Citrix iForum 2005 Wrap-Up

(1)

Presented by:

Douglas A. Brown

President / Chief Technology Office

[email protected]

Citrix iForum 2005 Wrap-Up

(2)

Agenda

iForum Overview…

Application Virtualization

Application Optimization

Application Streaming

Future (Project Constellation)

Q&A

iForum Overview…

Application Virtualization

(3)

My iForum Overview

(4)

My iForum Overview

This years iForum was in Las Vegas!

To me, iForum is like a family reunion…

Citrix did not release new products and or tech

previews but did:

–

Redefine their marketing message

–

Announced Future Technologies

–

Most important, Citrix recognized a world outside of

Server-Based Computing

This years iForum was in Las Vegas!

To me, iForum is like a family reunion…

Citrix did not release new products and or tech

previews but did:

–

Redefine their marketing message

–

Announced Future Technologies

–

Most important, Citrix recognized a world outside of

(5)

2003 2004 2005 2006 2007 2008

5

Web-based Non-Web

(6)

Architectural Realities

Client-server

Apps Web Apps Desktop Apps

2-Tier 3-Tier n-Tier

HTML dHTML Web Services

(7)

Delivery Challenges

Client-server

Apps Web Apps Desktop Apps

Cost Security Performance

Performance Security Availability

(8)

(9)

One Size Does Not Fit All

(10)

Virtualization

Client-Server Apps

Application Optimization

Web Apps

Application Streaming

(11)

(12)

Application Virtualization

(13)

Virtualize

(14)

Citrix Presentation Server

At Citrix iForum 2005, Citrix made the claim that

Presentation Server was “Application Virtualization”

I’m sort of a purist so I want to take a few minutes

to talk about this announcement…

At Citrix iForum 2005, Citrix made the claim that

Presentation Server was “Application Virtualization”

(15)

“

Application Virtualization separates the application physical layer from its logical layer. By virtualizing client-server apps, the client can execute as close as possible to the server and the application data - only the virtualized interface needs to be presented to the user's computer. This keeps data traffic in the datacenter where it's easier to secure, and enables IT to install and manage applications entirely in a central location. And the user's device can be any

form factor, run any OS, and have minimal computing horsepower. For all these reasons, virtualization yields the lowest TCO and

highest security for all client-server apps.

For over 15 years, Citrix has led the application virtualization market. Citrix Presentation Server is the industry-standard for

application virtualization, proven by more than 160,000 customers worldwide to deliver the lowest TCO and highest performance for every client-server application.”

This seems a lot like Server-Based Computing

“

Application Virtualization separates the application physical layer from its logical layer. By virtualizing client-server apps, the client can execute as close as possible to the server and the application data - only the virtualized interface needs to be presented to the user's computer. This keeps data traffic in the datacenter where it's easier to secure, and enables IT to install and manage applications entirely in a central location. And the user's device can be any

form factor, run any OS, and have minimal computing horsepower. For all these reasons, virtualization yields the lowest TCO and

highest security for all client-server apps.

For over 15 years, Citrix has led the application virtualization market. Citrix Presentation Server is the industry-standard for

application virtualization, proven by more than 160,000 customers worldwide to deliver the lowest TCO and highest performance for every client-server application.”

(16)

Citrix Presentation Server

I’m not saying SBC is not an awesome way to

compute

SBC is more an, “user interface virtualization”

Each end-user has the ability to compute

anywhere, anyplace, and/or anytime

BUT, SBC still has the issue where applications

are required to be installed on the Server

THUS, NOT an AV solution

I’m not saying SBC is not an awesome way to

compute

SBC is more an, “user interface virtualization”

Each end-user has the ability to compute

anywhere, anyplace, and/or anytime

BUT, SBC still has the issue where applications

are required to be installed on the Server

(17)

Citrix addresses this issue through Application

Isolation Environments (AIE)

In AIE, an application is isolated from one

another through redirection of the file, registry

and named objects on each application

It still however requires the application to be

installed on the host OS, thus breaking the

golden rule of not impacting the OS

Citrix addresses this issue through Application

Isolation Environments (AIE)

In AIE, an application is isolated from one

another through redirection of the file, registry

and named objects on each application

(18)

The result of breaking this rule:

–

Regression testing is still needed

–

You are still required to install the application on the

server

–

You are still required to uninstall the application from

the server

–

The application is still machine specific, not user

specific

–

Still leaves end-user downtime while applications are

being installed and configured

I will talk more about this in my afternoon presentation

The result of breaking this rule:

–

Regression testing is still needed

–

You are still required to install the application on the

server

–

You are still required to uninstall the application from

the server

–

The application is still machine specific, not user

specific

–

Still leaves end-user downtime while applications are

being installed and configured

(19)

(20)

Optimize

(21)

Citrix Acquires NetScaler

#1 in Web-based Application Delivery

Systems

(22)

Application Fluency

The Web Changed Everything

(23)

Apps Being Moved into Fewer Centralized Datacenters

Remote Users Further Away from Apps

Web Protocols Extremely “Chatty”

Need for security increases

Result Performance Declines • Complexity Increases

The Challenge of Application Delivery

(24)

Traditional Approaches Don’t Work

More Boxes

Team of Consultants Bigger Pipes

(25)

Web and Browser-Based

Applications

Optimize

• Accelerates

• Secures

• Reduces Cost

A Better Way

(26)

15x

faster

Up to _{Tight end-to-end}

Security

your capacity at

Double

Half

the cost

Citrix NetScaler

(27)

• Compresses and caches data

• Speeds protocols and connections • Offloads tasks from servers

• Maintains end-to-end security • Ensures 24x7 availability

Single Integrated Solution

NetScaler Application

Delivery Systems

(28)

(29)

Load on Servers Before NetScaler

Load on Servers After NetScaler

It’s Not Just About Performance

(30)

75%

4,000

(31)

New Standard Edition

For the first time ever the power of NetScaler is available to

small-to-medium sized enterprises

Now shipping!

Not Just for the Big Guys Anymore

(32)

15x

faster

Up to _{Tight end-to-end}

Security

your capacity at

Double

Half

the cost

Citrix NetScaler

(33)

(34)

Citrix Project Tarpon

At iForum 2005, Citrix announced Project Tarpon as a

desktop streaming solution

But is it streaming?

Project Tarpon deploys applications to workstation

through an SMB copy and then executes it through a

desktop AIE

When streaming it is required to copy the entire

package before the application the execute

Project Tarpon is based off Citrix’s AIE technology and

thus has the same issues

Still in early prototype, available in Q3 / Q4 2006????

At iForum 2005, Citrix announced Project Tarpon as a

desktop streaming solution

But is it streaming?

Project Tarpon deploys applications to workstation

through an SMB copy and then executes it through a

desktop AIE

When streaming it is required to copy the entire

package before the application the execute

Project Tarpon is based off Citrix’s AIE technology and

thus has the same issues

(35)

Citrix Futures…

(36)

“Constellation”

Next-generation application

(37)

(38)

Autonomic Load Management

Load management is based around end-user experience

My analogy, when you go to an airport and you are required

to go through the security:

You are then directed through a queue (Resource based)

But this is NOT always the fastest way…

What we need is the ability to have more logic when

routing…

For example, the ability to see if there is one person with 2

laptops vs. a line with two people with no bags. The line with

the two people will be quicker…

Load management is based around end-user experience

My analogy, when you go to an airport and you are required

to go through the security:

You are then directed through a queue (Resource based)

But this is NOT always the fastest way…

What we need is the ability to have more logic when

routing…

(39)

Autonomic Load Management

So, you cannot look at two apps the same way.

Look at the apps based on how they perform, their

resource profile, and the load of each server to

decide which queue they will go too

I like to call it, “Smart load management”

Citrix made the claim, “Guaranteeing the best user

experience”

So, you cannot look at two apps the same way.

Look at the apps based on how they perform, their

resource profile, and the load of each server to

decide which queue they will go too

I like to call it, “Smart load management”

(40)

System Health Monitoring

The goal is to enhance the availability of the

system

Making sure the user gets availability based on the

health of the system…

For example, The Black Hole problem – bringing

up servers at the same time… If the server is not

healthy, users are not able to log on… for what

ever reason. The user needs to be able to print,

login, connect to other devices in order for the

server to be called healthy

Admin configurable

With System Health Monitoring if a server is NOT

healthy then it is taken offline and the admin team

is notified

The goal is to enhance the availability of the

system

Making sure the user gets availability based on the

health of the system…

For example, The Black Hole problem – bringing

up servers at the same time… If the server is not

healthy, users are not able to log on… for what

ever reason. The user needs to be able to print,

login, connect to other devices in order for the

server to be called healthy

Admin configurable

(41)

Policy Based Session Recording

The ability to record end-user and administrator

activity for security and compliance purposes

Available in tech preview (Project IRIS)

The ability to record end-user and administrator

activity for security and compliance purposes

(42)

User Experience Monitoring

Today Citrix is blamed for everything

Networks consist of numerous items, file servers, databases,

and printers…

9 out of 10 times Citrix is blamed and it is the problem of not

Citrix but something else…

The goal is to take ICA to the next level… to keep track of

the user experience to make this better

If Citrix finds a potential problem it will then notify the admin

and allow them to take action…

Sort of a root cause analysis tool

No more details are available...

What do you think? I think they will aquire this solution???

Today Citrix is blamed for everything

Networks consist of numerous items, file servers, databases,

and printers…

9 out of 10 times Citrix is blamed and it is the problem of not

Citrix but something else…

The goal is to take ICA to the next level… to keep track of

the user experience to make this better

If Citrix finds a potential problem it will then notify the admin

and allow them to take action…

Sort of a root cause analysis tool

No more details are available...

(43)

Extreme Graphics Acceleration

Ability to run Open GL – 3D rendering software on Citrix! Ability to add more apps on Citrix than before

Lets customers standardize on Citrix Presentation Server

User Responsiveness – trying to overcome the problems around these type of apps

Software accelerations – called aggressive compression – intelligent compression.

Compress the data on the wire based on the user interaction Working with Microsoft to have Presentation Server utilize the Graphics Adapters on the Presentation Server

Will be available in Longhorn timeframe Called project Ocelot

Ability to run Open GL – 3D rendering software on Citrix! Ability to add more apps on Citrix than before

Lets customers standardize on Citrix Presentation Server

User Responsiveness – trying to overcome the problems around these type of apps

Software accelerations – called aggressive compression – intelligent compression.

Compress the data on the wire based on the user interaction Working with Microsoft to have Presentation Server utilize the Graphics Adapters on the Presentation Server

(44)

Citrix iForum 2005 Wrap-Up

Presented by:

Citrix iForum 2005 Wrap-Up

My iForum Overview

Server-Based Computing

Web-based Non-Web

Architectural Realities

Client-server

Delivery Challenges

Client-server

One Size Does Not Fit All

Virtualization

Application Virtualization

to talk about this announcement…

This seems a lot like Server-Based Computing

Citrix Presentation Server

are required to be installed on the Server

are required to be installed on the Server

and named objects on each application

and named objects on each application

the server

Regression testing is still needed

being installed and configured

The Web Changed Everything

The Challenge of Application Delivery

Optimize

Single Integrated Solution

Not Just for the Big Guys Anymore

desktop streaming solution

thus has the same issues

package before the application the execute

Autonomic Load Management

What we need is the ability to have more logic when

to go through the security:

Autonomic Load Management

Citrix made the claim, “Guaranteeing the best user

System Health Monitoring

healthy, users are not able to log on… for what

is notified

ever reason. The user needs to be able to print,

activity for security and compliance purposes

Networks consist of numerous items, file servers, databases,

and allow them to take action…

9 out of 10 times Citrix is blamed and it is the problem of not

Sort of a root cause analysis tool

Thank You!