Table of Contents
Belgard.com Locator Galleries
09
Belgard Virtual Agency
BVA
11
Belgard Rewards
REWARDS
13
Belgard Design Studio
BDS
07
Why Partner with Belgard?
03
BELGARD
Belgard Preferred Payment
05
As a Belgard® Authorized Contractor or Dealer, you are supplied with multiple tools to make you more successful, which will ultimately make you more profitable.
The Belgard trade programs are designed to drive traffic, increase sales, and better the quality of work you can provide to your customers. By providing these programs, both Belgard and your rep are viewed as your business partner. This book is designed to assist in conversations about the programs and services and serve as your “go to” guide. As always, utilize your local sales rep for questions or assistance.
At Belgard, we've earned a reputation for top-notch service and quality products that exceed industry standards. As a Belgard Authorized Contractor or Dealer, you're part of an elite partnership, backed by a highly visible national marketing presence, best in class service and quality, and comprehensive technical support and training. When you represent Belgard, you have an edge in the market over your competition. SELECTION | QUALITY | SERVICE | TRUST
LEVEL THE COMPETITION
and Rise Above it as a Belgard Authorized Contractor.
BAC
BENEFITS OF BEING A BAC. As a Belgard Authorized Contractor, you’ll not only install the finest paver and wall products on the market, you’ll have access to extensive technical and design resources to assist you in meeting – and ultimately exceeding – your customers’ expectations. In addition, we help our Authorized Contractors stay ahead of the competition with innovative sales tools like Belgard Design Studio, Belgard Virtual Agency, and Belgard Preferred Payment.
CUT OUT COMPETITION
as a Belgard Authorized Dealer.BENEFITS OF BEING A BAD. As a Belgard Authorized Dealer, you’re delivering premium hardscape products backed by both a nationwide network of manufacturers and powerful promotions via online, broadcast, and print media. But, it doesn’t end there. You receive comprehensive, continuous support and training in marketing your business, as well as access to programs like Belgard Virtual Agency and Belgard Prefered Payments.
BAD
Why Partner with Belgard
®Hardscapes?
ASPEN FALLS :
Kyle Ash, President
CUSTOMER TESTIMONIALS
Belgard
®Preferred Payment
Since starting with the Belgard Preferred Payment Program, we have seen our company grow profits we had only hoped to achieve within the next 2 years in just 1 year!
I would say on average the customer seeking financing would have a job for $25,000 and typically finances the entire loan. These jobs would most likely have been lost due to the fact that the majority of customers don’t have $25,000 just sitting around to pay for such a big landscaping job.
Giving potential customers the option to finance their
landscaping project with such ease has given me peace of mind knowing my business will continue to grow at a steady pace, thus ensuring the employment for my hard working team.
We have been using the Belgard Preferred Payment program for two years, and it has become a valuable tool for our Design Consultants. Because of the financing options, we have customers who were able to do a full remodel (instead of stages), leading to thousands of dollars in additional business. Having a financing program available opens the door for additional opportunities during negotiations. Roughly 10-20% of our customers are on the Preferred Payment Plan, leading to over $1 Million in business this year alone. Thank you Belgard for offering this service to our clients.
BLACK DIAMOND PAVER STONES & LANDSCAPE:
Seal the Deal with Belgard
®Preferred Payment
Quick Facts
• Same-as-cash financing options: 3, 6, 12, 18 months • Loan amounts from$1,000to$55,000
• Easy applications for contractor and homeowner
• Payment received within 24 hours directly to bank account • No risk to contractor or dealer
Selling Tips
Talking about money can be tricky, so here are a few tips to help you feel confident in offering Belgard Preferred Payment as the preferred payment option!
• Next time you are out with friends, ask them what they think of financing options. Would they take advantage and why? You may be surprised at how easily people will discuss this and how often they take advantage of it when available.
• Sign up for our bi-monthly Belgard Preferred Payment call. Participate in one for the next three months to hear from others who are currently utilizing the program. • Offer it on your next five jobs. Once you get into the habit, you will see how easy it is. • Leave behind the brochure with the catalog to keep the program on the homeowner’s mind.
Getting Started
• Belgard Preferred Payment helps set you apart from everyone else walking in the
door. Even if you think your client would never need financing, it’s the fact that you, a Belgard Authorized Contractor, are backed by a financial institution.This gives you immediate credibility.
• Clients who use financing typically do have the money to pay. However, they like the opportunity to manage their cash flow, which makes financing so appealing to our target customers. They understand the value of same-as-cash and typically prefer
that option over paying in one lump sum.
• Belgard Preferred Payment also gives you the ability to upsell.The client may have
a certain budget amount because they didn’t know the possibilities of outdoor living. By giving them a same-as-cash option, you are allowing them to dream big.
HEART OF TEXAS LANDSCAPE & IRRIGATION:
Ben Pamplin, President
CUSTOMER TESTIMONIALS
Belgard
®Design Studio
BDS helps us take the ideas of our clients and turn them into a visual design with the products we will be installing on their project without the burden of a lengthy design process. This allows us to sell more and get the client excited to see their finished product. Clients especially love the fly through feature! BDS completed designs help tremendously with explaining the intended result with our skilled staff and supervisors. It is also great to see the before photos, design, and after pictures to see how we have taken an outdoor living project from concept to completion.
WATERSCAPES OF NEW ENGLAND:
Carl Campbell, Owner
BDS has become very important to my company’s success this season in a very short period of time. I have been able to provide my clients with a very detailed, precise, and professional presentation of their very individualized projects, which have been well received overall. Of the five plans I have presented thus far, I have contracted four and the fifth is still deciding.
The accuracy and attention to detail that is consistently provided is greatly appreciated, and I look forward to growing our relationships and businesses in the future.
Help Paint the Picture with Belgard
®Design Studio
Quick Facts
• Personalized 3D Renderings and Fly Throughs » 2-5 Day turn time
» Includes: 4 perspective photos, overhead photo, fly through, and estimated materials list
• Online templates and fly throughs
» Over 60 Free design concepts that can be downloaded at any time
» 5-8 perspective project photos
» Some concepts include fly through video
• VisionScapes
» For the contractor that would like to create designs in-house, discounted yearly
subscriptions are available
Selling Tips
• Studies have shown that contractors who provide 3D renderings are 80% more likely to
get the job. Invest a little in the front end of the discussions with the homeowner to
secure your place.
• 3D designs get the homeowner excited & can help upsell. When they see how the products come together to create a beautiful backyard environment, they are more likely to complete the job and possibly add more products.
• 3D renderings also help to get your name out there. Homeowners with 3D files tend to email and share the images via social media which is more awareness for your company.
Getting Started
Visit: Belgard.com/designstudio
• Ask your Belgard Rep to walk you through the BDS site. Look at the free templates and
fly throughs and find out how the custom design process works.
• Give it a try! Ask your rep to help you with your first design. Once you see how
impactful the 3D design is with the homeowner, you will be coming back for more.
TEAM TURF LANDSCAPE:
Jonathan Tucker, Owner
CUSTOMER TESTIMONIALS
Belgard
®Locator Galleries
We direct homeowners to the Belgard gallery page several times each week. We focus a lot of time and energy into creating and installing hardscapes for folks, so once we begin a conversation with anyone that is considering a new hardscape, one of the first things we do is refer them to our gallery. Being able to “see” what we’re talking about is extremely helpful not only to our creation process but to the actual “winning the bid” process.
Having a gallery on Belgard.com shows a connection with another outstanding company which adds validity to our brand. Referring folks to Belgard’s gallery page shows we stand behind our commitment to creating exceptional landscapes.
Rocky Mountain Outdoor Living
10574 Stable Lane Littleton, CO 80125
The services provided by Rocky Mountain Outdoor Living have captured the perfect setting for a backyard that homeowners can escape to at the end of the day. These escapes include an outdoor living...
LEARN MORE » S P S E
CONTACT US
(303) 960-9264
Artistic Landscaping and Design
10310 W. 100TH PL Westminster, CO 80021 LEARN MORE » S P S E CONTACT US (303) 434-4291
WHO WOULD YOU CHOOSE?
OR
Drive More Customers with Belgard
®Locator Galleries
Quick Facts
It can be tough thinking about ways to increase lead generation. Let the contractor/dealer locator gallery on Belgard.com make it easy.
• Our National Marketing campaigns drive homeowners to Belgard.com to learn more about their project and find an Authorized Contractor or Dealer in their area. Our website helps direct ‘warm’ leads to you directly through the gallery pages.
• You have the ability to showcase your work through photos and customer testimonials. This can entice potential customers to contact you directly over competitors!
Getting Started
• Talk to your Belgard Rep about your use of technology, websites, and how you drive warm leads. Then ask about the galleries on Belgard.com and the benefits of customizing your own webpage.
• Go to Belgard.com and search for contractors and dealers in your area to see what your competition is doing. Think of ways to differentiate yourself.
• Ask your rep how to get logged into your gallery and start customizing.
Rankings
Authorized Contractor
Paver Icon = 1 pt Wall Icon = 1 pt
Sealing & Cleaning = 1 pt Belgard Elements = 1 pt
Belgard Preferred Payment = 1 pt Belgard Education = 1 pt Master Craftsman = 10 pts. Note: BPP differentiates you from the competition. GALLERIES Authorized Dealer In-ground Display = 1pt Elements Display = 1pt CBO Display = 1pt Stocking Dealer = 1pt
On Site Design Services = 1pt Belgard Accessories = 1pt Retail = 1pt
Delivery = 1pt DIY Clinics = 1pt
Belgard Preferred Payment = 1pt Exclusive Dealer = 5 pts.
THE STONE STORE:
Kayla Peterson, Marketing Coordinator
CUSTOMER TESTIMONIALS
Belgard
®Virtual Agency
The Belgard Virtual Agency is one-of-a-kind! It’s simple and efficient with a variety of advertising templates...whether you’re creating a custom flyer, email blast, or even in need of a direct mailing list - it’s there and it’s customizable.
w a l k w ay s p o o l s f i r e f e at u r e s pat i o s
l o n g l i v e h a p p y h o u r
Belgard.biz/request ©2013 Oldcastle. All Rights Reserved. BEL13-0029C
DEALER LOGO HERE
INSERT DEALER NAME HERE Street Address Here | City, State & Zipcode 888-888-8888 | yourdealerwebsite.com
...
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C O N T A C T Y O U R L O C A L B E L G A R D H A R D S C A P E S
Dealer and Get Started Today!
l o n g l i v e h a p p y h o u r
Belgard.biz/request ©2013 Oldcastle. All Rights Reserved. BEL13-0029C
w a l k w ay s p o o l s f i r e f e at u r e s pat i o s
DEALER LOGO HERE
...
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INSERT DEALER NAME HERE
Street Address Here | City, State & Zipcode 888-888-8888 | yourdealerwebsite.com
CONTACT YOUR LOCAL BELGARD HARDSCAPES
Dealer and Get Started Today!
l o n g l i v e h a p p y h o u r
Belgard.biz/request
DEALER LOGO HERE
INSERT DEALER NAME HERE Street Address Here | City, State & Zipcode 888-888-8888 | yourdealerwebsite.com
...
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CONTACT YOUR LOCAL BELGARD HARDSCAPES
Dealer and Get Started Today!
©2013 Oldcastle. All Rights Reserved. BEL13-0029C
ONLINE MARKETING MATERIALS
Many versions to choose from in various sizes: • Newspaper & Magazine Ads
• Door Hangers • Yard Signs • And much more!
Let Us Carry the Marketing Load
with Belgard
®Virtual Agency
Quick Facts
• FREE to create and download
• Only available for BACs and BADs
• Quick and easy way to create customized marketing pieces
• Pre-negotiated print rates
• Direct Mailer lists available for purchase
• Cost effective marketing tool
• Templates updated regularly
• Available Items: SWAG, Newspaper Ads, Magazine Ads, Billboards, Business Cards, Yard Signs, Door Hangers, and more.
Selling Tips
• Belgard Virtual Agency is FREE! You can download email templates, flyers, postcards, and more. For those items you need to print, you can choose to print them yourself or order through BVA & receive pre-negotiated print rates.
• Belgard Virtual Agency marketing materials are customizable. We did all of the design work, you just need to add your logo and other pertinent info.
• Belgard Virtual Agency offers various marketing campaigns with different media options. That way, you maintain a consistent look & feel and can choose the right medium suitable for your business needs.
Getting Started
Sometimes the hardest part is Getting Started. Here’s a few techniques to help you get familiar with Belgard Virtual Agency.
VisitBelgard.com/BVA
• Create a direct mail postcard, an advertisement and a yard sign – once you see how
easy it is you will be coming back for more.
• Ask your local sales rep to help you design your next marketing campaign or
direct mailer.
EUROPEAN PAVERS SOUTHWEST INC:
Kim Miller, President
CUSTOMER TESTIMONIALS
Belgard
®Rewards
Belgard Rewards are great for small businesses because it allows us to reward our employees where we couldn’t if we had to pay out of pocket. We are rewarded for the purchases we are already making, so it’s like free money! Any extra reward points can go to trips around the world. It’s great to see a company in the industry implementing a rewards program that gives you control on how you spend your points.
ANDY’S PROFESSIONAL LANDSCAPING:
Amy Gehrke, Vice President
The Belgard Rewards program boosts moral at no extra cost to the company! We are able to reward outstanding employees with trips and prizes which make them more productive and happier employees. The program is easy to use and it’s fun to watch your points increase. Remember – The more you buy, the more you get!
Measure Your Success with
Belgard
®Rewards
Selling Tips
Belgard offers a quick and easy loyalty program that allows you to be rewarded with trips,
electronics, tools and more! The program is FREE to use and gives points for purchases
you are already making.
Redeeming points can be done in 3 easy steps:
• Think about how much money you spend on Belgard pavers in one year. Now think about the next trip you want to go on and how you are going to afford it. Let Belgard help pay your way to your next retreat.
• Sometimes thinking about the process of entering your reward points can seem daunting, but in reality it’s very simple. At the end of each month, collect all of your invoices with Belgard purchases and schedule some time to enter your points.
• You will be able to watch your points grow with every entry, and at any point you can cash them in for tools, electronics, or continue saving for that big trip!
Getting Started
• Go to:Belgardrewards.rewardtrax.com/login.aspx
• Click ‘Enroll Now’if it is your first visit. If not, enter your username and password • Click ‘Submit Invoices’
• Choose ‘Belgard Rewards’
• Enter the required information and click ‘Submit’
» Required Info: Invoice Number, Date, Material Purchased, and Sales Amount
» Belgard material only
» Only invoices dated 6 months prior to entry date will be valid
» Invoice submissions could be audited, and invoices will need to be faxed
to 855-334-8846
• Reward points will be approved at the beginning of each week
• Redeem Your Points For:Vacations, Electronics, Tools, Sports Equipment,
Event Tickets, etc. $1 = 45.45 points
