Blis Case Studies

(1)

www.blis.com

Blis Case Studies

(2)

www.blis.com

AUTO

2

(3)

Audience, Path & Footsteps

Increasing brand awareness and driving footfall to dealerships across the GCC, Lebanon, Jordan and Morocco.

Jaguar: XF

Targeting Solutions:

Audience targeting was used to reach people in real time when seen at Jaguar or competitor

dealerships. Path was used to increase the effectiveness of the campaign by re-targeting users when seen again in residential areas and connected to WiFi. Footsteps tracked customers back into Jaguar

dealerships.

Formats Used: Standard Banner

Results:

Overall CTR

0.68%

Best performing banner:

Tablet Interstitial (768x1024)

2.31%

Best performing device:

1.09%

iOS

FTR Change Control vs. Exposed

52%

Best day to

convert Sunday

Automotive

Case St ud y

Path CTR

0.90%

(4)

Increasing brand awareness and driving footfall to dealerships across the GCC, Lebanon, Jordan and Morocco.

Land Rover: Discovery Sport

Targeting Solutions:

Audience targeting was used to reach people in real time when seen at Land Rover or competitor dealerships. Path was used to increase the effectiveness of the campaign by re-targeting users when seen again in affluent residential areas and connected to WiFi. Footsteps tracked customers back into Land Rover dealerships.

Formats Used: Standard Banner

Results:

Overall CTR

0.73%

2.59%

0.97%

iOS

15%

Best day to

convert Thursda

y Automotive

Case St ud y

(5)

Audience, Path & Footfall

To generate awareness of BMW 7 series in KSA and monitor Footfall to BMW dealerships.

BMW

Targeting Solutions:

Audience, to use location and contextual data to reach BMW audience (Male, 40 years old +).

Use Path to increase the effectiveness of the campaign by Re-targeting consumers seen at any of the key locations to keep BMW front of mind

Footsteps study to track who went back to BMW showrooms.

Formats Used: Mobile Interstitials & Video

Overall CTR

0.67%

Mobile 3000x250

0.91%

Overall FFR

0.04 %

Best day to convert

Friday 10%

Auto

Case St ud y

Results:

(6)

Proximity & Footsteps

Increase brand awareness and drive footfall to dealerships in Kuwait

Land Rover Kuwait: Evoque & Discovery Sport

Targeting Solutions:

Use Proximity to profile people in the market to purchase a new car by geo-fencing Land Rover and competitor dealerships, and serving ads to users in real time. Blis Footsteps tracked the uplift in footfall to Land Rover dealerships

Formats Used: Standard and Interstitial banners

Results:

Overall CTR

0.25%

1.94%

Mobile Interstitial (320480)

0.25%

80%

Best day to

convert Sunday

Automotive

Case St ud y

Footfall Rate

0.04%

(7)

www.blis.com

Mercedes

Blis Path Case study

1.34%

Overall CTR

1.69%

Best performing

^5.37%

creative 768x1024

0.68%

Best location groups Dealerships &

Residential areas Peak CTR

Using Blis Path we tracked device IDs of users seen in Mercedes dealerships & competitor dealerships (e.g.

Audi, Premier Motors), residential areas ,Hotels, restaurants &Film festival. We were also able to overlay demographic (Males aged 20+) and behavioural targeting to reach users who were browsing relevant content, including male lifestyle, sports (not gaming), automotive, business.

Targeting

The campaign performed well achieving an overall CTR above industry benchmarks at 1.34%.

The best performing retargeting group were people seen at home (1.34%) and at the show room (0134%).

Results

The campaign utilised Blis‘ Path re-targeting product to track users historic locations in order to retarget them at a later point in time when they were at home where they were likely to be more receptive to viewing the ad.

Strategy

Promote the new GLE 63 by reaching car enthusiasts in the GCC

Objective

GLE 63 AMG

71%

Video completion rate - Tablet

(8)

www.blis.com

Land Rover

Blis PATH Case study

Using Blis Path we tracked device IDs of users seen in Land Rover dealerships & competitor dealerships (e.g.

Al Tayer Motors, Premier Motors), cinemas showing the new Bond movie and the Dubai Motor Show. We were also able to overlay demographic (Males aged 18+) and behavioural targeting to reach users who were browsing relevant content, including male lifestyle, sports (not gaming), automotive, business.

Targeting

The campaign performed well, achieving an overall CTR of 0.63%. Phase 3 of the campaign (running after the DIMS and re-targeting users from dealerships, Bond screenings and the DIMS) performed best with a CTR of 0.70%.

Results

The campaign utilised Blis‘ Path re-targeting product to track users historic locations in order to retarget them at a later point in time, for example on a residential IP address or when seen again at the Dubai Motor Show taking place at the DWTC. Proximity was also used to geo-fence the Motor Show and drive people to the Jaguar Land Rover stand. The combination of the targeting groups mentioned below allowed us to be more accurate in reaching our target audience.

Strategy

Promote the Land Rover Long Wheelbase SVAutobiography by reaching car enthusiasts in the UAE

Objective

Long Wheelbase SVAutobiography

0.63%

Overall CTR

0.94% 0.78%

Best performing

creative 728x90

0.73%

Best performing location group

Dealerships Peak CTR

72%

Video completion

rate Tablet

(9)

www.blis.com

Jaguar

Blis PATH Case study

0.63%

Overall CTR

1.12%

Best performing

^0.78%

creative 728x90

0.68%

Best location groups Dealerships &

DIMS Peak CTR

Using Blis Path we tracked device IDs of users seen in Jaguar dealerships & competitor dealerships (e.g. Al Tayer Motors, Premier Motors), cinemas showing the new Bond movie and the Dubai Motor Show. We were also able to overlay demographic (Males aged 18+) and behavioural targeting to reach users who were browsing relevant content, including male lifestyle, sports (not gaming), automotive, business.

Targeting

The campaign performed well achieving an overall CTR above industry benchmarks at 0.63%.

The best performing retargeting group were people seen near car dealerships (0.68%) and at the Dubai Motor Show (0.68%).

Results

The campaign utilised Blis‘ Path re-targeting product to track users historic locations in order to retarget them at a later point in time, for example on a residential IP address or when seen again at the Dubai Motor Show taking place at the DWTC. Proximity was also used to geo-fence the Motor Show and drive people to the Jaguar Land Rover stand. The combination of the targeting groups mentioned below allowed us to be more accurate in reaching our target audience.

Strategy

Promote the new Jaguar by reaching car enthusiasts in the UAE

Objective

All-new F-PACE

71%

Video completion

rate Tablet

(10)

www.blis.com

Chrysler

Blis Audience Case study

1.35%

Overall CTR

1.89%

Best performing

^1.35%

creative 320x50

1.60%

Best location zaitona bay Peak CTR

Using Blis Audience we tracked device IDs of users seen in Chrysler dealerships & competitor dealerships (e.g.

Ford), residential areas, hotels. We were also able to overlay demographic (Males aged 20+) and behavioural targeting to reach users who were browsing relevant content, including male lifestyle, sports (not gaming), automotive, business.

Targeting

The campaign delivered 469,615 of its target 463,235 impressions at an overall average CTR of 1.35%.

The best perform location throughout the campaign was Zaitona Bay, which had an overall CTR of 1.60%.

Results

Blis utilised their real time targeting product, Audience, to reach car enthusiasts and those in the market to purchase a new car by targeting Chrysler dealerships & competitor dealerships across locations

Strategy

The aim of the campaign is to encourage users to sign up for a Chrysler test drive

Objective

Chrysler Lebanon

1.36 %

Best performing

Inventory , In App Android

(11)

To drive awareness and consideration in a competitive SUV D segment. Also Illustrate and amplify the experience of a better driving.

Chevrolet SUV

Targeting Solutions:

Audience targeting was used to reach people in real time when seen at GM or competitor dealerships.

Path was used to increase the effectiveness of the campaign by re-targeting users when seen again in residential areas and connected to WiFi. Footsteps tracked customers back into GM dealerships. Blis Footsteps tracked the uplift in footfall to Land Rover dealerships

Formats Used: Standard and Interstitial banners

Results:

Overall CTR

0.68%

Path FTR Change

Control vs. Exposed

126 %

1.09%

iOS

Audience FTR Change

Control vs. Exposed

80%

Best day to

convert Sunday

Automotive

Case St ud y

Footfall Rate

0.27%

(12)

Audience & Path

Increasing brand awareness and Position the new A-Class as the Ultimate Mobile Device across the GCC, Lebanon and Jordan

Mercedes: A-Class

Targeting Solutions:

Audience targeting was used to reach people in real time when seen at Mercedes ,competitor dealerships, Malls, JBR ,and City walk area. Path was used to increase the effectiveness of the campaign by re-targeting users when seen again in residential areas and connected to WiFi.

Formats Used: Engaging format/Video

Results:

Viewability

85.1%

Tablet Interstitial (320*480)

1.00%

1.09%

iOS

In-app reach

96.8%

Automotive

Case St ud y

Uniques

827K

(13)

GMC: ACADIA 2016

Proximity Case study

Blis will be able to use location based advertising to profile the relevant target audience and reach the user in the right place at the right time, Car enthusiasts & Families

were profiled and targeted when seen in close proximity to GM or competitor showrooms across the KSA &Rome to influence their footfall and purchase behaviour

Strategy

Targeting Objective

Average CTR 2.75%

320x480 best performing

creative 3.00% CTR

Results

The interaction with the advert was strong and the campaign recorded an average CTR of 3.15%, well above industry benchmarks.

Impressions delivered

1.32m

KSA 2 3.04% CTR Drive awareness of GMC Acadia Launch across the KSA & Rome

Blis Proximity:Utilise Blis location technology to target Families seen in and around showrooms in real time, ensuring mass awareness for GMC Acadia.

3.29% CTR ROME

(14)

Audience

To create awareness of the IRF event and motivate registrations for the event.

RTA IRF

Targeting Solutions:

Results:

Overall CTR

1.19%

2.09%

0.99%

Apps

Top Category : Business

0.83%

Transportation

Case St ud y

Use location + content + demo to profile RTA's target audience (professional users in Dubai) and serve ads to people in real time. Users were targeted in in real time over 3G/4G and Wi-Fi connections in order to engage users at key passion point moments.

Blis will be able to use location based advertising to profile the relevant target audience and reach the user in the right place at the right time,

Formats Used: Standard & interstitials Banner