Cloud Platforms Today: The Big Picture

David Chappell

Chappell & Associates

www.davidchappell.com

Cloud Platforms

Today: The Big

Picture

Privacy and Security

The new default

This isn’t the post-PC era, but it is the PC+ era

Cloud platforms are the new

foundation for competitive advantage On-premises

packaged applications are becoming SaaS applications

A simple summary

Compute

Run new applications

Might run existing packaged and custom applications

Data

Store and access information

Analyze information

Everything else

Identity, machine learning, media services, integration, … This category keeps on growing

Compute services

Infrastructure as a Service

(IaaS)

Platform as a Service

(PaaS)

Data services

Blobs

Relational

NoSQL

Can also run a relational or NoSQL DBMS in IaaS VMs

Others

Identity

SaaS and On-Premises Applications Directory Service

Lots More

. . .

Machine Learning

Example vendors and technologies

Compute

IaaS PaaS

Others

Identity LearningMachine

Data Relational NoSQL Blobs Microsoft Azure Amazon Web Services Google Cloud Platform Salesforce.com Force.com

October 2012

What? Microsoft and

Google don’t yet offer IaaS

AWS is out in front

August 2013

Microsoft began offering IaaS two months earlier AWS is

further out in front Google doesn’t

yet offer IaaS

IBM is in real trouble

May 2014

But it’s a two-horse race

Look where the other big enterprise vendors are Google has finally entered the market AWS is still in front

May 2015

Microsoft has

closed the gap a bit

Google has moved up some HP is gone AWS still leads

IBM’s position has gotten worse

Microsoft

Microsoft Azure

Amazon Web Services

Compute _{Data Others}

Google Cloud Platform Virtual Machines App Service, Service Fabric,

Cloud Services Blobs

SQL

Database DocumentDB, Tables, … Azure Active Directory Azure ML

IaaS PaaS _Blobs Relational NoSQL Identity _LearningMachine

Salesforce.com Force.com

Supports Windows Server and Linux

An assessment

Microsoft was slow in

offering IaaS

Although it’s recovering quickly from that delay

Microsoft has strong

customer relationships

Microsoft is a core enterprise vendor for most organizations

Microsoft emphasizes hybrid

clouds

Connecting on-premises resources with cloud resources

Amazon

Tables, … Azure Active Directory

Amazon ML

Azure ML

IaaS PaaS _Blobs Relational NoSQL Identity

Salesforce.com Force.com

Compute _{Data Others}

Machine Learning

An assessment

AWS is a startup that got it

right immediately

Their first offerings were IaaS and blobs

These are still the two most widely used cloud platform technologies

Amazon is viewed as a leader

in this market

They were the first mover in public cloud platforms

AWS is focused on the public

cloud

Amazon has called private cloud “false cloud”

Prediction API

Google

IaaS PaaS _Blobs Relational NoSQL Identity

Salesforce.com Force.com

Compute _{Data Others}

Machine Learning DocumentDB, Tables, … App Service, Service Fabric, Cloud Services

An assessment

Google began with App

Engine

Like Microsoft, Google initially bet that the market wanted PaaS Their IaaS offering is relatively new

Google appears serious about

cloud platforms (finally)

Compute Engine now supports Windows Server But they don’t monetize their cloud platform

through ads—it’s odd for them

Expect them to be a price

leader

They’ve said that cloud platform prices should follow Moore’s Law

Prediction API

Salesforce

IaaS PaaS _Blobs Relational NoSQL Identity

Salesforce.com

Force.com Force.com Force.com Database Salesforce Identity

Compute _{Data Others}

Machine Learning DocumentDB, Tables, … App Service, Service Fabric, Cloud Services

An assessment

Force.com is typically sold as

an adjunct to Salesforce CRM

It’s PaaS, so it’s intended for new custom apps

Force.com is aimed at

enterprise developers

Some apps can be built solely with point-and-click tools

Developers can also use Apex, a Salesforce language

Customer lock-in to

Force.com is total

The platform, language, and tools are all proprietary

There’s no lock-in like cloud lock-in

Microsoft Dynamics CRM includes xRM, a similar PaaS platform

March 2015

But it’s a two-horse race Released before

Azure, yet still a challenger

In front because this MQ is focused on enterprise

applications

The rest of the PaaS market is a crowded mess

An assessment

IBM began with various

half-hearted cloud initiatives

None seemed serious None got much traction with customers

IBM bought SoftLayer for $2

billion in mid-2013

SoftLayer was half hoster, half cloud provider

IBM highlights SoftLayer’s ability to provide both VMs and physical servers

IBM announced a plan to

spend $1.2 billion on cloud

But it’s spread across many datacenters

Microsoft spends this to build a single datacenter

IBM’s overall revenue has declined for 13 consecutive quarters

An assessment

Initially encouraged hosters

to offer IaaS with vCloud

Hosters didn’t much like this Uptake was limited

Currently offer vCloud Air

themselves

It provides IaaS based on vSphere in VMware

datacenters

vCloud Air isn’t a complete

public cloud platform

It’s mostly VMs

Customers can also buy some Google Cloud Platform services through vCloud Air, e.g., blobs

July 2015

Storage

PaaS

IaaS

A summary

IBM

VMware

_HP

Microsoft

Amazon

Google

Salesforce.com

A more detailed look

SaaS

Applications

Custom

Applications

Public Cloud Platform

IaaS

. . .

PaaS

Blobs

Relational

NoSQL

Identity

ML

Clients

PCs/Laptops

Tablets

Phones

Collaboration

Email

CRM

. . .

Productivity

Microsoft

. . .

. . .

SharePoint Online

_Applications

SaaS

Custom

Applications

Microsoft Azure

Amazon

PCs/Laptops

Phones

. . .

Identity

Collaboration

CRM

. . .

Productivity

SaaS

Applications

Custom

Applications

Amazon Web Services

Google

. . .

Identity

SaaS

Applications

Custom

Applications

Google Cloud Platform

Clients

CRM

Collaboration

Salesforce.com

. . .

Relational

ML

IaaS

Blobs

SaaS

Applications

Custom

Applications

Force.com

Clients

Collaboration

Email

. . .

Productivity

PCs/Laptops

Tablets

Phones

IBM

. . .

Relational

Identity

ML

SaaS

Applications

Custom

Applications

SoftLayer

Clients

Collaboration

Email

CRM

. . .

Productivity

PCs/Laptops

Tablets

Phones

VMware

. . .

PaaS

Relational

NoSQL

Identity

ML

SaaS

Applications

Custom

Applications

vCloud Air

Clients

Collaboration

Email

CRM

. . .

Productivity

PCs/Laptops

Tablets

Phones

David Chappell is Principal of Chappell & Associates

(www.davidchappell.com) in San Francisco, California. Through his

speaking, writing, and consulting, he helps people around the world

understand, use, and make better decisions about new technology.

David has been the keynote speaker for more than a hundred events

and conferences on five continents, and his seminars have been

attended by tens of thousands of IT leaders, architects, and developers

in fifty countries. His books have been published in a dozen languages

and used regularly in courses at MIT, ETH Zurich, and other universities.

In his consulting practice, he has helped clients such as Hewlett-Packard,

IBM, Microsoft, Stanford University, and Target Corporation adopt new

technologies, market new products, and educate their customers and

staff.

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