learning through placement at a company for the purpose of gaining hands-on experience through executing actual tasks and assignments (e.g. doing events for a customer, or planning and staging an event). Work-integrated learning is structured around a clear purpose,

FACULTY

BUSINESS

performance (outcome) targets and procedures in collaboration with the employer and lecturer(s) concerned. This will provide students with an opportunity to acquire first-hand experience of the world of work in the industry concerned. Students should acquire an in-depth knowledge of workplace practices as well as a broad knowledge and understanding of how the host organisation operates. They should develop competencies that are impossible or highly unlikely in the classroom environment, for instance the ability to deal with challenges and problems within context of the workplace itself. They will also develop the ability to integrate knowledge and skills across all program subjects at practical level.

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AREER

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PPORTUNITIES

 Program and Event Manager

 Sport Event Manger

 Music Event Manager

 Conference Centre Manager

 Exhibition Officer/manager

 Fundraiser

 Event Branding Assistant

 Account Manager

 Marketing Co-ordinator

 Conference and Events Sales Manager

2016

A

CADEMIC

C

ALENDAR

2016 Term dates

Centurion Campus

25 January 2016 to 7 December 2016

TERM TERM STARTS TERM ENDS

1 25 January 2016 18 March 2016

2 5 April 2016 24 June 2016

3 18 July 2016 30 September 2016

4 10 October 2016 7 December 2016

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EFORE

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PPLY

Before you apply to study at any higher education institution, make sure that the programme as well as the institution itself is credible. Amongst other things, ask for proof of “accreditation.” It means that the institution as well as a certain programme/qualification is acknowledged as meeting high standards. The Department of Higher Education and Training annually issues a certificate to every higher education institution specifying the list of qualifications that the institution is allowed to offer. For this reason, ask the SAQA ID Number of the qualification you are interested in.

It is important to use to match your interests and needs. You should choose the programme of study that is right for you. As much as we want to make sure you are a good fit for Prestige Academy, we want to make sure you feel the same. We would recommend that all applicants visit the campus and request an interview. This has another purpose. Visiting our campus is your opportunity to really get a feeling of the vibe at Prestige Academy. Alternatively, the Open Days and Winter Workshops are most suitable for this exploration.

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DMISSION

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EQUIREMENTS (SA CITIZENS)

The minimum admission requirements is a National Senior Certificate (NSC) with a minimum of 30 – 39% in the language of learning and teaching of the institution (in our case it is English) coupled with an achievement rating of 3, 40-49% or better in four recognised subjects.

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DMISSION

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EQUIREMENTS (

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NTERNATIONAL

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TUDENTS)

Applicants from abroad, eg Namibia have to comply with the above admission requirements. The school grading system used in other countries is “translated” to match the South African system.

The following table indicates requirements for Foreign Qualifications for entry into Higher Certificate, Advanced Certificate and Diploma studies: Total Subjects (Including English or mother tongue as First Language) Lower Higher

Level Ordinary/IGCSE AS HIGCSE SC (HG) Advanced

Grades A-E/1-8 A-C/1-6 A-E 1-3 A-E A-E

Senior Certificate (without matriculation exemption) 4 3 1 6 5 1 5 3 2 7 5 2 Higher Level 1= 75% - 100% 2 = 60% - 74% 3 = 55% - 59% 4 = 45% - 54% U = ungraded Ordinary Level A* = 80% - 100% (candidates with this grade should have written the HIGCSE paper)

A = 65% - 79%

B = 55% - 64%

C - 45% - 54%

NSSC NSSC CAMBRIDGE CAMBRIDGE SENIOR CERTIFICATE

SENIOR

CERTIFICATE GCE GCE POINTS HIGHER

LEVEL ORDINARY

LEVEL HIGCSE IGCSE HG SG A-LEVEL O-LEVEL

10 A 9 1 1 A B 8 2 A* 2 A* B C 7 3 A 3 A C A D A 6 4 B 4 B D B E B 5 C C E C N OR O OR SUBSIDIARY C 4 D D F D D 3 E E E E 2 F F F F 1 G G G

IEB Rating/SA Rating Percentage Rating Code

80 - 100 7 70 - 79 6 60 - 69 5 50 - 59 4 40 - 49 3 30 - 39 2 0 - 29 1

ACE Conversion Table AVERAGE % SYMBOL LEVEL 96-100 A 7 92-95 B 6 88-91 C 5 84-87 D 4 80-83 E 3

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ANGUAGE

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OLICY

All lectures and courseware are presented in English as this is globally the primary language of communication.

A

SSESSMENT

All students shall be sufficiently informed about all aspects of assessments applicable to the different subjects they have registered for (refer to study guides). Vital information to be issued to students include the pass requirements, the learning outcomes, the required standards of performance (assessment criteria) as well as the methods, delivery dates of assignment, the evidence of the learning process and/or product, assessment results as well as evidence of feedback.

Prestige Academy follows a system of a combination of criterion-referenced assessment (assessment against measurable criteria), rather than only measuring achievement against the marks of the best candidate in class or any other type of subjective indicators. In all cases assessment shall comply with universal principals, including:

 appropriateness,  validity,  reliability,  fairness,  sufficiency,  authenticity,  consistency, and  feasibility

Assessment shall be treated as an integrated and vital part of the education and training system. This implies amongst other that assessment will be done throughout teaching and learning, rather than at the end of a subject only. To ensure sufficient proof a

student’s competence after completion of a programme, all members of academic staff shall use a combination of formative

assessments (conducting assessment at any time during the delivery of a subject) and summative assessment (conducted at the end of a subject) by way of a practical and/or theoretical examination. The students will receive a study guide per subject on Moodle and the Intranet that will indicate assessment layout. The results of both formative and summative assessments shall count towards the final progress mark. Students who fail to hand in assignments, write class tests and formal tests, will jeopardise the final mark obtained for the subject. The student will be allowed to write the examination whether or not he/she has handed in assignments, wrote class tests and formal tests, but such a student will not merely pass because he/she passed the examination only.

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ERTIFICATION

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ULES

All subjects in the programme are compulsory and therefore a student must successfully complete all subjects in the programme to be awarded a degree. There may be pre-requisite subjects to advance to a next level (e.g. moving from year 1 to year 2).

The primary indicator of competence is the achievement of 50% in the summative assessment and an overall 50% for each individual subject (this includes the assessment of all relevant learning outcomes). It is therefore evident that students must hand in all assignments, write all class and formal tests as well as write the examination.

Grading of final achievement shall be based on a calculated value of the combination of formative and summative assessment results,

and expressed by way of a grade symbol, namelypass, merit, and distinction. The “cut-off” points to determine achievement of a pass,

merit or distinction grade for a certificate and diploma programme are as follows: 50-59% a pass, 60-79% a merit, and 80-100% a distinction. In the case of a degree programme, the "cut-off" points will be as follows: pass 50 - 59%, merit 60 - 74% and distinction 75 - 100%. The Certification Board reserves the right to adjust the final grade of a candidate, e.g. as recommended by an external moderator, or after an appeal judgment where all assessment results as well as the class attendance track record of the candidate concerned shall be taken into account.

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SSESSMENT

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PPEALS

All students have the right to appeal against the results of any assessment, e.g. when a NYA (Not Yet Achieved) grade has been awarded for a particular outcome or assessment criterion in an assignment. Such appeals shall be in writing on the appeal form that can be obtained from the office of the Academic Manager. It must show full identification details (i.e. name of the student, student number, programme enrolled for, relevant subject, and a brief motivation for the appeal. The motivation shall be clear and specific, and preferably refer to the principals of assessment (fairness, sufficiency, etc). The application must be handed in at the office of the Academic Manager, ONLY when the final grade or mark of a subject has been communicated to the candidate. The student shall be given feedback on the outcome of the appeal within fifteen working days.

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CCESS

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REDITS

Prestige Academy will facilitate articulation by students to and from other registered institutions by way of the Access Credit (recognition of prior learning) process. Applicants wishing to transfer from one programme to another may apply for access credit accumulation and transfer. Credits will only be considered where the completed subjects are of similar outcome, content and assessment criteria. Students must apply for exemption from such subjects with an official academic record as well as subject outcome and assessment criteria. No more than 50% of the credits of a completed qualification may be transferred.

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HANGES

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OURSE/

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OFTWARE

Prestige Academy reserves the right to modify/change any aspect of a learning programme, including timetables, teaching-learning methods, assessment, resources such as prescribed textbooks, or discontinue a particular programme or subject within a given programme, and replace it with a more suitable alternative (e.g. a more up-to-date text book, or computer software) as long as it is to the benefit of the students concerned in terms of their knowledge gain and ultimate competence.

If a student is in his/her 1st year of study, and subjects change in their 2nd/3rd year of study, the students will automatically follow the changed syllabus as from the 2nd year.

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RANSFER

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NE PROGRAMME TO ANOTHER

Students who have been provisionally approved on their interim grade 12/National Senior Certificate marks to study towards e.g. a Diploma and do not meet these requirements after the final grade 12 marks are published, will be transferred to a lower level, e.g. a Certificate (if available at the particular campus) or the student can select an alternative qualification. The availability of physical class space applies. Should your grade 12 results meet the admission requirements of the qualification enrolled for, your registration status will automatically change from provisionally to unconditional acceptance

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EXTBOOKS

No textbooks are included in the tuition fees. Estimated textbook amounts are quoted above. It is the sole responsibility of the student to purchase these books before the programme delivery commences. The student will receive the booklist in advance. It is the responsibility of the student to ensure that he/she purchases the correct book and correct version (eg edition 2).