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(1)

Coffee

(2)

Origins of Coffee

 Coffee drinking first became

popular in Yemen in the 15th

century

 Coffee derives its name from

Arabic

 Qahwah is the Arabic word for

coffee and Turkish influence resulted in pronunciation as

qahveh

 Italian origin? Caffe but is

derived from Turkish, which derives from Arabic

 Qahwah is the name given to

coffee in Arabic but means „wine‟

(3)

Yemenite Sufi Circles

 Coffee first became popular in

Yemenite Sufi circles who began to refer to coffee as wine because like wine it also dulls the appetite and

therefore was called qahwah

 Coffee became the

replacement for wine and

Sufi‟s transferred the meaning “wine” to “coffee” and

introduced it further into Cairo

 Coffee was spread to Turkey

through the Sufi‟s who used the coffee to help keep them stay awake during devotional exercises performed all night

(4)

Coffee‟s True Origin

Coffee is not a native

plant to Arabia

It is a native plant of

Abyssinia (Ethiopia) and

can be found growing

wild and cultivated

From Ethiopia it was

brought to Arabia and a

variety of legends exist to

how coffee was

(5)

Coffee Legends

Around 800 A.D. coffee was said to be

discovered by an Ethiopian goatherd

whose name was Kaldi

Kaldi noticed his goats had more energy

and were dancing from shrub to shrub

eating the cherry-red berries that

contained the coffee bean

He tried the beans himself and soon found

(6)

The Coffee Plant

Is a woody perennial evergreen, that

belongs the Rubiaceae family, there are

two main species cultivated today

Coffee

arabica

-accounts for 70-80% of the

world’s production

Coffee canephora-

known as Robusta

coffee and is more resilient than Arabica

shrubs, but does not produce the same

taste that is considered inferior to that of

Arabica

(7)

Where is Coffee Grown?

The top ten coffee producers are highlighted in yellow

Brazil makes up a third of this production and is by far

the largest producer in the coffee producing market

The Bean Belt- bounded by the Tropics of Cancer and

Capricorn, coffee is grown within the Tropics

(8)

The Spread of Coffee

Coffee began to leave Africa via two trade

routes, one located at Masawa, a city in

Ethiopia located on the Red Sea and down

the Blue Nile to Khartoum

Coffee is not said to have spread outside

of Africa and Arabia until the 1600s and

Arabia was known to make export beans

infertile by boiling them

(9)

Coffee in Europe

There are many

legends to how coffee

spread into Europe

Arrived strapped to

the belly of an Indian

smuggler who left

Mecca with the seeds

and initiated

agricultural expansion

of the coffee bean into

Europe

For about a half a

century Arabia

supplied Europe with

all coffee consumed

and was considered a

luxury item by British

elite

Coffee was supplied to

the Europeans by the

old Dutch East India

Company that traded

with the Arabian ports

on the Red Sea

(10)

Expansion of Coffee into European

Colonies

 In 1690, the expansion would

soon reach European colonies and the Dutch introduced the first

European owned coffee estates on colonial Java

 From Java it made its way to

Sumatra and the Philippines

 Cultivation of coffee was a success

in these new areas because unlike wine and tea, coffee can be raised with little difficulty and required little help from the Europeans

 Coffee was also grown in Dutch

gardens in Amsterdam, these plants launched the introduction of coffee into the Dutch colony of Surinam

 Coffee was then introduced into

Jamaica by the British and Martinique by the French

 Coffee then spread to the rest of

Latin America

(11)

Shift in Coffee Ideology

During early cultivation coffee was restricted to

remote parts of Yemen and was still considered

as a resource for merchants who could profit

and governments who profited through taxes

Social and political consequences were few and

consisted of:

Coffee in Islam?

Concerns with coffee houses as centers for

(12)

Shift

However, this changed

with the introduction of

coffee into European

colonies and control of

production by commercial

capital

The colonists coerced the

peoples of the colonies

into producing coffee or

used African slave labor

(13)

Latin America

Produces more than twice

as much coffee as the

rest of the world

combined

Before, this time Arabia

produced all of the

world‟s coffee and today

only yields about one

hundred and sixtieth

percent of this

production, but yet

produces more than it

ever had

(14)

Coffee Century

 The history of coffee in Latin America begins in the late 18th century

when the first coffee trees were introduced

 This was followed by the coffee century in Latin America and

entered into a coffee period that was accompanied by a dramatic increase in the world trade of coffee

 The consumption of coffee in the U.S. increased from 3lbs in 1830

to 10lbs in 1900, and 16lbs in 1960

 With this Expansion we see: 1. Territorial expansion

2. Movement of settlers

3. Expanding world market-strive to increase production and profit 4. The creation of class conflicts and the creation of the coffee elite

(15)

The Coffee Elite

The coffee elite formed in the midst of the

19

th

century coffee dynasties and was built

at the expense of much of the rest of the

population

Resembles those of the colonial

aristocracies

Focused in Central America in the

countries of El Salvador, Costa Rica, and

Nicaragua

(16)

Coffee Elite…

The coffee elite was made up of aristocratic families

of pure decent and new European immigrants

Around two or three families control the entire coffee

industry

How do these families remain in power?

1.

Lawless military regimes that make family ties the only

safe way to gain political power

2.

Absence of mass parties and effective parliamentary

institutions

3.

Limited development of higher education, professional

(17)

Transnational Corporations

Market is controlled by 4 coffee companies

Kraft foods, Nestle, Proctor and Gamble,

and Sara lee

These companies produce the major

coffee brands: Maxwell House, Nescafe,

Folgers, and Douwe Egberts

Nestlé's instant coffee alone is consumed

at a rate of 3,900 cups of coffee every

second

(18)

Instant Coffee

Latin American countries are attempting to make

changes to respond to the growing instant coffee market

Three Latin American countries (Brazil, Columbia, and

Ecuador) have become significant exporters of instant

coffee

Benefits from this change over have been limited

because of transnational corporations

Local Exporters face many challenges:

Inability to fund large advertising campaigns

Compete with brand names

(19)

Coffee and the Ecosystem

 Traditionally a shade grown

crop that is grown under a canopy of trees

 These shade trees provide an

excellent source of biodiversity

 The new modern system

however, emphasizes the use of pesticides and the increase in chemical inputs to retain high yields

 Sun plantations-ultimately

more prone to water and soil runoff and long term damage of the soil

(20)

Benefits of Shade Grown Coffee

Deforestation is a constant issue in many

areas of Latin America

Destroying the habitat of many species

and much biodiversity

Shade grown coffee plantations provide

refuge for forest biota that has been

displaced due to deforestation

(21)

Problems in Coffee Growing

 70% of the world‟s coffee in

grown on farms of less than ten hectares and the vast majority is grown on family plots of between one and five hectares

 Coffee is grown in the wide

tropical and sub-tropical belt around the Equator, including some of the countries who face severe development challenges

(22)

Fair Trade-Offers Hope

Small landholders struggle to feed their families

from the income they make from coffee alone

Peris Mwihaki coffee grower in Kenya-In recent

years her coffee cherries have brought her no

more than 2-3% of the final selling price of

Kenyan AA coffee on supermarket shelves in the

North

“Payments don‟t reach us here in the hills,”

“Peris explained. “The farm is just as hard work

as it ever was, we‟re getting nothing in return”

(23)

Fair Trade…

 Commercial businesses that

develop relationships with farmers and are interested in improving the lives of those farmers from which they buy from

 Commitment is to pay farmers

a fair price and what they deserve fro producing that product

 The price must cover the costs

of production and must also be stable

 Fair trade coffee sales are

growing and in 2001 coffee grew by 12 per cent

(24)

References

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